Coordinated 5 departments and around 50 members, managed cross-team communication and task allocation. Co-managed the fan team’s Instagram account with 5,000+ followers, maintained content quality and brand tone. Planned annual themes and oversaw timelines and deliverable quality. Planned and executed online/offline support events (LED billboards, lightbox ads, café collaborations); wrote campaign copy, produced visual content (1,000+ average reach), managed on-site logistics and volunteer coordination.