Hi, I’m Charlie. I have 5-6 years of experience in Sales and Marketing roles, focusing on Trade Marketing in the retail industry. When I'm in working mode, I am known for my attention to detail, logical thinking, and strong execution ability, as acknowledged by my co-workers. Here are my experiences with my top 6 skills: 1. Account Management : - Managed relationships with over 120 branches, handling a business scale of 24M+ per year. This included agents, chain stores, and e-commerce platforms, achieving up to 180% performance improvement for key customers. 2. Project Management: - Allocated 20% of work time to planning dealer promotional campaigns, involving discussions with dealers, sales data analysis, product selection, cost-benefit calculations, and campaign planning. Utilized the PDCA method to continuously improve subsequent campaigns. 3. Cross-Functional Collaborations: - Executed monthly campaigns for 1,500 physical and e-commerce dealers, managing a 20M target campaign per month. Ensured effective communication of promotional rules via mail and the official website. Enhanced campaign application processes by collaborating with customer service, IT, and sales teams to resolve issues promptly and reduce customer complaints. 4. Marketing Strategy Formulation: - Developed monthly promotions based on market trends, competitor analysis, seasonal variation, and data-driven insights to boost dealer performance, surpassing 300% vs. Q1 2022. 5. Sales Performance Analysis: - Monitored and analyzed event operation data to gain insights into market demands and industry trends. 6. Trade Marketing Promotion: - Developed monthly promotions for home appliance dealers through comprehensive market research on trends, competitors, and seasonal factors. Followed up with strategic market plans and promotional campaigns based on data-driven insights. If you are looking for a talent with experience in Account Management Manager and Business Development Manager , please feel free to contact me at [email protected].