Create an IMC plan for launching the Gio Parete – Forever Roses with a high effort aimed at increasing brand awareness and promoting products in 6 months.
• Developed comprehensive marketing strategies for products and audience engagement based on timeline and process stages.
• Collaborated closely with cross-functional teams including creative, media, and promotion to ensure alignment and consistency in messaging and branding.
• Conducted market research and competitor analysis, providing valuable insights for product development and marketing initiatives.
• Participate in writing content for product launch press releases, product PR articles, and product photography.
• Monitored campaign performance and analyzed metrics to measure and optimize future marketing efforts, and provided regular reports and updates on progress.