Responsibility: •Developed and executed strategic marketing initiatives to expand market reach and drive sales opportunities. •Managed marketing P&L including budget planning, ROI optimization, and revenue contribution forecasting. •Led lead generation activities including seminars, webinars, workshops, customer days, and trade shows (TIMTOS, Automation Taipei, COMPUTEX). •Implemented Account-Based Marketing (ABM) targeting high-value accounts and optimized marketing funnels through data-driven insights. •Directed strategic marketing, brand management, and promotional content development across B2B channels. Contribution: •Built an agile marketing system tightly aligned with sales targets and customer decision journeys. •Enhanced cross-functional collaboration between marketing, sales, and applications teams to maximize pipeline generation. Results: •Increased lead-to-opportunity conversion rates by 15–20% and opportunity-to-deal conversion by 10%. •Expanded brand presence in strategic industrial sectors and improved marketing-attributed revenue.(pipeline generation up to 15% in 1H25)

Responsibility: •Developed product roadmaps aligned with customer needs and market trends to support business growth. •Managed product lifecycles with careful consideration of costs, margins, and expenses to meet P&L objectives. •Led RFI/RFQ processes, collaborating across R&D, manufacturing, and supply chain functions. •Addressed supply chain risks early to ensure project schedules and delivery continuity. Contribution: •Bridged commercial strategy with engineering execution, improving new product success rates. •Enhanced profitability control through strategic cost and margin analysis. Results: •Successfully launched ODM products that met client specifications while achieving cost and margin targets. •Strengthened customer satisfaction and secured repeat business from key clients.

Responsibility: •Directed B2B product marketing planning, aligning product portfolios with client requirements in industrial and commercial sectors. •Created dedicated sales proposals, technology presentations, and marketing collaterals tailored to strategic customers. •Integrated ESG communication initiatives into corporate marketing activities to strengthen brand value. Contribution: •Built a customer-centric product marketing framework to enhance strategic selling capabilities. •Standardized proposal development processes, improving responsiveness to customer requirements. Results: •Increased sales inquiries by 15% and closed orders by 10% through customized product marketing support. •Crafted a five-year strategic business plan for commercial decision

Responsibility: •Managed global 4P and GTM strategies for the gaming product line, integrating product planning, marketing communication (MarCom), and digital campaigns. •Executed global marketing campaigns and esports sponsorships, including the 2017 League of Legends World Championship. •Led regional subsidiary coordination to optimize go-to-market timing and marketing impact. •Developed integrated brand communication strategies across web, retail, event, and multimedia platforms. Contribution: •Established the brand as a leading player in the global gaming market through cohesive product and marketing execution. •Strengthened regional execution consistency to drive global branding alignment. Results: •Achieved 120% sales growth (2016–2017) and 70% growth (2017–2018). •Generated 94M impressions and 32M views on YouTube, and 80M impressions with 6.7M views on Facebook, significantly increasing brand engagement.

Responsibility: •Led the end-to-end new product development validation process, including design verification and manufacturability analysis. •Coordinated with R&D, sourcing, and manufacturing teams to resolve pre-production issues and meet production timelines. Contribution: •Established a cross-functional issue resolution process to streamline product development. •Reduced time-to-market delays by enhancing early-stage risk mitigation. Results: •Successfully delivered 10+ new product introductions (NPIs) on schedule. •Supported seamless mass production transitions, enabling timely product launches into the consumer electronics market.