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Yi Hsin Lee
Marketing Planner, Public Television Service Foundation
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Yi Hsin Lee

Marketing Planner, Public Television Service Foundation
Hello, my name is Li I-Hsin. I have a pragmatic and detail-oriented approach to work, and I enjoy engaging with new information and technologies. I have spent 10 years cultivating my career in the media industry, with nearly 6 years of experience in marketing and promotion roles at SET TV and Taiwan Public Television Service. Over this time, I have accumulated practical experience in marketing strategy planning and execution, and I am quite familiar with the media &entertainment industry in Taiwan. I am open to opportunities in marketing or project management roles across various fields, without limitation to any specific area.
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Taiwan Public Television Service
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Shih Hsin University
New Taipei City, Taiwan
台灣

專業背景

  • 目前狀態
    就職中
  • 專業
    社群行銷人員
    影音後製人員
    行銷人員
  • 產業
    媒體
    電影
    消費性電子產品
  • 工作年資
    10 到 15 年 (6 到 10 年相關工作經驗)
  • 管理經歷
  • 技能
    Word
    Canva
    PowerPoint
    Photoshop
    powerpoint
    excel
    Communication
    premiere
    illustrator
    GA4
  • 語言能力
    English
    進階
    Chinese
    母語或雙語
  • 最高學歷

求職偏好

  • 預期工作模式
    全職
    對遠端工作有興趣
  • 希望獲得的職位
  • 期望的工作地點
  • 接案服務

工作經驗

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Marketing Planner

2022年3月 - 2024年2月
2 年 0 個月
台灣臺北
Responsible for promoting the official online store "PTS Shopping" website for Public Television Service (PTS), as well as promoting new products. Additionally, assisting in handling international film and television market exhibition affairs for the copyright department. ✦ Creating website promotional graphics ✦ Producing channel promotional promos ✦ Planning physical promotional events ✦ Hosting website promotional activities ✦ Managing Facebook fan page ✦ Setting up backend promotional settings for the website ✦ Monitoring website GA4 traffic and analyzing weekly report data ✦ Assisting colleagues in the copyright department with exhibition affairs at international film and television markets such as ATF in Singapore, FILMART in Hong Kong, TCCF in Taipei, etc.

Marketing Specialist

2018年3月 - 2022年3月
4 年 1 個月
台灣台北市
✦ Integrated marketing planning and execution for dramas and programs ✦ Media publicity operations & writing press releases ✦ Planning and executing physical promotional events, such as premieres, fan meetings, press conferences, etc. ✦ Managing social media platforms like Instagram and Facebook ✦ Planning actor livestreams 【Past Projects】 ➣ Idol dramas: "Love is Science?", "The Devil Punisher", "Back To Home" ➣ Taiwanese dialect primetime drama: "Proud of You" ➣ Mandarin primetime dramas: " Piggy's Counterattack", "My Hero, My Daddy" ➣ Media publicity and marketing for the 54th Golden Bell Awards

Video Producer

2015年3月 - 2018年3月
3 年 1 個月
台灣台北市
✦ Handling entertainment news video editing, planning, filming, and related tasks. ✦ Managing online news fan pages such as "HurryClick," "POTV," "News Tornado," etc. ✦ Planning and producing online live streaming programs like "Hurry up Movie" and "Goddess Fortune Office." ✦ Managing and operating YouTube channels. Previously responsible for channels like "Kangsi Coming" and "CTi News."

Program planning

2013年11月 - 2014年10月
1 年 0 個月
台灣臺北
✦ Planning and proposing online program ideas ✦ Writing program scripts ✦ Planning filming schedules ✦ Communication on set and controlling shooting timelines ✦ Post-production communication and schedule management ✦ Inviting program guests ✦ Managing program fan pages

學歷

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