● Create editorial content every week with a senior copywriter. ● Manage and organize multiple projects on a daily basis. ● Edit copy to ensure message clarity, flow, grammar, and tone. ● Develop and produce 100+ pieces of copywriting per month for ads, app banners, OOH, CRM, flyers, email blasts, WA blasts, offline event production, etc. ● Write compelling and captivating copy for social media content, increasing Karier.mu’s Instagram followers by 2.4% and reach 114% within 3 months. ● Conceptualize and design 100+ key visual (KV) designs for graphic designers. ● Work closely with the senior copywriter, senior graphic designer, graphic designer, social media specialist, business development officer, and marketing manager to deliver high-quality content. ● Own copywriting for assigned device and service brands—specifically taglines, why join events, detail page headlines, digital ads, and landing pages—while adhering to an authentic brand voice. ● Handled extra writing and/or editing assignments as needed.

● Conducted UX analysis and audit of the Brighton App ● Identified voice and tone on the Brighton app ● Managed copy crafting and copy testing of error messages and empty states on the Brighton app ● Analyzed, compared, mentioned the lack, and made an alternative microcopy for the application flow on the Brighton app ● Constructed a UI design and UI copy of each flow in the user journey that will be used on the Brighton app

● Developed a series of articles on positive discipline techniques, helping parents navigate challenging behavior while maintaining a healthy parent-child relationship. ● Created informative blog posts on fostering emotional intelligence in children, emphasizing the importance of open communication and empathy. ● Crafted engaging social media content for a parenting app, increasing user engagement and interaction.

Impact is a technology and consulting company specializing in digital transformation with the vision to grow Indonesia’s economy by helping businesses and the workforce through software, data, education, and community. 👤 Supervisor: Siti Amalia and Sean Thobias ● Planned and wrote more than 30 website content articles within 3 months of working, both in English and Indonesian, using SEO keywords. ● Conducting in-depth research to discover factual business-technology-related topics. ● Designed over 30 featured images and pictures for articles. ● Assisted the SEO specialist in updating more than 50+ backlinks and subcategories.

IR Corner is an international relations education media whose mission is to provide interesting and informative IR learning tools Jobdesk: ● Created articles, analyzed, and conducted research on more than 5 articles each month about international relations issues on Instagram feed to get 100+ likes ● Monitored news and social media about specific issues and identified them in a short report. ● Reviewed and proofread more than 3 articles per week

International Global Network (IGN) is a company engaged in youth development programs. Established with the aim of bringing together youth across the globe to cooperate with each other in business, technical, cultural, and social movements. IGN has consistently put effort to arrange various "Connecting Youth Leaders to The Word". This company was founded by Muhammad Fahrizal. 👤 CEO: Muhammad Fahrizal 👤 Worked with 4 Product Managers: Dwi Fauziyah, Gading, Farhan, and Vina. Job desk: • Research, write, and edit article copy in bilingual (Indonesian & English) and correct punctuation, spelling, syntax, style, and grammatical errors on Instagram, TikTok, the script for influencers, and video advertising • Handling and creating more than 5 companies' products and services by developing copywriting for social media and marketing materials with Graphic Designers and Content Creator • Assist content division with performance reviews of 5 team members to help them determine strategy for growth and company-wide niches for improvement • Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings • Monitoring social media metrics and suggesting new ways to promote company offerings and to reach consumers • Generate reports to conduct trend analysis, research competitors, and identify target markets to help optimize social media Key Achievements: • Boosted the company's Instagram followers by around 100,000 within one month • Created 10+ campaigns through all channels including email marketing • Produced 300+ copies of still images advertising and video advertising • Built concept and promotion scheme for marketing campaigns including email blasts that yielded open rates as high as 50%

KT&G SangSang Univ. Indonesia is a trendy CSR (Company Social Responsibility) platform from the Korean company, KT&G that helps develop cultural skills, arts, and career development. I am part of SangSangUniv Indonesia 2022-2023. I carried out a wide range of duties: • Write 2 articles per month on the website based on SEO best practices about Korean topics, daily life, scholarship, university, mental health, etc. • Produce social media content (Instagram, Facebook, and Twitter) from the newsletter • Create reels/TikTiok/Short Video with the relevant topic Achievements: • Produced 20+ articles for the website and SNS which gain good engagement • Research new topic using Google Trends, Ubersuggest, and other tools to create content, save 20 hours

Contributing as a freelance writer in a series of Wikimedia Indonesia projects: • EUforia Wiki4HumanRights Competition conducted by Wikimedia Indonesia x European Union (May-August 2021) Key achievement: 🏆 3rd Winner of EUforia Writing Competition

Conducted research under Dr. Nurfitri Nugrahaningsih, M.Si and Ully Nuzulian, S.IP., M.Si about international affairs issues. Job desk: • Researched more than 20 articles per week to produce the right analysis results by using literature review methods and research tools • Planned and wrote more than 10 scientific papers and articles which were published in national journals and online media channels by collaborating with Master of associate Achievements: Successfully published articles in National Journals: 1. Implementasi Rezim Internasional dalam Menangani Conflict-Related Sexual Violence di Tigray | INTERMESTIC JOURNAL OF INTERNATIONAL STUDIES Vol 7 No 1 (2022) (SINTA 2) 2. Implementasi CRC dalam Kebijakan Child Protection Save the Children: (Studi Kasus: Kekerasan Seksual terhadap Anak di Indonesia 2016-2019) Vol. 4 No. 5 (2022): Jurnal Pendidikan dan Konseling (SINTA 5)

Schoters is an ed-tech startup from Indonesia founded by Radium Icono to facilitate Indonesians to study abroad. We currently have more than 600,000+ active online users. Schoters has been acquired by Ruangguru, an Indonesian ed-tech firm. 👤 CEO: Radyum Ikono 👥 Supervisor: Sekar Arum Ayu Wardhani and Agata Fortuna Jobdesk/Achievements: • Planned and executed 45 content writing and copywriting for Schoter's social media on the Instagram feed • Designed and wrote more than 100 Schoter's Instagram story ideas both for engagement and sales purposes • Collaborated with graphic designers to produce eye-catching content for Instagram feed with 1.000-11.000 likes and reels with 20k-109k views. • Succeeded in increasing 116k Schoters's Instagram followers with the team within 7 months • Reached more than 130,000 accounts with 180+ content interactions for Schoter's Instagram Story during the promotion time • Authored informative facts on Instagram feed which is getting 218k reach, 2,7k saves, and 264k impressions