Business Development vs. Sales: What Are the Key Differences & Which Role Is Better for Your Business?
Since sales and business development are closely related, they are often confused. However, understanding the difference between business development and sales is essential because it helps your company allocate resources efficiently, measure performance, and plan strategically, as well as helps professionals understand their roles and expectations. The concept of business development and sales is often misunderstood, but they play distinct roles in driving revenue and growth. Sales generates more leads and revenue and close deals, while business development explores market