- Converted £313 in Meta Ads spend into £6,937 in ticket sales (ROAS 22.15), selling 369 tickets in under 4 weeks across tiered pricing. - Delivered 85,868 impressions, 29,027 reach, and 4,458 Instagram profile visits at just £0.07 per visit; follower count increased by 466, reaching 932 total by campaign end. - Drove sustained engagement through agile creative sequencing—orchestrated 5 videos and 2 posters to maintain relevance, boost click-through depth, and counter engagement drop-off. - Managed full campaign life-cycle: strategy, creative direction, targeting, pacing, and A/B testing; executed and optimised under compressed timelines. - Built and operated Shopify-based ticketing store, tailoring the funnel to Gen Z user flow—from landing friction reduction to urgency-led copy and layout logic.