Market Researcher Resume: Writing Tips, Examples and Guide (Latest Updates)

Market researchers, also known as market research analysts, gather, examine, and interpret extensive data to assist companies in comprehending and forecasting customer behaviors, sales, market conditions, inventory statuses, and other relevant aspects of business performance.

Market researcher positions are expected to grow at a rate of 13 percent over the next decade, much faster than other occupations.

To apply for a market researcher position, you need not only solid math and analytical skills, but a stellar market research resume to stand out from other applicants.

How to Write a Winning Market Researcher Resume

Resume Header

Everyone should have their full details at the beginning of their resume as specified below. Make sure that this information is accurate, up-to-date, and easily accessible:

1. Full name. If you have a hard-to-pronounce name, consider including your English name or a phonetic spelling in brackets.
2. Professional title. Make sure to align this title with the one you're applying for.
3. Email address. While using an email address you have since college is okay, make sure that it looks (or sounds) professional.
4. Phone number. If you cannot be reached via phone number, remember to mention your preferred contact method in your cover letter.
5. Location information. This information can opt-out if you're applying for remote work, or you can mention the country instead of the city you're in.

Resume Summary 

The resume summary helps concisely describe yourself and outlines your most competitive experience and skills you want to present to potential employers.

Typically 2 to 4 sentences long, a top-notch market research resume summary can also include awards and special skills if relevant. It is recommended that you tailor your resume summary to the job to which you are applying.

Here are 3 market researcher resume summary examples:  

Career Objectives

A good market researcher resume objective demonstrates your career goals and ambitions in order to pique the interest of recruiters.

The resume objective is typically 2 to 3 sentences long and includes a few words about your personality traits (detail-oriented, enthusiastic) and your years of experience related to market research. Make your description clear and concise and tailor your career goals to match with the opening job.

The career objective can replace the resume summary section if desired. If so, just make sure to highlight work experience and skills in the description.

Here are some examples of market researcher resume objectives:

Work Experience

The most important part of any resume is the work experience section. It lists your professional experience and gives insights into your qualifications and abilities for future employers.

A good work experience section for market researchers should make sure to use strong, action words and mention your achievements. Customize your work experience section for each job application by highlighting relevant skills and showing your career advancements.

Here are some examples of a well-written market researcher work experience section:

Market Researcher Skills for Resume

The skills section in your market research resume demonstrates your hard and soft skills to boost the chances of grabbing the recruiter’s attention. You should read the job description carefully to make sure all the skills you list on your market research resume are relevant to the opening job.

If your skills are extensive enough, then highlight them in a separate section. Otherwise you can simply incorporate them in with your work experience.

Here are some common market researcher skills for your resume and what they encompass:

Education

It is important to highlight your academic qualifications on market researcher resumes. Employers often seek candidates with a strong educational background to ensure they possess the knowledge base required to navigate the complexities of market analysis, data interpretation, and strategic decision-making in today's dynamic business environment.

Here’s an example of how to write an education section on your resume:

If you haven't graduated yet but are still pursuing a degree, you can adapt the education section on your resume to reflect your current academic status. Here's a guide on how to do that:

Certification

Any certifications you’ve attained in the field of market research will give you a serious leg-up. And while they are not a compulsory requirement, consider including the following especially if it is listed on the description of the opening job.

Example Market Researcher Certifications:

• Professional Researcher Certification (PRC)
• Certified Analytics Professional (CAP)
• Market Research Society (MRS) Advanced Certificate
• Google Analytics Individual Qualification (GAIQ)
• Microsoft Certified: Data Analyst Associate
• Certified Business Intelligence Professional (CBIP)
• Qualitative Research Expert (QRE)
• Certified Market Research Professional (CMRP)
• HubSpot Content Marketing Certification
• Data Science MicroMasters Program (edX)

Tips for Writing the Best Market Researcher Resume

1) Start with the Right Resume Format

Be aware of the three different resume formats and choose the one that suits your needs:

• Chronological Resumes: The chronological resume is the most commonly used resume type where you list your work experience in reverse chronological order, from the most recent to the least recent. If your past several work experiences align with the position for which you are applying, then go with this format. 
• Functional Resume: A functional resume highlights your skills rather than your chronological experience in your resume. This resume format is highly suitable for recent graduates with limited work experience or people changing careers. It's important in a functional resume to provide examples of how you have applied these skills in your previous experiences.
• Combination Resume: A combination resume also focuses on skills but uses work experience as a supplement to support skills. This is great for people who are switching careers, and much of their work experience might not be relevant.

Use Keywords from the Job Description

It’s important to use keywords from the job description on your market researcher resume as many large companies use an Applicant Tracking System (ATS) for hiring. An ATS is a type of software used by employers to scan, rate, and organize resumes submitted for their positions. It scans applications looking for keywords, specific skills, and experience that are important to the job.

Those keywords are usually mentioned in the job listing, sometimes more than once, so applicants should take note which ones to include on their resumes for a high-rated ATS.

 

Consider the following steps when incorporating keywords:

1. Read the job description: Example: “Seeking a detail-oriented Market Research Analyst with proficiency in Python and Excel, survey design and market trend analysis.”

2. Analyze the keywords mentioned: Keywords: detail-oriented, Python and Excel, survey design, market trend analysis.

3. Craft your sentences using the keywords:

After analyze all keywords, your resume should look something like this:

Demonstrate Your Math and Analytical Skills

Market researchers work with numbers so it’s important to quantify results on your resume. When showcasing your past achievements, use numbers and statistics (like percentages and rankings) to show your math and analytical skills on your resume.

You could list down technical skills like quantitative analysis, data mining, or data analysis. It would be a plus to list down the analytics tools like Excel, Tableau, SQL, and R Programming.

Here’s a list of examples where you can potentially quantify results and use data to impress potential employers:

• Client/Customer retention
• Client/Customer ratings
• Conversion rates
• Lead generation
• Sales revenue
• Cost reduction/savings
• Social media metrics
• Quarterly/annual earnings
• User engagement
• Return on Investment (ROI)
• Segmentation Success

Market Researcher Resume Examples

Market Research Analyst - Resume Example #1

Market Research Analyst - Resume Example #2

Market Research Analyst - Resume Example #3

Conclusion

Crafting a market researcher resume for your dream job isn’t as hard as you think. Follow the tips above for each section of your resume and refer to the examples provided. With a clear, creative and analytical approach, your resume will help you stand out and land that market research interview you always wanted.

If you're looking for more career advice, follow Cake for more insightful tips.