Talent Attraction Strategies and Tactics What Is Talent Attraction? What does talent attraction mean? Similar to 'recruitment,' talent attraction refers to the ability to attract skilled individuals to your business. Talent attraction can occur during active recruitment but also involves proactively maintaining a pool of qualified candidates. The best way to attract talent is to be a company that applicants want to work for. There are many benefits to attracting and retaining top talent. Adopting a talent-attraction attitude can