➤ Building, mentoring and managing face-to-face fundraising teams with 20+ team members, acquiring over 9k new donors and securing much-needed donations (over 280k € in 2023) to support lifesaving missions in over 70 countries worldwide ➤ Leading and managing integrated marketing exhibitions at train stations / department stores in 4 cities (Taipei/New Taipei/Zhubei/Taichung) with a creative agency to obtain 5k+ people flow, 800+ new donors and diverse media exposure with 1.1M+ impressions (offline ads, news, broadcast, DM, digital, social media, paid media) ➤ Leading the F2F innovative content strategy to bring brand messaging to external audiences by creating efficient external marketing collateral including social media, board, booklet, roll-up, etc. ➤ Analyzing brand tracking, market trends, donor needs, and the competitive landscape in the diverse universe of NGO, Leisure & Tourism and Arts & Culture ➤ Leading 8 team members to create 7+ innovative, pragmatic internal marketing events (e.g., foundation anniversary, thematic birthday parties, welcoming / farewell activities) to stimulate the overall employee engagement and working satisfaction

➤ Planned, developed and implemented comprehensive event strategies that align with governments' goals and objectives (17 middle, big scale event projects /year) ➤ Oversaw the end-to-end process of event production (ideation, budgeting, logistics and execution) for 5 projects with the total budget of 963k € (profit 10-20% per project) ➤ Coordinated with varied stakeholders, such as Media, Creative and International Stakeholders (Germany/France/Belgium/United Kingdom) to ensure that all events are delivered on time, within scope and budget, while maintaining the highest quality standards and professionalism

➤ Developed and executed comprehensive digital marketing strategies and campaigns for the Fleur de Chine Hotel that align to overall brand strategy and priorities. (FB/IG/LINE/Web) ➤ Identified and leveraged digital opportunities to enhance brand presence and drive growth ➤ Led the planning, development, and execution of digital marketing campaigns across various channels, including web, social media, email ➤ Monitored and analyzed campaign performance with business analytics team and media partners, providing insights and recommendations for optimization

➤ Developed international projects with partners (EU & USA) ➤ Actively engaged in VR content project of Arts & Culture ➤ Supervised the VR booth and contacted with potential clients ➤ Produced the supporting documents/presentations for CEO

➤ Marketing study & focus groups ➤ Planned art festival initiatives to enhance hotel branding ➤ Conducted social media analysis and digital optimization ➤ Enriched hotel growth strategies via multicultural action plans

➤ Conducted global benchmark report of International Design Awards ➤ Organized an exhibition at International Design Biennale Saint-Etienne

➤ Ensured that service was maintained at a superior level via cross-departmental collaboration ➤ Created a comprehensive strategic booklet for management and operational optimization

➤ In charge of launching the private foundation "Tany & Pawo": Graphic Identity / Facebook manager / Contact for sponsors, partners and artists (Taipei / Quebec / Marrakech / Spa ) / Event organizer (French dinner...) ➤ Design and implementation of 3 surveys in Cologne / Frankfurt, Paris and NYC: Perception of Asian Countries & Taiwan - Writing a summary report