How to Write a Product Manager Cover Letter (With Template)

Writing a product manager cover letter can be a challenging task. Product management is a vital part of a successful company, and a competitive role to break into.  

Product managers follow the life of their product and therefore have a variety of high-level responsibilities, like overseeing development, planning launch strategies, and supervising user experience. 

Since they wear many hats and their position is essential to a product’s success, companies look carefully at product manager cover letters when they are hiring.  

One of the best ways to get noticed and ensure an interview is with a good product manager cover letter. If you are applying for product manager positions, you are likely up against other talented and experienced candidates. You can use a product manager cover letter to elaborate on the skills and experience in your resume and show a little bit of personality. Using a product management cover letter to put your best foot forward will help you cut through the noise and get the attention of the hiring committee. 

Companies look for specific qualities and skills from their PMs, and it might be hard to anticipate which of those skills to include in a product manager cover letter. Use the following product manager cover letter examples to help you get started. 

✉️ Cover Letter for Product Management Internship

Internships are a great way to get your foot in the door of a company, especially if you lack direct PM experience. Use this product manager cover letter sample to help guide your writing process. 

✉️ Entry Level Product Manager Cover Letter

If you are struggling to write a product manager cover letter with no experience, you might have to be creative about your skills or work history. Use this entry level product manager cover letter sample to get started.

✉️ Senior Product Manager Cover Letter

If you are writing a senior product management cover letter, you likely have some experience to highlight that makes you a strong candidate. Use this product manager cover letter example to guide you as you begin writing. 

Writing a product management cover letter can seem daunting, but the format is no different than any other, and the writing process can be straightforward. Here are the steps to follow for a strong and notable product manager cover letter. 

📝 Do thorough research

One way to write a strong product manager cover letter is to research the company. Look for things like the company’s goals, mission, and present projects. A good product management cover letter will include what you’ve researched about the company or the role. 

You can use the product manager cover letter to make it clear that you share similar values, but it also demonstrates your research capabilities, which is an essential skill.   

📝 Include necessary elements in the product manager cover letter

Like all positions, product management cover letters will include these essential components. 

• Your name and contact details

Your contact information is crucial to include in a product manager cover letter, as an easy reference for the reader. You should also include your name in the file title of your product management cover letter.

• Date

Always include the date near the top of your product management cover letter. 

• The recipient’s name and title

If you can, find out the hiring manager’s name to include in the product manager cover letter. It’s not only more professional, but it also shows that you took the time to research the right person. 

• The company’s name and address

Don’t forget to include both the company’s name and the address in your product manager cover letter. 

• Greeting

The greeting of your product management cover letter should be polite and not too familiar. 

• A short introduction

The introduction of your product manager cover letter should grab the reader’s attention and briefly highlight your skills and experience. You can use the body of the product manager cover letter to elaborate on your attributes and work history, but the introduction should be short and direct. 

• Body paragraphs

The body of the product manager cover letter is your chance to be specific about your expertise. Pick one or two relevant roles and emphasize your accomplishments and responsibilities. Try to give specific examples of your skills in action when you write a product management cover letter. 

• Closing

Use the closing of the product manager cover letter to thank the hiring manager for their time and attention. You can also encourage them to contact you with any questions and reiterate your contact method. 

• Sign-off

Like the greeting, your product manager cover letter sign-off should be formal and professional. Warm regards, sincerely, and best all work well to end a product management cover letter.

1. Don’t write one cover letter for all companies

Generic product manager cover letters won’t get noticed, and they’re often obvious. Try to make each product management cover letter more personal and tailored to the company. Take the time to highlight skills that are relevant to that specific role. 

2. Keep it to one page

A long product manager cover letter is not just unnecessary, it probably won’t be read. Your most relevant skills and experience can fit on a single page and will make your product management cover letter easier to read and remember. 

3. Highlight relevant skills and experience

A great way to have your product manager cover letter stand out is by emphasizing the expertise you have that is directly relevant. Technical or interpersonal skills are good to acknowledge, and any experience you’ve had in management should be expanded on in your product management cover letter. Try to use specific examples of your accomplishments of times you’ve used important skills. 

4. Explain your fitness for the role

It can be hard to write a product manager cover letter with no experience, but that doesn’t mean you aren’t still a good fit for the job. Use the product manager cover letter to highlight things like your values, skills, and attitude.

5. Proofread

It’s best practice to proofread the product manager cover letter when you’re finished. You can do this yourself or ask someone for their input. Proofreading can turn up grammatical errors or spelling mistakes, making sure your product manager cover letter is professional and free of typos. 

An easy way to write a strong product management cover letter is by filling in a template with your personal information and experience. Use the following product manager cover letter template to get noticed by the hiring manager and (get) an interview. 

--- Originally written by Tiffany Quinn ---