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Avatar of 蕭雅云.
蕭雅云
行銷Marketing,專案經理Project Manager
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蕭雅云

行銷Marketing,專案經理Project Manager
Hi，我是Hebe！於2023年畢業的商管碩士生，個性活潑外向，學習能力與做事效率快速。 ●Google Analytics廣告/多媒體分析認證 ●持有SPPA、PMA和PMA+專案技術師認證 ●研究所專業於永續發展、企業ESG行銷 ●Linker全國大專院校創意行銷競賽-最佳設計獎 ●與日月明珠企業合作專案，提案競賽獲得優勝 ●自媒體經營與多家廠商合作推廣產品並撰寫文案
Logo of the organization.
華苓科技股份有限公司
Logo of the organization.
私立逢甲大學
新竹市, 台灣
Taiwan

Professional Background

  • Current Status
    Employed
  • Profession
    Project Manager
    ・
    Digital Marketer
    ・
    Marketing Strategy Planner
  • Fields
    AdTech / MarTech
    ・
    Marketing / Communications
    ・
    Environment / Sustainable Development
  • Work Experience
    1-2 years (1-2 years relevant)
  • Management
    None
  • Skills
    Google Ads
    Google Analytics
    丙級會計事務技術士
    電腦軟體應用丙級
    電腦軟體應用乙級
    Google Analytics (分析) 個人認證資格
    Google數位學程-基礎數位行銷資格認證
    SPPA專案特助
    PMA專案助理
    PMA+專案技術師
  • Languages
    Chinese
    ・
    Native or Bilingual
    English
    ・
    Intermediate
  • Highest Level of Education
    Master

Job Search Preferences

  • Current Status
  • Desired Job Type
    Full-time
    ・
    Interested in working remotely
  • Desired Positions
    社群經營、行銷企劃、內容編輯、文字編輯、文字撰寫、廣告文案、出版編輯
  • Desired Work Locations
    Hsinchu, Hsinchu City, Taiwan
    ・
    Zhubei, Zhubei City, Hsinchu County, Taiwan 302
  • Freelance
    Non-freelancer

Work Experience

Logo of the organization.

社群商務專案經理

華苓科技股份有限公司
・
Full-time
Sep 2023 - Present
Hsinchu City, Taiwan
1.SaaS雲端產品行銷專案管理和執行 2.產品銷售簡報和商業企劃提案 3.市場策略分析、Google Analytics 數據洞察與廣告投放分析制定行銷策略 4.跨部門溝通、跨業合作與政府計劃提案撰寫 (如：客庄青年小微企業雲世代計畫、偏鄉企業及組織參與臺灣雲市集行銷計畫、AI產業、大專院校活動、傳直銷產業、網紅/演藝經紀公司…) 5.資安、Iot物聯網、區塊鏈產品銷售應用推廣
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門市/收銀人員

POYA寶雅國際股份有限公司
・
Part-time
Feb 2022 - Jun 2023
・
1 yr 5 mos
1.理貨╱揀貨╱補貨作業，商品陳列、補貨上架。 2.倉庫整理、賣場環境維護。 3.提供顧客之接待與需求服務。 4.POS系統操作，顧客收銀結帳。 5.服務台辦卡/寄物/退換貨。 6.協助同事工作，完成主管交辦事項。 7.產品介紹及解說銷售。
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門市/收銀人員

台灣屈臣氏個人用品商店股份有限公司
・
Part-time
Sep 2021 - Feb 2022
・
6 mos

Education

Logo of the organization.

私立逢甲大學

Master of Business Administration (MBA)
・
合作經濟暨社會事業經營學系
2022 - 2023
Description
(1)研究論文主題為「奢侈還是永續？廣告訴求對消費意願的影響」 (2)修習由CSRone永續智庫總監陳厚儒、KPMG亞太區ESG負責人、KPMG安侯永續董事總經理黃正忠和審計部審計長林慶隆的核心課程，學習撰寫企業永續報告書、公司治理與社會責任（CSR、ESG、SDGs）、行銷研究與市場調查分析
Logo of the organization.

私立逢甲大學

Bachelor of Business Administration (BBA)
・
合作經濟暨社會事業經營學系, 創新創業學分學程
2018 - 2022
・
3.7/4 GPA
Description
(1)2020年考取PMA+專案技術師認證、PMA專案助理及SPPA (2)2020、2021 年參加社會創新學院 s.School 日月明珠企業合作專案創新提案獲得優勝及第三名的成績 (3)2021 年參加 Linker 無限可能-全國大專院校創意行銷競賽榮獲最佳設計獎 (4)自我學習取得Google Analytics(分析)個人認證、Google數位學程認證 (5)另修習創新創業學分學程學習更多關於商業企劃、行銷策略及培養創業家精神等方面專業知識

Licenses & Certifications

Google Ads 影片廣告認證

Google
Expiration Date: Jun 2025

Google Ads搜尋廣告認證

Google
Expiration Date: Jun 2025

Google Analytics(分析)個人認證

Google
Expiration Date: Jun 2025

PMA+專案技術師認證

社團法人中華專案管理學會
Issued Jul 2020
・
No Expiration Date

PMA+專案助理認證

社團法人中華專案管理學會
Issued Jun 2020
・
No Expiration Date

SPPA專案特助認證

社團法人中華數位關懷協會
Issued May 2020
・
No Expiration Date
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中華民國商業職業教育學會英語能力測驗(第三級)

中華民國商業職業教育學會
Issued Nov 2017
・
No Expiration Date