Forming An Employer Branding Strategy: A Guide
in the recruitment process, such as: Increasing the number of applicants: by presenting the company holistically, including non-tangible aspects such as company culture and values, more applicants are likely to be enticed into applying for an open position. Reduce recruitment costs: a higher number of applicants would in turn reduce recruitment costs such as hiring external recruiters, or paying for recruitment platforms, advertisements and promoted posts. Reduce turnover rates: by having an honest employer branding strategy, applicants already anticipate