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Vivian Chen
品牌&社區影響經理 @ 渣打銀行
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Vivian Chen

品牌&社區影響經理 @ 渣打銀行
具備7年跨國專案管理、品牌策略規劃、數據分析與團隊領導經驗,擅長企業合作夥伴經營、贊助開發、活動策劃與執行。熟悉市場趨勢洞察、數位行銷、課程設計及人才培訓,能靈活跨文化溝通協調,協助組織提升營運效能與品牌影響力。具備高度責任感與自我驅動力,重視多元共融與社會價值實踐。 Expert in project management, brand strategy development, data analytics, and team leadership. Proven track record in corporate partnership management, sponsorship development, and event planning and execution. Strong cross-cultural communication abilities with a demonstrated ability to enhance operational efficiency and brand impact. Self-motivated with a strong sense of responsibility and commitment to diversity, equity, inclusion, and social value creation.
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Standard Chartered 渣打銀行
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EMLYON Business School
高雄市, 台灣
Taiwan・France

Featured Resume

Uploaded on Aug 16th 2025

Professional Background

  • Current Status
    Unemployed
  • Profession
    Communications Specialist
    Brand Marketer
    Social Media Marketing Specialist
  • Fields
    Banking
    Foodservice
    Strategy
  • Work Experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Data Analysis
    Vibe Coding
    Notion
    Canva
    Consulting
    Marketing & PR
    Marketing Communications
    Marketing Strategy
    Event Management
    DEI Consultant
    Community Engagement
    B2B Business Development
    Project Management
    Brand Marketing
    Excel
  • Languages
    English
    Native or Bilingual
    Chinese
    Native or Bilingual
    French
    Beginner
  • Highest Level of Education
    Master

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Full-time
    Remote Only
  • Desired Positions
    PM/產品經理/專案管理/活動專案管理/行銷企劃/營運企劃/品牌行銷企劃/線上課程企劃
  • Desired Work Locations
    France
    Taiwan
  • Freelance
    Part-time freelancer

Work Experience

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品牌&社區影響經理

Jan 2024 - Jul 2024
7 mos
Taipei City, Taiwan
- 企業贊助策略規劃與執行,成功爭取國際婦女節高峰會合作資源,提升員工參與率13%,媒體曝光超過8,000次 - 統籌大型公益馬拉松專案(22,000人參與),跨部門協作,為弱勢婦女及青少年募得NT$1,200萬 - 設計並執行整合行銷與公關溝通計畫,強化企業ESG形象與專案影響力

國際升學顧問

自聘
Full-time
Dec 2019 - Dec 2023
4 yrs 1 mo
- 為企業與個人設計投資管理、商業溝通、證照輔導等課程,協助學員突破職涯瓶頸 - 經營90+長期客戶,根據需求提供一對一教練與專屬課程 培訓合作夥伴團隊,帶領開發潛力客戶並建立新合作機會
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客戶關係經理

CAREhER
Full-time
Jan 2022 - May 2023
1 yr 5 mos
Taipei City, Taiwan
- 建構B2B/B2C合作模式,成功爭取單筆最高$24,200美金企業贊助,並拓展多元合作管道 - 策劃並執行高階主管論壇、企業內訓等活動,強化社群黏著度與品牌價值 - 設計會員制度與客戶旅程,分析數據優化營運成效與用戶體驗 推動DEI顧問服務,協助企業落實多元共融與雇主品牌提升

公關/行銷企劃經理

M8 Bistro
Full-time
Jul 2019 - Dec 2019
6 mos
Vancouver, Metro Vancouver Regional District, British Columbia, Canada
- 策劃與執行品牌行銷與媒體合作,提升品牌曝光度與顧客互動率(IG在3個月內增加 200% 追蹤人數) - 制定社群行銷策略,分析數據調整內容,強化品牌口碑

資深顧問&教師

界洋有限公司
Full-time
Feb 2017 - May 2019
2 yrs 4 mos
Kaohsiung City, Taiwan
- 與管理團隊協作,制定並推動重點專案,提升組織營運效率 - 親自參與招募、變革管理、領導力與專業技能培訓,協助團隊核心人才成長 - 規劃個人化職涯發展計畫,提升員工目標管理與自我效能 - 主動經營客戶關係,成為企業長期顧問夥伴 - 設計與優化課程內容,透過數據回饋持續提升教學品質
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Resourcing Coordinator

CGI
Internship
Dec 2014 - Apr 2015
5 mos
Markham, York, Ontario, Canada
- 每週及每月準備人資分配報告 - 為人資建檔及更新履歷資料 - 分析客戶需求並配對適合的人才面試

Education

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Master’s Degree
企業管理碩士
2024 - 2025
Activities and societies
- 19萬新台幣獎學金 - 創立法國教育科技平台 - Curiocité
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Master’s Degree
國際經營管理英語碩士 IMBA
2023 - 2025
Activities and societies
- 10萬新台幣獎學金 -平均成績92%
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Bachelor of Arts (BA)
經濟學
2012 - 2016
Activities and societies
- 副修商業管理及人資管理 - 6萬新台幣獎學金 - 獲得MESBURG行銷獎

Licenses & Certifications

Google Analytics

Google
Expiration Date: Jul 2026

IELTS國際英語測驗8分

IELTS
Issued Jun 2024
No Expiration Date