-Worked with senior management to provide input towards the development of the company's strategic direction in the current market. -Developed plans for business development, with particular emphasis on Corporate Communications. -Developed and oversaw market research for new and expanding programs. -Created consumer-grade marketing communications materials aligned to the company's brand voice in support of the company's business strategy. -Manage and update company database and customer relationship management systems (CRM) -Ensured consistency, clarity, and accuracy in design of all communication efforts, including all media and publicly disseminated information. -Helped organise marketing events and distribute marketing materials.