15 Car Salesperson Resume Examples & Templates (Updated for 2025)

Many people might assume that landing a job as a car salesperson relies on having extensive personal connections and great communication skills and that a resume is not as important. But the reality is that having a solid car sales resume can highly impact your job application success.

Building customer relationships, achieving sales targets and interpersonal skills are just some of the skills every car salesperson needs. When establishing your career in the car sales industry, your resume should showcase these key skills. With nearly 2 million car sales positions in the US, a well-crafted car salesman resume should highlight the individual's sales prowess, customer service skills, and knowledge of automobiles, setting them apart from other candidates.

Car sales representatives are in charge of selling new and used vehicles from dealerships where cars are displayed in showrooms. Similar to other sales roles, having sales expertise and product (in this case, automotive) knowledge is highly crucial. Moreover, a car salesman serves customers, acquires new customers, and completes administration related to vehicle sales, ensuring a great customer satisfaction. 

Your car salesman resume shall display your ability to present the best version of yourself, similar to how you have to portray yourself towards clients when presenting them a vehicle.

A strong resume not only showcases past successes and achievements but also reflects your professionalism and attention to detail, traits essential for gaining the trust of both customers and employers in the fast-paced world of automotive sales.

Table of Contents

How to Write a Winning Sales Resume (+Examples)

car-sales-resume

Add a Headline to Your Resume Header

A resume headline is an introduction at the top of a resume that briefly summarizes a candidate’s strength and experience. This is usually one line and gives potential employers an idea on why you’re a good fit for the car sales position.

It’s important to try and incorporate keywords related to the key skills and qualifications needed for car sales, or to work experience tailored to dealerships. And always remember to keep it concise

Here are 3 car sales resume headline examples:

Car Sales - Resume Headline Example  #1

Experienced Sales Professional Transitioning to Thrive as a Dynamic Car Sales Specialist

Car Sales - Resume Headline Example  #2

Driven Car Sales Rep with Two Years of Success in Maximizing Revenue and Delighting Customers

Car Sales - Resume Headline Example  #3

Welcoming Car Sales Expert with 8 Years' Versatile Experience in Dealerships, Used Cars, and Insurance that Drives Customer Satisfaction

💡Pro Tips: You can use this resume headline in your LinkedIn or Cake bio to catch the attention of a recruiter.

Career Objectives is a Must if You're a Fresh Grad

A resume headline will focus on your skills and experience of car sales, yet a career objective highlights your career growth. Two to three lines should be enough, however a small paragraph or a few bullet points can also work if you're later in your career development. Your car sales career objective can replace the resume headline or summary and should be near the top of your resume. 


The career objective should be addressed with solid proof: “What have you achieved?” and “Why are you here?”. A car sales resume career objective should help capture the hiring manager’s attention and make your application stand out from other candidates.

You can enhance your resume objective by customizing it to the car sales job description. At some point in your car sales career objective, it is advisable to include the company or dealership’s name.

Here are some examples of car sales resume objectives:

Car Sales Resume - Career Objective Example  #1

Car sales professional with a solid track record in selling used vehicles, seeking to transition into a new vehicle dealership environment. Eager to apply comprehensive product knowledge, exceptional customer service skills, and a passion for sales to contribute to a successful dealership team.

Car Sales Resume - Career Objective Example  #2

Seasoned car sales specialist with three years of experience in US automobiles, and certifications in Automotive Sales Excellence and GM-Sponsored Product Training. Excited to apply my in-depth product knowledge to excel in a progressive, new-vehicle dealership team and cultivate long-lasting client connections.

Car Sales Resume - Career Objective Example  #3

I’m an accomplished luxury car sales professional with numerous successes in exceeding sales targets and delivering unparalleled customer service. I’m seeking to elevate my career by transitioning into a managerial role within a prestigious dealership. With my strong foundation in luxury sales, leadership potential, and my passion for mentoring sales professionals, I’m ready to foster excellence and promote achievements to a new team.

Spend More Time Writing Your Work Experience Section

Work experience is the cornerstone of a car salesperson's resume, serving as the most critical component that showcases their practical skills, industry knowledge, and track record of success. 

Unlike other professions, automotive sales relies heavily on interpersonal skills, negotiation prowess, and product expertise, all of which are best honed through hands-on experience on the showroom floor. Past work experience demonstrates an individual's ability to navigate the complexities of the sales process, from prospecting and lead generation to closing deals and fostering long-term client relationships. 

Hiring managers place immense value on candidates with a proven history of success in automotive sales, making work experience the linchpin of a car salesperson's resume.

Here are some examples of a well-written market researcher work experience section:

Car Sales Resume - Experience Section - Example #1

Sales Consultant, Toyota Dealership
April 2022 to Present

  • Exceeded monthly sales targets by an average of 20%, demonstrating exceptional sales acumen and a customer-centric approach
  • Cultivated and maintained strong relationships with clients, leading to repeat business and referrals
  • Collaborated with finance and insurance teams to streamline the sales process
  • Leveraged in-depth product knowledge to educate customers on vehicle features, options, and benefits

Car Sales Resume - Experience Section - Example #2

Car Salesperson, ABC Used Cars Dealership
Jan 2020 to September 2023

  • Successfully facilitated the sale of pre-owned vehicles, utilizing effective sales techniques and product knowledge to exceed monthly sales targets
  • Conducted thorough vehicle inspections and provided accurate information to customers, instilling confidence and trust in the dealership
  • Collaborated with the dealership team to optimize inventory management, pricing strategies, and marketing efforts, contributing to a 20% increase in overall sales revenue

Car Sales Resume - Experience Section - Example #3

F&I Manager, XYZ Auto Group
March 2019 to Present

  • Directed the finance and insurance department operations, overseeing a team of professionals and ensuring compliance with industry regulations
  • Managed the financing process for vehicle purchases, offering tailored financing options and aftermarket products to meet customer needs
  • Achieved a 15% increase in finance penetration rates through effective sales strategies and customer education initiatives
    Implemented streamlined processes and training programs to enhance efficiency and productivity within the finance and insurance department

It’s important to use keywords from the job description on your car sales resume as many large companies use an Applicant Tracking System (ATS) for hiring. An ATS is a type of software used by employers to scan, rate, and organize resumes submitted for their positions. It scans applications looking for keywords, specific skills, and experience that are important to the job.

Those keywords are usually mentioned in the job listing, sometimes more than once, so applicants should take note which ones to include on their resumes for a high-rated ATS.
Consider the following steps when incorporating keywords:

1. Read the job description:

This is something you might find in the job description:

“Join our dealership team as a Sales Consultant, where you'll assist customers in selecting and purchasing vehicles, providing expert guidance on features, financing options, and after-sales services to ensure an exceptional buying experience."

2. Analyze the keywords mentioned:

Keywords that are mentioned in the JD are: assist customers, provide expert guidance, features, financing options, after-sales service, exceptional buying experience

3. Craft your sentences using the keywords:

After reading and analyzing, here's what your resume might look like:

Car Sales Resume - Experience Section - Example #4

F&I Manager, XYZ Auto Group
March 2019 to Present

  • Assisted customers throughout the vehicle purchasing process, providing expert guidance on vehicle features and financing options
  • Provided ongoing after-sales service, including follow-up communication and support to ensure exceptional buying experience.

By incorporating these specific keywords into your resume, you increase the likelihood of your application successfully navigating through ATS filters.

Car Sales Skills for Resume

car-sales-resume

The skills section on a car sales resume plays a critical role, showing managers whether you're right for the job. If your hard skills and soft skills are extensive then separate them into a list, otherwise incorporate them into your work experience section.

By “matching” your skills with the job description, you can easily highlight yourself as the ideal candidate. Additional language fluency could also be a great skill for a car sales candidate (especially if the spoken language fits the targeted market for the dealership).

Here are some common car sales skills for your resume:

Hard Skills

  • Product Knowledge - Comprehensive understanding of various vehicle models and features
  • Sales Techniques - Sales methodologies, negotiation strategies and closing techniques.
  • Customer Relationship Management (CRM) Systems - DealerSocket, VinSolutions, Reynolds and Reynolds Contact Management, Salesforce Automotive, Elead, CDK Global, and ProMax Unlimited 
  • Finance and Insurance (F&I) Processes - Financing options, leasing terms, insurance products, and regulatory requirements
  • Vehicle Appraisal - Assessing the value of trade-ins and used vehicles 
  • Market Research - Identify trends, competitive pricing, and customer preferences
  • Customer Service - Providing personalized assistance, addressing concerns, and building relationships
  • Sales Reporting and Analysis - Generating sales reports and analyzing performance metrics
  • Closing Deals - Skill in effectively closing sales, handling paperwork, and ensuring smooth transaction processes
  • Inventory Management - Manage inventory levels, coordinate vehicle deliveries, and ensure accurate record-keeping
  • Social Media Marketing - Understanding social media platforms and their marketing strategies 
  • Presentation Skills - Create engaging presentations and demonstrations

Soft Skills

  • Communication - Ability to effectively communicate both verbally and in writing
  • Adaptability - Flexibility to different personalities, sales situations, and processes
  • Persuasion - Ability to influence and persuade customers to make purchasing decisions
  • Relationship Building - Building and maintaining strong relationships with customers 
  • Problem-Solving - Aptitude for addressing concerns and finding solutions 
  • Resilience - Capacity to bounce back from rejection or setbacks and maintain a positive attitude
  • Time Management - Prioritizing tasks, managing appointments, and maximizing productivity
  • Teamwork - Collaborate effectively with colleagues, managers, and other dealership staff
  • Confidence - Self-assurance in one's abilities and sales techniques
  • Emotional Intelligence - Ability to manage emotions effectively in sales situations

If you're a career changer, adding the transferrable skills into your resume is a great idea!

Education is Not Needed if You're 5 Years Out of School

While a formal education beyond high school is not strictly required for a car sales job, in most cases, it is still important to highlight your academic qualifications on a car sales resume, especially if you're aiming the managerial roles.

Completing a degree or certification program in fields such as business administration, marketing, or sales can help individuals stand out in the competitive automotive sales industry. In addition, some dealerships may offer concurrent training or require colleagues to complete manufacturer-specific training programs to improve their vehicle knowledge and sales skills.

Here’s an example of how to write an education section on your car sales resume:

Car Sales Resume - Education Example

Associate Degree in Business Administration
Carnegie Community College, 2020-2024

  • Relevant Coursework: Sales Techniques, Business Communications, Customer Relationship Management

Certification Can Also Be an Option

Certifications are not typically required for obtaining a car sales position, but they can certainly enhance a candidate's qualifications and competitiveness in the job market. 

Many car manufacturers offer company-specific certifications for car sales positions. These certifications are designed to ensure that sales professionals have a thorough understanding of the company’s brand, product lineup, features, and specifications.

You can list a certification for a car sales resume using the same format as the Education section:

Car Sales Resume - Certification Example

Honda Professional Sales Consultant (PSC) Certification
Completed: June 2024

  • Comprehensive training in Toyota's product lineup, features, specifications, and technology.
  • Achieved top performance in the program, earning recognition for exceeding sales targets and delivering exceptional customer service.

Many automotive manufacturers offer company-specific certifications for car sales positions. These certifications are designed to ensure that sales professionals have a thorough understanding of the manufacturer's brand, product lineup, features, and specifications.

Here’s a list of certifications you can use on your car sales resume:

Example Car Sales Certifications

  • National Automobile Dealers Association (NADA) Dealer Academy Certification
  • Automotive Sales Certification
  • Manufacturer-Sponsored Training and Certification
  • Finance and Insurance (F&I) Certification
  • Certified Pre-Owned (CPO) Vehicle Sales Certification
  • Automotive Internet Sales Certification
  • Professional Sales Certification (e.g., Certified Sales Professional)

📚 Further reading: How to List Education on Resume|Examples, Templates, Writing Tips

Final tips: Quantify Descriptions 

Quantifying descriptions on a car sales resume is crucial as it provides concrete evidence of your achievements. By including specific numbers, percentages, or metrics, you can showcase your sales performance, customer satisfaction, and contributions to the dealership's success. 

For example, stating that you "exceeded monthly sales targets by 20%" or "increased repeat business by 30%" provides clear evidence of your sales prowess and ability to drive results. Additionally, quantifying descriptions adds credibility to your resume and helps recruiters and hiring managers understand the scale and significance of your accomplishments. 

Here’s a list of examples where you can potentially quantify results on your car sales resume:

  • Monthly or quarterly sales targets exceeded (%)
  • Total sales revenue generated ($)
  • Number of vehicles sold per month or year
  • Average sales volume per month or year
  • Customer satisfaction ratings or scores (%)
  • Number of positive customer reviews or testimonials
  • Percentage increase in repeat business or referrals
  • Finance penetration rate (%)
  • Average finance deal size ($)
  • Number of leads generated per month or year
  • Conversion rate of leads to sales (%)
  • Inventory turnover rate
  • Team sales targets achieved (%)
  • Number of team members trained or mentored
  • Percentage increase in customer engagement on social media platforms
  • Number of customer appointments scheduled
  • Customer retention rate (%)

Car Sales Resume Examples

Car Sales Resume Example #1

Geoffrey Wong
(555)-555-5555
[email protected]
Dynamic Car Sales Associate Specializing in Luxury Vehicles with NADA and BMW Sales Certifications

I’m an energetic and results-focused Car Salesperson with a passion for luxury automobiles. I’m looking to build on my experience and certifications to deliver exceptional customer service in a luxury car dealership setting.

Work Experience

Car Sales Consultant, Luxury Motors
April 2023 - Present

  • Provided personalized assistance to high-end clients, offering guidance on luxury vehicle features, options, and customization
  • Exceeded monthly sales targets and consistently ranking as a top performer at the dealership
  • Cultivated and maintained strong relationships with affluent clientele, resulting in a 40% increase in repeat business and referrals

Sales Associate, Premium Auto Group
January 2021 - March 2022

  • Assisted customers in selecting and purchasing pre-owned luxury vehicles, demonstrating product knowledge and exceptional customer service
  • Negotiated favorable deals and financing options to meet customer needs and maximize dealership profitability
  • Utilized Salesforce Automotive software to manage customer interactions, track leads, and follow up on inquiries

Skills

  • Sales Techniques
  • Salesforce Automotive CRM
  • Product Knowledge (BMW, Lexus)
  • Negotiation Skills
  • Communication Skills
  • Teamwork

Education

Associate Degree in Business Administration
Springfield Community College, Colorado
Graduated: May 2020

Certifications

  • National Automobile Dealers Association (NADA) Dealer Academy Certification - January 2024
  • BMW Sales Certification - Sep 2022

References Available on Request

Car Sales Resume Example #2

Maria Rodriguez
55-5555-5555 • [email protected] • linkedin/mroddy558

Experienced Fleet Sales Rep Fluent in Spanish & Portuguese with Toyota, Ford, and Honda Certifications 

Objective
Results-oriented Fleet Sales Representative with 4 years of experience in the automotive industry. Leveraging Toyota, Ford, and Honda certifications, along with language skills to foster long-term relationships in the fleet sales sector.

Work Experience
Fleet Sales Representative | ABC Automotive Group
May 2023 to Present

  • Successfully managed fleet sales accounts for commercial clients, exceeding annual sales targets by 15%
  • Cultivated and maintained relationships with fleet managers and business owners, providing tailored solutions to meet their vehicle needs and budget requirements
  • Negotiated favorable fleet pricing and financing options with manufacturers and financial institutions

Sales Consultant | XYZ Auto Dealership
June 2021 to Apr 2022

  • Assisted customers in selecting and purchasing vehicles, providing expert guidance on features, financing options, and after-sales services
  • Managed customer interactions using DealerSocket, tracked leads, and followed up on inquiries, resulting in improved lead conversion rates
  • Achieved top performance in the dealership's sales team, consistently exceeding monthly sales targets

Skills

  • Fleet Sales Management
  • DealerSocket CRM
  • Negotiation Skills
  • Fluent in Spanish and Portuguese
  • Sales Techniques
  • Communication Skills
  • Time Management

Certifications

  • Toyota Sales Certification
  • Ford Sales Certification
  • Honda Sales Certification

Education

Bachelor of Business Administration in Marketing
Southwestern University 
Graduated 2019

References Available on Request 

Car Sales Resume Example #3

Brandy Moldova

Seasoned Car Salesperson with 7 Years of Experience and Extensive Certifications, Seeking Managerial Role

(555) 555-5555 • [email protected] • LinkedIn/MoldovaBB

Objective
Experienced Car Sales Consultant with a solid 7 years of success in automotive sales. Seeking a managerial role to leverage my numerous certifications, along with expertise in sales training and car financing, to lead and inspire a high-performing sales team.

WORK EXPERIENCE

Car Sales Consultant | High Town Motors
Jan 2020 to Present

  • Provided expert guidance to clients on vehicle features, options, and customization, resulting in a yearly increase in referrals
  • Conducted sales training sessions for junior sales consultants, focusing on sales techniques, product knowledge, and customer relationship management
  • Outperformed monthly sales targets by over 15%, consistently ranking as a top sales associate at the dealership

Senior Sales Associate | XYZ Auto Group
January 2016 to January 2019

  • Managed the financing process for vehicle purchases, offering tailored financing options to meet customer needs
  • Developed and implemented effective sales strategies, resulting in a 20% increase in overall dealership revenue within the first year
  • Improved lead conversion rates by utilizing CRM software to manage customer interactions, track leads, and follow up on inquiries

Skills

  • SalesForce Automotive, Elead software
  • Sales Techniques
  • Sales Training
  • Car Financing
  • Leadership
  • Negotiation Skills
  • Communication Skills
  • Team Management

Certifications

  • NADA Dealer Academy Certification
  • Automotive Sales Excellence Certification
  • Toyota Product Training Certification
  • Advanced Sales Techniques Certification
  • Dealership Management Certification

Education
Bachelor of Business Administration in Marketing
SUNY College, May 2015
Relevant Coursework: Sales Management, Consumer Behavior, Marketing Strategies

References Available on Request 

Conclusion

An exciting car sales resume is your key to getting that face-to-face meeting for your next job. While sales teams value interpersonal skills and in-person interactions, you shouldn’t overlook having a well thought-out resume as it highlights all the skills required to be part of a successful dealership.

Follow the tips above for each section of your resume and go through some of the examples provided. With a thoughtful and concise approach, your resume will help you land that coveted car sales position you’ve always wanted.

If you're looking for more career advice, follow Cake for more insightful tips.

Cake is the best free resume builder that allows users to create professional online resumes and portfolios with ease. With a vast library of more than 60+ resume templates and snippets, you can effectively showcase your skills and accomplishments. Give it a try today!

— Originally written by Michael Reid —

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