I deepened my theoretical understanding of business and management, while also actively honing my analytical and strategic skills through practical experience. I studied comprehensive business fundamentals, including Strategic Management, Digital Marketing, Organizational Behavior, and Entrepreneurship. The intensive case study approach trained me to solve complex business problems with data-driven and innovative solutions. One of my greatest accomplishments was conducting independent research on "Purchase Intentions for MSME Products in Indonesia (Case Study: West Java)." This research examined factors such as perceived quality, social media influence, brand trust, and local support in shaping consumer purchase intentions.