Marketing coordinators are responsible for all types of campaigns and can specialize in visual, video, written, or social media formats. Showing off exactly what marketing capabilities you possess is key to leveling up in your marketing career.
As strong marketing coordinators play an important role in the success of a business, they are highly sought after by employers. Therefore, having a detailed marketing coordinator resume which reflects your strengths and experience is essential.
A polished marketing coordinator resume allows you to show off your sales and marketing skills, through advertising yourself! We’ll go through exactly what is needed to make your marketing coordinator resume stand out.
Table of Contents
A marketing resume should show off your skills and experience in a way that represents your marketing style and expertise.
Start off your marketing coordinator resume with a snapshot of who you are as a marketing professional. Include the following information:
It's not essential to include your social media on your marketing coordinator resume, but if you use social media platforms as a way of hosting your portfolio work, then you can consider including it.
Make sure your resume information is current and up to date, so that you can be easily contacted by hiring managers for interviews!
Please do not include irrelevant information or any personal details. This is to avoid discrimination and bias in the hiring process, and many employers will not (or legally cannot) ask for the following:
Now in your resume header, you can consider resume headline, career summary or career objective.
Entry Level Marketing Coordinator Resume Summary
"I am a recent graduate holding a bachelors in Marketing Communications from the University of Jonestown, majoring in visual and graphic media. During my studies, I completed an internship with the lifestyle brand InShape, coordinating a social media campaign across multiple channels. I am currently looking for a role where I can build upon my current skills in graphic media for a larger audience in the lifestyle niche."
Mid-Level Marketing Coordinator Resume Summary
"Marketing professional with 5 years experience working with lifestyle brands in both print and digital media. I have led large teams of 10+ employees to coordinate campaigns for a variety of products and services, all which have led to sustainable growth in sales. I am seeking a new challenging opportunity in the education sector where I can continue to create and coordinate campaigns which lead to growth."
Senior-Level Marketing Coordinator Resume Summary
"Marketing Coordinator with leadership experience, who has overseen the operations of the marketing department at skilltech for 5 years. I have extensive experience in print, digital, audiovisual and social media marketing mediums, and I am an experienced graphic designer. I am currently seeking an opportunity to lead a team through a growth trajectory with a complex marketing campaign."
Avoid using generic resume skills and focus on specialty marketing skills for your marketing coordinator resume. There are two types of skills you can include in your marketing coordinator resume:
Hard Skills are technical skills and knowledge that are required to perform the job. Soft Skills are skills based on behavior and team culture. Here are the skill set a marketing coordinator should have:
Hard Skills
Soft Skills
Don’t simply recount your work experiences in marketing roles on this section of your marketing coordinator resume. Include typical information, such as job title, start and end date and company name, but use the responsibilities section to show off key pieces of work or achievements relating to marketing. Including action words is the best way to show off your experience, such as:
Allocated | Created |
Collaborated | Overhauled |
Converted | Implemented |
Led | Communicated |
Briefed | Managed |
Here's how you can include the above verbs into your marketing coordinator resume's work experience section examples:
Entry-Level Marketing Coordinator Resume's Work Experience
Mid-Level Marketing Coordinator Resume's Work Experience
Senior-Level Marketing Coordinator Resume's Work Experience
If you studied marketing at university, include this information in your marketing coordinator resume. If you are writing an entry-level marketing coordinator resume, include relevant classes or internships that show you are learning and practicing key concepts of marketing. If you didn’t study marketing, emphasize that you have advanced knowledge of your major and can apply it to the role.
You don’t need to mention your GPA on your marketing coordinator resume, unless it is asked for in the job or internship application. This is important for entry-level marketing coordinators as it might be one of the metrics a company uses to qualify candidates for a graduate program. Generally speaking, including your GPA if it’s above 3.0/4.0 won’t hurt, but it is not necessary either.
If you are a mid or senior-level marketing coordinator, or you studied over a decade ago, consider leaving this out in favor of detailing professional experience on your marketing coordinator resume. Unless you studied a master or phd, or recently upskilled in marketing, experience is more valuable than education.
If you have any important information which doesn't fit in the above subheadings, here are ideas of extra segments to include in your marketing coordinator resume:
When applying for marketing roles, first make sure you provide what is asked of you. A CV is a more lengthy document, which provides detail of an applicant's professional career, whereas a resume is a shorter, more specific document which allows applicants to emphasize how their experience qualifies them for the role. As a marketing job is centered around a niche brand, skill or industry, using the correct format in your marketing coordinator resume will help you choose the correct information.
Looking for a marketing executive role? Check out our resume guideline on how to write a marketing executive resume!
Include metrics such as scope, number of views, website traffic and success rates throughout your marketing coordinator resume. Marketing’s role is to improve the reach of the brand and conversion of customers' sales. These metrics show recruiters that your work produces results, and can easily picture the impact of your work.
This is good advice for any job application; however, marketing coordinator resumes should reflect your research niche, interests and how you can apply these to the job. Use keywords from the job description and put them into your resume headline. If you are applying for a role in a lifestyle brand, leave out irrelevant experiences and focus on how your copywriting, skills in design and passion for the products make you a great marketer, for example:
A mid-level marketing professional who has produced consistent results via digital marketing strategies for lifestyle brands like PlantLife, HealthyStart and SmoothRunner. I am an experienced graphic designer who is confident in making traditional and social media visual marketing campaigns. Currently seeking a role in which I can develop my strategy and leadership skills in the lifestyle marketing niche.
Using action words, aka verbs when describing your achievements and experiences throughout your marketing coordinator resume gives recruiters an easy way to imagine and quantify what they read. Action words which we mentioned previously should be included instead of simple recounting of your previous roles.
List the niches and industries you have experience in to emphasize your level of expertise. Additionally, add in the hard skills you specialize in, such as photoshop, social media or analytics in your marketing coordinator resume to make you stand out.
GARY WILLIAMS — GRADUATE MARKETER IN EAST WHITTLINGHAM
SUMMARY
I am a recent graduate holding a bachelors in Marketing Communications from the University of Jonestown, majoring in visual and graphic media. During my studies, I completed an internship with the lifestyle brand InShape, coordinating a social media campaign across multiple channels. I am currently looking for a role where I can build upon my current skills in graphic media for a larger audience in the lifestyle niche.
SKILLS
WORK EXPERIENCE
Social Media Marketer, Jonestown University
Freelance Marketer
EDUCATION
Bachelor of Arts (Honors) in Marketing and Media, Whitting University
📚 Further reading: A Complete Guide to Craft an Outstanding Resume for Marketing Roles (20+ Examples and Templates)
JIM SEENYA — MARKETING COORDINATOR
Marketing Coordinator with leadership experience, who has overseen the operations of the marketing department at skilltech for 2 years. I have extensive experience in print, digital, audiovisual and social media marketing mediums, and I am an experienced graphic designer. I am currently seeking an opportunity to lead a team through a growth trajectory with a complex marketing campaign.
WORK EXPERIENCE
Marketing Media Manager, Plant Meals
Marketing Consultant, HealthyFree
Marketing Coordinator - Graduate Stream, DietReady
SKILLS
TOM JOHNSON
Self-driven and creative marketing coordinator who increased client base by 120% within 2 years
Mobile: (+18) 000-8742
Email: [email protected]
LinkedIn: Linkedin.com/in/tomjohnson
SUMMARY
Digital marketing coordinator with 6+ of experience in planning, implementing, and overseeing marketing, publicity, and branding activities. Seeking a marketing position in Sorroz Inc and achieving the company’s goals.
WORK EXPERIENCE
Digital Marketing Coordinator, Novatec International Company
Feb. 2016 - Present
Digital Marketing Content Creator, Shultz Company
Aug. 2012 - Dec. 2015
SKILLS
Hard Skills
Soft Skills
LANGUAGES
EDUCATION
International Master's in Business Administration, National University of Singapore
2010 - 2012
B.A in Business Administration, National University of Singapore
2006 - 2010
Overall, a marketing coordinator resume should highlight your experience and skills, showing off your specific talents and how they make you a strong marketing professional. Using action words is the best way to do this, as well as tailoring your resume to reflect what level you are at in your career. Use our tips and templates to develop a strong marketing coordinator resume, and consider using Cake's free resume builder!
Make a lasting impression with Cake – craft polished online resumes with our resume builder. Drag-and-drop editing and sleek templates help you stand out for free. Create your professional online presence now.
— Originally written by Bronte McNamara —
Explore a range of job search tools and resources to achieve your dream career goals. Join the fastest-growing talent platform in the APAC region and expand your professional network.