Business Development vs. Sales: What Are the Key Differences & Which Role Is Better for Your Business?
is very different. The success of business development is difficult to measure, but can be judged based on opportunities created, partnerships formed, and market expansion. Sales metrics are discrete measurements, involving revenue, units sold, and quotas. While sales and business development are distinct roles, there are a few ways that these functions overlap. There are similar skills in business development and sales. Both sales representatives and business development teams need skills like good communication. Business development reps need to communicate