Writing a Business Development Cover Letter (with Samples)

business-development-cover-letter
Business development cover letter

Table of Contents

Business development concerns the growth and expansion of a company and involves everything from creating new business partnerships, identifying new opportunities, and expanding the reach of your business. Business development roles are highly sought after, as they are interesting and have a strong career path. Usually, business development is a step up from regular corporate roles such as sales, marketing, logistics or management, as it is a multidisciplinary role that requires diverse skills and strong business acumen. 

To land a job, you need a strong business development resume and a cover letter. As business development is the culmination of many different corporate areas, a cover letter can help you illustrate your story, experiences, and skills and convince a recruiter that you would make a great addition to their team. We will review how to write a cover letter for business development roles and provide samples for inspiration.

How to Write a Business Development Cover Letter

Created by Cake

1) Subject Line (for Emails): 

When emailing your business development cover letter and other application materials, include the name of the position in the subject line.

Business Development Cover Letter Example #1

Subject Line: Jane Doe – Business Development Representative Application

Recruiters receive numerous emails daily, so a clear subject line helps your application stand out. If the job posting includes specific instructions for the subject line, be sure to follow them.

2) Greetings:

Address your cover letter directly to the recipient. If the job posting mentions the recruiter or hiring manager's name, use it. If no name is provided, use a general greeting such as:

  • "To the Hiring Manager for [Company Name]" or
  • "Attn: Hiring Manager."

3) Body Paragraph(s):

Begin by stating the position you are applying for and the company name and briefly explaining how your skills align with the role.

Business Development Cover Letter Example #2

"I am writing to apply for the Business Development Officer role at DelHealth. My background as a Government Relations Specialist at LNS has equipped me with skills in drafting proposals, building relationships with government stakeholders, and strategizing policies. Additionally, my concentration in Global Health during my International Studies major at XY University aligns with your mission to improve US healthcare systems."

Next, your business development cover letter should show how to deliver on the goals outlined in the job description. Make explicit reference to your previous roles and achievements, and supplement your claims with metrics or empirical data. Use the introduction of your business development cover letter as a guide for the skills and accomplishments you will discuss throughout the rest of the letter. Refer to the company’s mission and any details mentioned in the job posting to demonstrate to the recruiter how you would be the right candidate for the role.

4) Closing:

Close off your business development cover letter by stating how you believe you are a strong candidate, with a call to action to discuss in more detail in an interview.

Business Development Cover Letter Example #3

"My expertise in tracking market trends, coupled with my experience in supply chain management and proposal preparation, positions me to excel as a Business Development Associate at XY Group. I would like to discuss my qualifications further. I look forward to hearing from you soon."

5. Sign-Off:

End your cover letter with a polite and professional sign-off, such as:

  • Best Regards
  • Sincerely
  • Kind Regards

Avoid informal or overly casual closings like "Thanks," "See ya," or "Love."

6. Your Contact Information (for Emails):

Include your contact details in your email signature to make it easy for recruiters to respond. This should include:

  • Your phone number
  • Your email address
  • Links to professional profiles (e.g., LinkedIn)

Now that you know how to write the cover letter, here’s the template for you to refer to:

Business Development Cover Letter Template

[Full Name]
[Phone Number]
[Email]
[Date]

[Recipient Name]
[Company Name]
[Company Address]

Dear [Recipient Name],

I am writing to apply for the [desired position] role at [company name]. My role as [previous/current role] at [previous/current company name] allowed me to foster [soft and hard skills] that would be valuable to your goal in [company objective]. 

In my role as a [previous role], I utilized [relevant soft/hard skill], to help businesses with [goals and responsibilities], leading to [result with metric]. I also [mention another example], which lead to [positive outcome]. 

I am passionate about [shared interest with company mission], and during my time at [previous experience] I developed [job skills/responsibilities], where my experience in [project or hard skill] improved [results with metrics]. 

I believe my experiences and skills would make me a great addition to [company name] and can foster growth in [company mission]. Please do not hesitate to contact me to discuss my experience and skills in more detail.

[Best Regards/Sincerely/Kind Regards],

[Full Name]

[Phone Number] (Optional)
[Email] (Optional)
[Profile Link] (Optional)

Business Development Cover Letter Samples

Below are the five cover letter samples for you to refer to!

If you are still studying or have no relevant experience, a Business Development Intern role could be right for you. Internships do not require experience but can be very competitive, so highlight your strongest experiences and skills in your cover letter, like below:

Business Development Intern Cover Letter Sample

Tim Jobson
123-456-7890
[email protected]

Dec 5, 2024

XCess
2130 Hartway Drive
ON MZN 29S 

To Mr. Stamps,

I am a second-year business undergraduate at BSU with a 4.0 GPA, and very excited about the Sales Development Representative Intern position at XCess. From my leadership initiatives at BSU and experience as a co-op intern at DANWaves, my prospecting expertise and interpersonal skills would be worthy of XCess.

At DANWaves, I strengthened my diverse range of skills on a professional level. As a Co-Op Intern, I worked alongside account managers to identify leads, assess risks, and close over 120 deals. I am also a versatile team player and collaborated with both sales and design teams to provide feedback for our website purchase funnels and create ad campaigns to identify 20% more customers on our social media channels.

As an active DECA member, I have participated in coordination and leadership initiatives. My role as a DECA officer at BSU has offered me the opportunity to arrange meetings, lead event coordination for new executives, and land business sponsorships for our chapter.

Being a part of XCess would be an exciting opportunity for me to develop professionally further, as well as be an asset to your team and contribute to growth. I look forward to hearing from you, and would be happy to discuss this further in an interview.

Best Regards,
Tim Jobson

Why This Business Development Intern Cover Letter Works:

  • Mentions relevant education (business undergraduate) to make up for lack of experience
  • Discusses previous work experience in a way that is relevant to business development (focus on leads, closing deals, optimizing sales efforts)
  • Mentions being a team player and states they have room for and desire for growth 

Entry Level Business Development Cover Letter

For entry-level roles, like a business development representative, you can rely on your prior experience and education to demonstrate your suitability. As it is an entry-level role, you can speak about your experiences in sales, marketing, or any internships you have had, mentioning the skills you built along the way.

Tim Jobson
123-456-7890
[email protected]

Dec 5, 2024

XCess
2130 Hartway Drive
ON MZN 29S 

To Mr. Stamps,

I am writing to apply for the role of Business Development Representative at XCess. I currently work at RentOut, a global car rental company, as a sales representative, where I have assisted in expanding the global reach of our services by strengthening lead generation, improving marketing efforts, and developing and implementing promotional activities. As a result, the reach and usage of our services grew by 40% in the past 2 years. 

My educational background is in Marketing & Communications, and I hold a Bachelor’s Degree from Jonestown University of Business. I worked as a Co-Op intern at DXT, a meal prep service for university students. Working in a team of 8 interns, we landed 12 new deals with on-campus and off-campus student housing companies. 

It is through these experiences that I learned to develop skills in teamwork, communication, organization, and collaboration, as well as technical skills in marketing, digital design, online advertising, and sales analytics.

I am looking for a new role that will challenge me to utilize my diverse skills and experiences. I believe joining XCess as a business development representative will allow me to thrive. Being a part of a technology platform like XCess would be an exciting opportunity for me to contribute my outreach and lead strategizing experiences. I plan to dive into what I have to offer in an interview.  

Regards, 

Tim Jobson 

Why This Entry-Level Business Development Cover Letter Works:

  • Includes strong empirical evidence of previous achievements (improved sales by 40%, landed 12 new deals)
  • Talks about previous experience and makes it relevant to business development (generating leads, improving marketing efforts, expanding reach)
  • Mentions both hard and soft skills, which are all relevant to business development (Tip: mention skills that are stated in the job description to tailor it to the role you’re applying to)

Business Development Executive Cover Letter 

An executive position requires many years of experience and proven success in various business areas. Executive cover letters should focus on the highlights of your career and how the skills you’ve learned can benefit the company you are applying to. 

Jane Doe
216-123-4567
[email protected]

December 1, 2022.

SAEats
4321 Conners Road, OH 43321

Dear Ms. Reeds, 

I am writing to apply to join SAEats as a Business Development Executive. I’ve worked with corporate clients in the food and hospitality industry for over 15 years, with 8 of those being at DeliBev, a global leader in specialty deli food and beverage. 

Over my time at DeliBev, I assisted in the expansion of the company to the EU market, which is notorious for its strict laws for import and sale of foreign foods. I spearheaded our efforts to partner and collaborate with local import and distribution companies to allow for seamless expansion onto local shelves, and as a result, our sales increased by 200% in 2 years after launch. 

My extensive career in business development allowed me to become a confident and innovative relationship builder, allowing DeliBev to close a record number of new partners in the past 3 years. I am able to lead relationship-building efforts and can confidently communicate with internal and external partners in English, French, and Italian. This skill will be valuable to SAEats' expansion efforts.

As a former Business Development Executive at AXL, I tracked and found 500 leads using CRM systems. I maintained updated contracts and supported B2B relationships with food suppliers, packaging manufacturers, and supermarket retailers—increasing client retention by 15%. A team player at heart, I worked with our sales team to drive our ROI up by 10% by cross-selling and upselling products that meet our client’s needs. 

My extensive corporate background, resourceful approaches and ability to build lasting relations will be great additions to the startup environment of SAEats. It would be a pleasure to meet you face-to-face to further discuss my experiences and how they could benefit your company. 

Sincerely,
Jane Doe

Why This Business Development Executive Cover Letter Works

  • Focuses extensively on prior experience and mentions the key highlights of their career
  • Provides empirical data on how their contributions led to success (e.g. ,200% increase in sales) 
  • Focuses on most recent experiences as a manager or executive to show that they are qualified and ready to join a new company.

Business Development Management Cover Letter

Business development managerial roles require proven experience and skills explicitly relevant to business development. As a managerial role, your cover letter must discuss previous managerial experiences and mention the size and scope of the teams you led. 

Jane Doe
216-123-4567
[email protected]

December 1, 2022

NOLLAB
1234 Danforth Street, OH 43123

Dear Mr. Sands,

I am writing to apply to your Business Development Manager opening at NOLLAB. With over 5 years of experience working with corporations in North America and EU regions and fluency in English, French, and Spanish, I believe I could effectively facilitate your expansion into the global market.

Previously, I was in a leadership role as a Business Development Manager at XYNet, where I refined my skills in client acquisition by seeking partnerships in the US and EU regions (France and Spain). Furthermore, I am also well-versed in maintaining B2B and B2C relations as a former Account Manager at GenInc, and can effectively build rapport with clients from diverse cultural and linguistic backgrounds.

During my time as a BDM, I led a team of 15-20 people and ensured every team member was meeting company goals by reducing organizational friction and optimizing workflows. I also collaborated with other leaders from our production, marketing, and operations departments to ensure our goals for expansion were met.

I am also confident in research analysis, especially for market research data. I previously led development efforts to expand into competitive markets in the EU, by communicating with stakeholders and providing informed reports by using CRM systems to target sales leads from our global analytics.

Your mission for international outreach aligns with my professional goals and experience in working in competitive global markets. My cross-cultural and cross-departmental communication and leadership roles contributed to market expansion in a number of organizations, and I can do the same at NOLLAB. Please don’t hesitate to contact me if you would like to further discuss my qualifications, experience and how I can be an asset to NOLLAB.

Kind Regards,
Jane Doe

Why This Business Development Manager Cover Letter Works:

  • Focuses on prior experiences as a manager and leader in business development for a number of companies
  • Mentions a variety of skills, both soft and technical, in a range of business areas that apply to business development as well
  • Provides a detailed overview of how their efforts and experience reached company goals or led to outcomes

Key Takeaways 

  • Cover letters for an entry-level, managerial, or executive-level business development job differ in skillset and tone. Make sure you include the most relevant experience based on the level of role you are applying to.
  • Applicants with no experience relevant to business development can draw on education, internships, or similar work experience in their cover letter. Focus on hard and soft skills learned in your experiences and align them with the job description.
  • Refer to the company’s mission and job posting and make reference to the requirements stated in both to tailor your business development cover letter.
  • Proofread your business development cover letter, and get someone else to read over it to ensure it is easy to read.

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— Written by Bronte McNamara —

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