*In charge of Cle de peau main skincare line. *Planned 360 degree marketing campaigns (e.g. product launch, re-push, outpost...) and cooperated with related parties (sales team/digital team/media agency..) to ensure the plans are well executed and led to conversion . *Planned the campaigns within budget and tracked ROI to optimize for future activities. *Key performance: with the holistic marketing plan across online and offline, having overachieved sales / customers target of 2 new launch skincare key products.

Corp. strategy [Cross divisions & brands projects] To clarify the root causes of corporate issues, propose strategies through corporate-scale projects and monitor follow-ups. e.g Corporate annual planning, Corporate brand portfolio analysis, Channel strategy, Database [Beauty market & key competitors analysis] Generate insights through market data e.g. Lady panel, beauty research, Nielsen, social listening tools, and key competitors analysis. CMI [Consumer research] Coordinate customized research for brand teams. Mainly corporate with research agencies and ensure the results deliver business implications. e,g annual brand tracking, pre-launch concept test, Skincare brands lapsed uers study

(1) Moderated in-depth interviews for a world-famous fast-food brand for consumer insights. (2) Managed the project and delivered quality analysis report for a UK vacuum brand and received 10/10 satisfaction from the client. (3) Delivered presentations for both qualitative and quantitative research projects to clients (4) Mentor of internship program : led team's intern for 2 months and introduced research practical knowledge with on-going projects.

(1) Completed 25+ research projects across several categories and brands, mainly specializing in Pharmaceutical OTC, Cosmetics, and Insurance industries. (2) Experienced in both quantitative and qualitative research regarding research design, questionnaire/ discussion guide development, and data analysis. (3) Generated insightful reports by analyzing and visualizing research outcomes. (4) Primarily investigated business issues related to marketing strategy, brand health check, Ad pre (concept)/post-test, and NPD. (5) Implemented IPSOS digital tools as well as research models into projects.