Key Marketing Skills Every Marketer Must Have [+ Tips for Job Seekers]
their target consumers. This awareness is the result of thorough research, one of the most important marketing skills to learn. Research skills include data collection and analysis, computer skills , product development, and even media skills, all crucial for a marketing job. Consider the launch of a product. A marketer will use research to study the competition, collect and analyze data on consumer demographics, and decide on the message and channel of their marketing campaigns. Research in this scenario is a