5 Marketing Coordinator Job Descriptions Templates (+Hiring Tips)

Jobs in marketing are incredibly popular, as they involve a multidimensional role that involves creativity, innovation, collaboration, and constant learning. As a result, marketing professionals, especially in digital marketing professionals, are often highly paid and have high job satisfaction. One role in marketing that many strive to achieve is becoming a marketing coordinator - a role that involves not only marketing skills but also a level of responsibility.

If you are looking to hire a marketing coordinator for your marketing team, keep reading - We're going to go over what is involved in a marketing coordinator role, as well as how to write a marketing coordinator job description.

What is a Marketing Coordinator?

Marketing coordinators are responsible for supporting the development and execution of marketing and advertising campaigns, as well as strategies for a company or brand.

Marketing coordinators work with their teams to create innovative and creative strategies to increase brand awareness through campaigns in media, social media, sponsorships and collaborations. This role involves collaborating with every team member to develop and execute a successful marketing campaign. Marketing coordinators work with their in-house team and collaborate with different teams internally, including sales, product, design, and creative departments. Sometimes, marketing coordinators work with external companies, consultants or design teams to execute and implement their plans.

Marketing coordinators play an essential role in ensuring the smooth execution of marketing campaigns and strategies. They often manage items for and support many roles in their marketing department, such as their marketing manager or director, to achieve business goals, such as sales, brand awareness or social media following. A marketing coordinator can take care of the day-to-day tasks required to launch a strategy so that their managers can focus on decision-making and high-level strategy.

An Overview of a Marketing Coordinator's Responsibilities

Marketing coordinator roles are diverse in their scope and job tasks, as it depends on the business's brand, product and target audience. Some responsibilities often listed for a marketing coordinator or other marketing professional could be:

• Conducting market research: Market research is an incredibly important part of developing an effective marketing campaign. By conducting market research, marketing departments can understand market trends, optimise advertising campaigns and other marketing initiatives for the right audience, and tailor any marketing materials relevant to local markets. Those who are involved in this need to be proficient in market research tools.
• Develop and execute: Marketing coordinators will take the overall business goals and strategy defined by management to guide the development and execution of marketing campaigns, strategies, and materials. To develop and execute a marketing strategy, a team of marketing coordinators will collaborate to decide on the theme and messaging of a campaign, as well as delegate tasks amongst themselves.
• Coordinate and collaborate: Marketing coordinators will work with cross-functional teams, both within their company and externally, to create the materials and schedule needed to ensure successful campaign implementation.
• Analyze: Marketing coordinators must use sales data, market trends, web analytics, and key metrics to review current campaigns and inform new marketing strategies. Many tools, including Google Analytics, SEO tools, and sales numbers, are used by marketing coordinators to analyze and evaluate a marketing campaign's effectiveness.
• Manage budgets and resources: Marketing materials can range from creative visual design to producing advertising videos, expenditures on keywords, attending conferences, and posting ads on various channels like Google and Meta. All of these also cost money and resources to implement, so it's key to effectively allocate budget when implementing marketing and advertising strategies.
• Manage social media: Brands and businesses want a strong social media presence across many platforms. Marketing coordinators sometimes need to step up their games and be involved in the social media manager's role. They will have to be responsible for creating engaging content and building brand awareness through social media.

Key performance indicators (KPIs) for a Marketing Coordinator

It's essential for HR professionals to understand several KPIs of a marketing coordinator to script a clear job description. Continue reading to understand more!

As marketing coordinators are responsible for many parts of marketing and advertising campaigns, there are a range of KPIs which marketing departments use to evaluate the productivity and success of their team. Some marketing KPIs which a top marketing coordination team could use include:

• Campaign ROI and conversion rates: Marketing efforts are done with the assumption that there will be a profitable return for the business. ROI stands for the 'Return on Investment' which is gained from a marketing campaign, and is a KPI which upper management will care greatly about. Another important KPI is conversion rates, which is the amount of people who 'converted' to become a user of your product based on your marketing campaign. Some conversion rates could be the amount of people bought a product, signed up to a platform, or followed the brand on social media, as a percentage of every person who was targeted by an advertisement or campaign.
• Sales data: As one goal of marketing is to increase sales, marketing coordinators will look closely at the raw sales data to review the effectiveness of a campaign. Marketing coordinators will work with sales teams to conduct analysis in both reviewing sales data and market trend analysis, and use that data to adjust strategy accordingly.
• Project management and coordination: A marketing coordinator is responsible for a number of marketing projects at any one time. Therefore, organizational skills, multitasking and being able to manage multiple projects is key to succeeding as a marketing coordinator. Some businesses will use task organization software to manage and evaluate every team member's project management and task organizational skills.
• Effective communication and collaboration: As a marketing coordinator needs to work with a variety of departments, team members, senior management and stakeholders, excellent communication skills are necessary. Having strong verbal communication skills is also important, as marketing teams will often present their campaigns to senior management, create promotion for social media, and to discuss plans effectively and share promotional presentations or speak confidently in meetings.

5 Marketing Coordinator Job Description Templates

If you're looking to hire a marketing coordinator, you need to write an effective job description to attract candidates with the right skills. Adding a strong marketing coordinator to your marketing department can benefit your team, but poor hiring choices can damage your department and outcomes. Take a look at our job description templates for hiring someone to fill a marketing coordinator position:

SaaS - digital marketing coordinator job description

Technology - SEO Marketing Coordinator Job Description Template

Retail - Social Media Marketing Coordinator Job Description Template

Hospitality - Event Marketing Coordinator Job Description Template

Education - Content Marketing Coordinator Job Description Template

Hiring Tips

Understand the Importance of Marketing Coordinators in Providing Support

Marketing coordinators play an important role in supporting the development and execution of marketing campaigns and strategies. The marketing coordinator will be responsible for making and sending out any of the content, copy and visuals required for a campaign and are therefore key players in the success of a campaign. They provide support to managers and directors, allowing them to focus on strategy at a higher level and decision making. When hiring a marketing coordinator, make sure they are confident and experienced.

Look for People with Team Spirit

A marketing coordinator does not work alone; in fact, they work in medium to large teams, and are required to be team players. They collaborate with marketing managers and directors to develop and execute marketing campaigns and strategies, and will often not be working on things alone, so make sure to emphasise that when writing a job description. When reviewing resumes, take notes of relevant experience such as large campaigns, working with agencies or external clients, that can showcase their teamwork skills.

Provide Ongoing Training and Development Opportunities

When introducing the company or brand in the job description, make sure you mention the opportunities for training or development your company offers. Some examples include an upskiling program, a training budget or clear career or promotion path. Many candidates are looking for these non-monetary benefits when looking for a job, so make sure you mention any opportunities avialable. Additionally, putting these features in the job posting will allow you to attract dedicated candidates, and will also allow you to foster a collaborative and supportive team culture.

Conclusion

When looking to hire a marketing coordinator, make sure you know exactly what your team is needing. Coordinating marketing efforts can include anything from conducting market research, to copywriting, to creating visual designs to database management, so making a clear job description is necessary. Make sure you evaluate candidates skills, experience and their ability to be a team player, as all of these are necessary to be successful as a marketing coordinator. Use our templates to make your own marketing coordinator job posting, and if you want more FREE resources, check out Cake!

— Originally written by Bronte McNamara —