15+ Brand Ambassador Resume Templates & Examples (+Cover Letter Included)

A brand ambassador (BA) plays a pivotal role as the primary representative of a company's product. Beyond participating in product advertising, the BA is also a key element in building emotional relationships with consumers.  They contribute significantly to fostering trust, loyalty, and meaningful relationships between the brand and its target audience.

When looking for the right candidate among the pile of incoming brand ambassador resumes, Human Resources evaluates which individuals are able to offer a fresh perspective while influencing potential consumers to buy the products they want to sell.

A career as a brand ambassador is built on social media reputation, personal branding, personality, good communication skills, intellectual level, and of course a well-crafted brand ambassador resume!

But don’t worry, because this CakeResume article will discuss how to make a good resume, providing brand ambassador resume examples as well. Stay tuned!

How to Write a Brand Ambassador Resume

Let's start with the important parts that should be included in a resume. Each section in the resume must describe your professionalism, competence, work experience, skills, and abilities at work.

Step 1: Include personal information that consists of basic details about yourself. However, there are unspoken rules regarding which personal information should be included in a resume.

Step 2: Write a captivating resume summary or resume headline

A resume summary is a brief professional statement that can highlight your work experience, skills, accomplishments, and who you are as a brand ambassador. A strong summary can enhance the hiring team's impression of you.

Meanwhile, resume headlines work the same way but in a shorter version since they consist of only one sentence. To illustrate, here are some examples of brand ambassador resume summaries and headlines.

Step 3: Career objective

While a resume summary lists accomplishments, a career objective focuses on highlighting your career goals, what you want to do in the future, and why your skills match what the company is looking for.

Brand ambassador career objectives are great for entry-level job seekers, those with no experience, or those who want to change careers.

Step 4: Write your work experience strongly

The work experience section is the ‘heart’ of your resume. It shows the depth of your experience as a brand ambassador, your contribution, and the responsibilities you held at your previous company.

Here are some tips to help you write this section and take your resume to the next level:

• Use action verbs and also bullet points: Both make the sentences you write more concise, powerful, and easy to read. This also makes it easier for the hiring team to decide whether or not you meet the company's requirements.Here are some examples of action verbs that you can use

• Mention your measurable success: Instead of solely listing your previous job responsibilities, the hiring team is more interested in seeing your achievements. So, it’s important to quantify your accomplishments to provide specific details.
  
• Highlight the skills you have that are relevant to the job requirements: Carefully read the requirements in the job posting and list your skills that match the company's needs. For example, the primary role of a brand ambassador is to increase brand awareness among target consumers. One valuable skill to emphasize is your proficiency in public speaking. This skill can be leveraged to captivate and engage potential customers through compelling storytelling. Consider incorporating your public speaking experience into your work history or relevant sections of your resume.
• Include essential details like your previous job position, company name, location, and duration of employment.

Here are some examples of a well-written work experience section

Step 5: Highlight your brand ambassador skills on your resume

Being the best brand ambassador requires expertise in the relevant domain. The specific skills needed depend on the product being offered. 

For example, if an online gaming company is seeking a BA to represent their product, they would likely look for candidates who are familiar with their games, correct?

That's why it's important to list your comprehensive hard skills and soft skills in a resume to demonstrate how you align with the company's mission and vision.

Step 6: List your education chronologically

Writing your resume is especially important for entry-level and mid-level candidates. For recent graduates, education history serves as the foundational asset while entering the workforce. 

• Include the following details in your resume: your major, the name of your college, the city where the college is located, the month you started and the month you graduated, as well as your GPA.
• If your GPA is below 3, there is no need to list it in your resume.
• As a senior brand ambassador, you may choose to skip the education section unless you hold a Master’s or Ph.D. degree.
• You can replace this section with a list of courses you have taken if you are changing careers or have not yet graduated from college.

Here are some examples you can use:

Step 7: Hobbies and interests (optional)

The final element you can consider when writing a brand ambassador resume is to include hobbies and interests. This section is not mandatory but is useful for recent graduates.

A list of hobbies allows the hiring team to see your potential outside of the professional aspect. However, be sure to only include hobbies and interests that are relevant to the position you are applying for, otherwise, this information will be useless.

5 Tips for Your Brand Ambassador Resume

1. Understand the difference between a resume and a curriculum vitae (CV)

Not all companies require a resume; sometimes they prefer to see a curriculum vitae or CV. What are the main differences between the two?

A CV is more general and extensive than a resume. Usually, a curriculum vitae summarizes all work experience, educational history, organizational experience, volunteering activities, courses attended, achievements, and certificates obtained.

In short, a CV records the professional activities that a candidate has undertaken. CVs are usually used for academic purposes such as applying as a lecturer, researcher, or for scholarships.

Resumes, on the other hand, are specialized for job applications, listing only work-related activities. A resume is only 1 to 2 pages long, while a CV can be more than that.

However, each country's CV terminology is sometimes interchangeable. If you're not sure which document to submit, it's a good idea to check before you apply.

2. Use keywords

The next tip to get brand ambassador jobs is to use the right keywords, especially in the summary and work experience sections. Keywords are a way for brand ambassador resumes to pass the applicant tracking system or ATS filter.

An easy way to find keywords is to look at the job descriptions and requirements in the vacancy. Here are some examples you can use on your brand ambassador resume so you don't get confused.

Job Descriptions

• Promoting our products through various channels, including TikTok, Twitter, and Instagram
• Engaging with potential customers to drive brand awareness and sales
• Helping the team develop a marketing strategy for creating content on a regular basis.

From the job description above, there are several keywords such as promoting products, potential customers, brand awareness, sales, and marketing strategy. Incorporate the identified keywords from job descriptions into the work experience and summary section.3

3. Tailor your Brand Ambassador Resume

Tailored resumes correspond to different keywords in each job posting. In other words, one resume is unlikely to be used for more than one job. For example, Company A uses the term ‘Brand Ambassador’, while Company B uses the term ‘Promotional Sales Model’, even though both refer to the same job.

So, for the resume you send to Company A, you will use the term ‘Brand Ambassador’, while for the application to Company B, you use adjusted terms. As a candidate, it is crucial to carefully read job descriptions and requirements so that your resume is not overlooked or disregarded.

4. Do Research on the Company You Are Applying to

Research is an important step in understanding the company you are applying to, ensuring that your skills match the position, gauging the company's work culture, and assessing the company's commitment to employee benefits and welfare.

You can conduct your research through LinkedIn, Twitter, hashtags on Instagram, and even TikTok. Additionally, there are platforms commonly used to address complaints, suggestions, criticisms, and reviews of companies by their employees anonymously.

5. Choosing the Right Brand Ambassador Resume Format

When applying for a job, there are at least three resume formats. Each format has a different function and purpose. Let's discuss them one at a time.

• Chronological Resume: The first type is the one most often used by candidates. This resume is written chronologically, with each section organized from the most recent experience to the least recent. Chronological resumes are used for individuals who have held the same position for many years or those who aim to advance to a higher position while having relevant prior work experience.
• Functional Resume: Creating a brand ambassador resume with no experience is not impossible. Job seekers with no work experience or entry-level candidates applying for their first job can use a functional resume instead. Functional resumes emphasize hard and soft skills over work experience. This type of resume allows you to showcase your skills while convincing the hiring team that you are the right candidate.
• Combination Resume: A combination resume is a blend of chronological and functional resumes. It is commonly utilized by job hoppers or freelancers with diverse work backgrounds. In the combination format, the emphasis is placed on both hard and soft skills, which are further supported and clarified by the relevant work experience.

6. Proofread Your Brand Ambassador Resume

The final tip is to proofread your resume several times before submitting it. Ensure that there are no typos, misinformation, or incorrect writing formats. Mistakes like these can diminish the credibility of your resume and make you appear unprofessional.

You can read more about ATS-friendly font sizes and font styles by clicking here.

Send the application file in PDF format so that all sheets are neatly arranged and look professional. Don't forget to name your file with your full name and the position you are applying for. This will make it easier for the machine to automatically filter the applications you send.

Brand Ambassador Resume Examples

1. Brand Ambassador Resume Examples for Entry-level

2. Brand Ambassador Resume Examples for Mid-level

3. Brand Ambassador Resume Examples for Mid-level

Brand Ambassador Cover Letter

A cover letter is a separate component of your resume, but it is also an important part of your application. The content of a cover letter consists of a personal statement highlighting your skills, work accomplishments, confidence in your ability to contribute to the company you are applying to, motivation, and introduction.

The primary purpose of a cover letter is to convince the hiring team that you are the ideal candidate for the Brand Ambassador position. Because it is personal, it is best not to copy the existing cover letter template exactly. Write a cover letter that is sincere and will make your application stand out from others.

Here are some tips for writing a brand ambassador cover letter:

• Include contact information such as your full name, email address, phone number, and LinkedIn profile.
• Add the date the cover letter was written, and then begin with greeting the hiring manager. You can use the template ‘Dear Hiring Team’ or address the hiring manager by name, such as ‘Dear Ms. Christie’.
• Incorporate keywords that align with the job requirements.
• The first paragraph should serve as a self-introduction, stating the reasons why you are interested in applying to the company.
• The next paragraph should highlight your motivation and explain why you are a suitable candidate for the role.
• Demonstrate your skills and qualifications following the job requirements.
• In the last paragraph, express gratitude and convey your hope that the brand ambassador position you applied for will lead to an opportunity for an interview.

FAQs

Is brand ambassador a job with a future?

So far, recruiting brand ambassadors has been a surefire way to attract new customers. For example, several products from Asian countries are starting to use K-pop artists as BAs because they know that their influence among fans and non-fans is so great.

The persona created by K-pop artists is able to convince potential customers to buy the advertised product.

Of course, every job has its own risks. Being a brand ambassador is a tough job because you have to uphold the company's reputation. Not to mention that the products you endorse may influence the daily content you can upload on social media.

How much do brand ambassadors make annually?

An influencer who frequently receives advertising offers or serves as a product brand ambassador typically has their own rate card. The payment amount they receive depends on their popularity, social media engagement, reputation, and the duration of the contract.

However, according to ZipRecruiter data, the amount paid to a brand ambassador per month can range from $2,833 to $4,000 in the United States. As mentioned above, there are several factors why brand ambassador compensation can be vary.

What are the challenges of being a brand ambassador?

Developing your personal branding is challenging as it demands perseverance, consistency, and creativity. It can take influencers years to establish a social media presence and eventually receive offers as brand ambassadors.

Being a brand ambassador for a potential company also entails avoiding scandals and detrimental actions. Contracts typically incorporate provisions that impose fines on brand ambassadors who engage in illegal or harmful activities.

What do you need to learn to be a good ambassador for the brand?

As the face of the company, a brand ambassador must possess good communication skills to engage effectively with the public. They are also required to have a comprehensive understanding of the product being advertised and the company that has contracted them.

Acquiring knowledge about business, marketing strategies, social media algorithms, and staying updated with the latest trends can further enhance the effectiveness of a brand ambassador profession.

Can I become a brand ambassador without a degree?

The answer is, of course you can! Companies that need brand ambassadors usually do not have specific requirements regarding the candidate's educational background.

The company's main assessment is usually focused more on social media branding and also the ability to communicate in front of the public. So there's no need to worry or feel inferior if you don't have a degree.

If this is a problem, you can fill the gap in your educational history with courses you have taken, especially those related to digital marketing.

Key Takeaways

The latest research shows that there will be 5.04 billion social media users in the world by January 2024. As the number of users continues to grow, a career as a brand ambassador is a promising one.

To impress the hiring team, create a brand ambassador resume that highlights your skills and experiences. Use the brand ambassador resume templates above as a reference so you don't get confused. Don't forget to make sure there are no typos or other mistakes that make your resume look unprofessional.

Hopefully, this CakeResume article can help you. If you need more career advice, CakeResume offers a variety of free articles and templates!

With the intention of helping job seekers to fully display their value, Cake is the best resume builder, known for users to build highly-customized resumes. Having a compelling resume is just like a piece of cake!

— Originally written by Erika Rizqi —