5 Marketing Coordinator Job Descriptions Templates (+Hiring Tips)

Jobs in marketing are incredibly popular, as they involve a multidimensional role that involves creativity, innovation, collaboration, and constant learning. As a result, marketing professionals, especially in digital marketing professionals, are often highly paid and have high job satisfaction. One role in marketing that many strive to achieve is becoming a marketing coordinator - a role that involves not only marketing skills but also a level of responsibility.

If you are looking to hire a marketing coordinator for your marketing team, keep reading - We're going to go over what is involved in a marketing coordinator role, as well as how to write a marketing coordinator job description.

Table of Contents

What is a Marketing Coordinator?

Marketing coordinators are responsible for supporting the development and execution of marketing and advertising campaigns, as well as strategies for a company or brand.

Marketing coordinators work with their teams to create innovative and creative strategies to increase brand awareness through campaigns in media, social media, sponsorships and collaborations. This role involves collaborating with every team member to develop and execute a successful marketing campaign. Marketing coordinators work with their in-house team and collaborate with different teams internally, including sales, product, design, and creative departments. Sometimes, marketing coordinators work with external companies, consultants or design teams to execute and implement their plans.

Marketing coordinators play an essential role in ensuring the smooth execution of marketing campaigns and strategies. They often manage items for and support many roles in their marketing department, such as their marketing manager or director, to achieve business goals, such as sales, brand awareness or social media following. A marketing coordinator can take care of the day-to-day tasks required to launch a strategy so that their managers can focus on decision-making and high-level strategy.

An Overview of a Marketing Coordinator's Responsibilities

Marketing coordinator roles are diverse in their scope and job tasks, as it depends on the business's brand, product and target audience. Some responsibilities often listed for a marketing coordinator or other marketing professional could be:

  • Conducting market research: Market research is an incredibly important part of developing an effective marketing campaign. By conducting market research, marketing departments can understand market trends, optimise advertising campaigns and other marketing initiatives for the right audience, and tailor any marketing materials relevant to local markets. Those who are involved in this need to be proficient in market research tools.
  • Develop and execute: Marketing coordinators will take the overall business goals and strategy defined by management to guide the development and execution of marketing campaigns, strategies, and materials. To develop and execute a marketing strategy, a team of marketing coordinators will collaborate to decide on the theme and messaging of a campaign, as well as delegate tasks amongst themselves.
  • Coordinate and collaborate: Marketing coordinators will work with cross-functional teams, both within their company and externally, to create the materials and schedule needed to ensure successful campaign implementation.
  • Analyze: Marketing coordinators must use sales data, market trends, web analytics, and key metrics to review current campaigns and inform new marketing strategies. Many tools, including Google Analytics, SEO tools, and sales numbers, are used by marketing coordinators to analyze and evaluate a marketing campaign's effectiveness.
  • Manage budgets and resources: Marketing materials can range from creative visual design to producing advertising videos, expenditures on keywords, attending conferences, and posting ads on various channels like Google and Meta. All of these also cost money and resources to implement, so it's key to effectively allocate budget when implementing marketing and advertising strategies.
  • Manage social media: Brands and businesses want a strong social media presence across many platforms. Marketing coordinators sometimes need to step up their games and be involved in the social media manager's role. They will have to be responsible for creating engaging content and building brand awareness through social media.

📚 Further reading: 26 Essential Inbound Marketing Tools to Boost Your Conversions

Key performance indicators (KPIs) for a Marketing Coordinator

It's essential for HR professionals to understand several KPIs of a marketing coordinator to script a clear job description. Continue reading to understand more!

As marketing coordinators are responsible for many parts of marketing and advertising campaigns, there are a range of KPIs which marketing departments use to evaluate the productivity and success of their team. Some marketing KPIs which a top marketing coordination team could use include:

  • Campaign ROI and conversion rates: Marketing efforts are done with the assumption that there will be a profitable return for the business. ROI stands for the 'Return on Investment' which is gained from a marketing campaign, and is a KPI which upper management will care greatly about. Another important KPI is conversion rates, which is the amount of people who 'converted' to become a user of your product based on your marketing campaign. Some conversion rates could be the amount of people bought a product, signed up to a platform, or followed the brand on social media, as a percentage of every person who was targeted by an advertisement or campaign.
  • Sales data: As one goal of marketing is to increase sales, marketing coordinators will look closely at the raw sales data to review the effectiveness of a campaign. Marketing coordinators will work with sales teams to conduct analysis in both reviewing sales data and market trend analysis, and use that data to adjust strategy accordingly.
  • Project management and coordination: A marketing coordinator is responsible for a number of marketing projects at any one time. Therefore, organizational skills, multitasking and being able to manage multiple projects is key to succeeding as a marketing coordinator. Some businesses will use task organization software to manage and evaluate every team member's project management and task organizational skills.
  • Effective communication and collaboration: As a marketing coordinator needs to work with a variety of departments, team members, senior management and stakeholders, excellent communication skills are necessary. Having strong verbal communication skills is also important, as marketing teams will often present their campaigns to senior management, create promotion for social media, and to discuss plans effectively and share promotional presentations or speak confidently in meetings.

5 Marketing Coordinator Job Description Templates

If you're looking to hire a marketing coordinator, you need to write an effective job description to attract candidates with the right skills. Adding a strong marketing coordinator to your marketing department can benefit your team, but poor hiring choices can damage your department and outcomes. Take a look at our job description templates for hiring someone to fill a marketing coordinator position:

SaaS - digital marketing coordinator job description

We're a SaaS company looking to expand our marketing team, and need a confident and skilled digital marketer to join us. Reporting to the marketing manager and marketing director, the digital marketing coordinator will:

  • Conduct research relating to our competitors in the SaaS space, as well as evaluating current market trends to formulate effective marketing strategies
  • Create promotional materials and marketing materials to share on our social media, EDM and various digital campaigns
  • Work with the sales teams to optimize sales strategy according to sales forecasts, as well as present results of marketing campaigns to managers and stakeholders
  • Create unique marketing campaigns and materials to improve our key metrics in sales, customer relationship management and brand awareness
  • [+ add in any other requirements of the role, including day-to-day duties such as database management, posting and scheduling posts on social media etc]

The ideal candidate will possess:

  • A Degree in [insert degree here, e.g. marketing, communications, media, business administration or design]
  • [Number of Years] Previous experience in marketing in digital products, software or technology
  • Strong organizational and strong analytical skills, and is comfortable in understanding and presenting a variety of data [+any other presentation or communication skills required]
  • Proven experience in creating strategies to drive lead generation
  • Digital design skills in [canva, adobe creative suite (including photoshop), video editing software or any other specific software required for the role]
  • Skills in marketing database software, SEO tools or other software [include examples e.g. Ahrefs]

To apply for this role, please email [Hiring manager's name] at [email] with your resume and cover letter.

Technology - SEO Marketing Coordinator Job Description Template

[Company Name] is looking for an experienced SEO Marketing Coordinator to join our expanding team in [location]. [Insert company information, such as signature product, year founded, any achievements or company mission]. As an SEO Marketing Coordinator, you will be responsible for:

  • Improving rankings across major search engines, improving our searchability and reach through creating dedicated content and optimizing current content
  • Integrate SEO keywords naturally into our online advertising strategies and website materials, and created recommendations for SEO optimized material
  • Conducting research into SEO best practices based on our niche
  • Keep track of SEO related KPIs such as ranking, click rate, conversion rate, reading time and bounce rate

The ideal candidate for the SEO Marketing Coordinator role will:

  • Have [number of years e.g. 2+] years experience working with SEO content, and must be familiar with SEO principles
  • Have a degree in [insert field e.g. marketing, media, communications or design]
  • Be and experienced and confident writer, who can easily create and adapt content to align with SEO goals
  • Possess excellent analytical skills and communication skills [+ any other skills needed for the role], and can confidently present to managers and executives

To apply to this position please email the hiring manager [Name] with your resume and cover letter to [email].

Retail - Social Media Marketing Coordinator Job Description Template

[Brand] is a retail brand specializing in [name niche of brand, e.g. fashion/gaming/furniture] who is looking for a savvy social media marketing coordinator to improve our brand awareness. Marketing coordinators assist the team at [Brand] to boost awareness and create interest in our products. As a social media marketing coordinator at [Brand], you will:

  • Build our brand presence and audience across a variety of social media marketing channels, including Facebook & Instagram
  • Create social media advertising campaigns across social media platforms, including image, video and story content, as well as captions for social media posts
  • Draft marketing strategies for continued growth in our brand reach and in our customer relationship management and adjust goals based on ad performance
  • Assist in creating unique social media posts for promotional events [+ any other social media posts required, such as youtube videos]

Our ideal candidate:

  • Is a problem solver who enjoys being creative and innovative in the content they produce
  • Is proficient in using all social media platforms, analytics tools and can quickly learn new skills or software and apply them as needed
  • Has strong verbal communication skills and an eye for design [+ any other soft skills required]
  • Is results driven, and enjoys tailoring campaigns to achieve and improve results
  • Preferably has experience in marketing, especially in content marketing, or equivalent education in advertising, media, business administration or digital design

To apply for this role, please send your resume and a short cover letter to [Name] via [email].

Hospitality - Event Marketing Coordinator Job Description Template

[Company name] is looking for an Event Marketing Coordinator to join our team to help us grow our brand. In this position, you will be responsible for overseeing and executing marketing plans for the variety of events we coordinate and host, such as conferences and trade shows. Our event marketing coordinator job responsibilities include:

  • Develop marketing strategies surrounding the range of events we are hosting, tailoring them to the unique needs of the client
  • Develop marketing and advertising campaigns, and promotional materials to promote our events across a range of marketing channels and social media platforms
  • Track event attendance and performance, as well as manage spending on marketing efforts such as online and offline advertising

The ideal candidate:

  • Possesses [Number of years] years' of experience in event management and/or marketing
  • Possesses a [type of degree, e.g. bachelors or masters] degree in project management, event management, marketing or business administration
  • Is experienced in coordinating large scale events such as expos, trade shows, conferences and award events
  • Has strong project management skills, strong analytical skills and is able to handle and manage many diverse projects at once [+ any other soft skills]

Please email [hiring manager] your resume and a short cover letter to [email] to apply for this role.

Education - Content Marketing Coordinator Job Description Template

[Company name] is an education service looking for a content marketer to join our team! Our content marketing team is responsible for creating interesting, helpful and compelling written material to add to our social media and website, as well as assisting our team in coordinating marketing efforts to achieve business objectives. The content marketing coordinator's job responsibilities at [Company name] are to:

  • Create and produce innovative content which is optimised for SEO
  • Conduct market research to be used to drive content strategy and align with campaign objectives
  • Assist in producing promotional materials, such as reviewing and organizing promotional presentations
  • Upload content to be posted on our company website using content management systems software such as [name specific software]

The ideal candidate will:

  • Possess strong writing and communication skills, and is able to easily and efficently write and produce content of a high standard
  • Be familiar with SEO tools including [name tools such as hootsuite, surferseo etc]
  • Have strong organizational and project management skills, and is able to work on many project at the same time

Send your resume and cover letter to [hiring manager's name] at [contact] to apply for this position.

Hiring Tips

Understand the Importance of Marketing Coordinators in Providing Support

Marketing coordinators play an important role in supporting the development and execution of marketing campaigns and strategies. The marketing coordinator will be responsible for making and sending out any of the content, copy and visuals required for a campaign and are therefore key players in the success of a campaign. They provide support to managers and directors, allowing them to focus on strategy at a higher level and decision making. When hiring a marketing coordinator, make sure they are confident and experienced.

Look for People with Team Spirit

A marketing coordinator does not work alone; in fact, they work in medium to large teams, and are required to be team players. They collaborate with marketing managers and directors to develop and execute marketing campaigns and strategies, and will often not be working on things alone, so make sure to emphasise that when writing a job description. When reviewing resumes, take notes of relevant experience such as large campaigns, working with agencies or external clients, that can showcase their teamwork skills.

Provide Ongoing Training and Development Opportunities

When introducing the company or brand in the job description, make sure you mention the opportunities for training or development your company offers. Some examples include an upskiling program, a training budget or clear career or promotion path. Many candidates are looking for these non-monetary benefits when looking for a job, so make sure you mention any opportunities avialable. Additionally, putting these features in the job posting will allow you to attract dedicated candidates, and will also allow you to foster a collaborative and supportive team culture.

Conclusion

When looking to hire a marketing coordinator, make sure you know exactly what your team is needing. Coordinating marketing efforts can include anything from conducting market research, to copywriting, to creating visual designs to database management, so making a clear job description is necessary. Make sure you evaluate candidates skills, experience and their ability to be a team player, as all of these are necessary to be successful as a marketing coordinator. Use our templates to make your own marketing coordinator job posting, and if you want more FREE resources, check out Cake!

Cake offers solutions for both job seekers and employers—from resume builder to talent search and job posting. Want to hire the best marketing talent? Start posting your jobs for FREE.

— Originally written by Bronte McNamara —

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