Milly Chen
• 14+ years of sales experience in the high-tech industry, both in business development & key account management
• 10+ years of distributor channel management
• 5 years of team leading experience (muRata)
• Strong marketing and strategic planning skills with passions for new technologies
• Familiar with the Taiwanese OEM/ODM ecosystem & culture
• Good knowledge of GNSS, cellular and WiFi/BT technologies & the marketplace
• Deep knowledge of the IoT connectivity marketplace
• Teamwork spirit, great problem solving/execution skills, and self-motivated
• Working experience in the Silicon Valley & Many years of experiences working with people from various countries
Professional Experiences
Key Account Manager • u-blox
Sep 2023 - Oct 2024
•Business and pipeline development of GNSS, Cellular, WiFi and Bluetooth products in Taiwan, targeting at the industrial IoT market
•Responsible for key account business growth and customer relationship
•Managed/worked closely with local and global distributor channels to make sure that relavent activities were aligned with our strategies and to drive opportunity pipelines in small-mid sized accounts/long tail customers
•Segment marketing and took lead on promotional strategies of the assigned segments
•Opportunity pipelines and forecast management
Achievements
•Penetrated in the EV charging segment and became the preferred solution provider in Taiwan
•Early engagement in the Open RAN market and secured the leading supplier position of time-sync solutions in all major players in Taiwan
•Developed new customers in several market segments, including healthcare, lawn mowers, smart metering and drone
Business Development Manager • u-blox
Jun 2019 - Sep 2023
•Business and pipeline development of GNSS, Cellular, WiFi and Bluetooth products in Taiwan, targeting at the industrial IoT market
•Responsible for key account business growth and customer relationship
•Managed/worked closely with local and global distributor channels to make sure that relavent activities were aligned with our strategies and to drive opportunity pipelines in small-mid sized accounts/long tail customers
•Segment marketing and took lead on promotional strategies of the assigned segments
•Opportunity pipelines and forecast management
Press Coverage
•Interviewee of CTIMES Magazine in 2022Y November Issue to discuss about GNSS's role in the context of AFC in WiFi 6E/WiFi 7 devices
•Interviewee of Communication Components Magazine (2CM) in 2020Y August Issue to talk about LPWAN technologies in the industrial IoT market
Account Director • LIPS Corp. - Sense the World
Jul 2018 - Jun 2019
•Business development of 3D machine vision solutions in several verticals, including but not limited to healthcare, logistics, security, retail and robotics applications
•Worked closely with system integrators to carry out solutions
•Identified opportunity priorities and defined target customers
•Partnership and sales channel development
•Managed key customer projects to meet target timeline
Achievements
•Built up partnership and top management connections with potential customers and investors
•Initiated PoC activities in smart lighting, people counting, autonomous driving and access control with both private and public organizations.
•Collaborated with several local IPC brand manufacturers to create POC solutions.
•Initiated partnership discussions with worldwide robotic arm companies to demonstrate 3D shoe scanning and path planning for Taipei International Industrial Automation Exhibition 2019.
Section Manager • Taiwan Murata Electronics Co., Ltd.
Apr 2010 - Mar 2018
•Developed local sales strategies to define promotion priorities
•Led and managed the sales team's activities, including design-in activities, price negotiations, budgeting, forecasting, issue escalations, high-level management meetings
•Proposed and drove internal new product developments along with product engineering teams to meet customer's new requirements in the next generation products
•Collaborated closely with worldwide (Japan, China and the US) sales and cross-functional teams to achieve company goals
•Presented sales team's achievement progress to the top management on a regular basis
•Achieved sales goals constantly in the assigned applications (Panel & Networking)
Online Store Manager • Twin Micro Inc
Apr 2009 - Feb 2010
Built and managed the company’s online store on eBay.
Marketing Associate • iXsystems
May 2008 - Apr 2009
Assisted in the company’s FreeBSD offline marketing activities
Education
2006 - 2008
San José State University (SJSU)
Mass Communications
Skills
- Word
- Excel
- PowerPoint
- Microsoft Office
- Account Management
- Business Development
- Segment Marketing
- Leadership + Management
- Channel Management
Languages
- Chinese — Native
- English — Professional
- Japanese — Beginner
