Sales Executive Resume Examples [+Templates & Formats]

sales-executive-resume
Sales Executive Resume Examples

Sales executives play a vital role in a company’s business. Individuals in this field are primarily responsible for setting sales goals and devising effective strategies to achieve them. Therefore, we can say that sales executives serve as the bridge that connects the company’s product or services to their target audience. In addition to working closely with the sales team, the sales executive also collaborates with other departments to execute the strategy that has been set. This cross-departmental collaboration focuses on targets that can be either business-to-consumer (B2C) or business-to-business (B2B).

If you're looking for a job in sales, creating an outstanding sales executive resume is the first step in launching your career. Keep reading to know how to craft a convincing resume that sells!

Table of Contents

How to Write a Sales Executive Resume?

1) Always Add Your Personal Information First and Foremost

This section includes personal data that will help the recruiting team to gain a better understanding of you and make it easier for them to contact you, especially in case of an emergency.

The MUST-HAVE Items

  • Full name: Avoid including nicknames as they can create an unprofessional impression.
  • Professional email address: To maintain a clear distinction between your personal and non-personal interests, it is a good idea to have a separate email address dedicated to work.
  • Phone number: Consider associating your phone number with messaging apps to facilitate communication for hiring teams when contacting you.
  • LinkedIn: This is a platform where you can establish your professional brand, share work-related activities, and make valuable connections. Hiring teams also utilize LinkedIn to review candidates’ track records.
  • Domicile: Unless specifically requested, it is not necessary to provide your full address on a resume. Companies may request this information to assess your proximity to the office location.
  • Headline: Include your job title from previous companies, such as ‘Sales Executive’, ‘Sales Manager’, or ‘Sales Representative’. Exceptions can be made if your previous job is unrelated to the position you are applying for.

The SHOULDN'T-HAVE Items

  • Unless explicitly asked by the company, there is no need to include your salary from the previous company on the sales executive resume. Discussion about salary typically arises after passing the interview stage.
  • It is unnecessary to include information that could be subject to discrimination or bias, such as gender, sexual orientation, age, or marital status. Focus on demonstrating your competence as a candidate, regardless of your identity.
  • Avoid entering sensitive information such as insurance numbers, account numbers, or identification numbers if you are unsure whether or not you have been accepted for work.

Listing social media accounts on your resume is optional. If you believe it can provide value to the hiring team, there’s no problem including them. However, it will be better to keep your personal life accounts from any work-related accounts.

If you're looking for another sales position resume example, check out our article on a (general) sales resume that can be applied to all positions.

2) Craft a Resume Summary or Resume headline to Set the General Expectation

A resume summary or headline is a concise statement that outlines your career path, skills, background, and past work accomplishments. This is the first section that the hiring team reads, providing them with a quick sense of how well you align with the company’s requirements.

Here are some examples:

Sales executive resume summary #1

A highly skilled Sales Executive with 4 years of experience in the retail industry. Demonstrated success in implementing strategies from 2022 to 2024, leading to a remarkable 54% growth in profits.

Sales executive resume summary #2

Experienced Sales Executive with 10 years in the insurance industry, demonstrating success in leading negotiations with key clients to secure long-term contracts. Resulted in a significant 25% in contract renewal rates. Seeking a position as Head of Sales in Bloomsbury.

Sales executive resume summary #3

Highly motivated and communicative fresh graduate with a degree in Business Administration from Gadjah Mada University, achieving a GPA of 3.8. Seeking a position as a Junior Sales Executive at Adobe. Proficient in operating research tools for market analysis.

3) Sometimes, a Career Objectives Will Also Do

There is indeed a clear distinction between career goals and a resume summary, despite both providing a brief description of yourself. The objective section in a resume highlights your career goals and emphasizes how your skills align with the company’s requirements.

Today, not many candidates include career objectives in their resumes. However, career objectives can be particularly useful for those who are looking to change career paths. Let's look at some examples below:

Sales executive resume objectives #1

Aim to join a Sales Executive team in a company that offers a positive work environment and a stable future, leveraging my strong analytical and communicative skills.

Sales executive resume objectives #2

Seeking opportunities as a junior Sales Executive in the retail industry, leveraging my 3 years of experience in managing personal online stores, particularly in the fashion sector.

4) Don't Leave Out Your Skills Section

Along with the work experience section, your skills (both hard skills and soft skills) are what hiring managers pay attention to, below is the list of essential skills a sales executive should possess.

  • Negotiating: This ability is crucial for reducing conflict, building trust, and fostering cooperation.
  • Customer service: A sales executive is responsible for offering exceptional service to customers or clients, helping them with inquiries, and resolving any issues they may have regarding the services or products.
  • Communication: Having a good communication style is essential, especially since a sales executive must work with multiple parties.
  • Active listening: The key to gaining loyal customers and clients is to listen carefully to their suggestions, criticisms, and requests.
  • Adaptability: Sales executives interact with diverse parties from various backgrounds, and the ability to adapt quickly facilitates navigating the evolving environment more smoothly.
  • Problem-solving: Sometimes customers or clients have unexpected problems, and the sales executive needs to be able to find the best solution for all parties.
  • Business knowledge: The company's business system is a basic knowledge that must be mastered, this will make it easier for sales executives to determine strategies.
  • Collaboration: The ability to collaborate is just as important because sales executives need to work with other departments to achieve their goals.
  • Data analysis and research tools: One of the primary responsibilities of a sales executive is to conduct market and target analysis, utilizing research tools to gather relevant insights.

Don't forget to include the sales tools that you're familiar with in this section as well. 

5) Emphasize on Work Experience Section

The work experience section of your sales executive resume is often regarded as the core or centrepiece, as it showcases your professional journey, responsibility, and accomplishments.

The information you should include in this section consists of the company name, location, job title, dates of employment, job descriptions, and most importantly, your contribution towards achieving goals.

So how do you get your work experience to be a true reflection of your work skills?

  • Utilize action verbs to emphasize your work and accomplishments, as they convey confidence and make a strong impression.
  • List the tangible results or impact you have made on the previous company through your work. Attempt to include measurements or statistics that provide evidence to the hiring team regarding your contributions.
  • Don't forget to include keywords, especially for your most recent work experience. 

What You Should Write

Sales Executive (Bloomsbury, UK)
May 2021 - Apr 2024

  • Developed and implemented a new customer service system, resulting in a 98% increase in customer satisfaction.
  • Pitched and negotiated company products to key clients, leading to a sales increase of up to 27%.
  • Successfully collaborated with other departments to develop a sales strategy of 2022-2024.

What You Shouldn't Write

Sales Executive (Bloomsbury, UK)
May 2021 - Apr 2024

  • Developed and implemented a new customer service system
  • Conducted daily negotiations with major clients
  • Collaborated with other departments to implement sales strategies

If you have never worked before, you can change your work experience into the Projects section, where you include all projects you've done during your university time. If you have worked as an intern or freelance before, just keep everything under the work experience section. 

6) Education Section is a Nice-to-have

When constructing a sales executive resume, the education section is often considered optional, because it often depends on the candidate's background. For instance, educational history holds significance, particularly for recent graduates or individuals without work experience. Hiring teams often review the alumni network and ensure the university’s curriculum aligns with the company’s needs. Additionally, some companies have a specific minimum GPA standard as an entry-level requirement.

For more senior-level positions, including school history becomes less relevant as recruiters place greater emphasis on work experience. Mid-level and senior-level candidate often receive letters of recommendation that highlight their achievements at previous companies. These recommendations hold more value in the eyes of HR.

4 Tips for Writing a Sales Executive Resume

sales-executive-resume

It is crucial to discuss tips for crafting a Sales Executive resume that can truly impress the hiring team, considering the high volume of applications typically received for each position. Creating a standout resume is essential to make a lasting impact.

1) Start With the Right Format

When creating your resume, consider your personal background and choose the format that best suits you. Below are three common resume formats:

  • Chronological resume: This is the most common type of resume format used today due to it's logical order, helping recruiters to quickly understand your background and skills. It's most suitable with those who wants to climb the corporate ladder.
  • Functional resume: If you're a career changer or fresh grads, or even have a big gap to fill in your employment history, a functional resume may be the right choice. Instead of emphasizing your work history, this type of resume highlights your hard and soft skills. So even if your work history is varied or you've been out of work for years, this type of resume can help you land a job.
  • Combination resume: The combination resume is also another great option for job hoppers. Because it is a combination of chronological and functional resumes, you can choose to highlight your work experience or skills, depending on your needs.

2) Use keywords from the job description

Placing the right keywords can increase the chances of your Sales Executive resume being read by the hiring team. Most companies already use ATS engines to filter candidates that match their needs. The filter selects resumes based on keywords provided by the company. The hiring team then reviews the resumes that pass the ATS engine selection.

So how do you use the right keywords?

Be sure to read the requirements and job description in the job posting carefully.

For example, here's what you may see in a sales job description:

We're looking for a target-oriented talent who have at least three years of experience in sales with a diploma in relevant fields.

Job Responsibilities:

  • Ensure implementation of product display as per company guidelines
  • Review and analyze the effectiveness of marketing programs and generate weekly reports
  • Conduct training for junior sales staff every 2 days in a week

From the example above you can get keywords like target-oriented, diploma, 3 years experience, conduct training, implementation of product display, review and analyze. To pass the ATS as well as catch the attention of the hiring managers, you can the keywords into your cover letter and resume.

3) Tailor your Sales Executive resume

The next sales resume tip is to customize your information. Tailor your summary and work experience to the requirements of the job posting.

How can you do this?

For example: Company A opens a position for a Sales Executive. Then Company B is looking for a Financial Advisor. Then Company C is looking for an Account Executive. All three play the same role but have different titles. This means that for company A, you use the title Sales Executive on your resume. For company C, you use the title Account Executive, and so on.

This customization is a bit tedious, but since most of the time your resume will be screened by the ATS, it's best to customize your Sales Executive resume accordingly.

4) Quantify your results/achievements in Sales Executive resume

The final Sales Executive resume tip is to use measurable accomplishments to make it easier for the hiring team to evaluate your performance and contributions at your previous company. This can be statistics or specific numbers.

How to quantify your results and achievements in your resume

  • Negotiated with 20 clients per month and successfully increased sales of the company's products and services by 25% by 2023.
  • Made 50 phone calls per day to build good relationships with customers while offering the company's services and products.
  • Developed sales strategies with other sales teams. As a result, the company's revenue increased by 36%.

Sales Executive Resume Examples

Now that you've known what to write and how to write your resume, let's look at some resume designs for inspiration!

Sales executive resume examples using chronological format

sales-executive-resume

Sales executive resume examples using functional format

sales-executive-resume

Sales executive resume examples using combinational format

sales-executive-resume

Perfect Your Resume with a Sales Executive Cover Letter

A cover letter is a one-page statement highlighting the reasons why you are a strong candidate for the company. 

The first step is to research the company you are applying to and find out what kind of candidates they're looking for, understand their work culture, and recognize the benefits they offer to their employees. This way you can create a cover letter that resonates to the company you're applying for. Moreover, a customized cover letter demonstrates sincerity and genuine interest in the job. The hiring team will recognize your true enthusiasm for the positions.

While templates can be used as a starting point, ensure that specific phrases are modified to make your cover letter distinct and stand out from other candidates. Include your contact information in the upper left corner of the cover letter. It should include your full name, location, email address, phone number, and optionally, your LinkedIn account. The cover letter typically consists of the following sections:

  • Introduction: Introduce yourself professionally, mention relevant work experience, and state the position you are applying for.
  • Motivation: Explain why you should be selected and why you decided to apply to the company.
  • Qualifications: Highlight your skills and accomplishments from your previous experience.
  • Closing: Before expressing gratitude, ask the hiring team to contact you if they have any questions regarding your resume.

Here's an example for you to refer to:

Hanum Salsabila
Jakarta, Indonesia
(+62)85-8000-1233-166
[email protected]
Linkedin.com/in/hanumsalsabila

February 11, 2023,

Dear Hiring Team,

I am writing to express my interest and enthusiasm for the Sales Executive position at Bloomsbury as advertised on CakeResume.com. I believe that my experience and skills in developing new strategies to attract new customers, as well as providing excellent customer service, would make an excellent addition to your sales team.

In my previous reole, my team and I were able to exceed the goals we set. It was found taht the strategy of securing key clients was successful in exceeding the revenue targets by uo tp 45% in annual sales for the 2023-2024 period. Not only that, but I also managed to build efficient and effective communication with clients and increase the satisfaction rate to 95%.

To support my sales skills, I have also received intensive training on research tools, digital marketing, and analytical tools. I also constantly practice my communication skills by using YouTube and social media platforms. Therefore, I believe that my skills can be useful ro XYZ Company.

After doing in-depth research on XYZ Company through various channels, I appreciated the company's policies regarding work-life balance and opportunities for growth. These reasons made me interested in applying to XYZ Company.

I hope this CV and cover letter demonstrate my abilities as a Sales Executive. If you have any questions regarding my experience and qualifications, please do not hesitate to contact me. Thank you for your consideration of my application. I look forward to hearing from you.

Sincerely,

Hanum Salsabila

Conclusion

Utilize these sales executive resume templates as a reference when writing your applications. Ensure that no misinformation could diminish your professional credibility. You can follow up with the hiring team for confirmation if you have been submitting your application for two weeks and have not received a response. Here's a quick recap for you:

  1. The sales executive serves as a liaison between the company’s products or services and its clients or customers. Working closely with other departments, the Sales Executive also assists in setting sales goals to be achieved.
  2. Creating a Sales Executive resume requires attention to formatting, keyword placement, consistency, and the inclusion of job descriptions and accomplishments.
  3. There are three types of resumes commonly used by job seekers: chronological, functional, and combination. The use of a resume depends on your background and work experience.
  4. In addition to the Sales Executive resume, the cover letter must also be well-crafted, concise, and able to showcase your work experience and skills.

If you nail the initial screening round, be well-prepared for the interview with our sales representatives interview questions and interview tips article!

Cake is the only place where you can find information about job openings, useful career tips, and various resume templates while utilizing your free online resume builder. Come on, join now!

With the intention of helping job seekers to fully display their value, Cake creates an accessible free resume/CV/biodata builder, for users to build highly-customized resumes. Having a compelling resume is just like a piece of cake!

— Originally written by Erika Rizqi —

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