Sales executives play a vital role in a company’s business. Individuals in this field are primarily responsible for setting sales goals and devising effective strategies to achieve them. Therefore, we can say that sales executives serve as the bridge that connects the company’s product or services to their target audience. In addition to working closely with the sales team, the sales executive also collaborates with other departments to execute the strategy that has been set. This cross-departmental collaboration focuses on targets that can be either business-to-consumer (B2C) or business-to-business (B2B).
If you're looking for a job in sales, creating an outstanding sales executive resume is the first step in launching your career. Keep reading to know how to craft a convincing resume that sells!
Table of Contents
This section includes personal data that will help the recruiting team to gain a better understanding of you and make it easier for them to contact you, especially in case of an emergency.
The MUST-HAVE Items
The SHOULDN'T-HAVE Items
Listing social media accounts on your resume is optional. If you believe it can provide value to the hiring team, there’s no problem including them. However, it will be better to keep your personal life accounts from any work-related accounts.
If you're looking for another sales position resume example, check out our article on a (general) sales resume that can be applied to all positions.
A resume summary or headline is a concise statement that outlines your career path, skills, background, and past work accomplishments. This is the first section that the hiring team reads, providing them with a quick sense of how well you align with the company’s requirements.
Here are some examples:
Sales executive resume summary #1
A highly skilled Sales Executive with 4 years of experience in the retail industry. Demonstrated success in implementing strategies from 2022 to 2024, leading to a remarkable 54% growth in profits.
Sales executive resume summary #2
Experienced Sales Executive with 10 years in the insurance industry, demonstrating success in leading negotiations with key clients to secure long-term contracts. Resulted in a significant 25% in contract renewal rates. Seeking a position as Head of Sales in Bloomsbury.
Sales executive resume summary #3
Highly motivated and communicative fresh graduate with a degree in Business Administration from Gadjah Mada University, achieving a GPA of 3.8. Seeking a position as a Junior Sales Executive at Adobe. Proficient in operating research tools for market analysis.
There is indeed a clear distinction between career goals and a resume summary, despite both providing a brief description of yourself. The objective section in a resume highlights your career goals and emphasizes how your skills align with the company’s requirements.
Today, not many candidates include career objectives in their resumes. However, career objectives can be particularly useful for those who are looking to change career paths. Let's look at some examples below:
Sales executive resume objectives #1
Aim to join a Sales Executive team in a company that offers a positive work environment and a stable future, leveraging my strong analytical and communicative skills.
Sales executive resume objectives #2
Seeking opportunities as a junior Sales Executive in the retail industry, leveraging my 3 years of experience in managing personal online stores, particularly in the fashion sector.
Along with the work experience section, your skills (both hard skills and soft skills) are what hiring managers pay attention to, below is the list of essential skills a sales executive should possess.
Don't forget to include the sales tools that you're familiar with in this section as well.
The work experience section of your sales executive resume is often regarded as the core or centrepiece, as it showcases your professional journey, responsibility, and accomplishments.
The information you should include in this section consists of the company name, location, job title, dates of employment, job descriptions, and most importantly, your contribution towards achieving goals.
So how do you get your work experience to be a true reflection of your work skills?
What You Should Write
Sales Executive (Bloomsbury, UK)
May 2021 - Apr 2024
What You Shouldn't Write
Sales Executive (Bloomsbury, UK)
May 2021 - Apr 2024
If you have never worked before, you can change your work experience into the Projects section, where you include all projects you've done during your university time. If you have worked as an intern or freelance before, just keep everything under the work experience section.
When constructing a sales executive resume, the education section is often considered optional, because it often depends on the candidate's background. For instance, educational history holds significance, particularly for recent graduates or individuals without work experience. Hiring teams often review the alumni network and ensure the university’s curriculum aligns with the company’s needs. Additionally, some companies have a specific minimum GPA standard as an entry-level requirement.
For more senior-level positions, including school history becomes less relevant as recruiters place greater emphasis on work experience. Mid-level and senior-level candidate often receive letters of recommendation that highlight their achievements at previous companies. These recommendations hold more value in the eyes of HR.
It is crucial to discuss tips for crafting a Sales Executive resume that can truly impress the hiring team, considering the high volume of applications typically received for each position. Creating a standout resume is essential to make a lasting impact.
When creating your resume, consider your personal background and choose the format that best suits you. Below are three common resume formats:
Placing the right keywords can increase the chances of your Sales Executive resume being read by the hiring team. Most companies already use ATS engines to filter candidates that match their needs. The filter selects resumes based on keywords provided by the company. The hiring team then reviews the resumes that pass the ATS engine selection.
So how do you use the right keywords?
Be sure to read the requirements and job description in the job posting carefully.
For example, here's what you may see in a sales job description:
We're looking for a target-oriented talent who have at least three years of experience in sales with a diploma in relevant fields.
Job Responsibilities:
From the example above you can get keywords like target-oriented, diploma, 3 years experience, conduct training, implementation of product display, review and analyze. To pass the ATS as well as catch the attention of the hiring managers, you can the keywords into your cover letter and resume.
The next sales resume tip is to customize your information. Tailor your summary and work experience to the requirements of the job posting.
How can you do this?
For example: Company A opens a position for a Sales Executive. Then Company B is looking for a Financial Advisor. Then Company C is looking for an Account Executive. All three play the same role but have different titles. This means that for company A, you use the title Sales Executive on your resume. For company C, you use the title Account Executive, and so on.
This customization is a bit tedious, but since most of the time your resume will be screened by the ATS, it's best to customize your Sales Executive resume accordingly.
The final Sales Executive resume tip is to use measurable accomplishments to make it easier for the hiring team to evaluate your performance and contributions at your previous company. This can be statistics or specific numbers.
How to quantify your results and achievements in your resume
Now that you've known what to write and how to write your resume, let's look at some resume designs for inspiration!
A cover letter is a one-page statement highlighting the reasons why you are a strong candidate for the company.
The first step is to research the company you are applying to and find out what kind of candidates they're looking for, understand their work culture, and recognize the benefits they offer to their employees. This way you can create a cover letter that resonates to the company you're applying for. Moreover, a customized cover letter demonstrates sincerity and genuine interest in the job. The hiring team will recognize your true enthusiasm for the positions.
While templates can be used as a starting point, ensure that specific phrases are modified to make your cover letter distinct and stand out from other candidates. Include your contact information in the upper left corner of the cover letter. It should include your full name, location, email address, phone number, and optionally, your LinkedIn account. The cover letter typically consists of the following sections:
Here's an example for you to refer to:
Hanum Salsabila
Jakarta, Indonesia
(+62)85-8000-1233-166
[email protected]
Linkedin.com/in/hanumsalsabila
February 11, 2023,
Dear Hiring Team,
I am writing to express my interest and enthusiasm for the Sales Executive position at Bloomsbury as advertised on CakeResume.com. I believe that my experience and skills in developing new strategies to attract new customers, as well as providing excellent customer service, would make an excellent addition to your sales team.
In my previous reole, my team and I were able to exceed the goals we set. It was found taht the strategy of securing key clients was successful in exceeding the revenue targets by uo tp 45% in annual sales for the 2023-2024 period. Not only that, but I also managed to build efficient and effective communication with clients and increase the satisfaction rate to 95%.
To support my sales skills, I have also received intensive training on research tools, digital marketing, and analytical tools. I also constantly practice my communication skills by using YouTube and social media platforms. Therefore, I believe that my skills can be useful ro XYZ Company.
After doing in-depth research on XYZ Company through various channels, I appreciated the company's policies regarding work-life balance and opportunities for growth. These reasons made me interested in applying to XYZ Company.
I hope this CV and cover letter demonstrate my abilities as a Sales Executive. If you have any questions regarding my experience and qualifications, please do not hesitate to contact me. Thank you for your consideration of my application. I look forward to hearing from you.
Sincerely,
Hanum Salsabila
Utilize these sales executive resume templates as a reference when writing your applications. Ensure that no misinformation could diminish your professional credibility. You can follow up with the hiring team for confirmation if you have been submitting your application for two weeks and have not received a response. Here's a quick recap for you:
If you nail the initial screening round, be well-prepared for the interview with our sales representatives interview questions and interview tips article!
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— Originally written by Erika Rizqi —
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