Discover 9 Marketing Career Paths [+ Skills Needed & Salary Ranges]
as $88,000, according to ZipRecruiter. The Role of a Social Media Marketer Social media marketing focuses on reaching people through social media platforms like Facebook, YouTube, Instagram, Twitter, TikTok and LinkedIn . Social media marketers create or manage content for social media, do market research, and construct a carefully planned content schedule. They might also manage their company’s social media accounts. Some of the hard skills needed for this type of job in marketing include digital skills like content