How to Write a Concise Business Development Job Description (+Templates)

Acquiring highly talented business developers for your company begins with job descriptions. To ensure you get the optimal number of qualified applicants, you need to write the job description clearly. An unclear job description will turn away candidates who are required to contribute due to them simply not understanding their role or thinking that they are underqualified.

A good business development job description will break down the day-to-day work for the job, explain the details and environment of the company, and provide benefits that can attract strong candidates.

If you are a business development representative seeking jobs, you can also refer to this article to understand the usual requirements for this role.

Table of Contents

What is a Business Development Role?

The goal of business development is to expand business. To accomplish this, business development representatives need to network with other companies, research new markets, and consistently communicate with cold leads.

The skills needed to become a great business development manager are similar to those of a sales rep. A critical difference between the two is what they are trying to accomplish. Sales reps are about sealing the deal, and often, their clients are warm leads (inbound sales).

Business development managers may engage in sales but primarily seek to build relations that will grow the company. This can mean partnering with another company to increase distribution.

Another example is a business sales manager who can also form a relationship with an advertising firm to help spread awareness of its brand in a specific market. An act like this is still different from an in-house marketing role since a business development manager's goal is to increase company revenue, while a marketer is focused on brand awareness and the consumer's actions.

To find a successful business development representative, you'll need someone who has:

  • Experience in business development, sales, account management, or other jobs with considerable skill overlap.
  • An understanding of the relationship of sales, marketing, and business development.
  • Advanced soft skills such as negation and communication.
  • The ability to work alone while also having the flexibility to partner with a team.
  • Capable problem-solving and an analytical mindset.

The Key Elements of a Business Development Job Description

Every job description can be broken down into several parts. Emphasize clarity and conciseness for every section.

  • Job Title: The title should be clear and straightforward to understand. Always capitalize the first letter of every word in the title, e.g., "Business Development Manager" or "Business Development Representative."
  • Job Summary: Quickly sum up the primary goal of the position and how it can help the company.
  • Key Responsibilities: List in sentence-long bullet points the duties, obligations, and functions of the role. For business development, this includes maintaining relationships, negotiating deals with other businesses, discovering new markets, and creating business strategies to further growth.
  • Skills and Qualifications: Highlight skills that business development representatives need to possess, such as organizational, communicative, and interpersonal skills. Qualifications usually consist of experience related to business development, sales, using business-oriented software, or having accolades such as a bachelor's degree and certifications.
  • Preferred Qualifications: Further accolades that can make a candidate more competitive, like experience working in certain markets, technical experience related to the company's industry, or a master's degree in business.
  • Salary and Benefits: The compensation clarifies that it's worth it for people to apply for the position. Don't overlook the importance of benefits like vacation days, equity, and insurance.

3 Business Development Job Description Templates

Business Development Manager in the Tech Industry

Job Summary

The Business Development Manager will report directly to the Vice President of Sales and will work with industry leaders to develop the growth of premium cloud storage-oriented products. The Business Development Manager will have high autonomy in creating strategies and developing ideal clients for prospective clients in lucrative markets.

You'll become an expert on our products and provide invaluable advice not only to our executives but also to the R&D department regarding the company's storage direction. The ideal candidate needs strong organizational skills and the ability to communicate big ideas in a persuasive, professional tone.

Business Development Manager Responsibilities:

  • Support executive-level clients in helping stakeholders achieve their vision, guiding their decisions with optimization in mind.
  • Adapt information from CRM into processed flows, demonstrating critical business processes throughout the organization.
  • Gain in-depth knowledge of relevant technologies and products, including learning their life-cycle, upgraded models, alternative technologies, and scalability potential.

Skills and Qualifications:

  • 4-6 years of experience in business development, sales, or account management.
  • Strong interpersonal skills and the ability to collaborate with marketing and sales.
  • Familiar with CRMs, notably Salesforce.
  • Bachelor's degree in business administration, marketing, or an IT-related field.

Preferred Qualifications:

  • Salesforce certified.
  • MBA or another business-related Master's degree.

Salary and Benefits: $80,000-100,000. 401(k), ESOP

Business Development Manager at eCommerce platform

Job Summary:

You'll aggressively expand our business into international markets, defining new territories and being at the forefront in saturating emerging clients and institutions. You will collaborate closely with the internal team to expand our product offerings, drive client acquisition, and identify new revenue streams.

Creativity is highly encouraged, and we hope you can develop unique ways to spread awareness of the company's products while also consulting our marketing department. Our goal is to become cemented in Latin America and Asia, and you'll be at the forefront of that frontier.

Key Responsibilities:

  • Utilize the sales process from initial contact to closing through proposals, presentations, and meetings to express high-potential business opportunities.
  • Convert product knowledge into advising and persuading clients toward further business expansion.
  • Work with marketing to develop creative ways to market to international audiences.

Skills and Qualifications:

  • A strong track record of hitting sales targets, and consistent growth in revenue generation.
  • Phenomenal written and verbal skills.
  • Knowledge of generating leads and connections.
  • Strategical thinking for both short-term and long-term business planning.
  • Bachelor's degree in business administration, communications, or marketing.

Preferred Qualifications:

  • Business-level proficiency in Mandarin Chinese, Spanish, or Japanese.
  • Prior business development experience in the East Asian or Mexican market.

Salary and Benefits: $70,000-$85,000. 401(k), ESOP

  • $70,000-$85,000.
  • Travel reimbursement.
  • Access to the company gym.
  • Generous PTO.

Business Development Specialist Working in Retail Company

Job Summary:

Our business development specialist is someone who is comfortable being outside the office and meeting clients face to face. The business development specialist will see clients more often than you see many of their colleagues, so independence is a highly relevant characteristic. Our goals revolve around growth and sustainable business. This is not a high-pressure position for closing many deals quickly, but it prioritises finding high-quality clients and building long-term relationships with them.

Key Responsibilities:

  • Produce and maintain key information on target clients using a customer database.
  • Attend networking functions and other events on a monthly basis, representing our brand and demonstrating value to other companies of interest.
  • Customize sales plans with general managers in underperforming territories.

Skills and Qualifications:

  • At least 2 years of experience in business development or sales within the retail market.
  • Proven ability to expand company resources through building new business deals.
  • In-depth understanding of the retail market and industry trends.
  • Proficient in Microsoft Office.
  • A college degree in communications, marketing, English, or a field that is business-related.

Preferred Qualifications:

  • Experienced in hosting seminars and demonstrations at trade shows and conferences.
  • Working knowledge of using HubSpot CRM.

Salary and Benefits:

  • $60,000-$70,000.
  • Medical, dental, and vision insurance.

Best Practices for Writing a Business Development Job Description

Using clear and strong writing significantly enhances the effectiveness of your job description. Whenever possible, avoid starting sentences with pronouns. For example, phrases like "Effective at using CRMs" are preferable to "We are looking for someone who is effective at using a CRM" when listing qualifications or skills. Be cautious about using excessive jargon, especially if the position is open to business developers from other industries.

Additionally, provide details about your company to help applicants understand the work environment. Mention whether it is casual, fast-paced, teamwork-oriented, multi-national, and so on. This approach helps build trust with potential candidates.

Conclusion

Ensure that you write your business development job description with concise and clear language that highlights the goals, tasks, and duties that you want your business development manager to perform.

A key aspect of recruiting is to demonstrate how your potential employees will contribute to the growth of your company.

To get the most out of this template, you can directly adapt these practices to your business development job description. If you think there are other good examples of templates for business development managers or other related positions, share your thoughts below.

— Originally written by Chris Grudge —

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