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Dec 23rd 2022

COOLJEK Jadi Pemain Baru Cold Chain Asal Indonesia

COOLJEKCold chain adalah sistem rantai pasok dengan temperatur rendah untuk menjaga kualitas produk-produk yang rentan rusak (perishable). Di Indonesia, sektor logistik rantai dingin (cold chain) mengalami peningkatan yang pesat. Tercatat rata-rata pertumbuhannya mencapai 6.9% setiap tahunnya. Pertumbuhan ini didorong oleh meningkatnya pengguna e-commerce yang memilih untuk berbelanja kebutuhan pokok seperti makanan secara online. Serta, permintaan pasar akan produk makanan beku dan segar, minuman, suplemen, obat, dan produk lainnya yang sensitif terhadap suhu kian meningkat lantaran pandemi Covid-19. Terlebih lagi, sektor pasar cold chain diperkirakan akan mengalami pertumbuhan 8-10% dalam lima tahun kedepan. Akan tetapi jumlah permintaan bisnis rantai dingin di Indonesia tidak seimbang dengan ketersediaannya. Meski terdapat 7 pemain besar dalam bisnis rantai dingin di Indonesia, kebutuhan cold chain dalam sektor frozen food saja masih belum terpenuhi. Ditambah pula permintaan layanan cold chain dari pelaku sektor agrikultura, akuakultur, dan farmasi yang meroket. Disinilah startup COOLJEK mengambil peran. Berdiri pada tahun 2021, COOLJEK menjadi salah satu startup Indonesia yang bermain di logistik rantai dingin. Masa pandemi telah membuka jalan untuk CEO COOLJEK Nathanael Christoper ketika ia menyadari adanya hambatan dalam pengiriman last-mile makanan beku. Seperti contohnya es krim gelato yang sampai ke tangan konsumen dalam kondisi mencair karena pengirimannya hanya menggunakan sepeda motor tanpa alat pendingin. Freezer to Freezer dengan COOLJEK Indonesia Bergerak di industri rantai dingin, PT KIS yang berdiri sejak tahun 2002 merupakan induk perusahaan COOLJEK. PT KIS adalah pelaku industri kemasan untuk produk cold chain di berbagai sektor industri. Sedangkan COOLJEK sendiri fokus pada pengiriman rantai dingin last mile, yang artinya pengiriman dari gudang ke destinasi akhir atau mil terakhir. Menariknya lagi, COOLJEK adalah perusahaan logistik rantai dingin berdasarkan teknologi yang memudahkan pemilik bisnis dan tim COOLJEK untuk memonitor suhu pada kotak freezer yang ada pada sepeda motor melalui aplikasi mereka secara real time. Sedangkan produk yang dilayani oleh COOLJEK adalah segala produk yang sensitif terhadap suhu, baik produk beku maupun produk dingin. Es krim gelato, cold pressed juice, dan daging adalah beberapa contohnya. Tentunya kebersihan setiap freezer box selalu dijaga setelah setiap pengiriman, “kami juga pisahkan barang-barang yang berpotensi mengeluarkan bau seperti daging atau seafood, tidak kita gabungkan dengan freezer box untuk gelato atau sayur segar,” ujar CEO COOLJEK Nathanael Christoper. Untuk saat ini, mayoritas existing customer COOLJEK berasal dari industri FnB yang menjalani transaksi B2B, B2C, serta C2C seperti perusahaan Sayurbox dan HaiDiLao. HaiDiLao dan klien dari perusahaan FnB lainnya memerlukan COOLJEK untuk mengirim bahan baku ke outlet-outlet mereka. Proses ini sangatlah penting karena bahan baku yang diterima masih perlu diolah lagi untuk pelanggan mereka sendiri. Dan dengan adanya COOLJEK, mereka sangat terbantu dalam menjaga kualitas bahan baku tetap premium. Sedangkan biaya yang dikenakan masih lebih rendah daripada menggunakan pengiriman in-house atau mobil pendingin. Selain industri FnB, COOLJEK juga menargetkan industri farmasi seperti klinik atau rumah sakit yang memerlukan jasa pengiriman obat-obatan dalam suhu yang stabil. Agar obat dapat sampai ke tangan pasien dalam keadaan aman digunakan. COOLJEK Tidak Sama dengan Ojek Online Lainnya Banyak pelanggan masih memilih solusi pengiriman last-mile yang tidak berpendingin karena terkesan lebih murah. Alhasil, sering kali produk yang sampai di tangan konsumen sudah dalam keadaan rusak. Padahal, tujuan dan penanganan dari bisnis rantai dingin berbeda dengan bisnis ojek online biasanya. COOLJEK menggunakan freezer box aktif yang suhunya dapat ditetapkan mulai dari 10°C hingga -20°C.COOLJEK memastikan agar proses rantai dingin tidak terputus, atau yang disebut juga sebagai freezer to freezer, sehingga suhu tetap stabil selama pengiriman.Pelanggan dapat melacak suhu dan lokasi selama perjalanan secara real-time melalui aplikasi COOLJEK.COOLJEK menggunakan driver in-house yang telah melewati pelatihan khusus mengenai cara menangani produk cold chain.Pengiriman akan menjadi lebih hemat menggunakan multi-trip delivery atau pengiriman ke banyak alamat hanya dengan satu driver.Pelanggan dapat menjadwalkan pengiriman H-1 berdasarkan kebutuhan. Selain last-mile delivery, sekarang COOLJEK juga melayani pengiriman middle-mile menggunakan kendaraan motor. Sehingga pemilik bisnis dapat melakukan pengiriman dari warehouse ke outlet dan outlet ke pelanggan akhir. Skema pengirimannya dapat terlihat seperti berikut. B2B - pengiriman dari gudang/produsen ke hub points/partner pointsB2C - pengiriman dari hub ke pelanggan akhirC2C - pengiriman dari pelanggan/UKM ke pelanggan Bisnis Rantai DinginMeniti Bisnis Cold Chain di Indonesia Meskipun permintaan layanan bisnis rantai dingin yang kian meningkat, sektor cold chain di Indonesia masih dalam proses perkembangan. Seperti infrastruktur bisnis rantai dingin yang masih kurang baik, absennya standarisasi untuk produk cold chain, dan kurangnya edukasi masyarakat mengenai bisnis rantai dingin. Terlepas dari masalah bisnis rantai dingin di Indonesia, CEO COOLJEK Nathanael Christoper tetap teguh dalam mengembangkan startup-nya. Lagi pula, kesuksesan lahir dari rintangan dan tekad yang kuat. Oleh karena itu, terdapat 3 poin penting yang diutamakannya untuk perkembangan COOLJEK yang bergerak di bidang logistik. Hub PointsCOOLJEK berencana membangun lebih banyak Hub Points yang berjarak maksimal 10 km. Gunanya untuk mengurangi biaya operasional dan memperluas jangkauan pasar mereka.Sederhananya, bila COOLJEK membuka hub di Cipete, otomatis mereka juga dapat melayani daerah Depok sekaligus. Strategi ini akan jauh lebih efisien untuk orang-orang yang perlu mengirim produk di daerah jangkauan hub points COOLJEK. TransportasiUntuk sekarang, COOLJEK fokus menjalani pengiriman menggunakan motor. Kedepannya, mereka akan mengembangkan pengiriman dengan mobil pendingin dari pihak ketiga.“Kami akan bekerja sama dengan para perusahaan 3rd party yang menyediakan mobil pendingin. Yang biasa digunakan para pemilik bisnis yang berjualan di luar kota Jakarta. Jadi mereka bisa menggunakan jasa mobil pendingin di aplikasi kami. Digunakan untuk membawa produk mereka dari luar kota ke Jakarta untuk mendistribusikan produk mereka dengan gampang,” ujar CEO COOLJEK Nathanael Christoper. Informasi KontrolDengan banyaknya driver yang bekerja di COOLJEK, perusahaan tetap dapat memastikan keamanan dan efisiensi pengiriman melalui software Transport Management System (TMS) mereka. Fitur spesial dari software logistik mereka adalah fitur untuk memantau suhu dan posisi driver real-time. Pelanggan dan tim COOLJEK dapat melihat detail tingkah laku driver — seperti berapa lama mereka berhenti atau gaya mengemudi driver yang ugal-ugalan atau tidak. Mulai Saja Dulu dan Mulai Sendiri, Kiat dari CEO COOLJEK untuk Penjiwa Wirausaha Membangun usaha kecil telah menjadi tren belakangan ini. Mungkin saja cara ini bisa menjadi awal kesuksesanmu seperti Nathanael Christoper, CEO muda COOLJEK. Berasal dari pengalamannya membangun startup, Nathanael membagikan beberapa hal penting yang ia pelajari. Buat Rencana Bisnis. “Memulai startup itu susah susah gampang,” kata Nathanael. Tetapi, hal pertama yang perlu dilakukan sebelum memulai bisnis apapun adalah menentukan rencana bisnis. Mulai dari model bisnis, tujuan bisnis, target market, proyeksi kedepannya, hingga value proposition perusahaan.Miliki Tekad yang Kuat. Dalam membangun bisnis, penting untuk memiliki kemauan dan tekad terlebih dahulu. Dua hal ini akan membantu kamu melewati masa-masa tersulit dalam perjalanan wirausaha. Tetapi ingat, di balik kemauan dan tekad, tetap harus ada rencana. Ada baiknya juga untuk mengerjakan usahamu sendiri untuk mengurangi biaya berlebih di fase awal. Selain itu, ini juga akan membantu kamu untuk memahami setiap sudut bisnis kamu. Sehingga kamu mampu mengarahkan karyawan kedepannya. Tetapi, jika kamu memang ingin merekrut orang di fase awal bisnis pun juga tidak masalah. Carilah orang-orang yang tepat untuk membangun bisnis bersama.Buat Konten yang Bermanfaat sebagai Strategi Content Marketing. Gunakan storytelling untuk membuat konten yang menarik dan bermanfaat bagi audiens sebelum memperkenalkan atau menjual produk/servis bisnis kamu. Cara ini lebih efektif untuk membangun audiens dan kredibilitas perusahaan. What’s Next? Sebagai sebuah startup, COOLJEK bercita-cita untuk menambah moda transportasinya menggunakan reefer truck atau yang dikenal juga sebagai mobil berpendingin. COOLJEK berencana untuk berkolaborasi dengan pemilik bisnis reefer truck (refrigerated truck). Karena dengan strategi ini, pemilik bisnis dapat menggunakan layanan COOLJEK mulai dari pengiriman middle mile hingga last mile dalam skala besar. CEO COOLJEK Nathanael Christoper juga mengungkapkan bahwa kedepannya COOLJEK akan memiliki warehouse tersendiri untuk membantu proses pengepakan, penitipan, bahkan pengiriman produk dari first-mile hingga last-mile. Cita-cita COOLJEK lainnya adalah untuk meluncurkan Cool Smart Locker. Untuk itu, COOLJEK akan menempatkan loker berpendingin di hotel-hotel dan apartemen, misalnya untuk pekerja yang belum sampai rumah. Agar produk mereka dapat ditempatkan di loker berpendingin COOLJEK. Perjalanan COOLJEK baru saja dimulai. Berawal dari freezer to freezer, COOLJEK akan menjadi sarana untuk meningkatkan kapasitas cold storage di Indonesia, untuk menyediakan akses ke layanan rantai dingin antar daerah, dan untuk mendorong masa depan rantai dingin di Indonesia. Sedang cari kerja? Temukan pekerjaan impian kamu di Cake! Job Portal terbaik, gratis, dan terpercaya di Indonesia.🎉 Cari Loker
Career Development
Jun 13th 2022

Apa itu SaaS? | Software Berbasis Cloud dan Contoh Aplikasinya

Daftar isi :Pengertian SaaSKarakteristik SaaSAlasan Perusahaan Menggunakan SaaSHal-hal yang Harus Diperhatikan dengan SaaS Dunia bisnis di zaman yang modern ini tidak lepas dari teknologi. Sehingga, hampir seluruh perusahaan saat ini menggunakan teknologi agar tetap up-to-date sekaligus mempermudah pekerjaan, entah itu dalam bidang administrasi, manajemen, maupun penyimpanan data. Nah, Teknologi Cloud Computing merupakan salah satu contoh yang mempermudah penyimpanan data atau dokumen secara online yang akan terhubung ke sebuah server yang menyediakan layanan cloud tersebut. Sebuah sistem yang digunakan organisasi akan menjadi lebih fleksibel dan cukup terjangkau untuk biaya anggarannya dengan basis Software as a Service (SaaS) dibanding pengunduhan dan penginstalan perangkat lunak tradisional. SaaS adalah salah satu contoh sistem yang memanfaatkan teknologi Cloud. Tanpa disadari, kamu mugnkin saja sudah pernah menggunakan SaaS, lho. Lantas, apa itu SaaS dan bagaimana teknologi ini dapat bekerja? Mari kita simak paparannya melalui artikel ini!Apa itu SaaS?Definisi SaaS Melansir dari TechTarget, kepanjangan SaaS adalah Software as a Service yang merupakan model distribusi perangkat lunak di mana penyedia cloud menawarkan layanan/servis mereka dengan menghosting aplikasi dan membuatnya tersedia untuk para pengguna di internet. SaaS menawarkan koneksi dan langganan ke layanan TI yang dibangun di atas infrastruktur bersama melalui cloud dan disebarkan melalui Internet, bukan dibeli dan diunduh secara lokal. Pelanggan membayar layanan SaaS yang diberi harga berdasarkan parameter penggunaan yang berbeda seperti jumlah transaksi atau jumlah pengguna yang mengakses aplikasi. 📌Teknologi Cloud Computing dibagi menjadi tiga kategori, yaitu: Infrastructure as a Service (IaaS)Platform as a Service (PaaS)Software as a Service (SaaS) Berbagai profesional TI, pengguna bisnis, dan pengguna pribadi menggunakan aplikasi SaaS. Kamu mungkin menggunakannya hampir setiap hari karena produk berkisar dari produktivitas dan tools hingga hiburan pribadi, seperti Google Apps hingga Netflix. Tidak seperti IaaS dan PaaS, produk SaaS dapat digunakan oleh perusahaan maupun perorangan.Pengguna Layanan SaaS Pengguna layanan SaaS sangat luas dan beragam karena penggunaannya yang sangat mudah dan cepat untuk di implementasi, mulai dari pengguna pribadi, perusahaan kecil, sedang, hingga besar. Pengguna tidak perlu mengunduh perangkat lunak, mengelola infrastruktur TI yang ada, atau menangani aspek apa pun dari manajemen perangkat lunak. Melansir dari BetterCloud, perusahaan rata-rata menggunakan 16 aplikasi SaaS saat ini, dan angka ini mengalami kenaikan 33% dari tahun lalu. 73% organisasi mengatakan hampir semua aplikasi mereka akan menjadi SaaS pada tahun 2020. Organisasi berukuran kecil sampai sedang menggunakan aplikasi SaaS karena karakteristik SaaS yang meminimalisir kerumitan, menghemat biaya dan juga fleksibel, serta perawatan dan implementasi yang mudah. Contoh penggunaan umum dari aplikasi SaaS adalah Google Drive. Google Drive dapat menyimpan segala jenis dokumen, file, foto maupun video secara online. Google Drive juga menawarkan layanan SaaS berbayar jika kamu membutuhkan ruang penyimpanan yang lebih banyak. Contoh layanan SaaS lain adalah di lingkup pekerjaan. Kamu pastinya menggunakan platform email untuk mengirim email ke atasan atau kolega maupun pihak eksternal. Ini adalah model berbasis berlangganan SaaS. Platform SaaS tidak perlu diakses dengan memiliki komputer yang sangat kuat, server internal, atau mempekerjakan seorang ahli TI untuk dapat menyimpan informasi di Cloud. Selama ada internet dan browser web, SaaS memungkinkan banyak pengguna untuk mendapatkan akses ke database yang luas kapan saja dan di mana saja.Contoh Umum Software as a Service Contoh Umum SaaS Ekosistem SaaS saat ini bertumbuh dengan cukup pesat karena perusahaan-perusahaan sudah berjalan hampir seluruhnya di layanan SaaS. Contoh layanan Software as a Service antara lain adalah: Cloud-Based Microsoft Office 365: Aplikasi SaaS yang memungkinkan kamu membuat, mengedit, berbagi, dan mengakses file kantor menggunakan perangkat apa pun.Salesforce: Aplikasi SaaS yang mendukung bisnis dalam CRM (Customer Relationship Management) yang akan meningkatkan hubungan dengan konsumen.Canva: Aplikasi SaaS untuk membuat desain grafis dengan format template yang tersedia.Dropbox: Aplikasi SaaS untuk menyimpan file berupa foto, video maupun dokumen alternatif dari Google.Zoom: Aplikasi SaaS untuk mengadakan pertemuan online, kolaborasi, serta konferensi video.Karakteristik SaaS 1. Arsitektur Multi-tenant (Dikelola dari pusat) Konsep dari arsitektur Multi-tenant adalah semua aplikasi dan pengguna berbagi basis kode (codebase) dan infrastruktur yang sama dan dikelola secara terpusat. Penyedia layanan SaaS dapat berinovasi lebih cepat, hingga menghemat waktu pengembangan yang dihabiskan untuk mempertahankan banyak versi code yang sudah ketinggalan zaman. Hal ini dikarenakan semua klien dari penyedia layanan SaaS tersebut menggunakan infrastruktur yang sama. 2. Diakses Melalui Internet SaaS menggunakan internet untuk menyediakan aplikasinya yang dikelola oleh penyedia layanan kepada penggunanya. Sebagian besar aplikasi SaaS berjalan langsung melalui browser web sebab SaaS tidak memerlukan unduhan atau instalasi apa pun di sisi pengguna. 3. Upgradeability Pengguna tidak perlu memikirkan update software. Karakteristik Software as a Service memberikan banyak keuntungan dengan mengurangi waktu dan uang yang dihabiskan untuk tugas-tugas yang repetitif seperti menginstal, mengelola, dan meningkatkan perangkat lunak. Waktu yang dapat dihemat akan digunakan para staf teknis untuk penyelesaian masalah yang lebih mendesak dan penting di dalam organisasi. Mengapa Perusahaan Menggunakan SaaS? Keuntungan SaaS (Software as a Service)Layanan SaaS adalah alternatif yang menarik untuk instalasi standar perangkat lunak. SaaS dapat menjadi menguntungkan bagi perusahaan kecil karena SaaS menyediakan akses ke perangkat lunak mahal dan berperforma tinggi yang tidak dapat diperoleh melalui metode pembelian konvensional. Metode berbasis langganan juga menghilangkan risiko keuangan. 1. Mudah Diakses Aplikasi SaaS mudah diakses karena karena semua data disimpan di cloud sehingga kamu dapat mengakses aplikasi dari mana saja dan dari perangkat apa pun yang terhubung ke internet. Kehilangan data tidak akan terjadi sebab data akan disimpan di satu penyimpanan di infrastruktur cloud. Kerja jarak jauh bukan menjadi masalah di zaman yang serba digital ini. 2. Availability Aplikasi SaaS dirancang untuk tersedia setiap saat. Keuntungan SaaS adalah Vendor SaaS akan memastikan tingkat keandalan yang tinggi dengan melindungi kelangsungan bisnis bahkan saat terjadi bencana alam. 3. Menghemat Waktu Aplikasi SaaS langsung tersedia di saat kamu berhasil berlangganan layanan SaaS. Selain itu, mereka dirancang untuk kegunaan yang memungkinkan pengguna untuk fokus mengerjakan tugas yang ada daripada melakukan konfigurasi yang rumit dengan aplikasi. 4. Menghemat Biaya Implementasi sebuah aplikasi atau sistem yang baru dapat menjadi investasi awal yang mahal. Dengan layanan SaaS, biaya yang diinvestasikan dapat bergantung pada tingkat penggunaan, termasuk biaya layanan dan dukungan. Keuntungan SaaS adalah perusahaan tidak perlu mengeluarkan biaya yang terlalu mahal diawal mereka merintis bisnisnya dan tidak perlu mengalokasikan tugas ini ke departemen TI mereka. 5. Dapat Menyesuaikan dengan Kebutuhan Perusahaan dapat mengatur kebutuhan storage atau fungsi yang disesuaikan dengan kondisi operasional perusahaan saat ini. Pay-as-you-go adalah konsep dari aplikasi SaaS. Layanan SaaS dapat disesuaikan dengan mudah ketika perusahaan membutuhkan ruang penyimpanan lebih atau penambahan pengguna di kemudian hari. Paket langganan hanya perlu ditingkatkan ke premium. Ini sangat bermanfaat untuk perusahaan yang memiliki tren musiman yang kuat karena layanan SaaS bersifat fleksibel. 6. Mudah untuk Mengambil Data dan Menyediakannya untuk Penggunaan Analitik Vendor dari SaaS akan menyimpan data-data seluruh penggunanya. Aplikasi SaaS dapat menunjukkan bagaimana hasil pengguna bervariasi dari rata-rata industri, atau di mana peringkat mereka di berbagai metrik. Data ini akan digunakan untuk menemukan area yang dapat ditingkatan. Aplikasi yang diinstal secara lokal tidak memiliki akses ke data, sehingga tidak dapat memberikan layanan yang berharga ini kepada pelanggan mereka. 7. Integrasi dengan Aplikasi Lain dengan Menggunakan API Aplikasi SaaS dapat diintegrasikan dengan platform dan sistem lain menggunakan API. Perusahaan dapat mengintegrasikan sistem mereka sendiri dengan penyedia SaaS menggunakan API mereka. Skema integrasi antar sistem menjadi sangat kuat karena menghubungkan sistem dengan fungsi berbeda yang dapat diakses secara mudah. 📌 Catatan:API (Application Programming Interface) atau yang dikenal juga sebagai antarmuka pemrograman aplikasi adalah sekumpulan protokol yang menghubung antar komputer atau antar program komputer untuk bertukar data dan fungsionalitas. Kelemahan SaaS Di sisi lain, Software as a Service juga memiliki kelemahan, antara lain: 1. Performa Kelemahan SaaS adalah performa yang bekerja lebih lambat jika dibandingkan dengan aplikasi yang berjalan di komputer secara lokal. Hal ini disebabkan oleh latensi dalam solusi SaaS ketika perangkat lunak tidak di-host di mesin lokal. Solusi untuk mengimbangi keterbatasan kecepatan ini adalah perusahaan harus berinvestasi dalam koneksi internet yang cepat. Alat untuk memantau tingkat kinerja masing-masing aplikasi di SaaS juga mendukung untuk mengetahui kecepatan performa. 2. Keamanan Kelemahan SaaS adalah keamanan data yang merupakan salah satu aspek penting dalam perusahaan. Ketika menggunakan layanan SaaS, data akan disimpan dalam infrastruktur server database dari vendor. Vendor akan memiliki akses ke data berharga ini yang mengarah ke masalah confidentiality atau kerahasiaan. Manajemen akses dan privasi informasi sensitif adalah pertimbangan utama seputar cloud dan layanan yang di-hosting. 3. Pengendalian Aplikasi perangkat lunak yang diinstal di komputer lokal memberikan perusahaan tingkat kontrol yang lebih tinggi daripada solusi yang di-hosting oleh vendor seperti layanan SaaS, di mana kontrol berada pada pihak mereka. Biasanya setiap orang harus menggunakan versi terbaru dari aplikasi perangkat lunak dan tidak dapat menunda peningkatan atau perubahan fitur. Itulah kelemahan SaaS dan mengapa sangat disarankan untuk memahami SLA (Perjanjian Tingkat Layanan) yang menulis aturan-aturan yang mengikat hak dan kewajiban antara vendor dan klien. 4. Konektivitas Model SaaS itu berdasarkan web. Ketika kamu tidak memiliki akses internet, kamu tidak bisa melakukan pekerjaanmu dan tidak dapat mengakses data yang tersimpan. Kelemahan SaaS ini akan menjadi kendala jika kamu berada di area terpencil yang sulit untuk mendapatkan layanan internet yang baik. 5. Gangguan Layanan Tidak semua penyedia layanan SaaS dapat diandalkan dalam setiap kondisi dan situasi. Ada kemungkinan terjadinya kasus dimana perangkat lunak mengalami kegagalan dan perlu mengubah konfigurasi dari pihak vendor. Mentransfer data adalah salah satu hal yang dilakukan dalam kasus ini. Dalam menangani ini, akan lebih baik untuk memiliki cadangan data sebanyak mungkin. 6. Kurangnya Kustomisasi Aplikasi SaaS dikembangkan untuk menjadi fleksibel yang akan digunakan oleh banyak industri dan kasus bisnis. Fitur kustomisasi yang kompleks dan khusus mungkin tidak dapat dijangkau. Solusi SaaS tidak dikembangkan untuk perusahaan tertentu dan alhasil terdapat kekurangan dalam penyesuaian ke dalam konteks bisnis. Cloud computing SaaS merupakan solusi yang berkembang dalam memberdayakan TI untuk membantu bisnis melalui teknologi. Platform SaaS tentunya ada kelebihan dan kekurangan, seperti layanan-layanan TI pada umumnya. Namun, dalam membuat keputusan untuk menggunakan layanan ini perlu adanya pertimbangan yang disesuaikan dengan kondisi masing-masing bisnis agar dapat digunakan secara maksimal tanpa harus mengorbankan aspek tertentu.Tunggu apa lagi? Cake menyediakan 50+template CV gratisyang bisa di download sebagai PDF. Yuk, buat CV talent acquisition terbaikmu sekarang juga!🎉Buat CV--- Ditulis oleh: Priscilia Octaviani ---
Career Planning
May 27th 2026

30+ Side Hustle Ideas to Make Extra Money in 2026

SummaryA side hustle is flexible paid work outside your main job.There are many side hustle jobs, such as freelancing, tutoring, delivery, pet sitting, content creation, and high-skill consulting.To get started, identify your skills, validate the market, build presence, land your first client, and track income.Top platforms to find side hustle jobs include Upwork, Fiverr, Rover, Taskrabbit, Etsy, and Cake for jobs and resume building.A side hustle is any paid work you do outside your primary job, whether that's freelancing, selling products online, tutoring, or building a small business on evenings and weekends.Nearly 40% of Americans report they have a regular side hustle in addition to their full-time job, and for good reason: the right one can pade your savings, sharpen your skills, and even help you springboard into a career pivot.Whether you're a student looking for flexible income, a professional wanting to diversify, or someone who simply wants to turn a hobby into cash, this guide covers 30+ side hustle ideas, how to pick the right one, where to find work, and tips for making it sustainable.Table of Contents:What Is a Side Hustle?Why Start a Side Hustle?Best Side Hustle JobsHow to Start a Side Hustle?Where to Find Side Hustle Jobs?Tips on Doing Side Hustle JobsWhat is a Side Hustle?Side hustle is any part-time, freelance, or self-employed activity you take on in addition to your main source of income. Unlike a second job, a side hustle is typically flexible, you control your hours, clients, and workload. Side hustles range from gig work such as Uber driver or Doordash, to skilled freelancing (copywriting, web design) to passion projects that pay (photography, handmade goods).The key difference between a side hustle and a part-time job is ownership, a side hustle is your business, even if it's a small one.Why Start a Side Hustle?Starting a side hustle could offer you many different benefits. Here are just a few key benefits that side hustle jobs can bring: Extra income It’s no surprise that the best side hustle benefit is extra money! Times are tough and a side hustle can introduce a little more stability, or flexibility, to your regular income. Skill development Having a side hustle is a good way to practice existing skills. You can also learn and apply brand new skills to your side hustle. Flexibility and freedom Unlike a full-time job, a side hustle gives you more control over when and how much you work. Whether you do your side hustle from home or outside, for a few hours or a full day, it’s up to you. Turn hobbies into money Another benefit of having a side hustle is the fact that you can make extra money from your hobbies. If there is something you enjoy doing that can translate into a paycheck for you, try turning it into your side hustle! Career pivot safety netA side hustle lets you test a new industry or role with zero financial risk before committing to a full-time switch.Resume and portfolio building Client work, freelance projects, and entrepreneurial experience are legitimate resume credentials. Hiring managers value self-starters.Freelance projects and gig work belong on your resume, but only if they're framed correctly. Cake's AIResume Checker instantly analyzes your resume for ATS compatibility, keyword gaps, and formatting issues, so your side hustle experience lands the way it should. Check your resume now!30+Side Hustle IdeasNot all side hustles are created equal. The best one for you depends on your skills, schedule, and income goal. Browse by category to find your fit. Best Side Hustles You Can Do From Home 1. Freelance Writing Copywriting Freelance writing includes writing blog posts, marketing copy, whitepapers, or social media content for businesses. Platforms like Upwork and Contently connect writers with clients. Rates range from $0.05–$0.50+ per word depending on niche and experience. Best for: strong writers, journalists, or subject-matter experts. 2. Graphic Design Graphic designers create logos, social media graphics, brand kits, and print materials. Tools like Canva make entry-level work accessible, while Figma and Adobe Illustrator unlock premium clients. Post your portfolio on Dribbble or Behance to attract work. 3. Virtual Assistant Handle email management, scheduling, data entry, and admin tasks for busy entrepreneurs. No specialised degree required to become a virtual assistant, just reliability and good communication. Many VAs earn $15–$40/hr on platforms like Belay or Time Etc. 4. Online Tutoring Teach any subject you know well: maths, English, SAT prep, coding, foreign languages, or music. Platforms like Tutor.com, Wyzant, and Preply match you with students. An especially popular side hustle for students and recent grads who are still close to their subject matter. 5. Social Media Management Small businesses need help maintaining their Instagram, TikTok, and LinkedIn presence. If you understand content strategy and scheduling tools like Buffer or Hootsuite, you can manage multiple client accounts from a laptop. 6. Affiliate Marketing Earn commissions by promoting products through a blog, YouTube channel, or social media. Amazon Associates, ShareASale, and individual brand programs are popular starting points. Income is passive once content is live, but takes time to build. 7. Online Course Creation Package your expertise into a course on Udemy, Teachable, or Gumroad. Whether it’s Excel for beginners, watercolour painting, or resume writing, people pay for structured learning from real practitioners. High upfront effort, but passive income once published. 8. Transcription Translation Transcription services (Rev, TranscribeMe) pay for converting audio to text, no prior experience needed, just fast and accurate typing. If you’re bilingual, professional translation pays significantly more ($0.10–$0.25/word). 9. Web App Development Build websites on WordPress, Shopify, or Webflow for small businesses. Even basic front-end skills (HTML, CSS, a little JavaScript) can earn $500–$3,000 per project. Platforms like Toptal and Codeable cater specifically to developer freelancers. 10. Content Creation (YouTube / TikTok / Podcasting) Building an audience takes time, but monetisation through ads, sponsorships, and memberships (Patreon) can become significant income. Niche channels like career advice, personal finance, cooking, gaming tend to grow faster than broad ones.Best Side Hustle Ideas for Students Recent Graduates 11. Campus Tutoring or Note-Taking Most universities have formal tutoring or note-taking programmes that pay students. It’s the lowest-friction side hustle for anyone currently enrolled since you’re already attending the classes. 12. Internship-Adjacent Freelancing Offer your coursework skills (research, writing, data analysis, design) to startups who can’t afford full-time staff. Your student portfolio counts as proof of concept. This also fills resume gaps while you’re still studying. 13. Photography Videography Events (weddings, corporate, real estate, graduations) pay well for anyone with a decent camera and an eye for composition. Student photographers often undercharge early on, but honestly? Don’t be afraid to price your work. 14. Dropshipping or Print-on-Demand Sell custom-designed merchandise (T-shirts, mugs, phone cases) on Redbubble, Merch by Amazon, or Printful without holding inventory. Good for design students. Low risk, modest income until you build an audience. 15. Survey User Testing Sites like UserTesting, Respondent, and Prolific Academic pay for your opinions. Not a full income, but a low-effort way to earn $100–$300/month with minimal time commitment.Side Hustle Ideas to Make Money Fast 16. Delivery Driving (DoorDash, Instacart, Amazon Flex) Start earning within days of signing up. Flexible hours, instant payouts, and zero experience required. Best in dense urban or suburban areas. Expenses (fuel, wear on your vehicle) eat into margins, so track them carefully. 17. Gig Platforms (TaskRabbit, Handy) Offer handyperson services, furniture assembly, moving help, or cleaning. TaskRabbit is especially fast to onboard, you can complete your first job within a week. Rates average $35–$80/hr for skilled tasks. 18. Selling Unwanted Items eBay, Facebook Marketplace, Depop, and Poshmark let you turn clutter into cash quickly. Many people expand this into a consistent side hustle by sourcing items from thrift stores or garage sales to resell (retail arbitrage). 19. Pet Sitting Dog Walking (Rover, Wag) Animal lovers can earn $15–$30/walk or $50–$100/night for pet sitting. Rover lets you set your own rates and build repeat client relationships. A genuinely enjoyable side hustle that gets you outside. 20. Consulting in Your Field If you have 3+ years of professional experience, you likely have expertise someone will pay for. HR professionals consult on job search strategy. Marketers consult on brand launches. Engineers review code. Price yourself at 1.5– 2x your effective hourly rate. Niche Side Hustles 21. Online Fitness Coaching Build workout plans and nutrition guides for clients via apps like TrueCoach or directly through Instagram. A NASM or ACE certification adds credibility and justifies higher rates ($50–$200/month per client for ongoing coaching). 22. Resume Career Coach Experienced recruiters, HR professionals, or career changers can charge $75–$250 for resume rewrites or interview coaching sessions. Platforms like The Muse and LinkedIn ProFinder connect you with job seekers. 23. Interior Design Consulting If you have a design eye, offer mood boarding, furniture sourcing, and space planning services. Remote design consultations via Zoom have made this side hustle accessible without local market limitations. 24. Voice Acting Narrate e-learning modules, audiobooks, advertisements, and YouTube videos. Sites like Voices.com and Voice123 connect talent with projects. A decent microphone and quiet space are the only real requirements to start. 25. Language Instruction or ESL Teaching Platforms like iTalki and Cambly pay you to practice conversation with language learners worldwide. Native English speakers are especially in demand. Sessions are typically 30–60 minutes and can be scheduled around any timezone. How to Start a Side Hustle? 1. Identify your skills and interests Make a list of what you’re genuinely good at and what you’d enjoy doing for extra hours per week. The best side hustle sits at the intersection of those two things. 2. Validate the market Search your target side hustle on Upwork, Google, or LinkedIn to confirm people are actually paying for it. Check rates competitors charge to set realistic income expectations.3. Set up your professional presenceA polished resume, a simple portfolio, and a LinkedIn profile are the minimum for most freelance side hustles. For service-based work, even a one-page website and a testimonial from one happy client is enough to get started.To keep things simple, you can build your resume with Cake's AIResume Builder with one of our 50 ATS-friendly resume templates. Just type in your information, download, and your resume is job-ready. 4. Land your first clientStart with your existing network before cold-pitching strangers. Tell people what you’re offering. Post on LinkedIn. Most first side hustle clients come through warm introductions, not cold outreach.5. Track income, expenses, and timeSide hustle income is taxable, so don't forget to keep records from day one. And log your hours honestly to know whether your hourly rate is actually worth it. Where to Find Side Hustle Jobs?There are many websites that can help you search for more work. Here are just a few of the most common side hustle websites. Cake Job search and resume platform with daily freelance and part-time listings. Use Cake to build your resume, portfolio, and land the right side hustle role. Upwork Leading platform for skilled freelancers: writing, design, development, marketing, admin, and more. FiverrGreat for offering defined, packaged services (e.g., “I will design your logo in 48 hours”). Lower barrier to entry than Upwork.Freelancer Open bidding on a wide range of freelance projects. Competitive but high-volume. Etsy Sell handmade goods, printables, vintage items, and digital products.TaskRabbit / Handy Local gig platforms for physical tasks, handyperson services, and cleaning.Rover / WagDedicated platforms for pet sitting and dog walking.LinkedIn ProFinder Connect with businesses and professionals looking for freelance consultants. Facebook groups Search for local cash jobs, side hustle communities, and city-specific freelance groups.Tips on Doing Side Hustle JobsTip 1: Time management is essential Managing your time is important when you have a side hustle, to balance that commitment with all your other responsibilities. To direct your time, decide what tasks are a greater priority each week, and try not to do more than you can manage – it will only make you feel burnt out. Tip 2: Maintain work-life balance While your side hustle is important to you, it could also put too much on your plate, leaving you feeling stressed and tired. To keep your work-life balance while you pursue a side hustle, make sure you continue to get adequate sleep and exercise, as well as giving yourself free time to relax. Tip 3: Set a goal Before starting your side hustle, get serious about the goal you’re trying to reach. Is it to make a set amount of money? Is it to enhance a particular skill? or do you just want to have fun? Figuring out your goal in advance can lead to greater success for your side hustle.Tip 4: Keep your skills updated The gig economy moves fast. Build time into your schedule to stay sharp with courses, certifications, and industry reading.Frequently AskedQuestions About Side Hustles1. What is a side hustle?A side hustle is any paid activity you do outside your main job: freelance work, gig work, selling products, or running a small service business. You control your hours and income.2.How much can you make from a side hustle?It varies widely. Entry-level gig work (delivery, surveys) earns $200–$800/month. Skilled freelancing (writing, design, coding) can reach $2,000–$10,000/month or more with the right clients.3.Do I need to pay taxes on side hustle income?Yes. In the US, any income over $400/year from self-employment is taxable. Set aside 25–30% of net earnings for federal and state taxes, and file a Schedule C.4.Can I do a side hustle while employed full-time?Almost always yes, but check your employment contract for non-compete or moonlighting clauses, especially if your side hustle is in the same industry as your employer.5.What is the most profitable side hustle?High-skill freelancing (software development, UX design, copywriting) typically yields the highest hourly rates. Passive income streams (courses, affiliate marketing) can eventually outpace active work, but take longer to build.6.Can a side hustle turn into a full-time career?Absolutely. Many successful businesses started as evenings-and-weekends projects. A side hustle lets you test product-market fit and build financial runway before making a leap.Ready to Start Your Side Hustle? Starting a side hustle is one of the smartest career moves you can make — not just for the income, but for the skills, confidence, and optionality it builds. Pick one idea from this list, spend a week researching its market, and take one concrete action (create a profile, reach out to one potential client, register a domain). The difference between people who succeed with side hustles and those who don’t isn’t talent: it’s starting. Before you start, don't forget to prepare your resume. Resume is the first thing a client (or a recruiter) sees, so make sure it's doing it's job. Cake's AIResume Checkeranalyzes your resume against job descriptions and industry standards, and tells you exactly waht to fix.
Job Search Tips
Apr 16th 2021

How to use LinkedIn? 5 tips to boost your career with LinkedIn

It takes more than resumes and hard work to launch an ideal job and develop your career nowadays. You also need a strong and diverse professional network, and LinkedIn helps you with that.OverviewWhat is LinkedIn?How to use LinkedIn and why it’s usefulTop 5 tips to build a job-winning LinkedIn profileMake sure you take advantage of LinkedIn as a tool to impress recruiters, attract business opportunities, learn industry trends and boost your career. Read on to learn how!What is LinkedIn? LinkedIn is an online social networking platform, just like Facebook, Twitter and Instagram, but mainly for professional purposes. Instead of making “friends”, people make “connections” on LinkedIn. Instead of sharing personal lives and hobbies, people share their professional experiences and achievements. As you might know, networks and connections make a huge difference in career development, and LinkedIn is the most popular tool to build and nurture professional networks. It has more than 675 million members worldwide, including executives from all of the Fortune 500 companies. How to use LinkedIn and why it’s useful 1. Search for Jobs LinkedIn is a convenient job hunting platform for several reasons:You can view the company page to learn more about the companyYou can find employees of the company on the company page to ask questions or ask for referralsYou can directly apply with your LinkedIn profileYou can set up job alerts: LinkedIn will notify you when an opening appearsYou can use search filters to help find the right job for you If you pay for a premium subscription, you can have access to even more features such as seeing where you stand compared to other candidates. 2. Expand Your Professional Network The main purpose of LinkedIn is to build a professional network. Beside interacting with your existing connections, it also enables you to expand your network without looking like a fraud or a creep. First of all, different from most social platforms, LinkedIn shows you how far away you are from other individuals, such as 2nd or 3rd degree, meaning that the person knows at least one of your connections, or the person knows at least one person who knows one of your connections. These weak ties are usually the ones you can reach out to by asking mutual connections to introduce you. Secondly, it is easy to find someone in common through LinkedIn profiles, such as those who went to your school or those who worked in a similar space as you did. Reaching out to these people is a great way to start expanding your network.More networking tips:Why Networking Helps You Land a Job: 6 Easy Ways for College Students 3. Personal Branding Whether you’re looking to draw attention from potential employers, clients or colleagues, LinkedIn can help you create your personal brand. For example, headhunters can share their stories about how they helped a candidate land an ideal job. Designers can share their projects and what they learned from the experience. Executives can also share their points on people management or industry trends. LinkedIn is a space to talk about your work comfortably while maintaining your personal brand at the same time, which opens doors to further opportunities. Further reading:5 Ways to Build an Unstoppable Personal Brand 4. Professional Learning You can learn a lot on LinkedIn, professionally. For example, you can follow industry experts and influencers to catch up with trends and insights. For example, Bill Gates posts about major social issues and his insights frequently, gaining 29 million followers. You can also join groups or follow certain hashtags to expose yourself to more professionals and knowledge. If you’re looking for a more systematic approach, LinkedIn Learning contains a rich list of online courses with certifications for you to add to your LinkedIn profile. 5 tips to create the best LinkedIn profile 1. Keep your LinkedIn profile updated. Unlike a resume document which you can update before sending it to someone, you don’t know when your LinkedIn profile is being seen. You don’t want a potential employer or business partner to see outdated information, so make sure your job title, company name and location are all accurate and up to date.2. Use a professional LinkedIn photo. When you appear in the search results, your profile photo makes the first impression and helps people decide whether they should check your profile. LinkedIn is a professional space where people look for reliable and trustworthy professionals - you should at least look like one. Avoid goofy selfies, group photos, outdated photos and photos that simply don’t show your face clear enough.3. Deliberately craft your LinkedIn headline. Other than your LinkedIn profile photo, your headline also shows up on a search results page. It also determines whether you show up in the search results. For example, if someone searches for “social media” and your headline shows “social media curator”, you would be among the top of the results. However, if you choose to write “creative writer”, you might not show up on the page at all. Therefore, do some research on the terms and keywords that people often use regarding your expertise and integrate them into your LinkedIn headline. Don’t make it too long though - it might look spammy and less trustworthy.4. Make great use of your LinkedIn summary. The About section on your LinkedIn profile is a great place to sell yourself. Think of it as a longer, more flexible and more creative resume summary. You can talk about your career goals, achievements, motivation, core skills and even personality or interests outside of work. There is no right format - just keep the text within 1-2 paragraphs so that people will actually read it.5. Request LinkedIn recommendations and ask for endorsements. One major difference between LinkedIn profiles and resumes is the feature of recommendations and endorsements from your connections. Having them makes you look more trustworthy and reliable, especially because people can further check the source. It’s a great idea to request recommendations from your former boss, client or colleagues because they actually worked with you.Further reading:For Freshers: Tips to Land Your Coveted JobAfter you build a strong LinkedIn profile, you can start sharing insightful posts and nurture your professional network. If you're hunting for a job, consider adding a link to your resume in your profile too! While LinkedIn helps you with networking, Cake helps you with resumes.Try our online resume builder to easily build and download a stunning resume for free!Start Now
Resume & CV
Feb 17th 2022

Photographer Resume: Sample & Writing Guide [10 Steps]

Created by Cake You'll learn: Step 1: Pick the best layout for your photographer resume Step 2: Choose the right format for your photographer resume Step 3: Start with contact information and basic personal details Step 4: Create an intriguing photographer resume title Step 5: Craft a photographer resume statement Step 6: Include skills and abilities relevant to the job Step 7: Highlight your best experience and accomplishments Step 8: List educational qualifications and backgroundStep 9: Add an extra section to stand out Step 10: Craft a cover letter for yourphotographer resume Photographer resume sample Most of us can take photos by ourselves daily. For important or momentous occasions, however, people would usually prefer to employ the service of a professional photographer for their technical skills and creativity to achieve better results. Most photographers tend to specialize in one particular area, and their responsibilities usually include: Editing and retouching pictures takenChoosing and setting up backgrounds and locationsCommunicating and working closely with clients for the best-desired results No matter the type of photographer CV you’re looking to build – may it be a wedding photographer resume, a real estate photographer resume, or a freelance photography resume – a firm grasp of the anatomy of a resume can make the process a lot easier for you. Step 1: Pick the best layout for your photographer resume How long should a photographer resume be?Ideally, your photographer resume should be within one to two pages long, as recruiters won’t have a lot of time to read through your resume thoroughly. What is the best font to use in a photographer CV?Stick to a font that is easy on the eyes. However, you should try to avoid using overused fonts such as Times New Roman if you want to stand out from other photographer resumes. Instead, you would want to use classic fonts such as Calibri, Cambria, Helvetica, Garamond, and Palatino.What is the standard margin for a photographer CV?An appropriate amount of white space is needed in your photographer CV to enhance readability. For that, stick to a one-inch margin on all sides; this will balance the resume’s contents and the remaining white spacing.What spacing should a photographer resume be in?Spacing affects your resume’s length, so you should ensure that it won’t make your contents look too jammed or too spacey. For a professional photographer CV, stick to a 1.15 spacing.What file format should a photographer CV be in, Word or PDF?In most instances, a photographer resume in PDF format is preferred as it is more robust (i.e., its content and template will not shift around when opened in different devices) than a Word format. Unless specified otherwise, submitting a photographer CV in PDF format is the way to go. Step 2: Choose the right format for your photographer resume Your photographer resume format will affect the flow and readability of your resume, so you should pick one that will not only highlight your strengths and benefit your background, but also one that would flow naturally. For this, there are three choices to choose from: Chronological resume formatWith the main focus being past working experience, with this format you should list your previous working experiences in chronologically reverse order, starting with your latest experience first and your earliest working history last.This is the ideal format to choose if you don’t know which format to use, but because of how common it is, you may fail to stand out from other candidates.Functional resume formatPhotography skills in your resume will be the main focal point, along with other relevant achievements you might have. Despite being a very skill-oriented format, this is the best format to adopt for a beginner’s photographer resume, a photography student resume, or a freelance photography CV with gaps in between jobs.Combinational resume formatCombines the functional resume format with the chronological resume format. The photography skills in your resume should be highlighted first and followed by previous employment experience arranged in a reverse-chronological format. Both sections can complement each other by showing actual proof of your skills with your previous experiences. Step 3: Start with contact information and basic personal details A professional photography CV should cover the most basic information required by recruiters. In this section, you✅ Must include your most basic personal and contact details:Full nameEmail addressPhone number💡 May include other details such as:AddressLinkedIn URLPersonal website❌ Avoid including unnecessary details:Sexual orientationReligion or beliefMarital status and dependencyExpected/current salary Step 4: Create an intriguing photographer resume title Your photographer resume title will tell recruiters who you are. It’s essentially a summary of your photographer CV. The main purpose is to give recruiters a snapshot of who you are as a candidate. It also serves as an attention-grabber, so you want to make sure that your resume title showcases your relevant achievements and strengths. Photographer resume title examples: Creative and Professional Fashion Photographer Specializing in Haute Couture PhotographyDetail-Oriented Freelance Photographer with 7+ Years of Professional Experience in WeddingsHigh-Energy Nature Photographer Producing Premium-Quality Landscape Photos in Studio Settings 💡 Tip: Use strong and catchy words to make your resume title more appealing; also remember to insert keywords from the job description to make your resume more relevant. Step 5: Craft a photographer resume statement The purpose of a professional photographer resume statement or a photographer resume summary is to elaborate further on your resume title. In this section, you will want to describe yourself, your previous experience, and the relevant skills you possess. Remember to keep it short, ideally, a sentence or two is enough for a photographer resume summary. It is also important to note that a resume summary is different from a photographer resume objective. A resume objective which focuses more on your career goals and aspirations as a photographer. Thus, it is more useful for a beginner photographer writing a resume with little to no experience in the photography. Photographer resume summary examples:Responsible and flexible fashion photographer with more than 7 years of experience. Specialized in fast-fashion photography and has photographed for HM for more than 5 years.Creative wedding photographer with more than 6 years of experience. Commended for adaptability and skilled in capturing candid wedding moments.Meticulous and skilled freelance photographer. Take high-quality photos for birthdays, weddings, concerts, sports competitions, and expositions. Step 6: Include skills and abilities relevant to the job A photographer’s job requires a wide array of specific skillsets and abilities. There are four ways you can showcase your photography skills in the resume: simple bullet lists, expanded bullet list, integrating skills with work experience, and categorized skills section. No matter the format you decide to settle on, it is important to highlight your soft skills and hard skills. Photography skills for resume examples: Hard skillsDSLR camera, digital imaging, sports photography, real estate photography, fashion photography, ISO speeds, digital image processing, film development, film shooting, portraitSoft skillsCommunication, detail-oriented, perceptiveness, adaptability, critical thinking, creativity, open-mindedness, flexibility, patience, networkingOther skills (software)Adobe Photoshop, Adobe Lightroom, Adobe InDesign, Canva, Gimp, Stencil, PicMonkey, Skylum Luminar, Capture One, DesignWizard Step 7: Highlight your best experience and accomplishments The experience section of your photographer CV is extremely important because it tells recruiters and potential clients of your skills, qualifications, and work ethics. A professional photographer resume experience section should contain: (Previous) organizations or employers namesState of the organizationsTitles you previously heldEmployment periodBrief description of your responsibilities and achievements (if applicable) Remember to tailor your previous photographer job descriptions in your resume to exclude irrelevant ones. Quantifying the results of your achievements in your resume can make them seem more apparent and convincing. Lastly, use action verbs to provide more information for recruiters to paint a clearer picture of you. Photographer work experience and accomplishments examples: Lead fashion photographer XYZ Models Inc.Organized various fashion photoshoots. Responsible for setting up the shooting locations, choosing articles of clothing, and processing the shot photos for publishing.Key achievements: Nominated for the 2015 Lucie AwardsMar.2016 - Present Freelance photographer Various Employed as a wedding photographer in more than 500 weddings.Key achievements: photographed for 50 politicians, celebrities, and VIPs weddings and events. Received rave reviews from more than 30 of them.Mar. 2009 – Feb. 2016 💡 Tip: Let numbers tell the story! Try to add quantifiable accomplishments to make your banking resume more impressive and convincing. Step 8: List educational qualifications and background A lot of photography jobs can be completed even if you only possess a self-taught photographer resume. However, in many instances, clients and employers would still like to see your educational qualification as it is definitive proof of your skills. In this section, you should list your: Educational institutionDegree(s)Major(s)Year of graduationHonors, awards, and extracurricular activities (if applicable) Your experience level will affect how you should position your educational section. For example, if you possess a beginner photographer resume, your education section should be positioned after your resume objective or photographer resume summary. On the other hand, if you have an experienced photographer resume, skills and qualifications that are highlighted in the experience section are more important. Thus, placing your educational qualifications after your working experience section is acceptable. Photographer educational qualifications examples:High school (can be omitted if you have a higher education degree)Weston High School (SC, USA) 2012-2016GPA: 3.89/4.3Extracurricular activities:President of the Photography ClubIn progressBFA in Photography (in progress) | School of the Art Institute of ChicagoIncompleteSchool of the Art Institute of Chicago2017-2019: Completed 40 credits towards BFA Photography Step 9: Add an extra section to stand out Got hobbies, interests, activities, etc. that are aligned with the job context? You can include them to highlight your personality traits and achievements, allowing the recruiters to get a sense of you a lot better.Some information that you can include in your photographer resume include: Hobbies and interestsIf your hobbies and interests align with the job context, you can include them to emphasize more on your fit.Volunteer workCertifications and awardsProjectsIf you had been a part of a project or were in charge of a project that requires extensive picture documentations, including it in your photographer CV can be beneficial.ReferencesIf you have had any previous and relevant work experience before, you may want to find one of your previous clients or higher-ups to write you a recommendation letter, be your reference, or write a testimony if the recruiters would want to verify your qualifications in your photographer resume. Step 10: Write a cover letter for your photographerresume The final step in your resume-building journey is to craft a photographer cover letter to accompany your photographer CV. Because of the limited space in your CV, it is difficult to fully convince recruiters of your qualifications and fit for the job; a photography cover letter is where you can do so. This one-page document should introduce yourself and explain your motivation for applying for the position.❌ Don’t forget to also showcase your relevant experiences and abilities and to include your contact details. Finally, politely close your photographer cover letter by thanking recruiters for their time.Job hunting is always stressful for everyone, but this stress can be somewhat alleviated when you understand the elements of a good resume. Online resume builders like Cake can help you manage the formatting aspects (i.e., template, layout, format), which can benefit freshers or those who are looking to build their beginner photographer resumes. Cake provides the best photographerresume templates examples for talents to demonstrate their qualifications. Let us help you land the dream photographerjob with a strong resume (free download)!Try It Out Photographer resume sample Leah WashingtonCreative Photographer with 8+ Years of Experience in the Fashion Industry Phone: +1-415-523-0794Email: [email protected] Linkedin.com/in/leahwashington Professional Summary Creative and highly experienced fashion photographer with more than 8 years of experience in the fashion industry. Highly passionate about haute couture fashion and has photographed for Vogue, Harper's Bazaar, and Elle. Work Experience Lead Fashion PhotographerElm Street ModelsJan. 2010 - Present Organized various fashion photoshoots.Responsible for choosing the models, setting up shooting locations, choosing articles of clothing, and processing the shot photos for publishing.Nominated for the 16th annual Lucie Awards. FreelanceVariousJan. 2008 - Dec. 2010Photographed for over 300 weddings, events, and small fashion businesses.Hired as a photographer for VIP events and commended for my photography skills. Education B.A. in Photography, University of Oregon2004 - 2008 SkillsAdobe PhotoshopAdobe LightroomAdobe InDesignDSLR CameraDigital ImagingFashion PhotographyISO SpeedsDigital Image ProcessingCommunicationAttention to DetailCritical ThinkingCreativityFlexibility --- Originally written by Patricia Rosita ---
People Operations
Aug 22nd 2022

Sample Account Manager Interview Questions (w/ Answers)

Created by CakeIn this article, we’ll cover: Qualities and Skills Companies Look for in an Account ManagerAccount Manager Interview QuestionsQuestions to Ask the Interviewer During an Account Manager InterviewAccount manager interview questions tend to be tough because an account manager is responsible for important client accounts. The account manager is the point of contact for an existing customer and the person that a client will communicate with most often within the company. Their main task is to focus on the long-term relationship with that client, so part of their role is to act as a customer service representative. The interview questions for an account manager often focus on this crucial aspect of the role. An account manager is essential to any company that serves clients. If you’re the account manager for a client, your goal is to make them feel heard and important, and in doing so retain an important customer for the business. It is generally easier to keep a valuable client than to search for new ones, so client retention is important to any company, and a good account manager will maintain those crucial relationships. The first step to a rewarding position in management is knowing how to ace an account executive interview. Qualities and Skills Companies Look for in an Account ManagerWhen answering account manager interview questions, think about what skills the company needs. While account manager interview questions might reflect a variety of backgrounds, most companies look for the same qualities in their account managers. All of the following skills are likely to come up in interview questions for an account manager 📍 Communication skills Most account manager interview questions will have something to do with communication. The biggest part of an account manager’s job is to communicate with the client, so communication skills are naturally essential and will be a focus in interview questions for an account manager role. Skills like active listening, clarity, and confidence are good to demonstrate and highlight. 📍 Customer maintenance Client retention is a major goal of any company, and that can only be accomplished if the customer is happy, and their needs are met. Some of the interview questions for an account manager could be scenario-specific about customer satisfaction and relationship building. 📍 Leadership skills Some interview questions for account managers will be about leadership. An account manager must frequently take initiative to help their client as problems arise. Common account manager interview questions will focus on your ability to make decisions confidently and take charge of clients’ needs. 📍 Organization skills Organization is bound to come up in your account manager interview questions and answers. A successful account manager will be juggling more than one client or a large group of clients, and each customer will have multiple, specific needs. Common interview questions for an account manager will be about your ability to balance and stay coordinated. 📍 Past success The best predictor of future success as an account manager is past success. If you are applying to be a key account manager, interview questions will likely focus on your work history. Someone with experience in sales or customer service who successfully met their clients’ needs should use this experience when answering account manager interview questions.Account Manager Interview QuestionsAccount manager interview questions could cover a wide range of topics and it’s best to prepare thoroughly by reviewing some common account manager interview questions and answers. ❓ Junior account manager interview questions and answers Why do you think you would be a successful account manager? This is a typical entry-level account manager interview question, and your answer should emphasize your skills and experience. Use concrete examples from your work history and be sure to highlight your skills when you answer this account manager interview question. Sample answer: I believe a successful account manager will have excellent interpersonal skills, and that’s something I’ve developed during my three years in sales. My ability to communicate clearly has helped me get to know my clients and deliver on their most important needs. How do you plan to build relationships with clients? When an interviewer asks this junior account manager interview question, they want to know about your communication skills and whether you have thought critically about how to retain your clients. Be specific about your plan of action when you answer these types of account manager interview questions. Sample answer: I plan to build my relationships with clients by using frequent, direct communication. I intend to be available to customers by phone or email and to ask them about their preference for regular updates. By communicating well and frequently, I feel I can establish a good rapport with customers. Tell me about a time that you disagreed with a colleague on how to handle a customer or account. How did you resolve your differences? When this account manager interview question comes up, emphasize your strong communication and conflict resolution skills. Interviewers will use this account manager interview question to assess whether you are professional and communicate effectively. Sample answer: I had a disagreement with a colleague over how to handle an account. He felt my approach was not aggressive enough for that particular client. He had worked for the company a long time and I valued his opinion, so I asked him if he would be open to talking with their client about their needs and preferences. We ended up creating a plan that worked for everyone. ❓ Senior account manager interview questions and answers How would you upsell an existing client? This is a common scenario interview question for an account manager because it helps the interviewer learn more about your sales approach. Use a specific example and make your skills clear when you answer this sales account manager interview question. Sample answer: In my previous role, I had a client who used one of our more basic advertising packages. I upsold them on a premium package by comparing the cost and benefits of both. I helped them see that their revenue would actually increase with a better advertising plan, and they agreed. How do you balance the needs of all your clients at the same time? This account manager interview question is designed to assess your organizational skills. Senior account managers have many clients and usually juggle a variety of accounts, so any manager-level interview question will focus on organization. Describe your existing process and emphasize how you maintain relationships. Sample answer: In my previous role, I was responsible for several different clients which accounted for a significant portion of the company’s revenue. To balance their different needs, I found that using CRM software helped me organize their information and create different schedules. Tell me about a time you had a dissatisfied customer or client. How did you handle their needs and what did you learn from the experience? This account manager interview question is a good way to judge whether a candidate is honest and learns from their mistakes. If you were the account manager for a client and they were unhappy, it was likely a valuable learning experience. Be sure to emphasize your success when answering this account manager interview question. Sample answer: I once had a client who seemed unhappy and felt that their needs were not being met at our firm. After speaking to them I realized that our team was not providing them with enough regular updates on their progress, and they weren’t aware of how much work we’d done. Since that experience, I make a point of asking my clients how often they would like an update and celebrate our success with them frequently. ❓ Area account manager interview questions and answers What skills do you have that will help this company meet its goals? When you answer this account manager interview question, think about the kind of skills the company is looking for and find a way to specifically demonstrate that you have what they need. Sample answer: I have strong communication skills and make professional connections easily. I understand your goal is to retain the clients you already have, and I feel the best way to do that is by establishing strong relationships, something good communication does well. What is your plan for marketing to new clients in this area? Interviewers may ask this account manager interview question to see if you’ve thought critically about the role and have creative ideas for bringing in new business. This account manager interview question is also a way to establish your sales background. Sample answer: I intend to use our existing network of clients to make new connections, and I feel that our history of success in those markets is a major selling point for new customers. On a personal note, having lived and worked here for 10 years, I feel I know the area well and can use what I’ve learned to reach clients. How do you establish relationships with your colleagues? This account manager interview question is used to assess your interpersonal and communication skills, which are vital in this role. Try to use specific examples when you answer this common interview question for account managers. Sample answer: In the past I’ve established relationships with colleagues in much the same way as I do with clients, by using open and professional communication. I feel that getting to know people personally is the best way to create rapport and strengthen ties. ❓ Account director interview questions How would you describe your management style? This is a common interview question for account managers since it assesses your leadership skills and your experience in a similar role. It’s best to have some examples you can elaborate on when you answer this manager role interview question. Sample answer: I would describe my management style as collaborative. In my previous position, I would schedule bi-weekly meetings to discuss our goals and progress and ask for my team’s input on what we could do differently. A happy client is a team effort, so being a collaborative manager helps us achieve more. What do you plan to accomplish in the first few months in this role? When answering this account manager interview question, try to demonstrate that you’ve done research into the company and are aware of its goals and expectations. This common interview question for account managers might need a little more preparation. Sample answer: I intend to become familiar with your existing clients by scheduling meetings and making regular contact. My goal is to identify any areas where we can better meet their needs. I will also look for opportunities to upsell to these clients as well. What was your most difficult project, and how did you manage it? This account manager interview question is a chance to show the interviewer that you have overcome previous challenges and feel confident in your ability to solve problems. Be specific about what you learned when answering this account manager interview question. Sample answer: My most challenging project was a major client at my last firm. Contract negotiations took some time and the client often had changing needs. I learned that persistence is the best way to reach a goal, and it certainly helped us secure this client’s business. Questions to Ask the Interviewer During an Account Manager InterviewIn any interview it is best practice to have some questions prepared for the interviewer. One way to end an interview on a strong note is to prepare some account manager interview questions to ask an employer. Asking questions shows that you have researched the role and thought critically about what is required for someone in this position. It also shows you are an eager applicant, but it can be hard to know what to ask a manager in an interview, and which questions will help you stand out. Here are some examples of account manager interview questions to ask an employer.What is the most important quality you look for in an account manager?What will it take to be successful with this particular client?What would you like your candidate to accomplish in their first 3 months in this role?What do you think is the biggest challenge in working for this company?How would you describe the work culture here?🔑 Key TakeawaysAccount managers have a difficult job and must balance both the client and the company’s needs. Because they are so important to the average business, account manager interview questions are bound to be challenging. To prepare for the interview, think about the skills you need to demonstrate and review some common account manager interview questions and answers. It’s also a good practice to try and come up with a few account manager interview questions to ask an employer. If you’re not sure how to ace the account executive interview, a little preparation will go a long way. With Cake, you can easily create a resume online, free download your resume in PDF, and utilize ATS-compliant templates to create a resume. Land your dream job, create your resume online (free download) now!Create resume--- Originally written by Tiffany Quinn---
Career Development
Dec 16th 2022

Hybrid Working: Ketahui Kelebihan, Kekurangan, dan Jenisnya! [+Cara]

Daftar Isi: Apa itu Hybrid Working?Jenis-jenis Hybrid Work ModelsKelebihan dan Kekurangan Hybrid WorkingCara Menerapkan Sistem Hybrid Working di Perusahaan Hybrid Working Adalah Pandemi Covid-19 telah mengubah kebiasaan masyarakat dalam berbagai aspek, termasuk cara bekerja. Aturan pemerintah yang mewajibkan masyarakat mengurangi aktivitas di luar, membuat hampir seluruh perusahaan di Indonesia menerapkan sistem Working from Home (WFH), atau bekerja dari rumah. Setelah pandemi berlalu, tren WFH ini sepertinya semakin berkembang menjadi bekerja fleksibel di mana saja dan kapan saja. Hal inilah yang membuat lahirnya istilah baru yaitu hybrid working. Konsep hybrid sistem ini juga diprediksi akan semakin populer di beberapa tahun ke depan. Bagi kamu yang sudah bekerja, sudahkah kamu familiar dengan istilah hybrid work? Bagaimana penerapan sistem hybrid, dan apa saja kelebihan dan kekurangan hybrid work? Mari kita simak penjelasannya di artikel Cake ini.Apa itu Hybrid Working? Hybrid working adalah model kerja yang memberikan kebebasan kepada karyawan untuk bekerja dimana saja. Karyawan bisa bekerja di kantor, atau di tempat manapun yang dirasa dapat meningkatkan produktivitas kerjanya. Perusahaan yang menerapkan sistem hybrid artinya memberikan keleluasaan pada karyawan untuk bekerja secara on site dan remote. Perusahaan masih akan mewajibkan karyawan bekerja di kantor jika ada kegiatan penting yang memerlukan diskusi/kolaborasi tim. Selebihnya, karyawan dibebaskan bekerja secara remote baik dari rumah ataupun dari tempat mana saja yang mereka inginkan. Sebuah studi menyatakan bahwa penerapan sistem hybrid dapat meningkatkan produktivitas kerja, kesehatan mental, hingga menurunkan risiko stres kerja, dibandingkan dengan karyawan yang 100% bekerja on site.4 Jenis Hybrid Working Models Jenis hybrid working dapat dibedakan berdasarkan 4 jenis, yaitu: 1. Hybrid Work Fleksibel Arti hybrid fleksibel dalam pekerjaan adalah memberikan kebebasan sepenuhnya kepada karyawan. Karyawan berhak memilih jam dan tempat bekerja berdasarkan prioritas pekerjaan mereka. Contohnya, jika karyawan bekerja pada proyek mereka, mereka bisa memilih bekerja dari rumah atau kafe. Sedangkan jika mereka merasa membutuhkan diskusi dengan tim lain, maka mereka bisa pergi ke kantor untuk bekerja. 2. Hybrid Work Tetap Pengertian hybrid working model ini adalah perusahaan menetapkan jadwal untuk karyawan. Misalnya, setiap karyawan diwajibkan pergi ke kantor 2-3 hari per minggu. Maka. biasanya perusahaan akan membagi karyawan mereka dengan jadwal yang berbeda. Pada minggu pertama, tim A akan bekerja Senin - Rabu. Tim B bekerja Kamis dan Jumat. Maka, pada minggu kedua. Tim A akan bekerja Kamis - Jumat, sedangkan tim B bekerja pada hari Senin - Rabu, dan begitu seterusnya. 3. Prioritas Kerja On Site Prioritas kerja on site adalah kondisi di mana perusahaan akan mengharapkan karyawan untuk bekerja di kantor, namun masih memberikan kebebasan kepada karyawan untuk memilih beberapa hari dalam seminggu untuk bekerja secara remote. Tahukah kamu? Perusahaan Google berusaha untuk menerapkan sistem hybrid ini, dimana perusahaan akan mewajibkan karyawan bekerja di kantor selama 3 hari, dan memiliki kebebasan pada 2 hari lainnya. 4. Prioritas Kerja Remote Hybrid working model ini adalah kondisi dimana perusahaan membolehkan karyawan untuk bekerja secara remote, dan hanya pergi ke kantor jika ada kebutuhan yang penting/mendesak. Perusahaan yang biasanya menerapkan kerja hybrid ini adalah perusahaan yang tidak memiliki ruang yang cukup luas untuk seluruh karyawannya. Twitter merupakan salah satu perusahaan yang menerapkan hybrid sistem ini.Kelebihan dan Kekurangan Hybrid Working Dengan semakin populernya tren WFO hybrid, membuat semakin banyak karyawan yang menginginkan bekerja secara fleksibel.Namun, apa saja kelebihan dan kekurangan hybrid sistem? Mari kita cari tahu lebih detail. Kelebihan ✅Meningkatkan kesejahteraan karyawan Dengan memberikan kebebasan pada karyawan, membuat karyawan akan merasa lebih bahagia, dan nyaman saat bekerja. Kebebasan untuk bekerja juga membuat karyawan merasa lebih memiliki “work-life balance”. Meningkatkan kesejahteraan karyawan juga dapat meningkatkan produktivitas karyawan, meningkatkan loyalitas, serta dapat meningkatkan keuntungan bisnis perusahaan. ✅Mengurangi biaya operasional Salah satu kelebihan hybrid workplace adalah dapat mengurangi biaya operasional perusahaan. Perusahaan dapat mengurangi biaya listrik, biaya sewa gedung, kebutuhan operasional, dll. Selain itu, karyawan juga tidak perlu mengeluarkan biaya transportasi ataupun biaya makan, jika mereka bekerja di rumah. ✅Dapat mempekerjakan karyawan potensial dari berbagai wilayah Keuntungan lain hybrid system adalah perusahaan dapat mempekerjakan karyawan potensial dari berbagai wilayah, termasuk dari negara-negara lain.Perusahaan dapat memiliki karyawan dengan bakat tertentu, sehingga dapat membantu perusahaan meningkatkan keuntungan, membuka pasar baru, serta meningkatkan kemampuan bersaing. ✅Meningkatkan popularitas perusahaan Tren WFO hybrid yang semakin populer setelah pandemi Covid-19 membuat perusahaan yang menerapkan hybrid sistem dianggap memiliki citra yang baik. Hal ini juga akan mendorong makin banyak karyawan potensial yang berlomba untuk melamar ke perusahaan.📚Baca juga: Mengenal Apa itu Employer Branding dan Strategi Membangunnya!Kekurangan ❎Komunikasi yang sulit antar anggota tim Kesulitan utama kerja hybrid adalah sulitnya komunikasi antar tim. Sinyal internet yang buruk, atau kondisi rumah yang tidak mendukung akan membuat karyawan susah berkomunikasi secara remote. Dalam mengatasi kekurangan ini, biasanya perusahaan akan memberikan fasilitas khusus berupa internet cepat, aplikasi meeting online seperti Zoom, Slack, atau Google Meet, hingga kamera dan audio khusus untuk menunjang pekerjaan. ❎Membuat karyawan lebih lelah Banyak karyawan yang melakukan WFO hybrid berpendapat bahwa bekerja dengan sistem hybrid akan membuat mereka bekerja lebih lama dari jam kerja yang seharusnya. Beberapa pekerja masih harus bekerja hingga larut malam, dan memiliki sedikit waktu istirahat walaupun bekerja di rumah. Ketidakpastian jam kerja ini lah yang membuat para karyawan justru merasa lebih lelah. Hal penting dalam sistem kerja hybrid adalah membuat pekerja memiliki waktu kerja yang fleksibel, sehingga pekerja dapat lebih mengatur waktunya antara pekerjaan dan keluarga. Perusahaan yang menerapkan hybrid work secara optimal diharapkan dapat membuat karyawan bekerja dengan senang dan tinggi produktivitas. ❎Kesulitan menyesuaikan jadwal Jam kerja yang fleksibel antara para karyawan, membuat mereka sulit menyesuaikan jadwal untuk bertemu tim lain di kantor. Tidak ada daftar yang jelas berapa dan siapa saja yang masuk bekerja ke kantor setiap harinya. Maka, untuk mengurangi kesulitan ini, biasanya perusahaan akan memberikan fasilitas dengan berbagai software hybrid working yang membantu para karyawan dalam melakukan koordinasi bersama tim lainnya. ❎Tidak cocok untuk semua bidang industri Perlu dicatat bahwa, kekurangan hybrid system adalah tidak bisa diterapkan di seluruh bidang industri. Industri seperti rumah sakit atau sekolah biasanya tidak dapat berjalan secara efektif jika hybrid work diterapkan.Itulah beberapa kelebihan dan kekurangan dari hybrid working. Apakah perusahaan mu sudah menerapkan sistem hybrid? Jika belum, maka ada baiknya untuk mempertimbangkan beberapa kelebihan dan kekurangan di atas sehingga dapat menerapkan hybrid sistem secara optimal. Kelebihan dan Kekurangan Hybrid Working Cara Menerapkan Sistem Hybrid Working untuk Karyawan Penerapan sistem hybrid di sebuah perusahaan tentu tidak sembarangan. Perusahaan tidak hanya menyuruh karyawan untuk bekerja di rumah, namun dibutuhkan adanya strategi yang tepat sehingga visi misi perusahaan tetap dapat tercapai secara maksimal. Lalu, bagaimana cara menerapkan sistem hybrid working yang tepat? 1. Melakukan Survei untuk Mengetahui Kebutuhan Karyawan Langkah pertama sebelum menerapkan sistem hybrid adalah melakukan survei kepada para karyawan dan atasan untuk mengetahui kebutuhan mereka. Pertanyaan yang diajukan dapat meliputi: Bagaimana penggunaan fasilitas kantor saat ini?Apakah mereka lebih memilih untuk kerja on site atau kerja hybrid?Berapa hari dalam seminggu mereka menginginkan kerja di rumah?Fasilitas apa yang mereka butuhkan untuk mendukung kebutuhan hybrid working? Survey yang dilakukan dapat membantu perusahaan untuk menerapkan hybrid sistem yang dirasa dapat memenuhi kebutuhan seluruh karyawan di perusahaan. 2. Menerapkan Pedoman Kerja Langkah berikutnya dalam penerapan sistem hybrid adalah menjelaskan dan menerapkan pedoman dengan jelas. Pedoman yang dapat membantu perusahaan, meliputi: Departemen mana yang bisa menerapkan hybrid sistem?Departemen mana yang harus kerja on site?Jenis hybrid work model mana yang harus diterapkan? 3. Menyediakan Fasilitas yang Mendukung Sistem hybrid artinya dapat menjadi jembatan antara kerja on site dan remote. Maka, melakukan investasi teknologi untuk menunjang WFO hybrid sangat diperlukan. Perusahaan dapat menyediakan fasilitas berupa, penerapan jadwal kerja, aplikasi komunikasi/video call, hingga fasilitas internet. 4. Komunikasi Hal penting dalam sistem hybrid adalah komunikasi. Memastikan bahwa seluruh karyawan memiliki tujuan yang sama dapat membantu tercapainya visi misi perusahaan. Komunikasi yang baik dapat dilakukan dengan membuat grup kantor, menyampaikan informasi dengan jelas, menetapkan jadwal meeting pada hari yang sama, investasi beberapa akun zoom premium, dan memastikan bahwa tidak ada karyawan yang tertinggal informasi. 5. Menciptakan Budaya Kerja Sehat Perlu diingat bahwa budaya kerja menjadi kunci berjalannya suatu organisasi. Arti hybrid tidak hanya berfokus untuk masalah kerja, namun perusahaan juga bisa mengadakan acara keakraban/seminar online untuk membangun kekuatan relasi yang baik antara pekerja. Budaya kerja yang sehat juga diharapkan dapat meningkatkan kesejahteraan karyawan yang akan berefek pada peningkatan produktivitas kerja dan membuat karyawan menjadi lebih loyal. 📚Baca juga: 8 Tipe Budaya Perusahaan (Corporate Culture): Ciri-ciri dan Cara Membangunnya 6. Mengumpulkan Umpan Balik Penerapan hybrid work yang dilakukan secara terus menerus harus disertai dengan pengumpulan umpan balik karyawan secara berkala. Pemberian survei diharapkan dapat membantu memperbaiki masalah yang ada selama penerapan sistem hybrid. Itulah penjelasan mengenai arti hybrid. Dapat disimpulkan bahwa: Hybrid working adalah model kerja yang mengkombinasikan kerja secara on site dan remote.Terdapat 4 jenis hybrid sistem, dimana penerapannya menyesuaikan dengan kebutuhan perusahaan.Penerapan hybrid working harus disertai dengan investasi teknologi/fasilitas yang mendukung.Arti hybrid dalam pekerjaan tidak hanya berfokus pada masalah kerja, namun juga untuk membangun keakraban antara karyawan.Pengumpulan survei umpan balik penting bagi perbaikan sistem WFO hybrid. Semoga artikel tentang apa itu hybrid working dapat membantu perusahaan kamu lebih baik!Sedang cari kandidat karyawan baru? Temukan talents terbaik untuk perusahaan Anda di Cake! Yuk, pasang loker di Cake, terpercaya dan gratis untuk pasang 3 loker pertama 🎉Pasang Loker--- Ditulis OlehFiorency Santoso ---
Career Development
Mar 13th 2024

Apa itu Branding: Fungsi, Elemen, dan Perbedaannya Dengan Marketing

Ketika kita berada di luar atau dalam rumah, percaya atau tidak, kita sering menghadapi dan mengkonsumsi banyak metode branding yang digunakan perusahaan atau individu. Mulai dari melihat teman kita yang tiba-tiba melakukan personal branding sebagai musisi, melihat product branding suatu merek smartphone yang terbuat dari material paling canggih dan tahan banting, dan sebagainya. Namun sebenarnya branding itu apa? Apa yang dimaksud dengan branding dan mengapa perusahaan maupun individu berlomba-lomba untuk menyajikan strategi branding ke audiens-nya? Melalui artikel ini, kita akan membahas lebih jauh tentang arti kata branding, jenis, dan perbedaannya dengan marketing. Daftar isi: Apa itu Branding? Elemen-Elemen Branding Jenis-Jenis Branding Tujuan Branding Perbedaan Branding dan MarketingApa itu Branding?Sebelum kita masuk pada apa arti branding, penting untuk mengetahui bahwa branding berbeda dengan brand atau branded. Brand artinya merek. Branded artinya bermerek. Contoh penggunaan: Brand: Apple adalah sebuah brand elektronik terkenal di dunia. Branded: Pakaian yang dikenakannya semua branded. Lalu, apa itu branding? Menaruh sebuah citra pada produk yang dipasarkan adalah pengertian dari branding. Gampangnya, kita ingin audiens memiliki perspektif tertentu terkait produk yang kita miliki. Maka, hal tersebutlah yang berusaha dibangun oleh perusahaan maupun individu dengan melakukan berbagai kegiatan, aktivitas, interaksi ke audiens demi membentuk dan membangun citra yang diinginkan.Elemen-Elemen BrandingCitra brand tidak dapat terbentuk begitu saja. Ada elemen-elemen branding yang perlu diperhatikan sehingga citra dapat terbentuk. 6 elemen branding itu adalah: 1. Brand Value Elemen branding ini artinya tidak hanya menawarkan produk atau jasa, sebuah brand perlu memiliki value, atau nilai yang ingin diberikan ke audiens-nya. Misalnya sebuah brand tas rotan yang mempekerjakan orang-orang tunanetra, dengan pembelian setiap tas rotan, konsumen telah menyumbangkan 10% dari keuntungan produk untuk kesejahteraan hidup orang-orang tunanetra tersebut. 2. Brand Voice Brand voice artinya kepribadian brand yang dapat terlihat dari caranya berinteraksi dan berkomunikasi dengan audiens-nya. Biasanya brand voice digunakan untuk sosial media ataupun CS. Misalnya untuk produk premium brand voice yang digunakan lebih ke elegan dan serius, namun untuk produk makanan/minuman brand voice yang digunakan lebih friendly, anak muda, dan santai. 3. Brand Identity Elemen branding yang ketiga adalah Brand Identity atau identitas merek. Artinya bagaimana konsumen dapat mengenali brand-mu dari logo, warna, font, desain yang digunakan karena faktor-faktor tersebut sudah melekat dengan brand-mu. 4. Brand Targeting Selanjutnya, brand targeting adalah target audiens yang ingin kamu sasar. Sederhananya, pembeli paling potensial untuk produk yang kamu jual. Setiap brand perlu memiliki brand targeting agar dapat menyusun kegiatan branding yang tepat. 5. Brand Positioning Elemen kelima dari branding adalah brand positioning, atau bagaimana menempatkan brand-mu agar diingat oleh konsumen saat bersaing dengan kompetitor. Contohnya jika kamu menjual makeup, maka saat konsumen membutuhkan makeup, bagaimana membuat produk dari perusahaan kam jadi urutan pertama pada pikiran konsumen. 6. Brand Promise Brand promise merupakan kelanjutan dari brand value, dimana, setelah nilai dibuat, bagaimana langkah selanjutnya untuk mewujudkan dan mempertahankannya di masyarakat. Contohnya, jika value brand ingin menjadi brand ramah lingkungan, maka kegiatan apa yang bisa dilakukan untuk mencapai tujuan itu merupakan langkah-langkah dari brand promise.Sedang cari kerja? Temukan pekerjaan impian kamu di Cake! Job Portal terbaik dan terpercaya di Indonesia. 🎉Cari Kerja Jenis-Jenis BrandingSetelah mengetahui apa yang dimaksud branding dan elemennya, kini mari kita simak tentang jenis-jenis branding. Karena ternyata, branding tidak hanya dilakukan oleh perusahaan untuk produknya, namun bisa juga dilakukan untuk korporat, servis, maupun pribadi: 1.Corporate Branding Tujuan Corporate branding adalah menyampaikan kepada konsumen bahwa perusahaan memiliki citra yang baik, positif, peduli pada suatu permasalahan tertentu. Sehingga, konsumen juga merasa bahwa mereka tidak sia-sia membeli produk perusahaan tersebut, karena perusahaannya juga memberikan yang lebih besar lagi untuk lingkungannya. Tantangannya adalah bagaimana memperlihatkan kepedulian dan membangun citra positif itu ke audiens tanpa melebih-lebihkan atau terlihat arogan di mata masyarakat. 2.Personal Branding Istilah personal branding mulai dikenal beberapa tahun belakangan ini saat digitalisasi juga semakin familiar untuk masyarakat. Personal branding adalah langkah yang diambil individu untuk membangun sebuah citra masyarakat terhadap dirinya. Contohnya jika kamu seorang content creator, maka kamu tentunya butuh membangun personal branding, misalnya bahwa kamu adalah seorang content creator yang suka review makanan, walaupun makan dengan porsi yang banyak, namun selalu memberi review yang jujur sehingga followers-mu bisa mempercayai perkataanmu.📚 Baca juga:Ingin jadi seorang content creator? Ikuti 5 langkah ini dan dalami profesi satu ini! 3.Product Branding Product branding adalah strategi branding yang paling sering kita temui dan paling umum dilakukan oleh perusahaan. Saat sedang mengeluarkan satu produk ataupun memperkenalkan produk, perlu adanya product branding sehingga audiens memahami tidak hanya dari perusahaan mana produk dikeluarkan, spek, dan harga, namun citra apa yang bisa didapatkan konsumen setelah membeli produk tersebut. 4.Service Branding Apa itu service branding? Tidak hanya produk, servis pun menjadi bagian dari branding. Namun hal ini lebih sulit dipasarkan karena servis merupakan suatu tak berwujud, dan lebih kepada pengalaman yang dialami konsumen saat ingin melakukan perbaikan produk. Maka pada strategi service branding, biasanya perlu menyampaikan testimoni dan review konsumen yang telah melakukan servis untuk menambah kredibilitas brand yang dimaksud.Buat CV ATS-friendly di Cake sekarang juga! Ada 50+ template dan 100% gratis!Buat CVTujuan Branding6 tujuan dari branding adalah: 1. Memperlihatkan Ciri Khas Perusahaan Dengan branding maka secara tidak langsung kamu membentuk persepsi masyarakat terhadap produkmu yang menjadi ciri khas untuk perusahaan. Ambil contoh di atas tentang perusahaan tas rotan yang mempekerjakan orang-orang tunanetra, maka poin itu dapat menjadi ciri khas-mu dibanding kompetitor. 2. Membangun Citra Perusahaan Tujuan branding berikutnya adalah membangun citra perusahaan. Dengan mempekerjakan orang-orang tunanetra maka citra perusahaan akan menjadi positif karena terlihat bahwa perusahaan peduli dengan keterbelakangan penglihatan yang dialami oleh orang-orang tunanetra. 3. Promosi Daya Tarik Dengan memiliki ciri khas dan citra perusahaan yang baik, daya tarik perusahaan dan akan meningkat sehingga berdampak positif untuk produknya. 4. Meningkatkan Brand Awareness Brand awareness juga dapat meningkat karena dikenal sebagai suatu perusahaan yang mau membantu orang-orang tunanetra untuk mendapat pekerjaan, apalagi jika tujuan perusahaan kamu dapat terliput media, maka bisa saja kamu mendapat liputan gratis yang dapat meningkatkan brand awareness masyarakat terhadap produk kamu.Sedang cari kerja? Temukan pekerjaan impian kamu di Cake! Job Portal terbaik dan terpercaya di Indonesia. 🎉Cari Kerja 5. Alat Pengendali Pasar Tujuan branding selanjutnya adalah sebagai alat pengendali pasar, artinya produk menjadi alat perusahaan untuk dapat menjadi dominan di pasar. Tanpa branding, merek tidak dikenal oleh konsumen. Maka dengan citra yang ditanamkan pada produk dan perusahaan dapat menguntungkan perusahaan untuk menang dalam persaingan pasar. 6. Mempengaruhi Pasar dan Psikologi Konsumen Tujuan branding lainnya adalah untuk mempengaruhi pasar dan psikologi konsumen. Dengan branding, konsumen jadi mempertimbangkan brand yang kita miliki ketika ingin membeli produk. Perbedaan Branding dan MarketingMeskipun terlihat mirip, ternyata arti branding dan marketing berbeda. Branding adalah bagaimana membangun citra, persepsi, pandangan audiens ke produk/perusahaan kita. Sementara marketing lebih kepada cara, aktivitas, strategi untuk membuat konsumen mau membeli produk kita. Branding merupakan bagian dari marketing, karena tanpa branding, marketing tidak dapat berjalan. Namun persamaannya, baik branding dan marketing sama-sama membutuhkan waktu dan usaha untuk mencapai target yang diinginkan. Karena sifat manusia dinamis, maka untuk membangun citra sebuah brand dan mempersuasi untuk memilih suatu brand dibanding brand lain bukanlah pekerjaan satu kali saja. Branding dan marketing perlu dilakukan terus-menerus secara konsisten untuk mendapatkan hasil yang diharapkan. Jadi gimana? Sudah lebih paham tentang apa yang dimaksud branding dan jenisnya? Temukan berbagai pekerjaan terkait branding di Cake, job portal andalan yang menyediakan lebih dari 500+ pekerjaan sesuai dengan minatmu. Yuk cek Cake sekarang!Sedang cari kerja? Temukan pekerjaan impian kamu di Cake! Job Portal terbaik dan terpercaya di Indonesia. 🎉Cari Kerja KesimpulanBranding artinya menaruh suatu persepsi, citra, pandangan yang ingin disampaikan ke pikiran audiens.6 elemen dari branding adalah: brand value, brand voice, brand positioning, brand identity, brand targeting, brand promise.4 jenis branding adalah: personal branding, product branding, service branding, dan corporate branding.5 tujuan branding adalah: memperlihatkan ciri khas perusahaan, membangun citra perusahaan, promosi daya tarik, meningkatkan brand awareness, alat pengendali pasar, dan bisa mempengaruhi pasar serta psikologis konsumen.Perbedaan branding dan marketing adalah: branding fokus pada membangun citra, sementara marketing fokus melakukan berbagai aktivitas untuk memperkenalkan produk dan mempersuasi konsumen melakukan pembelian.Cake adalah website untuk membuat CV terbaik yang bisa menunjukan professional branding kamu di mata HRD. Kamu bisa langsung menggunakan template CV ATS-friendly dari Cake dan download dalam bentuk PDF, 100% gratis! Selain bikin CV gratis, kamu juga bisa buat portofolio dan cari kerja dengan job portal atau aplikasi cari kerja Cake.--- Ditulis Oleh Leony Jardine ---

Top Engineering Careers & Salaries (2026 Guide): Opportunities & Development

Top Engineering Careers and Opportunities in 2026 Key TakeawaysEngineering covers 8 major specialties, each with distinct roles, salaries, and industries to match your skills and goals.AI, renewable energy, and robotics are the fastest-growing fields, with top earners clearing $150K+. Advancing in engineering means more than technical skills: leadership, networking, and cross-industry work matter. Certifications and continuous learning directly unlock higher pay and better opportunities.Engineering is one of the few fields where you can spend Monday designing a bridge, Tuesday working on a solar grid, and Wednesday building software that runs medical devices. The range is real, and so is the demand. According to the U.S. Bureau of Labor Statistics, engineering roles across all disciplines are projected to grow steadily through the decade, with AI and renewable energy sectors seeing some of the fastest gains on record. But with so many paths, picking the right one matters. A civil engineer and a software engineer both hold engineering degrees, yet they live in completely different worlds when it comes to day-to-day work, salary ceilings, and career trajectory. This guide breaks down eight major engineering fields, what they actually pay, and what it takes to build a career that keeps growing. Table of Contents What Should I Consider When Choosing a Career inEngineering? 8 Common Types of Engineering Jobs How to Get Started in an Engineering Career Certifications and Continuing Education How to Maximize Career Advancement in Engineering Job Market Outlook and Salary Trends for 2026 Conclusion What Should I Consider When Choosing a Career inEngineering? When selecting an engineering career, it’s essential to consider various factors that align with your interests, skills, and the demands of the industry. This section will guide you through the key aspects to keep in mind when choosing the right engineering path. Personal Interests and Strengths:Consider what excites you the most—whether it’s working with technology, solving structural problems, or designing innovative products. Reflecting on your personal strengths, such as creativity, analytical skills, or hands-on work, can help you choose a field that feels fulfilling and aligns with your abilities.Industry Demands and Growth Trends:Different engineering sectors experience varying levels of demand. Some, like civil and mechanical engineering, offer long-term stability, while others, such as software or biomedical engineering, are rapidly growing due to technological advancements. Pay attention to industry trends, as choosing a field with strong growth potential can lead to more opportunities in the future.Education and Specialization Requirements:Certain computer engineering and fields may require additional education or certifications. For example, some emerging fields demand expertise in niche areas like coding or renewable energy systems. Understanding the educational path and specializations needed can help you plan your career more effectively.Emerging Fields in Engineering New and rapidly growing fields in engineering offer unique opportunities for those looking to be at the forefront of innovation. These fields are shaping the future of industries and creating dynamic career paths for engineers with the right skill sets.Artificial Intelligence and Machine Learning:AI is transforming industries, including healthcare, finance nuclear energy, and manufacturing. Engineers in this field work on developing intelligent systems that can learn and adapt, requiring strong programming and analytical skills.Renewable Energy Engineering:With the global shift towards sustainability, renewable energy engineers are in high demand. They work on designing industrial engineering and improving systems like solar, wind, and hydroelectric power to reduce environmental impact.Robotics Engineering:Robotics is advancing automation, from manufacturing to healthcare. Engineers in this area design and build robotic systems, with applications in industries such as automotive, electronics, and even space exploration.Nanotechnology Engineering:Nanotechnology is at the cutting edge of medicine, materials science agricultural engineering, and electronics. Engineers specializing in nanotechnology work with materials at an atomic or molecular level, creating solutions that revolutionize industries. To enter these emerging fields, engineers need to acquire specialized skills and stay up-to-date with the latest technological advancements. Whether it's mastering programming for AI or gaining expertise in sustainable energy systems, preparing for these trends can help you build a forward-thinking and impactful career.8 Common Types of Engineering Jobs Engineering offers a wide range of specialties, and engineering occupations, each with its unique focus and career opportunities. This section introduces the major branches of engineering, describing popular job roles within each field, their responsibilities, and where they are commonly found in the industry. Civil Engineering: Civil engineers focus on designing, constructing, and maintaining infrastructure such as bridges, roads, dams, and urban developments. Job titles include Structural Engineer, Transportation Engineer, and Urban Planner. Civil engineers often work for government agencies, construction companies, and urban development firms. Salary ranges typically start at $60,000 to $110,000 annually, depending on experience and location. Mechanical Engineering: Mechanical engineers design and develop mechanical systems such as engines, machinery, and heating systems. Common job titles for industrial engineers include Mechanical Design Engineer, Automotive Engineer, and HVAC Engineer. Mechanical engineers are found in industries like automotive, aerospace, and manufacturing. Mechanical engineering's salary range from $65,000 to $120,000 annually, depending on specialization and seniority. Electrical Engineering: Electrical engineers focus on electrical systems, electronics, computer hardware engineers and telecommunications. Key job titles include Electrical Engineer, Telecommunications Engineer, and Electronics Engineer. They work across sectors such as telecommunications, power generation, and consumer electronics. Salaries range from $70,000 to $115,000 annually. Software Engineering: Software engineers develop software, write code, and manage databases. Common job titles include Software Developer, Systems Engineer, and Front-End Developer. Industries like tech, finance, and e-commerce are common employers. Salary ranges vary from $75,000 to $130,000 annually, depending on experience and location. (Looking for jobs in software field? Check out our guide to write software engineers resume.) Chemical Engineering: Chemical engineers work with chemical processes, materials, and pharmaceuticals. Job titles include Process Engineer, Materials Engineer, and Pharmaceutical Engineer. They are typically found in industries such as chemicals, pharmaceuticals, and materials manufacturing. Chemical engineer's salaries range from $70,000 to $120,000 annually. Environmental Engineering: Environmental engineers focus on sustainability, pollution control, and renewable energy solutions. Job titles include Environmental Consultant, Sustainability Engineer, and Water Resources Engineer. They work for environmental agencies, renewable energy companies, and government sectors. Salaries for agricultural engineers range from $65,000 to $110,000 annually. Aerospace Engineering: Aerospace engineers design aircraft, spacecraft, and aviation technology. Job titles for marine engineers include Aerodynamics Engineer, Flight Systems Engineer, and Spacecraft Designer. Aerospace engineers typically work in aviation, defense, and space exploration industries. Salaries range from $80,000 to $130,000 annually. Biomedical Engineering: Biomedical engineers combine engineering principles with healthcare to design medical devices and systems. Job titles include Medical Device Engineer, Clinical Engineer, and Biomechanical Engineer. They work for medical device companies, healthcare providers, and research institutions. Salaries range from $70,000 to $115,000 annually. Each type of engineering offers diverse career paths with varying responsibilities and opportunities. For every field, job responsibilities are shaped by the industry, and compensation reflects the demand and level of expertise required. Engineers should explore different roles to find the specialization that best aligns with their skills and interests.Once you know which engineering discipline interests you, the next step is understanding how your background stacks up against actual job requirements. Cake AI's Career Strategy feature help you decide which engineering career path is the strongest fit for you, so you build toward a role that suits you, not just any role. How to Get Started in an Engineering Career For those looking to break into the highest paying engineering careers, a strong foundation in science, technology, engineering, and mathematics (STEM) is crucial. Most engineering careers require at least a bachelor's degree in a specific field, such as mechanical, civil, or electrical engineering. In some cases, further specialization through a master’s degree or professional certifications may be needed to advance in more competitive or emerging fields like Artificial Intelligence or Nanotechnology. Pursue Relevant Education: Begin by researching degree programs that align with your interests and career goals. Many universities offer specialized engineering programs, from mechanical to biomedical engineering degrees. Some institutions also provide co-op programs that allow you to gain practical experience while studying.Gain Practical Experience: Internships and co-op programs provide invaluable hands-on experience and can set you apart when entering the job market. Many companies prefer to hire graduates who have completed internships or have experience with real-world projects.Develop Problem-Solving and Technical Skills: Strong analytical and problem-solving skills are critical in engineering. Seek opportunities to work on projects that challenge you to think critically and creatively. This could include participating in engineering competitions, working on personal projects, or joining university engineering clubs.Networking and Professional Associations: Joining professional organizations like the National Society of Professional Engineers (NSPE), Institute of Electrical and Electronics Engineers (IEEE), or the American Society of Civil Engineers (ASCE) can provide networking opportunities, mentorship, and access to industry resources. Many organizations offer student memberships, which can be a great way to start building your network.Stay Current with Industry Trends: Engineering is an ever-evolving field, with new technologies and methodologies emerging regularly. Stay informed by subscribing to industry publications, attending conferences, or enrolling in online courses to keep your skills relevant.👉 Looking for jobs in engineering? Learn how to write standoutengineering resumes with Cake!💡Need inspiration?Check out out resume examples for inspiration! Certifications and continuing education are crucial components of a successful engineering career, especially in today’s fast-evolving technological landscape. Many engineering roles, particularly those that involve public safety, infrastructure, or high-level technical expertise, require formal certifications or licenses to practice. These credentials not only validate an engineer's technical knowledge but also ensure adherence to industry standards, which is vital for career advancement and credibility in the field. In many engineering disciplines, especially civil, mechanical, and electrical engineering, earning a Professional Engineer (PE) license is a key milestone. In the U.S., the PE license is often required to oversee public infrastructure projects or to work in a senior capacity. The process typically involves passing the Fundamentals of Engineering (FE) exam, gaining practical experience, and then passing the PE exam in a specific field of engineering. Achieving this designation demonstrates a high level of competence and is a significant advantage in the job market. Similar certification paths exist in other countries, like the Chartered Engineer (CEng) in the UK. In specialized fields such as software engineering, certifications from major tech organizations can boost your marketability and open doors to advanced roles. For instance, Cisco certifications (CCNA, CCNP, and CCIE) are highly regarded for networking professionals, while AWS certifications are in high demand for cloud computing roles. These certifications demonstrate specific expertise and can be critical for engineers seeking to work in niche areas of the tech industry. For engineers in fields focused on sustainability and environmental design, obtaining LEED (Leadership in Energy and Environmental Design) certification is another valuable credential. LEED-certified engineers are recognized for their expertise in creating energy-efficient, sustainable buildings and systems, a field that is rapidly growing as industries prioritize eco-friendly designs. As engineering continues to evolve, specialized certifications in emerging fields are becoming increasingly important. For engineers interested in artificial intelligence (AI) and machine learning, certifications such as Google's Professional Machine Learning Engineer or Microsoft Certified: Azure AI Engineer Associate help validate skills in developing and managing AI systems. These certifications can help engineers stand out in the competitive tech landscape, where demand for AI expertise is skyrocketing. In renewable energy engineering, certifications such as Certified Energy Manager (CEM) or Certified Renewable Energy Professional (CREP) are highly respected. These certifications are often required for professionals working on projects related to solar, wind, or other renewable energy sources. With the global shift towards clean energy, holding such credentials can position engineers for leadership roles in this rapidly expanding industry. Similarly, fields like robotics and automation are offering new certifications to address the rise in automation across sectors such as manufacturing, logistics, and healthcare. Certified Automation Professional (CAP) or Robotics Process Automation (RPA) Developer certifications provide validation for engineers working to design, develop, or implement robotic systems.📚 Further reading:Manufacturing Engineer Resume: Templates, Examples Essential Skills Beyond certifications, continuing education is essential to keep up with the rapid advancements in technology and methodologies in the engineering world. Engineering is not a static profession; innovation is constant, and staying competitive requires continual learning. Pursuing advanced degrees, such as a master or bachelor's degree in engineering, or certifications in emerging technologies like AI, data science, or renewable energy, can help engineers stay relevant in their careers and unlock opportunities for advancement. Online learning platforms like Coursera, edX, and LinkedIn Learning offer a wide range of courses and certifications tailored to the needs of working engineers. These platforms provide flexible learning options, allowing professionals to continue their education while balancing full-time jobs. Courses range from coding and AI development to specialized topics like sustainable energy systems and biomedical device engineering, providing access to knowledge that might otherwise be limited to formal degree programs. For engineers in fast-moving sectors such as software engineering, continuous upskilling is critical. Learning new programming languages, mastering emerging technologies like blockchain or quantum computing, or obtaining cybersecurity certifications are examples of how software engineers can stay competitive and adapt to the changing demands of the field.The key to success when starting a career in engineering is lifelong continuous learning, here are some key benefits for you know:Career Advancement: Continuing education enables engineers to advance into senior roles or management positions. Engineers who stay up-to-date with industry trends, technologies, and certifications are more likely to be considered for promotions or leadership positions.Increased Earning Potential: Engineers who hold advanced certifications or degrees often earn higher salaries. For example, a PE-certified civil engineer typically earns more than an entry-level engineer, and AI or robotics specialists with certifications can command premium salaries due to their in-demand skills.Staying Competitive: As industries evolve and new technologies emerge, engineers who invest in continuous learning remain competitive in the job market. Those who do not update their skills may find it challenging to keep pace with technological advancements, limiting career growth.Access to New Opportunities: Continuous education and specialized certifications provide access to new and exciting job opportunities in cutting-edge fields. Engineers with expertise in areas like AI, renewable energy, or nanotechnology are in high demand and can work on innovative projects that shape the future. How to Maximize Career Advancement in Engineering Maximizing career advancement in engineering requires more than just gaining technical expertise. It involves strategic decision-making, continuous skill enhancement, and an understanding of how to leverage your experience for future opportunities. Here are some in-depth, actionable ways to ensure you keep moving forward in your engineering career. 1) Seek Leadership Roles by Proactively Adding Value To truly stand out and advance into leadership positions, focus on becoming more than just a technical expert. Seek opportunities to solve bigger problems or improve processes that may not directly fall within your job description. For instance, identify inefficiencies in the team’s workflow and propose solutions, or offer to mentor junior engineers. By consistently delivering value beyond what's expected, you demonstrate readiness for leadership. When the opportunity arises, take on more responsibility by managing cross-functional projects or collaborating with other departments such as marketing or operations. This cross-disciplinary involvement not only helps you develop project management skills but also gives you a broader view of how engineering aligns with business objectives. Engineers who can bridge the gap between technical and non-technical teams are often fast-tracked to leadership positions.Key ActionStart by volunteering to lead smaller initiatives within your team, such as process improvements or pilot projects. As your leadership contributions become more visible, you’ll naturally move into bigger, more impactful roles. 2) Expand Your Specialization with Future-Proof Skills While it's essential to gain mastery in your core engineering discipline, broadening your expertise to include emerging technologies is crucial for long-term growth. Engineers who are skilled in new technologies like artificial intelligence, the Internet of Things (IoT), or advanced data analytics are increasingly valuable as companies look to integrate these innovations into traditional engineering processes. For instance, a civil engineer who understands smart cities' technologies or a mechanical engineer proficient in automation tools for Industry 4.0 can command higher salaries and access better opportunities. The key is to identify the next technological wave within your field and position yourself as an expert in those emerging areas. Another approach is to gain depth in adjacent skills. For example, acquiring knowledge in systems engineering or supply chain management can open doors to managerial or strategic roles, where your technical expertise is complemented by a broader understanding of how products and services are delivered at scale.Key Action Start by volunteering to lead smaller initiatives within your team, such as process improvements or pilot projects. As your leadership contributions become more visible, you’ll naturally move into bigger, more impactful roles. 3) Network Strategically with Industry Thought Leaders Building a strong professional network is critical, especially if you aspire to leadership roles or entrepreneurial ventures. To truly maximize your career, shift from passive networking (attending conferences or join Cake Meet) to strategic networking, where you actively cultivate relationships with industry thought leaders, potential mentors, and future collaborators. One way to achieve this is by contributing to professional forums, writing articles for industry journals, or presenting at conferences. This positions you as a thought leader and can open up collaborative opportunities with high-level professionals who can help you advance faster. Additionally, building relationships with professionals in other fields can help you stay innovative, particularly in roles that blend engineering with business development or product management.Key ActionIdentify industry leaders in your sector and begin following their work. Attend webinars or panel discussions where they speak, and engage them with thoughtful questions. Over time, this can lead to valuable mentorships or collaborative projects. 4) Explore Entrepreneurship in Engineering by Leveraging Your Niche Expertise Many engineers overlook the entrepreneurial opportunities that exist within their field, even though engineers are uniquely positioned to solve real-world problems through innovation. If you have deep expertise in a particular niche, consider whether there is a gap in the market that you could fill through an entrepreneurial venture. This might involve developing proprietary technologies, launching a product, or offering specialized consulting services. If entrepreneurship feels daunting, start by building side projects or freelance consulting in your area of expertise while maintaining your current role. Over time, you can transition these into full-fledged businesses if the opportunity proves viable. Entrepreneurship doesn't have to mean starting from scratch—engineers can also pursue intrapreneurship by driving innovation within their current company, taking on roles that allow them to spearhead new initiatives, products, or technologies.Key ActionBegin researching market gaps or pain points in your specific field. Consider building prototypes or small-scale solutions that could evolve into a full product or service offering. Explore whether your current company offers resources for intrapreneurial efforts, such as innovation labs or startup accelerators. 5) Get Involved in Cross-Industry Collaborations and Multidisciplinary Projects To advance your career, avoid getting pigeonholed in one industry. Many of the most innovative ideas today are born out of cross-industry collaborations where engineers from different sectors work together. For example, a software engineer collaborating with healthcare professionals can lead to innovations in medical devices or telehealth systems. Similarly, mechanical engineers working with sustainability experts can drive significant advancements in energy-efficient technologies. Actively seek out projects that involve multidisciplinary teams, particularly in industries outside of your usual focus. These collaborations will enhance your creative problem-solving abilities and give you a competitive edge by exposing you to new ways of thinking and problem-solving techniques.Key ActionLook for open-source projects or professional engineering groups that focus on cross-disciplinary challenges. Participating in these collaborations can lead to insights and opportunities you might not have encountered otherwise. 6) Constantly Measure and Demonstrate Your Impact Engineers are often measured by their technical skills, but career advancement requires more than technical expertise. To position yourself for leadership, you need to consistently demonstrate your ability to drive results. Whether it’s improving efficiency, cutting costs, or increasing product quality, quantifying your impact is key to building a case for promotions or bigger opportunities. Create a portfolio of your work that highlights not only what you have done but the tangible results it has delivered. This should include data-driven evidence of your contributions, such as reduced downtime, improved project completion rates, or revenue increases. When applying for new roles or pushing for advancement, a clear track record of success sets you apart from other candidates.Key ActionRegularly track your contributions to key projects, documenting both qualitative and quantitative results. Use this data to update your resume, LinkedIn profile, and performance reviews. Job Market Outlook and Salary Trends for 2026 The engineering job market is poised for significant growth through 2024 and beyond, with both emerging and traditional fields continuing to experience strong demand. The ongoing global push for technological advancement, sustainability, and infrastructure renewal ensures that engineering remains a critical and evolving profession. This section breaks down the next job outlook, projected growth areas and salary trends across different sectors, highlighting key opportunities for both new and experienced engineers. Sectors with High Demand and Emerging Fields Several sectors in the architecture and engineering occupations are expected to see explosive growth due to advancements in technology, increased focus on sustainability, and the need for innovation. Among the fastest-growing sectors are Artificial Intelligence (AI), Machine Learning, Renewable Energy, and Robotics, which are transforming industries from healthcare to manufacturing. AI and Machine Learning Engineers: AI and machine learning are driving much of the innovation across industries like finance, healthcare, and consumer electronics. AI engineers develop intelligent systems capable of learning and making decisions with minimal human intervention. As businesses increasingly adopt AI to optimize operations and create more personalized services, the demand for AI engineers is projected to grow by 35% in 2026. Salaries in this field are among the highest, often exceeding $150,000 annually for experienced professionals, and can reach well into the six-figure range depending on the region and specific role.Renewable Energy Engineers: The push towards a sustainable future is creating a surge in demand for renewable energy engineers, who design and implement systems such as solar, wind, and geothermal power. With governments and corporations worldwide investing in clean energy projects, this field is expected to grow by 30% in 2026. Salaries for renewable energy engineers typically start around $75,000 annually, but experienced professionals can earn well over $120,000, especially in leadership or project management roles. This sector is particularly promising in regions that are actively working toward energy independence and carbon neutrality.Civil Engineers: Despite the focus on new technologies, traditional engineering fields like civil engineering continue to be essential due to ongoing infrastructure projects and urban development. Civil engineers are responsible for designing and managing the construction of public works such as roads, bridges, and buildings. Global infrastructure needs, particularly in developing nations, and the maintenance of aging infrastructure in developed countries will drive a projected 8% growth for civil engineers in 2026. Salaries in this sector remain stable, with civil engineers earning between $65,000 and $110,000, depending on experience and location.Biomedical Engineers: As healthcare technology continues to advance, biomedical engineers are playing a key role in developing medical devices, prosthetics, and healthcare systems. The increased focus on personalized medicine, wearable medical devices, and technological innovations in healthcare will lead to 7% growth in the demand for biomedical engineers. Salaries for biomedical engineers range from $70,000 to $115,000, with top professionals in research and development earning even higher. Salary Outlook Engineering professionals generally enjoy competitive salaries, but the pay scale varies widely across different specialties and geographic locations. On average, engineering salaries fall between $75,000 and $130,000 annually, but emerging fields such as AI, data engineering, and robotics can command much higher wages due to the specialized skill sets required. For example, AI engineers, robotics specialists, and data engineers often earn starting salaries exceeding $100,000 median annual amount, with senior roles fetching well over $150,000 per year. Emerging Fields with Higher Salaries: AI and Machine Learning Engineers: With growing demand, AI engineers' average annual salary now is expected to remain high, ranging from $120,000 to $170,000 annually, with significant upward potential depending on experience and industry.Robotics Engineers: Specializing in automation, robotics engineers are crucial to industries like manufacturing and healthcare. Their salaries typically range from average annual salary of $90,000 to $140,000 annually, depending on the complexity of their projects and leadership roles.Data Engineers: Data engineers are in high demand to manage large datasets and develop computer systems to handle information securely and efficiently. These professionals can expect salaries between $110,000 and $160,000 annually. Traditional Fields with Stable Salaries: While traditional engineering fields such as civil, mechanical, and electrical engineering may not command the same starting salaries as some of the newer specialties, they offer long-term stability and steady growth opportunities. Mechanical Engineers: Mechanical engineers, who work on everything from automobiles to energy systems, typically earn between $70,000 and $120,000, with opportunities to advance into managerial positions that pay higher salaries.Electrical Engineers: With the expansion of renewable energy systems and telecommunications, electrical engineers remain in demand, with salaries ranging from $70,000 to $115,000 annually. Global Trends Impacting Engineering Salaries Geographic Location: Salaries can vary significantly depending on where an engineer works. For example, engineering professionals in the U.S., Canada, and Western Europe tend to earn higher salaries compared to their counterparts in other regions. Engineers working in tech hubs such as Silicon Valley, New York, or Berlin can expect to earn premium salaries, especially in emerging fields like AI and software engineering.Industry-Specific Trends: Industries such as tech, healthcare, and renewable energy are offering higher-than-average salaries due to the increasing demand for engineers with specialized skills. Engineers in sectors focused on sustainability, automation, and digital transformation will continue to see salary growth in the coming years. To maximize earnings and career growth, engineers should stay ahead of industry trends and continually upgrade their skills. Fields like AI, robotics, and renewable energy are poised for rapid expansion, and engineers who specialize in these areas are likely to see both high salaries and abundant job opportunities. Engineers in more traditional roles can still benefit by incorporating emerging technologies into their skill set, such as learning about sustainable building practices in civil engineering or automation in mechanical engineering. Conclusion Engineering offers a vast array of career paths, each with its unique challenges and rewards. Whether you’re drawn to designing sustainable infrastructure, developing cutting-edge technology, or innovating in healthcare, there’s a role in engineering that aligns with your interests and strengths. As industries continue to evolve, especially in fields like AI, renewable energy, and robotics, staying informed about industry trends will help you choose a career with long-term growth potential. Now is the time to explore different engineering fields and pursue the educational opportunities needed to succeed. For more up-to-date insights on job markets, salary trends, and career tips, be sure to explore Cake’s career resources, where you’ll find helpful resources to guide your professional journey. Take the next step, dive into your area of interest, and prepare for a rewarding career that shapes the future. Still not sure which engineering career fits you best?Discover the path that suits you best with our Career Strategy!Find My Path
Industry & Job Overview
Oct 28th 2024

Regional Software Engineer Salary Guide (U.S.)

Software engineering in the U.S. encompasses a diverse range of roles, each affected by various factors. Salaries are influenced by an individual’s education, experience, and technical skills. Additionally, the industry sector and company size can significantly impact the average total compensation amount. Geographic location is a major determinant, as salaries in tech hubs typically exceed those in other regions. It's important for professionals to be aware of these salary variations across different career levels to navigate the field effectively. Software Engineer vs Software Developer A software developer primarily focuses on coding and creating software applications themselves, while a software engineer applies engineering principles across the entire development process, from design to maintenance. A developer typically specializes in specific development areas like mobile apps or front-end web development. In contrast, an engineer may handle broader system architecture and project management. However, in many companies, the distinction between developer and engineer roles can blur, reflecting variations in experience or seniority rather than specific job functions. Table of Contents Salary Overview by Career Level Common FAQs Conclusion Salary Overview by Career Level Entry-Level Software Engineers Entry-level software engineers in the U.S. can expect a starting salary range between $65,000 and $90,000 annually, though exceptional candidates, especially those in high-demand specialties like artificial intelligence or blockchain, might command higher wages. The variance in these figures reflects both the broader economic climate and the evolving demand for technology solutions across sectors. Factors Influencing Entry-Level Wages for Software Engineers Education: A bachelor's degree in computer science, software engineering, or related fields is typically the minimum requirement. Graduates from prestigious universities or programs often command higher starting salaries. Additionally, candidates with practical experience through internships or project portfolios tend to have an edge in salary negotiations.Location: Geographic location plays a critical role in determining salary levels. For example, entry-level engineers in Silicon Valley or New York City may receive salaries at the higher end of the range due to the high cost of living and the concentration of high-paying tech companies in these areas. Conversely, similar roles in smaller cities or regions with a lower cost of living may offer salaries towards the lower end of the spectrum.Type of Industry: The industry in which a software engineer works significantly affects starting salaries. Industries like software development, financial services, and emerging tech sectors tend to offer higher wages due to greater revenue potential and talent competition. In contrast, educational institutions, non-profits, and some government positions might offer lower salaries but potentially greater job security or benefits.Company Size and Type: Larger tech companies and well-funded startups often have the resources to offer more competitive salaries and comprehensive benefits packages to attract top talent. In contrast, smaller companies or startups in early funding stages might offer lower initial salaries but compensate with equity, flexible working conditions, or other non-monetary benefits.Required Skill Set and Specialization: Entry-level software engineers with skills in high-demand areas such as machine learning, data science, and mobile application development might receive offers on the higher end of the salary spectrum. Companies are willing to pay a premium for specialized skills that are crucial to their business operations.📚 Further reading: 17+ IT Resume Templates Examples: Writing Guideline Mid-Level Software Engineers Mid-level software engineers in the U.S. typically earn between $90,000 and $130,000 annually. This range is influenced by several factors, including the individual's specific skill set, the sector they work in, and regional salary norms. Engineers with expertise in high-demand areas like cybersecurity, cloud computing, and scalable systems architecture may command salaries at the upper end of this range. Career Progression and Salary Increases for Software Engineers Advancement Opportunities: As software engineers transition from entry to mid-level, they often take on more complex projects and may begin to lead small teams or components of larger projects. This progression usually brings about increased responsibilities and, consequently, higher salaries.Skill Development: Mid-level engineers are expected to continue developing their technical skills and may also start to cultivate soft skills, such as project management and communication, which are essential for further advancement. Pursuing advanced certifications or completing specialized training can also lead to salary increases.Specialization: Software engineers who specialize in a niche technology or sector that is particularly valuable to their employer can see significant salary growth. For instance, engineers who excel in AI and machine learning are often highly sought after in industries ranging from tech to finance, resulting in higher wages.Performance and Contributions: Salary increases for mid-level engineers are typically merit-based, reflecting their contributions to successful projects and the business overall. Effective problem-solving, innovation, and the ability to mentor junior colleagues are qualities that can lead to salary increments and promotions.Switching Companies: Mid-level engineers often experience substantial salary increases by moving to new companies that value their accumulated expertise and proven track record. This is especially true in competitive tech markets where talent acquisition is aggressive. Senior-Level Software Engineers A senior-level software engineer in the U.S. typically earns between $130,000 and $200,000 annually, though this can exceed $200,000 for top performers or those in high-demand specializations. These engineers possess a wealth of experience and often hold critical roles in their organizations, such as leading major projects, defining technical strategies, and making pivotal decisions that affect the company’s products and services. Factors that Boost Compensation at Senior Levels Specialization: A senior engineer with deep expertise in niche areas such as artificial intelligence, blockchain, security or cloud infrastructure often receives higher remuneration. Their specialized skills are crucial for driving innovation and maintaining competitive advantages in the market.Leadership and Management Roles: Many senior engineers take on leadership roles that involve team management, strategic planning, and project oversight. These responsibilities justify higher compensation due to the added value these roles provide. Leadership roles also require soft skills like conflict resolution, team motivation, and strategic communication, which are highly valued and compensated in the tech industry.Impact on Business Outcomes: Senior engineers often directly influence the profitability and efficiency of their companies. Their ability to architect scalable systems, improve software processes, or reduce operational costs translates into significant financial outcomes for their employers, which in turn can lead to higher personal compensation.Company Performance and Equity: In many tech companies, particularly startups, compensation packages for senior roles often include stock options or equity shares. The potential value of these shares can significantly increase overall earnings, especially if the company grows or goes public.Reputation and Industry Influence: Senior engineers who are recognized as thought leaders or who have a strong professional network often have higher bargaining power when it comes to remuneration negotiations. Their reputation can lead to better job offers and opportunities for consulting or speaking engagements, which can supplement their income.Continual Professional Development: Even at senior levels, ongoing learning and adaptation to new technologies can lead to compensation boosts. Senior engineers need to stay updated with the latest industry trends and technological advancements to maintain their relevance and effectiveness in their roles. Common FAQs 1) Can Software Engineers Make $200K or $300K a Year? Yes, it is certainly possible for software engineers to earn $200,000 to $300,000 annually, particularly when factoring in specialized roles, seniority, and geographic location. Engineers who reach these income levels typically possess a combination of advanced technical skills, extensive experience, and work in highly competitive sectors or regions known for high pay. Profiles of Roles and Specializations with a High Base Salary Machine Learning Engineers and AI Specialists: As businesses increasingly rely on data-driven decision-making, engineers skilled in artificial intelligence and machine learning are in high demand. Their ability to develop systems that can autonomously learn and improve makes them invaluable.Cloud Architects: With more companies moving operations to the cloud, architects who can design secure and scalable cloud infrastructures are essential. Their expertise in cloud service platforms like AWS, Azure, or Google Cloud can lead to premium compensation.Cybersecurity Experts: Given the rising threats to digital security, software engineers specializing in cybersecurity protocols, ethical hacking, and data protection command high salaries to safeguard sensitive information.Blockchain Developers: With the growth of decentralized technologies, blockchain developers are sought after for their ability to create secure blockchain frameworks. This niche skill set has a relatively small talent pool, driving up salaries.Software Engineers in Management: Those who combine technical expertise with strong leadership skills to manage teams or departments can see significant salary increases. They are responsible for overseeing projects and aligning software solutions with business objectives. 2) What is the Highest Salary for a Software Engineer? The highest salaries in software engineering can exceed $500,000 per annum when including base pay, bonuses, and equity, particularly for senior engineers in top tech companies or highly specialized positions. Factors that contribute to reaching these top salaries include working for leading tech giants, having ownership of major projects, or leading innovations that drive substantial business value. These positions are typically located in technology hubs like Silicon Valley, where the competition for top talent drives up potential earnings. Therefore, while high salaries are achievable in software engineering, reaching them requires a blend of deep expertise, strategic career choices, and sometimes geographic relocation to tech-centric cities. Continuous learning and professional development are key to advance and grow in this lucrative field. 3) How Much Do Software Engineers Get Paid for in the U.S? Software Engineering in New York City Average Salary: Software engineers in NYC typically earn between $110,000 and $150,000 annually, with potential to exceed this range in senior or specialized roles.Factors Influencing Salaries: The high cost of living and the city's status as a hub for both technology and finance contribute to competitive salaries. Boston’s Market for Software Engineers Advantages of Boston: Boston is renowned for its world-class educational institutions, vibrant startup ecosystem, and a strong presence in the biotech sector.Average Salary: The average pay for software engineers in Boston ranges from $100,000 to $140,000, reflecting its rich tech landscape and slightly lower cost of living compared to NYC. San Francisco and Silicon Valley Tech Epicenter: As the global center of technology innovation, this area demands and offers the highest software engineer salaries in the country.Average Salary: Salaries typically range from $120,000 to over $200,000, influenced by the presence of major tech giants and startups, although offset by the high cost of living. Seattle’s Tech Landscape Major Companies: Home to Amazon and Microsoft, among others.Average Salary: Software engineers earn between $115,000 and $160,000, with the potential for higher earnings in senior positions at major tech firms. Austin: The Rising Tech Hub Growth in Tech: Known for its rapid growth as a tech hub, Austin offers a lower cost of living and a high quality of life.Average Salary: The average salary here ranges from $90,000 to $130,000, making it an attractive option for many. Chicago’s Tech Sector Diverse Industries: Chicago's tech growth is supported by its robust finance, healthcare, and logistics industries.Average Salary: Salaries range from $85,000 to $130,000, benefiting from a cost of living that's lower than the coastal cities. Los Angeles’ Tech Scene Media and Entertainment: Influenced heavily by the entertainment industry, including emerging tech like VR.Average Salary: Engineers can expect to earn between $100,000 and $145,000, depending on their role review the security and specific industry. Denver’s Growing Tech Influence Lifestyle and Tech Growth: Denver appeals due to its lifestyle and a growing number of tech firms.Average Salary: The salary range is typically $95,000 to $135,000, reflecting the city's increasing tech presence. Atlanta’s Tech Evolution Business Hub: Atlanta's position as a business hub is increasingly supporting its technology salary structure.Average Salary: Software engineers here earn between $95,000 and $130,000, with benefits like lower taxes and affordable living costs. Raleigh-Durham’s Research Triangle Education and Research: Known for strong academic and research institutions.Average Salary: The average salary ranges from $85,000 to $120,000, bolstered by the region’s growing reputation for tech innovation. 4) Where to Find Software Engineer Jobs? It's not difficult to take action now! Finding a job as a software engineer can be streamlined by effectively utilizing platforms like Cake, which offers a dynamic resume builder to help you create visually appealing resumes that highlight your skills and achievements for your applications. Ensure to complete your profile by including links to your GitHub and professional blogs, crucial for verifying your technical capabilities. Use Cake job listings to filter opportunities by keywords and location, tailoring your applications to match job descriptions and verifying that your experience meets the requirements. Engage in professional networking through Cake to connect with industry professionals and participate in discussions, completing your understanding of current market trends. Set up job alerts to receive notifications about new openings and verify their relevance to your career goals before proceeding. When applying, verify that your profile and applications are up-to-date before proceeding with direct recruiter contacts, which can expedite the review and hiring process. Completing each step carefully and verifying all information multiple times can enhance your applications, boosting your chances of securing your ideal software engineering position. Conclusion Software engineering offers substantial potential for high earnings, particularly for those specializing in areas like AI, cloud computing, and cybersecurity. As the industry evolves, the potential for a lucrative software engineer salary increases, especially in competitive markets. When evaluating job offers, it's crucial for software engineers to consider multiple factors beyond salary, including benefits, company culture, growth potential, technology stack, and work-life balance. Platforms like Cake can enhance your job search by helping you create a professional software engineer resumes and connect with top employers in tech, facilitating the proceeding steps of your career. Location also plays a critical role, affecting both living expenses and career trajectory. Proceeding with a holistic approach to career decisions, supported by resources like Cake, will help software engineers find opportunities that not only promise a rewarding software engineer salary but also align with their professional goals and personal values, ensuring a thriving career in this field. CakeResume is the best free resume builder, allowing you to create a professional online resume easily. You can simply drag and drop any resume elements into the live editor screen, customize your resume layout, and add or remove any sections as needed. The tool is completely free to use and download. Start making your job-winning resume today! Create My Resume — Originally written by Donaven Leong —

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