Business Development & Strategy Top Performer: Ranked No. 1 in nationwide contracts (2022) with a consistent 110% average KPI achievement over 5 years. Market Expansion: Spearheaded expansion into offshore markets, doubling annual revenue through 100+ attendee sales presentations and strategic pitching. Data Intelligence: Analyzed global travel trends to optimize partner inventory, driving a 60% YoY growth in H1 2025 and launching new diversified sales models. Account Management & Impact Growth Engine: Reactivated dormant key accounts and onboarded 7 major hotel groups, propelling them into the Top 3 for regional GMV. Strategic Partnerships: Negotiated high-value contracts and optimized product bundles to maximize long-term client retention and platform stickiness. Collaboration & Leadership Synergy & Growth: Partnered with Marketing and Ticketing teams to launch integrated campaigns, resulting in a 140% GMV surge in specific regions. Culture Builder: Collaborated with HR to lead quarterly team-building and engagement initiatives, fostering a high-performance team culture.

Business Specialist Key Account Management: Spearheaded B2B business development and relationship management for major multinational corporations and industry associations, specializing in high-end corporate retreats and large-scale MICE projects. High-Stakes Project Execution: Demonstrated exceptional time management and agility by successfully orchestrating a 100-person Team Building event for Qualcomm within a rapid two-week turnaround. Strategic Growth: Enhanced client retention through tailored value propositions while consistently expanding the corporate portfolio by acquiring new high-profile accounts.

Business Development Sales Audience Analysis & Market Insights: Conducted in-depth analysis of mobile App and social media trends to identify target segments and consumer preferences, optimizing marketing conversion strategies and partnership alignment. Strategic Partnerships & Large-Scale Event Execution: Independently spearheaded the "Mystic Wedding" procurement season, successfully onboarding over 60 cross-industry vendors through strategic pitching and business negotiation. Integrated Marketing Solutions: Designed customized promotional frameworks for diverse industry partners, effectively bridging product offerings with high-intent audiences to drive platform growth.

Sales & Tour Leader End-to-End Sales Cycle Management: Spearheaded business development and itinerary planning for corporate accounts and the youth market (Graduation Trips), managing everything from initial prospecting to on-site execution as a professional tour leader. Top-Tier Performance: Consistently achieved and exceeded annual sales targets through proactive cold calling and relationship management, earning prestigious "Performance Incentive Trips" for two consecutive years. Consultative Selling: Provided tailored travel solutions and ticketing services by identifying specific client needs, fostering long-term loyalty and driving consistent repeat business.