Entrepreneur Yasmin Bashirova is Wrapt's pioneering CEO and founder, a climate tech business-to-business software company. This innovative venture offers a comprehensive cloud-based platform engineered to enhance package collaboration, design efficiency, data storage, and sustainability. With a rich background in energy resource engineering, finance, and strategy, she is not only a business leader but also an advocate for human rights and social justice, dedicating time to mentor emerging professionals at the onset of their careers. Her journey is marked by significant career transitions, initially from energy engineering to finance and subsequently into entrepreneurship with the establishment of Wrapt. Her varied experiences have uniquely equipped her for this entrepreneurial phase, driven partly by her grandmother's inspiration. This formidable woman founded her business in Russia during the Soviet Union era. This familial legacy has deeply influenced her entrepreneurial zeal and trailblazing ethos. Founded in 2023 and based in San Francisco, Wrapt is an end-to-end specification data and product lifecycle management platform. It automates packaging development processes and is a singular source of truth for packaging workstreams. She recognized the inefficiencies and waste prevalent in packaging, with a staggering 91% of materials ending up in landfills. Motivated to address these challenges, she envisioned a solution that makes packaging more biodegradable and enhances environmental sustainability. The company's mission extends to simplifying complex processes as brands scale. Traditional in-house solutions often necessitate exhaustive audits and can result in protracted interactions among packaging vendors, co-packers, and consumer packaged goods companies—sometimes stretching over months. Wrapt's platform streamlines these interactions, ensuring quicker market access through reliable shared data, thus facilitating sustainable packaging solutions and reducing time spent on design iterations and approvals. Wrapt's intuitive, cloud-based platform integrates data and tailored workflows, replacing outdated spreadsheets, emails, and PDFs. Its AI-powered standardized packaging spec format significantly simplifies data management. The platform provides comprehensive visibility into the packaging process for all stakeholders involved—from marketing and procurement to suppliers—eliminating tedious tasks, preventing missed deadlines, and reducing version-control errors. This empowerment allows team members to concentrate on impactful creative endeavors. Her strategic foresight in developing a platform that consolidates and optimizes packaging specifications has garnered the interest and collaboration of industry leaders. She has assembled a diverse advisory board, drawing on expertise from various sectors to guide platform development and enhancements. Collaborators include prominent consumer packaged goods and packaging companies, reflecting the broad industry support for Wrapt's innovative solutions. Before Wrapt, she held significant roles in strategy and finance, including a stint as Chief of Staff/Senior Manager of Strategy and Finance at Shift Technologies. There, she played a pivotal role in the company's rapid growth and strategic initiatives, including the SPAC process. Her tenure at Goldman Sachs further honed her financial understanding, contributing to strategic decisions across multiple sectors. A steadfast advocate for human rights, her commitment to social causes is deeply personal and rooted in her upbringing in Ukraine. She actively promotes involvement in meaningful causes, particularly focusing on mentorship for women and immigrants. A distinguished alumna of Stanford University, she graduated with degrees in Energy Resources Engineering and has been actively involved in various leadership roles post-graduation. Her early education at Phillips Exeter Academy and her multilingual abilities reflect her diverse background and global perspective. Yasmin Bashirova remains dedicated to exploring and realizing potential in every arena she enters.