- Propose and implement a long-term, holistic brand growth strategy for ​SME merchants - In charge of the overall management and execution of major marketing campaigns, promotional programs, communication plans, launching of new travel product features, and other projects as required - Work with cross-functional teams including data analytics and product development to generate ideas and develop an end-to-end growth plan ​- Work with data analytics team to create and perform key reports and analyses for the management team for the reporting and decision making regarding the projects - Work with the creative and operations team for the execution of marketing and communications plans

- Strategic analysis of seller experience and operation-related problems, define root cause, and recommend solutions - End-to-end project management and coordination of the recommended solutions - Work with the data team to build up the data dashboard, reports, and analytics to keep track of cost and sellers' performances. - Plan and monitor monthly and quarterly budgets, and allocate them to appropriate initiatives and campaigns. - Actively collaborate with stakeholders from cross-divisions and cross-business units: data team, category team, marketing team - Conduct regular & ad-hoc reports and conduct the presentation- Responsibility for non-managed sellers' growth (including new sign-up sellers and mid-tail sellers) - Build up and monitor monthly, and quarterly campaign calendars including cost planning, discount schemes, initiatives to trigger sellers and increase sale performance on the Shopee platform - Build up data tracking templates and ensure to keep track and make necessary adjustments for all promotional campaigns to determine their effectiveness, meeting business targets within the funded budget. - Collaborate with the social media team to launch new sellers’ initiatives, and the product team to build and enhance the user interface and user experience on the website and application. - Work with the regional team to localize and adapt new features to the Vietnam market - Plan key mechanics to drive engagements, GMV, and orders for two mega campaigns in October and December, coordinating directly with key teams to ensure everything runs smoothly. - Conduct weekly usage and attitude surveys to measure Shopee users’ behaviors and propose innovative ideas. - Conduct research and keep track of effective campaigns and activities on various e-commerce platforms both locally (Lazada, Tiki, Sendo) and worldwide (Lazada, Tiki, Sendo) (4 countries- Philippines, Malaysia, Taiwan, Thailand).