• Redesign search result page which increased add-to-cart conversion rates by 6%. • Revamping the coupon redemption experience which increased conversions rates by 1.4% while also increasing AOV. • Design auto-fill and translate address features to build smooth checkout experience. • Build an automated system for admin to lower the burden of human labor.

• Designed hong kong smart real estate platforms
 (2APPs&1Web) • Responsible for user research, information architecture, user flow design and prototyping.

• Redesigned landing page which had more than 10,0000 pageviews, and received 80% client satisfaction score. • Responsible for tracking users in GA to improve product interface and experience.