How to Write a Marketing Manager Cover Letter (+ Examples)

Although the responsibilities of a manager are pretty universal across every industry, marketing managers have a few unique tasks. This means you’re going to have to create a pretty unique marketing manager cover letter. Especially when you think about all that marketing managers have to do.

Often saddled with the hiring and training of new employees, marketing managers are also expected to manage individuals and oversee a team’s production and implementation of marketing campaigns... among many other things.

With so much expectation of just one person, it is incredibly important to write a good application letter for marketing manager positions. Like any other cover letter though, this is NOT a sheet of paper that repeats your resume. Instead, for marketing manager cover letters, this is an opportunity to explicitly link your skills to the requirements listed in the job description.

But how to write a cover letter for a marketing manager position? It can be hard to talk about yourself in a resume, let alone in an entire letter to the hiring manager. Never fear, all you have to remember is to mention the most relevant and important qualifications that you possess. Oh, and to check out these marketing manager cover letter samples before you start writing.

How to write a cover letter for marketing managers? Better yet, how to write a cover letter for marketing managers with no experience? 

Here is a marketing manager cover letter sample for each!

Marketing manager cover letter sample

Cover letter for marketing manager with no experience

As opposed to a resume, a cover letter is your chance to explicitly show that your skills match the requirements listed in the job description. There are, however, a few essential bits of information to include before you get into the really juicy stuff.

1. Craft a tailored cover letter header.

Imagine receiving a letter in your mail assigned to ‘Person living in that building’ (ie. you). It’s a bit impersonal, right? To ensure your cover letter gets the attention it deserves, find the contact information of whomever you’re writing to and tailor your greeting to them. 

2. Introduce yourself and your reason for writing.

The start of your marketing manager cover letter should be interesting and engaging. Introduce yourself and give the reason for why you’re writing (aka applying). Try to use a hook - maybe a personal story? - to get the reader interested in you, and more keen to read on.

Here’s an example opening paragraph for a marketing manager cover letter:

3. Mention referrals (if any).

Did you see this job listed somewhere? Or did a friend from within the company recommend it to you? Don’t be afraid to name-drop in your cover letter and mention referrals.

Here’s how you can name-drop a referral in a marketing manager cover letter:

4. Describe your key qualifications & experience related to the role.

Whether you’re writing a director of marketing cover letter or a marketing manager cover letter, it is essential that you describe your key qualifications and experiences in relation to the job requirements. 

Mention any projects that required extra effort and determination, and discuss how you managed and handled such pressure in these instances. It is especially ideal if you have experience creating campaigns or solutions from analyzed data or market trends. If you can, be sure to note how this contributed to business growth.

Make sure to use action verbs to highlight what you did, not what was done for you. Consider noting a problem: “when faced with…” that was solved “through my actions..” and ultimately “accomplished” or “succeeded in…”. 

Here’s how you can describe your qualifications in a marketing manager cover letter:

5. Close with an invitation to interview.

The end goal of a cover letter is, of course, to have the hiring manager jumping up and down saying “That’s it, that’s the person I want to hire!” If they’re not there yet, there’s no harm in nudging them in the right direction. That said, remember to be humble and polite when suggesting further discussion.

Here’s an example of how you can do that in your marketing manager cover letter:

6. Don’t forget to include your attachments.

Oftentimes, attachments will consist of just your resume. For job application letters for marketing manager roles, you should definitely attach:

• Your resume
• Your portfolio of past works

Stuck on how best to craft your marketing manager cover letter? Don’t worry, with Cake’s cover letter template for general cover letters and the marketing manager cover letter template below, you’ll be just fine.

With the marketing manager cover letter sample and marketing manager cover letter template now in your arsenal of writing tools, it’s time to get some tips on how to write a cover letter for a marketing manager. 

💡 Include skills relevant to your industry/role.

First, you’ll want to think about what marketing skills are relevant to the specific position you’re applying to. Marketing manager is such a general term, and the skills required for each role might differ according to the industry you’re in.

💡 Also include managerial skills.

What about a generalized list of skills necessary for marketing manager cover letters? We’ve got you covered.

• Communication skills
• Leadership skills
• Attention to detail
• Organizational skills
• Project management skills
• Collaboration
• Networking
• Adaptability
• Sales skills
• Critical thinking

💡 Know the company.

Job application letters for marketing managers are a key indication to hiring managers of whether you’ve actually done your research. Therefore it pays to know your target audience. Learn more about the company you’re applying to in order to better understand how you can link your skills to their goals and services. 

It’s also helpful to mention newly released products or services and to comment on what you might do differently if you were a part of its marketing campaign.

💡 Quantify your experiences and achievements.

It’s all well and good saying you did something, but nothing’s ever truly impressive until it’s backed up with facts (numbers). So make sure that your job application letter for marketing manager quantifies your achievements to show that you’re results-driven and can positively contribute to the company’s marketing department.

Like any other cover letter, you’re likely to write for a job application, marketing manager cover letters are your chance to show employers who you are. Don’t forget all the easy stuff like personalizing your header, introduction, and closing statements.

What really makes a job application letter for marketing managers stand out, aside from all the basic stuff, is a clear link between you and the requirements for that job position. So make sure to quantify your achievements and explicitly relate them to what you will bring to the role.

And, like all essays you’ve ever handed in, don’t forget to proofread your cover letter. This is the first impression before your interview, after all.

--- Originally written by Eva O’Mara ---