JOB DISCRIPTION Head of Trade Marketing Optimization of Trade Promotions customized at Channel level Sales promotion activities, Merchandizing activities through 3rd party Vendors Designing Loyalty programs and Incentives Planning and execution of all the BTL Promotions/Activities Planning annual Budgets, Forecasting the stocks Planning the Brand Launches, aligning the Marketing Team and make the Brand Successful. GTM planning, Alignment of all cross functions of the business ACHIEVEMENTS