Acquiring highly talented business developers for your company begins with job descriptions. To ensure you get the optimal number of qualified applicants, you need to write the job description clearly. An unclear job description will turn away candidates who are required to contribute due to them simply not understanding their role or thinking that they are underqualified.
A good business development job description will break down the day-to-day work for the job, explain the details and environment of the company, and provide benefits that can attract strong candidates.
If you are a business development representative seeking jobs, you can also refer to this article to understand the usual requirements for this role.
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The goal of business development is to expand business. To accomplish this, business development representatives need to network with other companies, research new markets, and consistently communicate with cold leads.
The skills needed to become a great business development manager are similar to those of a sales rep. A critical difference between the two is what they are trying to accomplish. Sales reps are about sealing the deal, and often, their clients are warm leads (inbound sales).
Business development managers may engage in sales but primarily seek to build relations that will grow the company. This can mean partnering with another company to increase distribution.
Another example is a business sales manager who can also form a relationship with an advertising firm to help spread awareness of its brand in a specific market. An act like this is still different from an in-house marketing role since a business development manager's goal is to increase company revenue, while a marketer is focused on brand awareness and the consumer's actions.
To find a successful business development representative, you'll need someone who has:
Every job description can be broken down into several parts. Emphasize clarity and conciseness for every section.
Job Summary
The Business Development Manager will report directly to the Vice President of Sales and will work with industry leaders to develop the growth of premium cloud storage-oriented products. The Business Development Manager will have high autonomy in creating strategies and developing ideal clients for prospective clients in lucrative markets.
You'll become an expert on our products and provide invaluable advice not only to our executives but also to the R&D department regarding the company's storage direction. The ideal candidate needs strong organizational skills and the ability to communicate big ideas in a persuasive, professional tone.
Business Development Manager Responsibilities:
Skills and Qualifications:
Preferred Qualifications:
Salary and Benefits: $80,000-100,000. 401(k), ESOP
Job Summary:
You'll aggressively expand our business into international markets, defining new territories and being at the forefront in saturating emerging clients and institutions. You will collaborate closely with the internal team to expand our product offerings, drive client acquisition, and identify new revenue streams.
Creativity is highly encouraged, and we hope you can develop unique ways to spread awareness of the company's products while also consulting our marketing department. Our goal is to become cemented in Latin America and Asia, and you'll be at the forefront of that frontier.
Key Responsibilities:
Skills and Qualifications:
Preferred Qualifications:
Salary and Benefits: $70,000-$85,000. 401(k), ESOP
Job Summary:
Our business development specialist is someone who is comfortable being outside the office and meeting clients face to face. The business development specialist will see clients more often than you see many of their colleagues, so independence is a highly relevant characteristic. Our goals revolve around growth and sustainable business. This is not a high-pressure position for closing many deals quickly, but it prioritises finding high-quality clients and building long-term relationships with them.
Key Responsibilities:
Skills and Qualifications:
Preferred Qualifications:
Salary and Benefits:
Using clear and strong writing significantly enhances the effectiveness of your job description. Whenever possible, avoid starting sentences with pronouns. For example, phrases like "Effective at using CRMs" are preferable to "We are looking for someone who is effective at using a CRM" when listing qualifications or skills. Be cautious about using excessive jargon, especially if the position is open to business developers from other industries.
Additionally, provide details about your company to help applicants understand the work environment. Mention whether it is casual, fast-paced, teamwork-oriented, multi-national, and so on. This approach helps build trust with potential candidates.
Ensure that you write your business development job description with concise and clear language that highlights the goals, tasks, and duties that you want your business development manager to perform.
A key aspect of recruiting is to demonstrate how your potential employees will contribute to the growth of your company.
To get the most out of this template, you can directly adapt these practices to your business development job description. If you think there are other good examples of templates for business development managers or other related positions, share your thoughts below.
— Originally written by Chris Grudge —
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