12 Best Email Marketing Tools Every Marketer Should Know (2024)

Email marketing is an essential component to a company’s brand. Email marketing consists of strategies that get people to engage with a business via emails. To become a valuable marketer it helps to specialize in a niche or field. Email marketing will always be in demand, and it’s something that anyone can learn - even without a marketing degree.

What makes email marketing so powerful is its scalability. However, no one sits around and just writes thousands of personal emails every day. That is where email marketing tools come in handy.

We will go over some of the best email marketing platforms and highlight their excellent features and the cheapest plan prices so you can pick the right email marketing software for your business! Scroll until the end for our extra tip to stand out as an email marketer.

1) Sender

Sender is an easy-to-use email marketing platform equipped with lots of different functionalities. You can send tens of thousands of emails using Sender for a small fee. Even without paying you will have access to 15,000 emails per month.

Efficiency and ease of use makes this email marketing tool suitable for individuals who are just starting a business and are still unsure about their level of commitment. You will not have a lot of access to complex data or a lot of high level automations, but you’ll be able to spread awareness of your product among many different clients. 

This is a better email marketing software for people looking to get their name brand out rather than lure clients deeper into their buyer’s journey with more targeted emails. 

Sender Notable Features

• Customizable Trigger Automations
• Google Analytics Tracker
• Spam Checker

Sender Notable Cost

You’re looking at 2,500 subscribers at $0! Its first tier bracket is $33 for 5,000 and the ability to send a whopping 30,000 emails per month.

2) MailChimp

MailChimp is arguably the most popular email marketing tool in the industry. Not only does it provide more advanced features such as marketing automation and an easy-to-use drag and drop builder, it also comes with a vast range of price points for their paid plans.

This email marketing platform supplies you with an aesthetically-pleasing campaign manager. You’ll be able to craft emails that look fantastic without having to learn anything technical at the cost of $0. 

MailChimp is a good email marketing platform to grow with as it also supplies you with a lot of data. You can learn your customer behavior which in turn will make you a better email marketer.

MailChimp Notable Features

• Automated Drip Campaigns
• Customized Journey Creation
• Behavioral Targeting

MailChimp Cost

MailChimp’s “free forever” plan gives you 500 subscribers for 1,000 emails with limited feature access. The first pricing option is only $13 dollars which gives you more email sending volume at 5,000 emails with a 500 subscriber limit.

3) Loops

If you have a SaaS company, you’re going to want a lot of workflow automation options. Loops focuses on delivering a large variety of automated workflows (loops) at an affordable price.

SaaS businesses have different types of clients at different stages of the buyer's journey. Loops gives you workflows that can deal with clients at nuanced stages of their journey. 

It usually costs a lot of money for services with strong automation, but Loops has reduced its cost by hyper-focusing on automation perhaps at the expense of some other convenient all-around email marketing tools.

Loops Notable Features

• WYSIWYG editor
• Contact management features
• Branching logic for user journeys

Loops Cost

Loops is free for the first 1,000 contacts and you’re capped at 2,000 emails per month. You can upgrade to 5,000 contacts and unlimited sends for $50 a month.

4) Brevo

Brevo is one of the most budget friendly services available. It focuses on offering a wide variety of free email marketing platforms. 

This software provides a lot of services in sales and campaigns in other platforms other than email. It provides you with a basic CRM, which makes it easy for you to incorporate your campaigns on WhatsApp, Facebook, and SMS. 

For companies that do not regularly send newsletters this is a good option. The way the payment works for Brevo is based on the emails you send rather than the size of your contact list. This means that those who only want to pay when they are actively engaging are going to find Brevo to be one of the best email marketing softwares. 

Brevo Notable Features & Cost

• Push Notifications
• Transactional Emails
• Live Chat Widget

Brevo Cost

With Brevo’s free plan, you can have unlimited contacts as Brevo’s sales model is based around how many emails you are sending instead of how many contacts you have.

You can send up to 9,000 emails for free. Upgrading to 20,000 emails costs $25 per month. You can double your emails sent if you pay $40 per month.

5) Hubspot

Hubspot is one of the most popular CRM (Customer Relationships Management) software today. As a CRM tool, it has many different components, including email marketing software. 

Hubspot preaches inbound philosophy. They want people who use their product to attract clients to their businesses rather than the other way around. Hubspot is not what you want to use if you are running a cold email strategy.

Hubspot Notable Features

• Contact Data
• Campaign Analytics
• CRM Integration 

Hubspot Cost

Hubspot’s email marketing is included in its broader marketing software deal. It is only free for the first 2,000 emails you send per month. Afterward, it will cost $18 per month or $216 per year if you pay upfront. 

6) Mailjet

Mailjet is a simple tool that doesn’t have a ton of complex features. It can be the perfect email marketing software for people who do not want to get overwhelmed by information. 

Customization for personalized emails is one of its focus points. If you are in a more creative industry and want to integrate more engaging content, then Mailjet will make that process simple and easy.

Mailjet Notable Features

• Customizable templates
• Drag-and-drop editor
• Real-time cloud emailing for transactional and marketing emails

Mailjet Cost

Mailjet is slightly different from most other email marketing services in that it charges on emails sent and not the size of the address contact list. You can send 6,000 emails per month on the free plan (200 emails per day as a cap). If you want to scale up it will cost $15 dollars a month, and the next tier after that jumps to $73. 

7) Mailerlite

Mailerlite is a quick and easy-to-use software that is focused on consumers who do not want to spend a lot of money. Its “free forever” plan makes it one of the better free email marketing softwares available.

When you want to start paying for scalability, Mailerlite remains a cost efficient option. It offers a solid variety of tools for a very low price.

Mailerlite Notable Features

• Drag-and-Drop Email Builder
• Unlimited emails (for a low cost)
• Integrated surveys

Mailerlite Cost

Mailerlite is free for the first 1,000 subscribers you have. This makes it really friendly for people wanting to learn a software, and once they hit intermediate proficiency level, they can pay to scale up their campaign. The cheapest paid option is $10 per month followed by $20.

8) Moosend

Moosend has a ton of features that you would expect to only find on higher priced email marketing tools. Moosend is geared for entrepreneurs and small business owners who are looking to scale up without breaking the bank. 

There is a large emphasis on reporting with this email marketing software. Highly compressive graphs and data tables, as well as templates that adapt to the information of your subscribers. It is also to integrate the data from Moosend to other programs for a more comprehensive analytical review. 

Notable Features & Cost

• Marketing Automation
• A/B Test Subject lines 
• Unlimited emails

Moosend Cost

You get all of these powerful tools for only 9 dollars a month. There is no free option but you can try out the features of Moosend on a 30 day trial.

9) Benchmark Email

This is an email marketing tool that focuses heavily on aesthetics. Benchmark Email supplies its users with a lot of visual effects, texts, stickers, and images for a visually-appealing email marketing campaign.

Benchmark provides an easy to use platform. It is not geared toward marketing veterans or people who have good technical knowledge. Their demographic is more for someone who has never done marketing before, but needs something simple enough to start. 

This is why there is a lot of emphasis on its email editor. It’s simple to use, and you can have fun creating your own email from scratch.

Benchmark Email Notable Features

• HTML Code Editor
• Create landing pages
• Campaign automations

Benchmark Email Cost

The free service is very limited. Benchmark Email free model only supports 500 contacts. You will likely need to upgrade to the pro version which is $13 per month and supplies you with 7500 contacts, A/B Testing, and email automation features.

10) Constant Contact

This is one of the oldest email marketing solutions around. Constant Contact was once the most popular email marketing software. With over 6,000 integrations, this email marketing platform can be a useful tool for niche uses.

Constant Contact is an all-in-one marketing tool and does more things than email marketing. It even has its own CRM. The large amount of integration makes it a good tool for larger businesses.

Constant Contact Notable Features

• Built-in CRM
• A/B Testing
• Lead Generation

Constant Contact Cost

Constant Contact is an email marketing solution best suited for established businesses. For $12 a month you will only get 500 subscribers, and then you will have to upgrade to 30$ for 1000.

11) ActiveCampaign

This is the email marketing tool you want when you want to push your company into another tier of success. ActiveCampaign is more concerned with being the best email marketing service rather than the most cost efficient.

If you are working with an experienced marketing analyst and your company has a reasonable marketing budget, you will want to consider using ActiveCampaign. It is quality almost all around, and is an industry leader in its automation and data tracking.

You will have top tier scalability and information, albeit at a hefty cost.

ActiveCampaign Notable Features

• Site & Event Tracking
• Engagement Scores
• Advanced Automation Workflows

ActiveCampaign Cost

This is a serious tool for businesses looking to get the best possible service. This isn’t a marketing tool you buy while you’re still learning. The cheapest plan ActiveCampaign has is $29 per month and it’s limited on a lot of features but comes with a large contact list of 250,000. The next tier after that is $49 dollars per month which will unlock a lot of e-commerce options.

12) AWeber

This is an email marketing software you want if your company has a strong emphasis on sales. It’s very easy to sell your products through email using AWeber, and it has a tremendous amount of features to track your conversions, click through rates, and other data.

AWeber has a hefty price tag compared to most of the email marketing tools that have been mentioned. To get the most out of this service, you’ll want an established sales funnel, so your upfront costs are going to be high in general for AWeber. AWeber is more suitable for businesses looking to upgrade rather than start out.

AWeber Notable Features

• Sales Tracking
• Mobile, Phone, and Live Chat Customer Support
• Magic Links

AWeber Cost

As stated, this email marketing tool is on the pricier end in the market. You get 500 subscribers for free, but can only send 3,000 emails per month. When you pay up to $20 you are still capped at 500 subscribers, but you’ll have access to more features. $30 per month is when you can start getting momentum, though you will only be able to get up to 2,500 subscribers which is still not great.

How to Stand Out as an Email Marketer

In today’s marketing world, it pays to be a jack of all trades. While excelling in a specialty is a good way to stand out, you need to understand some other aspects of marketing to truly become a complete marketer. The end goal is to become more than just an email marketer.

Aside from marketing technical skills, you will also need to sharpen your soft skills. Email marketers need to communicate with other marketers and analysts to create a proper strategy for their campaign. 

In order to understand your colleagues from different departments, you’re going to want to increase your digital marketing literacy. Find some influencers and authority figures you like and keep up with trends in the marketing world. Learn some common tools and marketing terminology.

There are countless resources out there. You can get free certificates on digital marketing on Hubspot or get a free course for Google Analytics on Google. 

Above all, remember that marketing is a form of storytelling. You’re crafting a narrative that intrigues people and ultimately makes them want to take some type of action. Imagine what the person reading your content is thinking and what actions they are likely to take.

— Originally Written by Christopher Grudge —