Valerie McMurray is the pioneering founder and CEO of Soleil Toujours LLC, a distinguished sun and skincare brand she launched in 2015. Under her leadership, the company has revolutionized the sunscreen industry by merging high-quality, safe sun care with advanced anti-aging technology, all packaged sustainably. McMurray is committed to educating the public about the benefits of using clean, reef-safe sunscreen every day of the year, advocating for both health and environmental consciousness. "From the outset, the two tenets of the business have been to be good to our bodies and be good to our environment," McMurray asserts. The inspiration for Soleil Toujours sprouted during Valerie's pregnancy with her third child when she grew concerned about the safety of the skincare products she was using. Disturbed by the long list of harmful chemicals like parabens and oxybenzone in traditional sunscreens, she researched safer alternatives. This led to her resolve to create a superior product that was absent in the market. McMurray developed and introduced Soleil Toujours to provide a natural, high-quality alternative to the prevalent offerings. Her background in luxury resort wear, with her previous brand MerSoleil, which featured upscale swimsuits and cover-ups, seamlessly complemented her venture into the sun and skincare market. Before venturing into entrepreneurship, McMurray had an extensive 18-year investment banking and financial services career. These experiences equipped her with the skills to navigate the complexities of starting and sustaining a business. McMurray's journey in revolutionizing sun care involved thorough research and development to create Soleil Toujours' mineral-based sunscreens. These products not only protect the skin but also nourish it with a blend of potent antioxidants and anti-aging ingredients, including peptides, stem cells, and EcoSun—a unique formula comprised of vitamin C ester, vitamin D, red algae, and bisabolol. Recognizing the critical role of sun exposure in premature aging, McMurray has positioned Soleil Toujours as a sunscreen and an integral part of a comprehensive anti-aging skincare regimen. Her innovative approach offers dual benefits: robust protection from harmful UV rays and a potent mix of antioxidants that promote youthful, radiant skin. Valerie Rodriguez McMurray continues to lead her brand with a solid commitment to environmental stewardship and consumer health, making Soleil Toujours a beacon of innovation in the skincare industry.