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Yi Hsin Lee
Marketing Planner, Public Television Service Foundation
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Yi Hsin Lee

Marketing Planner, Public Television Service Foundation
Hello, my name is Li I-Hsin. I have a pragmatic and detail-oriented approach to work, and I enjoy engaging with new information and technologies. I have spent 10 years cultivating my career in the media industry, with nearly 6 years of experience in marketing and promotion roles at SET TV and Taiwan Public Television Service. Over this time, I have accumulated practical experience in marketing strategy planning and execution, and I am quite familiar with the media &entertainment industry in Taiwan. I am open to opportunities in marketing or project management roles across various fields, without limitation to any specific area.
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Taiwan Public Television Service
Logo of the organization.
Shih Hsin University
New Taipei City, Taiwan
Taiwan

Professional Background

  • Current Status
    Employed
  • Profession
    Community / Social Media
    Video Editing Specialist
    Marketer
  • Fields
    Media
    Film
    Consumer Electronics
  • Work Experience
    10-15 years (6-10 years relevant)
  • Management
  • Skills
    Word
    Canva
    PowerPoint
    Photoshop
    powerpoint
    excel
    Communication
    premiere
    illustrator
    GA4
  • Languages
    English
    Fluent
    Chinese
    Native or Bilingual
  • Highest Level of Education

Job Search Preferences

  • Current Status
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
  • Desired Work Locations
  • Freelance

Work Experience

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Marketing Planner

Mar 2022 - Feb 2024
2 yrs 0 mos
Taipei, Taiwan
Responsible for promoting the official online store "PTS Shopping" website for Public Television Service (PTS), as well as promoting new products. Additionally, assisting in handling international film and television market exhibition affairs for the copyright department. ✦ Creating website promotional graphics ✦ Producing channel promotional promos ✦ Planning physical promotional events ✦ Hosting website promotional activities ✦ Managing Facebook fan page ✦ Setting up backend promotional settings for the website ✦ Monitoring website GA4 traffic and analyzing weekly report data ✦ Assisting colleagues in the copyright department with exhibition affairs at international film and television markets such as ATF in Singapore, FILMART in Hong Kong, TCCF in Taipei, etc.

Marketing Specialist

Mar 2018 - Mar 2022
4 yrs 1 mo
Taipei City, Taiwan
✦ Integrated marketing planning and execution for dramas and programs ✦ Media publicity operations & writing press releases ✦ Planning and executing physical promotional events, such as premieres, fan meetings, press conferences, etc. ✦ Managing social media platforms like Instagram and Facebook ✦ Planning actor livestreams 【Past Projects】 ➣ Idol dramas: "Love is Science?", "The Devil Punisher", "Back To Home" ➣ Taiwanese dialect primetime drama: "Proud of You" ➣ Mandarin primetime dramas: " Piggy's Counterattack", "My Hero, My Daddy" ➣ Media publicity and marketing for the 54th Golden Bell Awards

Video Producer

Mar 2015 - Mar 2018
3 yrs 1 mo
Taipei City, Taiwan
✦ Handling entertainment news video editing, planning, filming, and related tasks. ✦ Managing online news fan pages such as "HurryClick," "POTV," "News Tornado," etc. ✦ Planning and producing online live streaming programs like "Hurry up Movie" and "Goddess Fortune Office." ✦ Managing and operating YouTube channels. Previously responsible for channels like "Kangsi Coming" and "CTi News."

Program planning

Nov 2013 - Oct 2014
1 yr 0 mos
Taipei, Taiwan
✦ Planning and proposing online program ideas ✦ Writing program scripts ✦ Planning filming schedules ✦ Communication on set and controlling shooting timelines ✦ Post-production communication and schedule management ✦ Inviting program guests ✦ Managing program fan pages

Education