14 Essential AI Marketing Tools Every Marketer Needs to Know

Although artificial intelligence, commonly known as AI, has been around for decades, its sudden rise in popularity and easy online access has led to an increased demand and a host of different AI platforms, applications, and tools. AI marketing tools are an important way to streamline your marketing tasks by analyzing data, automating tasks, personalizing content, and optimizing campaigns.

By leveraging the best AI marketing tools, marketers can work more efficiently and reach their audience more effectively. Marketing teams can benefit greatly from incorporating artificial intelligence into their strategies, ensuring they stay ahead of the competition. AI has been making headlines recently as more professionals use it to automate their tasks or optimize their work. The future potential of AI is still yet to be discovered.

In this article, we will delve into the world of AI marketing tools, exploring how these cutting-edge technologies are revolutionizing the marketing landscape. Whether you’re looking to optimize your campaigns or stay ahead of the competition, this guide will provide valuable insights into the power of artificial intelligence in marketing.

Hootsuite is a popular social media management platform with many marketing applications. You can use Hootsuite to plan and schedule social media posts, automate your posts, and monitor social media.

One of their key features is post scheduling, a great way to schedule posts for peak traffic periods, ensuring you never forget to post. With their Streams feature, you can monitor multiple social media channels at once, simplifying the management of various social media platforms. They also have analytics that covers traffic, engagement, and followers.

Another feature is their AI tool for marketing, called OwlyWriter AI. This AI marketing tool can generate captions on social media and provide you with content ideas. You can use it to review and edit your posts, and even manage your content calendar. One unique application of this feature is duplicating your top-performing content, which analyzes your past success and helps you recreate it.

Hootsuite's professional plan costs USD 97 per month and covers 10 social accounts. For larger brands, the team plan costs USD 260 per month, including 3 users and 20 social accounts. Integrating Hootsuite into your social media marketing efforts can significantly enhance your marketing efforts overall. Digital marketers can leverage Hootsuite's features to streamline and optimize their campaigns, ensuring maximum efficiency and effectiveness.

One of the most popular AI marketing tools is Chat GPT, an AI-powered tool with many applications. Users input questions and commands, and Chat GPT can respond in real-time. The marketing applications for Chat GPT are endless. Marketers can use it to create written content like captions, SEO blog posts, ad copy, and email newsletters. Digital marketing professionals can use Chat GPT to analyze market trends and data or to help tailor marketing content to a particular target audience. Chat GPT can also identify keywords, provide data on competitors and consumers, and optimize your material with editing suggestions.

Apart from answering prompts, Chat GPT’s features include language translation and debugging code, which is great for building brand websites. While the basic Chat GPT program is free to use, some of its applications are limited. A Chat GPT Plus subscription is USD 20 per month, and it’s capable of analyzing more complex prompts like voice and image. It can also use custom plugins for math, video, and finance, among others.

Copy AI is a copywriting tool and one of the best AI tools for marketing. This advanced AI writing assistant can be used to create content like headings, social media posts, and emails, making it an excellent choice for content generation. Like Chat GPT, Copy AI helps with copywriting by incorporating your brand voice into its written copy, making your work more unique, customized, and true to your marketing intention.

This tool boasts many features, including a library of copy templates for blog posts, headlines, and social media posts. It also includes a plagiarism checker and an InfoBase to store your material. The Improve feature uses AI algorithms to analyze your prompts and reword them for increased clarity and efficiency. This AI marketing tool is even available in 25 languages.

The basic use of Copy AI is free, with some limitations like word count. Business plans start at USD 36 per month, which allows 5 users and unlimited words in its chat.

Jasper AI is a writing assistant made for content marketers. Like Chat GPT and Copy AI, you can use this AI writing tool to create content like blog posts, headlines, and even product descriptions using your prompts.

One interesting feature is Jasper Brand Voice, which helps you generate content that uses your brand voice to create high-quality, branded content. This works by matching your writing style to existing content and using your input on tone and focus. Another feature is Jasper Chat, which is marketed as an alternative to Chat GPT. It answers users’ questions and concerns with a more conversational tone than Chat GPT can currently offer, making you more comfortable. The Jasper Art feature can create AI images using language prompts, simplifying your content creation process.

Jasper AI has a few different plans, each with a free trial. Their Creator plan starts at USD 39 per month and includes one brand voice and one user seat. A Pro plan is USD 59 per month, per seat, allowing up to three brand voices and other features like Instant Campaigns and Jasper Art.

Marketing functions are greatly enhanced with tools like Jasper AI, which streamlines marketing strategies by automating content creation and ensuring consistency in brand messaging. This not only saves time but also boosts the efficiency and effectiveness of marketing efforts.

Canva is a content creation tool used to make marketing content like email marketing campaigns, social media posts, brochures, and more. Users can choose from templates that include images, videos, and even infographics and presentations. This is one of the best AI-powered tools for digital marketing as it has a huge library of content templates, images, and fonts, making creation fast and simple. Canva’s drag-and-drop user experience is simple and effective.

One impressive feature is Canva’s AI image generator, which creates images following your text prompts. It also allows you to insert captions and change effects using AI prompting. You can use Canva to create AI avatars for your presentations and add voiceover to your content. You can even create music using prompts with their Soundraw AI app.

Canva is free for individual users, although the free version allows only 50 AI images in total. Canva Pro and Teams allow 500 images per month, in addition to access to premium AI features and extra storage. The Pro plan is USD 106 per month, while the Teams plan is USD 136.

By automating repetitive tasks and streamlining the creation of marketing materials, Canva empowers marketing teams to focus more on strategy and creativity.

Midjourney is an AI image generator that is increasingly popular. This AI tool for marketing is an easy way to make high-quality AI images in seconds using a few written prompts. It’s run on the Discord chat app, making it easy and effortless to make text prompts and create images. Its more recent version has enhanced functions, like a better understanding of language, better image resolution, and a wider range of styles. Leveraging machine learning, you can tweak your prompts to explore different versions of the image you’re creating and upscale your images for better quality.

One great feature of Midjourney is that users can specify image styles, such as realistic or surreal, and other image qualities like resolution, size, and aspect ratio. This is one of the best AI marketing tools as it allows you to effortlessly create content images for social media or other marketing campaigns.

Midjourney doesn’t have any free use, but their membership fees are low relative to similar apps. The Basic plan starts at USD 10 per month, with an annual subscription price of USD 96. They offer a standard plan at USD 30 per month, a Pro plan at USD 60, and a Mega Plan at USD 120, with each plan offering higher tiers of fast GPU time.

Surfer SEO is an AI marketing tool that makes written content SEO-friendly. It uses first-page search engine results pages and compares your content to the five top-ranking pages, helping you optimize your own site. You can use their keyword insights tool to get a list of related keywords to use in your content, which will improve the reach of your marketing campaign.

There are a number of interesting features in this app. Surfer’s SERP analyzer will give you a breakdown of your competition, providing valuable competitive intelligence, including average word count, alt text, and keyword density among other components. The detail in this analysis is what makes Surfer stand out – they’ll tell you how many H2 headings there are per page of your competition, as well as the number of links per page. Some of its features include a built-in keyword researcher. It even offers Sentiment Analysis, showing you whether keywords related to your search are positive or negative.

Surfer SEO’s Essential plan costs USD 89 per month and includes only keyword research. Other plans can cost as much as USD 399 with more features and benefits. Their most popular plan is Scale at USD 129 per month, and each plan offers a free trial.

WriterZen is an SEO tool that covers everything from keyword research to content creation. This AI writing tool for marketing also helps you create or optimize content with search engine optimization in mind. Their content research feature allows you to input keywords and other parameters before giving you an outline that includes suggested insights and competitive analysis. The content writing tool on this app helps you create SEO content and check for plagiarism when you’re finished.

One great feature of WriterZen is that it offers tools like topic clustering, helping you focus your content on a topic instead of a keyword, which can increase your ranking position. You can use this topic discovery feature by inputting a keyword or theme. Their keyword researcher has different filters you can apply, such as CPC and word count.

WriterZen has a tiered system, and their base price is set at USD 19 a month, offering keyword research and no extra features. Their next package, at USD 61, offers plagiarism checking and AI writing.

Frase.io is a content optimization tool often used for content marketing and SEO. Like WriterZEN and SurferSEO, it analyzes search results and creates outlines for your content. It is one of the top AI writing tools that can also improve your content quality and relevance to the search, which will improve your ranking on search engines. You can analyze competitors' SEO and use that data to improve your content.

Some of the features of this AI marketing tool include an automated FAQ generation for sites and AI content optimization. Their content brief generation uses AI to create full-length content briefs almost instantly. Additionally, Frase.io serves as one of the best keyword research tools, helping you identify the most effective keywords for your content.

Frase.io offers a free trial that includes one search and 5,000 words of content. Their Solo plan costs USD 15 per month (or 12 if you pay annually) and includes 10 search queries per month. They have a basic plan for USD 45 per month which offers more searches, while their Team plan, at USD 115 per month, includes unlimited searches.

One of the best AI tools for marketing is Zapier, an automation app with many features. Users can leverage Zapier to automate marketing tasks like emails, social media posts, meetings, and note-taking. Zapier connects to thousands of different apps and services, enabling tasks such as scheduling blog posts and automatically marketing new products on social media. Given its extensive app connections, Zapier is highly customizable, offering a wide range of possible uses.

A standout feature of Zapier is the creation of 'Zaps,' which trigger specified actions in one app based on your activity in another app. This further streamlines your marketing processes through automation.

Zapier offers free services with limited features, including two-step Zaps and a visual editor. Paid plans are USD 20 to USD 70 monthly, featuring advanced options like multi-step Zaps, Webhooks data retention, and shared workspaces.

Hemingway is a writing app with the potential as an AI marketing tool. It’s designed to improve written content by making it clearer and more concise. The app highlights complicated phrases, adverbs, and passive voice, helping you identify issues quickly and enhance readability. Hemingway provides a readability score, guiding you toward better-written content, and offers an estimated reading time, which is especially useful for blog posts.

The Hemingway Editor Plus plan includes features that allow you to change the tone, formality, and length of your work by highlighting content and using the AI-powered tool menu. Hemingway also offers readability analysis for all plans, which includes a graded score indicating the lowest reading level needed to understand your content.

The Hemingway Editor is free to use. You can also purchase the desktop app for a one-time fee of USD 19.99, which includes direct publishing to WordPress or Medium, as well as different export formats.

Grammarly is an AI writing assistant used to improve the grammar, punctuation, and writing style of your written marketing content. Like Hemingway, Grammarly improves your grammar and the flow of your writing, while rewriting complex sentences. But it has some additional functions, like spell checking and tone detection, and offers suggestions and corrections in real-time as you type. This makes it a great AI marketing tool for marketers focusing on content creation.

A key feature of this app is its custom style guides, which you can create and share with your team, so everyone’s content writing style and tone are consistent. Grammarly also offers tone suggestions to help you change the mood of your writing without changing its meaning. This consistency is crucial for ad campaigns, ensuring that all materials align with your brand’s voice.

Basic access to Grammarly is free and includes spelling and grammar checks as well as 100 AI writing prompts. The premium plan costs USD 12 per month, while the business plan is set at USD 15 per month. Both include extra features like sentence rewrites, tone adjustment, analytics dashboard, and thousands more AI prompts.

Influencity is an AI tool for marketing that focuses on influencer marketing. It helps marketers identify and work with influencers in their market niche. You can use their influencer search function and analytics tools to find influencers and connect with them on marketing campaigns. Additionally, Influencity helps monitor campaign performance by providing detailed insights and analytics on influencer activities.

Some key features of Influencity are fake influencer detection, which helps you identify bots, and audience demographics, which provide data on an influencer’s following. Influencity also has a campaign management feature, which provides communication tools, content briefing, and campaign performance tracking. Its influencer discovery feature helps brands find the most relevant influencers related to their market.

Influencity’s basic plan is USD 168 per month and includes unlimited searches and 5000 monthly results. Professional and Business plans both offer more features and cost USD 348 and USD 698 per month, respectively. You can also create a custom bundle with features you’d most like to use, and costs will vary. Each plan offers a free trial.

SproutSocial is a social media management platform designed to optimize a company’s social media presence through posts, data analysis, and automation. As an AI marketing tool, SproutSocial offers AI chatbots, analytics features, and AI-generated content suggestions.

One of the biggest features SproutSocial offers is publishing, which allows users to schedule and publish content across multiple social media platforms from a single place, streamlining the posting process. They also offer social media monitoring tools to track keywords, brand mentions, and trends across different platforms. Their analytics feature provides performance tracking and insights. Additionally, SproutSocial has engagement tools to respond to messages and comments on social media.

SproutSocial’s standard plan, at USD 199 per month, includes 5 social profiles, a social content calendar, paid promotion tools for Facebook, a social inbox, and more. The professional plan is USD 299 per month and includes unlimited social profiles and many more features. The advanced plan, at USD 399, includes AI assistance and automated chatbot tools.

Although the rise of AI can seem sudden, marketers have been using AI to streamline their efforts for ages. Today’s AI marketing tools can do everything from creating content to analyzing performance and optimizing social media. These tools can also automate repetitive tasks, allowing marketers to focus on more strategic aspects of their work. As these AI tools for marketing become more advanced, few marketers will be working without them, making mastering these tools an important strategy for your career. Choosing the best AI tools for marketing will ensure a boost to your performance and a streamlined working process. Ultimately, AI can help you do more as a marketer than you ever could without it.

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--- Originally Written by Tiffany Quinn ---