I independently conceived and executed the design and development of a proof of concept in response to a Request for Proposal (RFP) from a new client. This was accomplished within a tight timeframe of two weeks, necessitating the handling of high-volume (2.5k/month) image processing within an automated marketing solution. The Proof of Concept (POC) entailed the establishment of an image repository within Chili Publish, accessible through an API, and the automatic categorisation and identification of focal points, facilitated by AI through the utilisation of YOLO v8. Notably, this endeavor encompassed the creation and training of a bespoke AI model using Python, tailored to the unique image requirements of the client. In response to a separate RFP for the same client, in five weeks I built a demonstrable POC of an automated digital marketing solution able to generate thousands of banner-style ads to specific design templates, via the upload of a CSV allowing for manual intervention for more complicated options and client to approve more where necessary. I orchestrated a cross-functional five person team tasked with the development of a comprehensive solution that successfully met the requirements outlined in an RFP for a versatile digital marketing solution, primed for resale to a diverse clientele of mid-level enterprises. The solution, underpinned by the robust frameworks of OpenProject and Chili Publish, was meticulously implemented through a Next.js architecture seamlessly integrated with Material-UI frontend components. The initial response to the RFP took eight weeks, the product gained traction within the business and the project expanded to be upsold to existing customers.

Led an agile team of three within a multinational Adobe Commerce (Magento) project, offering a rich personalised shopping experience to end users that integrated with the retailer's existing ERP, stock warehousing, courier, and order tracking systems. I was responsible for the delivery of over 15 multilingual e-commerce websites. Additionally, I provided expert support to fulfill clients' Magento Business Intelligence (BI) requirements I was brought in to save a Bloomreach implementation for a national retailer from potential failure, by communicating with the customers PM and Head of Technology to figure out where the issues were occurring, leveraging BRXM functionality, tailoring third-party integrations, and reinvigorating the team to exceed the requirements and complete the project with commendation from the client. Attained comprehensive training across diverse e-commerce platforms, including but not limited to Magento, Bloomreach, Shopify, Fluent, and Mirakl.

As Software Architect, I assumed the lead technical role in an organisation-wide successful response to a $2m+ RFP aimed at creating a proprietary application for a global market-leading imaging service. Collaborating closely with the Technical Director and a team of specialist leads, our mission was to replace the existing application, driven by issues of stability, complexity, and scalability. My responsibility was to make sure the response encompassed the end-to-end process of designing, building, deploying, and providing ongoing support for a fully customised proprietary application. The focus was on ensuring the framework's flexibility to accommodate both existing and future business requirements. The proposal that I presented to the client featured a diverse array of services, E-Commerce, CRM, DAM , CEP, BI offering the client the desired flexibility while remaining grounded in practical feasibility. Continued to exercise my leadership role in the supervision of enduring content products. Collaborated across the organization to define and present comprehensive business proposals. Assumed a hands-on role in identifying and mitigating risks in ongoing projects, ensuring successful project delivery.

Provided strategic leadership in the ongoing product development of the CIto Suite (https://www.borngroup.com/services/customer-experience/content/cito/), ensuring alignment with the objectives of the sales, development, and support teams. Collaborated closely with key stakeholders, including the Product Development Director, Chief Technology Officer (CTO), Commercial Business Director, and Lead Developer, to establish and maintain clear task requirements and schedules. Effectively managed a sophisticated Git model spanning multiple geographical locations and orchestrated the coordination of a unified team operating across diverse sites. Translated high-level business requirements into precise software requirement specifications, facilitating the effective implementation of the Scrum framework. Carried out research and development initiatives to drive innovation and maintain a competitive edge in the market. This involved conducting client research to identify emerging customer needs and technological advancements. I initiated collaborations with key industry partners, invested in prototyping and testing new product features, and explored novel workflow processes.

Collaborated closely with the Software Architect and Product Development Director to ensure timely delivery of software releases. Engaged in daily bug fixing and feature development, actively contributing suggestions for upcoming releases. Provided mentorship to junior members within the development team, guiding and supporting their professional growth. Maintained day-to-day oversight of bug and feature schedules, ensuring adherence to project timelines. Efficiently collaborated with the QA/Test department to validate bugs and clarify functionality, ensuring seamless integration of features. Proficiently handled Systems Administration duties, including the setup and onboarding of new team members.

Played an integral role as part of a collaborative team dedicated to establishing an industry-leading online integrated flat planning tool, developed entirely from inception. This innovative tool seamlessly integrates with numerous industry-standard third-party systems such as Webnative, Twist PDF workflow, and Dialogue Proofing. Engagement throughout the entire development life cycle—ranging from the initial specification phase to development, rigorous testing, and successful deployment. Notably, I managed the intricate implementation of various third-party system integrations, ensuring seamless operability. Operated effectively within an agile development environment, consistently adapting and contributing to the project's evolving needs and delivering exceptional results.

Advanced Project Involvement: Contributed to the development and enhancement of award-winning automated ad-builders, off-the-shelf, and customised digital asset management systems, ensuring cutting-edge solutions for efficient digital asset management. Workflow Optimization Expertise: Pioneered workflow automation strategies, facilitating significant efficiency improvements across various company departments, leading to heightened productivity and streamlined operations on an enterprise scale. Legacy Application Maintenance and Enhancement: Successfully maintained and improved numerous legacy applications with limited or no available documentation, demonstrating adept problem-solving skills and commitment to preserving critical systems. Collaborative System Enhancement: Collaborated closely with system administrators to optimise system performance, employing a cross-functional approach to enhance overall system efficiency and functionality. Innovative HR Management System Creation: Spearheaded the development of an internal Human Resources Management System (HRMS), tailoring the system to meet the company's unique needs, facilitating improved human resources processes and data management. Custom Image Library Development: Designed and created a versatile and customizable image library, allowing for efficient organization, retrieval, and utilisation of visual assets, supporting the diverse needs of the organisation.

Advanced Image Enhancement and Retouching: Proficiently employed Adobe Photoshop to enhance and retouch images, ensuring the highest standard of visual quality and refinement. Customised Website Design and Development: Successfully conceived and executed bespoke website projects, encompassing design and development, with an emphasis on tailored solutions to meet client needs. Dynamic Flash Animation Production: Demonstrated expertise in producing captivating and interactive multimedia content through Adobe Flash, enhancing the visual appeal and user engagement of projects. Strategic Advertisement Management: Strategically oversaw the creation and deployment of diverse advertisements, ranging from classified listings to attention-grabbing display ads, maximising audience reach and impact. Artful Advertisement Layout and Design: Showcased a creative eye by crafting visually striking advertisements, skilfully adapting designs to accommodate both small semi-display and full-page formats. Timely Artwork Delivery and Publication Compliance: Consistently met stringent deadlines by efficiently delivering artwork to publications in the precise formats required, ensuring seamless integration into publication schedules.