MENG HSIEN (Naomi) LIN
"5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."
Contact: [email protected]
【Professional Skills】
- English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition
- Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
- Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management
【Work Experience】
iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)|2021.03 - Present | Deputy Marketing Manager (Promoted from Supervisor in 2023.02)
- Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
- Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL).
- SEO and Website Planning:
Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
- Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
- Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%. - Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads.
Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08 Project Specialist
- Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors. - Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
- Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
Project Planner & Copywriter
- Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
AmazingTalker (Taiwan's Largest Tutor Matching Platform)|2017.09 - 2018.01
SEO & Content Marketing Intern
- SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months.
【Education Background】
University of Taipei (Bachelor of Arts, English Instruction)|2013.09 - 2018.01 - Overall GPA: 3.8 (Received Academic Excellence Award)
- Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)