Email marketing is an essential component to a company’s brand. Email marketing consists of strategies that get people to engage with a business via emails.To become a valuable marketer it helps to specialize in a niche or field. Email marketing will always be in demand, and it’s something that anyone can learn - even without a marketing degree. What makes email marketing so powerful is its scalability. However, no one sits around and just writes thousands of personal emails every day. That is where email marketing tools come in handy. We will go over some of the best email marketing platforms and highlight their excellent features and the cheapest plan prices so you can pick the right email marketing software for your business! Scroll until the end for our extra tip to stand out as an email marketer.Table of ContentsSenderMailChimpLoopsBrevoHubspotMailjetMailerliteMoosendBenchmark EmailConstant ContactActiveCampaignAWeberCampaign Manager 1) SenderSender is an easy-to-use email marketing platform equipped with lots of different functionalities. You can send tens of thousands of emails using Sender for a small fee. Even without paying you will have access to 15,000 emails per month. Efficiency and ease of use makes this email marketing tool suitable for individuals who are just starting a business and are still unsure about their level of commitment. You will not have a lot of access to complex data or a lot of high level automations, but you’ll be able to spread awareness of your product among many different clients. This is a better email marketing software for people looking to get their name brand out rather than lure clients deeper into their buyer’s journey with more targeted emails. Sender Notable Features Customizable Trigger AutomationsGoogle Analytics TrackerSpam Checker ProsAccess to solid audience segmentations and automations at an economical price.One of the best email marketing softwares for novices.You can send a high number of emails - 15,000 per month without paying.ConsOnly about 40 email templates to work with.The drag and drop editor is slow and cumbersome to use.Not much analytics provided for more data-oriented strategies.Lacks in behavior tracking, platform comparisons and data testing features. Sender Notable CostYou’re looking at 2,500 subscribers at $0! Its first tier bracket is $33 for 5,000 and the ability to send a whopping 30,000 emails per month.2) MailChimp MailChimp is arguably the most popular email marketing tool in the industry. Not only does it provide more advanced features such as marketing automation and an easy-to-use drag and drop builder, it also comes with a vast range of price points for their paid plans. This email marketing platform supplies you with an aesthetically-pleasing campaign manager. You’ll be able to craft emails that look fantastic without having to learn anything technical at the cost of $0. MailChimp is a good email marketing platform to grow with as it also supplies you with a lot of data. You can learn your customer behavior which in turn will make you a better email marketer. MailChimp Notable Features Automated Drip CampaignsCustomized Journey CreationBehavioral Targeting ProsYou can import your contacts from other popular e-commerce sites like Shopifly, Salesforce, and SquareSpace.It has well over 500 integration options in total.High quality reporting - ability to track behavior using data from Google Analytics, social media, client engagements, etc.ConsMailChimp becomes expensive if you have a large amount of subscribers.You will get charged for inactive contents as well as people who unsubscribe from your newsletters.No user tagging feature based on their actions in an email. MailChimp CostMailChimp’s “free forever” plan gives you 500 subscribers for 1,000 emails with limited feature access. The first pricing option is only $13 dollars which gives you more email sending volume at 5,000 emails with a 500 subscriber limit. 3) LoopsIf you have a SaaS company, you’re going to want a lot of workflow automation options. Loops focuses on delivering a large variety of automated workflows (loops) at an affordable price. SaaS businesses have different types of clients at different stages of the buyer's journey. Loops gives you workflows that can deal with clients at nuanced stages of their journey. It usually costs a lot of money for services with strong automation, but Loops has reduced its cost by hyper-focusing on automation perhaps at the expense of some other convenient all-around email marketing tools. Loops Notable Features WYSIWYG editorContact management featuresBranching logic for user journeys ProsThe interface is simple to understand and looks sleek.It’s built in with a lot of automated templates (loops) for an inexpensive cost.Onboarding your marketing team is easy and it has many integrations with other platforms.ConsLoops does not have a dedicated mobile app, making it difficult to work on the go.The emails created on Loops can lack visual flare, as you’re only equipped with basic text editors and a few email templatesNot suitable for more creative industries. Loops CostLoops is free for the first 1,000 contacts and you’re capped at 2,000 emails per month. You can upgrade to 5,000 contacts and unlimited sends for $50 a month. 4) BrevoBrevo is one of the most budget friendly services available. It focuses on offering a wide variety of free email marketing platforms. This software provides a lot of services in sales and campaigns in other platforms other than email. It provides you with a basic CRM, which makes it easy for you to incorporate your campaigns on WhatsApp, Facebook, and SMS. For companies that do not regularly send newsletters this is a good option. The way the payment works for Brevo is based on the emails you send rather than the size of your contact list. This means that those who only want to pay when they are actively engaging are going to find Brevo to be one of the best email marketing softwares. Brevo Notable Features Cost Push NotificationsTransactional EmailsLive Chat Widget ProsBrevo provides a low upstart cost and investment thanks to its pricing model. If you’re not sure about how much you want to dedicate to your email marketing budget, this is a strong service to start with.It has good automations for its price point, giving you options to scale up once you’ve hit a level of competency.Its CRM makes it convenient for businesses that need to manage marketing campaigns across multiple platforms.ConsBrevo lacks comprehensive reporting features. Gathering high quality data can be a challenge.Like many free email marketing tools your emails will have the “Brevo” logo on them. Some clients may think your emails come off as cheap, spammy, or amateurish.A pricing model on email sending volume can cause scaling limitations when you start to have a larger client base. Brevo CostWith Brevo’s free plan, you can have unlimited contacts as Brevo’s sales model is based around how many emails you are sending instead of how many contacts you have. You can send up to 9,000 emails for free. Upgrading to 20,000 emails costs $25 per month. You can double your emails sent if you pay $40 per month.5) Hubspot Hubspot is one of the most popular CRM (Customer Relationships Management) software today. As a CRM tool, it has many different components, including email marketing software. Hubspot preaches inbound philosophy. They want people who use their product to attract clients to their businesses rather than the other way around. Hubspot is not what you want to use if you are running a cold email strategy. Hubspot Notable Features Contact DataCampaign AnalyticsCRM Integration ProsHubspot integrates perfectly with major CRMs. The all-in-one marketing experience makes multitasking quick and convenient.Hubspot has top tier customer support. Any type of issues you have you will get quick responses.Hubspot supplies tutorials and free certification, making it very beginner friendly and easy to learn how to use it for your email marketing strategy.ConsHubspot pricing is affordable for midsize businesses, but rather expensive for small businesses.Many of the email templates provided are not visually-appealing. You’ll likely need to spend time editing them to not come off as generic.Hubspot is easy to pick up but difficult to master. There are features that will require a lot of trial and error to implement. Hubspot CostHubspot’s email marketing is included in its broader marketing software deal. It is only free for the first 2,000 emails you send per month. Afterward, it will cost $18 per month or $216 per year if you pay upfront.6) Mailjet Mailjet is a simple tool that doesn’t have a ton of complex features. It can be the perfect email marketing software for people who do not want to get overwhelmed by information. Customization for personalized emails is one of its focus points. If you are in a more creative industry and want to integrate more engaging content, then Mailjet will make that process simple and easy. Mailjet Notable Features Customizable templatesDrag-and-drop editorReal-time cloud emailing for transactional and marketing emails ProsEasy and intuitive modification of pre-existing templates.Provides tools for creating individualized emails while still supplying reasonable scalability.You can put together newsletters, contact lists, and integrate with CRM making it a collaborative friendly email marketing tool.ConsNot much customer support provided for free plan users.While it is cheap, one could argue that it is overpriced for how basic the tools are.Its automation technology is outdated and lacking in more complex features in general. Mailjet CostMailjet is slightly different from most other email marketing services in that it charges on emails sent and not the size of the address contact list. You can send 6,000 emails per month on the free plan (200 emails per day as a cap). If you want to scale up it will cost $15 dollars a month, and the next tier after that jumps to $73.7) Mailerlite Mailerlite is a quick and easy-to-use software that is focused on consumers who do not want to spend a lot of money. Its “free forever” plan makes it one of the better free email marketing softwares available. When you want to start paying for scalability, Mailerlite remains a cost efficient option. It offers a solid variety of tools for a very low price. Mailerlite Notable Features Drag-and-Drop Email BuilderUnlimited emails (for a low cost)Integrated surveys ProsMailerlite has a friendly “point and click” interface. The email builder has an easy to use photo and text editor which helps make dynamic looking emails.Offers a wide variety of tools for free such as countdown timers, automation triggers, and a large free image library.An emphasis on visual media, strong integration with Wordpress and is a blogger friendly email marketing tool in general.ConsThere aren’t a lot of data analytics and information-related features.You do not have access to live chat or phone support on the free plan.Convenient features like its HTML editor require upgrading to the paid service. Mailerlite CostMailerlite is free for the first 1,000 subscribers you have. This makes it really friendly for people wanting to learn a software, and once they hit intermediate proficiency level, they can pay to scale up their campaign. The cheapest paid option is $10 per month followed by $20.8) Moosend Moosend has a ton of features that you would expect to only find on higher priced email marketing tools. Moosend is geared for entrepreneurs and small business owners who are looking to scale up without breaking the bank. There is a large emphasis on reporting with this email marketing software. Highly compressive graphs and data tables, as well as templates that adapt to the information of your subscribers. It is also to integrate the data from Moosend to other programs for a more comprehensive analytical review. Notable Features Cost Marketing AutomationA/B Test Subject linesUnlimited emails ProsMoosend is arguably the best email marketing service at its price point.Incredible amount of information services. You can create a highly detailed report to help your decision making with your email campaign.A ton of automated workflows and a large bank of email templates to pick from.Powerful audience segmentation feature which allows you to send highly targeted emails to recipients while still mass emailing.ConsIt discontinued its free service so you’re going to have to cough up money if you want to use it.Not as easy to use as some other free email marketing software.It lacks industry standard security such as two-factor authentication. Moosend Cost You get all of these powerful tools for only 9 dollars a month. There is no free option but you can try out the features of Moosend on a 30 day trial.9) Benchmark Email This is an email marketing tool that focuses heavily on aesthetics. Benchmark Email supplies its users with a lot of visual effects, texts, stickers, and images for a visually-appealing email marketing campaign. Benchmark provides an easy to use platform. It is not geared toward marketing veterans or people who have good technical knowledge. Their demographic is more for someone who has never done marketing before, but needs something simple enough to start. This is why there is a lot of emphasis on its email editor. It’s simple to use, and you can have fun creating your own email from scratch. Benchmark Email Notable Features HTML Code EditorCreate landing pagesCampaign automations ProsIt provides an up-to-date thumbnail of what your email looks like as you’re editing it on another screen.The aesthetics and responsiveness of their emails are equally good on desktop, mobile, and tablet.It’s simple to navigate, and you can start working on crafting emails without any prior knowledge quickly.ConsSince it is focused more on beginners it is limited in its automated features.It is relatively expensive for a software that is targeted toward beginners.The customer support is lacking - very slow service. Benchmark Email Cost The free service is very limited. Benchmark Email free model only supports 500 contacts. You will likely need to upgrade to the pro version which is $13 per month and supplies you with 7500 contacts, A/B Testing, and email automation features.10) Constant Contact This is one of the oldest email marketing solutions around. Constant Contact was once the most popular email marketing software. With over 6,000 integrations, this email marketing platform can be a useful tool for niche uses. Constant Contact is an all-in-one marketing tool and does more things than email marketing. It even has its own CRM. The large amount of integration makes it a good tool for larger businesses. Constant Contact Notable Features Built-in CRMA/B TestingLead Generation ProsThis email marketing solution provides its own built-in CRM tool, making it a convenient tool for a HR, sales, and marketing team.Has social media friendly features as well as a decent logo designer.Can manage events including registrations, tickets, and tickets.ConsYou’ll need a large budget to use this email marketing software and it has hidden upcharges.Its email templates are rather dated.For an expensive tool it is surprisingly low on customizability. Constant Contact Cost Constant Contact is an email marketing solution best suited for established businesses. For $12 a month you will only get 500 subscribers, and then you will have to upgrade to 30$ for 1000.11) ActiveCampaign This is the email marketing tool you want when you want to push your company into another tier of success. ActiveCampaign is more concerned with being the best email marketing service rather than the most cost efficient. If you are working with an experienced marketing analyst and your company has a reasonable marketing budget, you will want to consider using ActiveCampaign. It is quality almost all around, and is an industry leader in its automation and data tracking. You will have top tier scalability and information, albeit at a hefty cost. ActiveCampaign Notable Features Site Event TrackingEngagement ScoresAdvanced Automation Workflows ProsHigh delivery rate - emails will seldom go to people’s spam folder.Incredibly detailed and comprehensive reports, data tracking, and analytics for successful email marketing campaigns.Arguably the strongest automation system in the industry.ConsNot beginner friendly at all, there is a learning curve with many of its features.Among the most expensive email marketing services currently available, and it has a limited trial period of only 14 days.No stock image library available for use within the tool. ActiveCampaign Cost This is a serious tool for businesses looking to get the best possible service. This isn’t a marketing tool you buy while you’re still learning. The cheapest plan ActiveCampaign has is $29 per month and it’s limited on a lot of features but comes with a large contact list of 250,000. The next tier after that is $49 dollars per month which will unlock a lot of e-commerce options.12) AWeber This is an email marketing software you want if your company has a strong emphasis on sales. It’s very easy to sell your products through email using AWeber, and it has a tremendous amount of features to track your conversions, click through rates, and other data. AWeber has a hefty price tag compared to most of the email marketing tools that have been mentioned. To get the most out of this service, you’ll want an established sales funnel, so your upfront costs are going to be high in general for AWeber. AWeber is more suitable for businesses looking to upgrade rather than start out. AWeber Notable Features Sales TrackingMobile, Phone, and Live Chat Customer SupportMagic Links ProsWill automatically send hyper-targeted emails to clients who have recently purchased products from you.They have three different mobile apps, each one dedicated to a specific niche.It offers robust customer support, an aspect that many email marketing tools neglect.ConsThey do not offer automatic A/B testing.Unsubscribed emails still count toward your already tiny pool of subscribers.It’s free and low budget models are too limited to get any value out of - you’ll need their $30 per month plan to start getting consistent value. AWeber CostAs stated, this email marketing tool is on the pricier end in the market. You get 500 subscribers for free, but can only send 3,000 emails per month. When you pay up to $20 you are still capped at 500 subscribers, but you’ll have access to more features. $30 per month is when you can start getting momentum, though you will only be able to get up to 2,500 subscribers which is still not great. How to Stand Out as an Email Marketer In today’s marketing world, it pays to be a jack of all trades. While excelling in a specialty is a good way to stand out, you need to understand some other aspects of marketing to truly become a complete marketer. The end goal is to become more than just an email marketer. Aside from marketing technical skills, you will also need to sharpen your soft skills. Email marketers need to communicate with other marketers and analysts to create a proper strategy for their campaign. In order to understand your colleagues from different departments, you’re going to want to increase your digital marketing literacy. Find some influencers and authority figures you like and keep up with trends in the marketing world. Learn some common tools and marketing terminology. There are countless resources out there. You can get free certificates on digital marketing on Hubspot or get a free course for Google Analytics on Google. Above all, remember that marketing is a form of storytelling. You’re crafting a narrative that intrigues people and ultimately makes them want to take some type of action. Imagine what the person reading your content is thinking and what actions they are likely to take.Cake is an online resume builder that provides you with hundreds of professional resume templates (free download) and various great resume examples that help showcase the best you. Landing your dream job will be a piece of cake!Create Resume — Originally Written by Christopher Grudge —

In today’s world, there are many ways to submit a job application: in-person, job-search platforms such as CakeResume and LinkedIn, and the company's official website. Despite that, email to send resume is still relevant as many recruiters require job-seekers to email job applications and documents.As you send your resume by email, the content of email with a resume is exceptionally important since it is the first thing that recruiters will see. So, if you’re wondering what to write in an email when sending a resume, in this article, we will guide you to write an effective job application email that is eye-catching and convincing. Table of ContentsWhat to Write in an Email When Sending a ResumeSimple Job Application Email SamplesTips for Writing an Email to Send a Resume for Job Applications What to Write in an Email When Sending a ResumeWhen Considering what to write in an email when sending a resume, think of the elements that need to be included in it. Each element plays a role and conveys a different message. We compile the following list for you to format your mail properly as you email your resume.Here are the 7 key elements for a resume mail format: 1) A Clear Subject LineThe subject line is the first things recruiters look at and determine whether they will open your job application email or not. So when sending your job application email, ask yourself if the subject line is clear enough. You can use this format to write your subject line: [Application] + [Job Position You're Applying For] at [COMPANY NAME] + [Your Name]. Let’s take a look at this simple job application email sample:Example of an email subject line for sending a resume #1[Application] Marketing Manager at ABC Company — Frank Davies Keep in mind that some job vacancies ask applicants to use specific guidelines when sending resume via email, so make sure to follow that. 2) Greetings There are various ways to greet when sending an email with a resume. While you can be creative, it's better to be direct and professional. Find out who you’ll send this email to, and if you don’t know the name of the recipient, you can simply use “hiring manager” or “Recruitment Department at XYZ company. 3) Self Introduction and Objectives Start off your email by stating who you are and why you are writing the email. The job application email sample is indicated at the bottom of this article, but to summarize, the opening statement(s) of your email should be a brief presentation of your application. Here are some examples of how to write a self-introduction and email objectives when sending your resume via email: Examples of introduction when emailing a resume:“My name is Roger Jones. I’m writing this email to express my interest in the job vacancy at Valcor”“My name is Roger Jones, and I am submitting my application for the current job opening as Financial Analyst at Valcor.”“My name is Roger Jones. I came across Valcor's job ads on CakeResume, and I am keen on applying for the Marketing Specialist position."The first section/paragraph of your job application email should not be more than three sentences. Keep it short and straight to the point, and remember to avoid using possessive pronouns when referring to the company you’re applying for (e.g., “your company”); you should use the company names instead.It is also important to come up with a universal introduction if you are going to use a bulk email sender to send your resume. 4) Reasons for Applying and Your Accomplishments After the greeting and the introduction, your next paragraph should talk about your qualifications and why you are interested in working for them. You can also let them know what’s the job description that makes you want to apply for the position. Here are some guidelines for you: AccomplishmentsRelevant work experienceQualifications directly related to the job description’s requirements You can also include your most outstanding license or certification or even extracurricular activities like relevant internships, achievements in uni, and relevant courses. However, don’t go in-depth! You want to write a brief summary of your relevant accomplishments to catch the attention of recruiters as well as intrigue them to open your resume. 5) Proposal to Meet in Person This part is the last section before closing and signing your name. A proposal to meet in person is a sign of enthusiasm and work-ready. Simply state that you’re willing to meet to have further discussion about the vacancy and qualifications. You can also let them know that you welcome any questions they have about your resume or experience. 6) Attached Resume Employers usually require you to send your resume in either a Word or pdf format via mail. If they don't specify their preference for the format of your resume files, send your resume to the HR in PDF format to avoid technical issues. 7) Professional Signature with Contact Details Finish your job application email with a professional e-signature, name, and contact details like phone number and email address. You can also add your digital business card, which has quick access to all your contact information.This gives a personal and professional touch to your email to which your resume is attached.Simple Job Application Email Samples Created by CakeResumeNow that we have discussed the important elements to include in a job application email, let's review three sample emails for reference. These examples can guide you not only on the formatting of the email but also on what sentences to write when you send your resume. Job application email sample #1 Subject: Job Application - Operations Manager, Job ID #27423 - Michael WilsonDear Mr. Adams,My name is Michael Wilson, an experience operation manager with three years of experience. I came across Vallo's job post on CakeResume and am interested in applying for the vacancy. I have attached my resume and cover letter to this email for your consideration. For the past 10 years, I have handled many capital projects, operations management, and process improvement. I want to be part of a team that will make the mission of Vallo Inc. a reality. Moreover, I believe Vallo has the financial strength and stability to allow me to gain more expertise. I welcome the opportunity to have a one-on-one meeting with you to learn more about the opening position. I can be reached at [email protected]. Thank you for your time and considerationSincerely,[Signature]Michael WilsonOperations [email protected](+81) 0000-2382 Job application email sample #2 Subject: Marketing Assistant Application - Frederick WaltersDear Hiring Manager,I am interested in applying for the position of marketing assistant at Tello Inc. My resume and cover letter are attached to this email for your consideration. For the past eight years, I have been responsible for creating marketing plans for various companies. Moreover, I have executed marketing plans on my own and have provided marketing advice to clients. I believe these qualifications will benefit Tello’s short-term and long-term goals. I appreciate you taking the time to review my resume and my cover letter. Looking forward to hearing from you. Sincerely,Frederick WaltersMarketing Specialist[email protected](+15) 0000-3219 Sample email when mailing a resume #3 Subject: [APPLICATION] Graphic Designer Internship at Be Creative - Lester WilliamsDear Mr. Adams,My name is Lester Williams. I graduated from the Georgia Institute of Technology with a bachelor's degree in Graphic Design. As I came across your job posting on CakeResume, I’m really keen on being a part of your company. I have recently worked for Eternal Publishing, and I am very eager to apply my skills and knowledge acquired from this internship to contribute to Be Creative. I have attached my resume and portfolio for your review and consideration Thank you for reviewing my application. Looking forward to hearing about any steps or procedures. Lester Williams[email protected](+4) 0000-4657www.linkedin.com/in/lester_williams Ready to give your resume the edge it needs? Try our AI-powered resume checker to identify gaps and optimize your content in seconds. Check My Resume Tips for Writing an Email to Send a Resume for Job ApplicationsPut your cover letter in your email when sending your resume.While you can use your cover letter as a job application email, in most cases, you just need to send a short message to notify the recruiter about your application. Hence, it’s recommended to add a cover letter to your email when sending a resume to help companies understand your work experience and aspirations in a more comprehensive way. Use a professional-looking email address.While what to write in the mail when sending a resume is important, so is the “who,” and that is your email address. Using your first and last name as an email address is a safe practice. If you need to include numbers, try to use a few digits and make sure these don’t have inappropriate associations (e.g., 666). Address the hiring manager by their name.For better results, it is best to write the recruiter’s name in the greeting while sending your resume. If you can’t find their name, stick to writing “Hiring manager.” Be straight to the point and concise.As shown in each job application email sample, your body text should be concise and clear. Remember that what you say when emailing a resume is to introduce yourself and briefly state your motivation and qualifications. Use the correct resume file format.Before you attach your resume to the email and send it out to HR, make sure your resume is in the correct format. Some companies specify what file format they want, but when there is no such requirement/instruction, sending in your resume in PDF format is the safest option. Proofread.Thoroughly check your mail, including the subject line, the email body, and your signature, for any mistakes when you are about to send out your job application email. Send a test email message to yourself.An excellent practice is to have a preview of how your email looks to the receiver, so send a test email to yourself to see if your resume mail and its format are on-point.Add a LinkedIn URL, personal website, or portfolio link.Knowing what to say when emailing a resume is important, but if you have a presentable and eye-catching portfolio, recruiters will surely take your application into consideration. So don’t be shy away from including them.Key TakeawaysWhen sending your resume via email, the email is like a ‘preface’ of your application, so knowing what to say in every part of the email and how to format it is important to get your application reviewed. Make sure to format your email properly when sending an email, the best practice is to follow any format recruiters ask for when submitting your application. If there are no specifications on formatting, follow the rules for general business letters when you send your resume via email.Remember, job application emails sent to HR for your job application should highlight your strengths and qualifications like a cover letter but shouldn't be as long as one, don’t forget to include a properly formatted resume as an attachment.Your resume can be made with a free resume builder like CakeResume, which also provides you with thousands of ready-to-use resume templates. With simple drag-drop action, you can create an eye-catching and compelling resume. Found this article helpful? Follow us for more! --- Originally written byJose J. Rosales---

Digital marketing is one of the largest growing and in-demand professions across many sectors in the modern corporate world. Digital marketing jobs are wide-ranging, yet they mainly focus on the following responsibilities: Manage and deploy digital advertising campaignsManage social media and online channelsAnalyze online marketing and advertising data Having a professional digital marketing resume can increase the chances of getting an interview and being hired. In this article, we will walk you through all the essential steps in crafting a winning digital marketing resume that catches any hiring manager's attention.Table of Contents How to Write a Winning Digital Marketing Resume Tips for Writing the Best Digital Marketing Resume Digital Marketing Resume Examples Conclusion How to Write a Winning Digital Marketing Resume Resume Header Everyone should have their full details at the beginning of their resume — resume header. Make sure that this information is accurate, up-to-date, and easily accessible: Full name:If you have a hard-to-pronounce name, consider including your English name or a phonetic spelling in brackets.Professional title:Make sure to align this title with the one you're applying for.Email address:While using an email address you have since college is okay, make sure that it looks (or sounds) professional.Phone number:If you cannot be reached via phone number, remember to mention your preferred contact method in your cover letter.Location information:This information can opt-out if you're applying for remote work, or you can mention the country instead of the city you're in.Social media profiles: Depending on the digital marketing position, consider adding relevant social media profiles (LinkedIn, Twitter) to highlight your professional online presence. 💡 Pro Tip: Unnecessary personal details such as home address, gender, pronouns, date of birth, etc. can be omitted. Resume Summary A resume summary or profile summary is a brief overview of your top qualifications for your entire resume. Ideally 2-3 lines at the top of your resume, the profile summary helps concisely describe yourself and guides the recruiter's attention towards the subsequent information in the resume. When writing a profile summary, paragraph or bullet-point formatting are both acceptable. It is recommended to tailor your summary according to the job to which you are applying. Here are 3 digital marketing profile summary examples: Digital Marketing Assistant Resume - Profile Summary Example #1I’m a results-oriented and detail-driven Data Analyst Assistant with a passion for transforming raw data into actionable insights. I’m proficient in data cleaning, validation, and interpretation, with a keen eye for identifying trends and patterns. I am skilled in various data analysis tools and programming languages, including Python, SQL, and Excel. Digital Marketing Manager Resume - Profile Summary Example #2Social Media Manager with a proven track record of driving engagement and growth across diverse platforms.Over 8 years of global experience in content creation, community management, and utilizing analytics to measure campaign success.Passionate about crafting compelling brand narratives and leveraging social media to build authentic connections with audiences. Digital Marketing Manager Resume - Profile Summary Example #3I’m a Senior Display Advertising Manager with nearly 20 years of producing impactful digital advertising initiatives. My expertise is in overseeing end-to-end display advertising operations, from concept development to execution, with a focus on maximizing ROI. Through my multiple award-winning campaigns, I have enhanced visibility and revenue through innovative display advertising strategies. 💡Pro Tip: You can use this these copies in your LinkedIn or Cakebio to catch the attention of a recruiter. Looking for other roles in marketing?Check out our guideline on how to write a resume for different marketing rolesDigital Marketing Skills for Resume The skills section plays a critical role in showing hiring managers whether you're a good fit for the job. It is important to make sure both types of skills are included in your resume’s skills section: hard skills refers to trained knowledge like trades and technologies (eg- software, driving license, 2nd language), while soft skills refer to qualities or traits that are more intrinsic (eg- being organized, problem-solving, multi-tasking). Here are five important tips when writing your digital marketing skills section: Place the most relevant and important skills at the beginning of each category.Use keywords from the job description to improve your chances of passing through the applicant tracking system (ATS).Be specific about applications, such as Excel, and Word, instead of just listing Microsoft Office.Keep your skills section up-to-date as you acquire new skills or gain more experience. Here are some common digital marketing skills for your resume: Hard skills Search Engine Optimization (SEO)Content MarketingData Analysis InterpretationPay-Per-Click (PPC) AdvertisingSocial Media MarketingWeb Analytics Soft skills CommunicationCreativityProblem-solvingTeamworkAdaptabilityData-driven decision making 📚 Further reading:Key Marketing Skills Every Marketer Must Have [+ Tips for Job Seekers]Work Experience The work experience section is undoubtedly the most important section of your resume. It shows your professional experience and provides insight into your previous jobs. A good resume should provide a chronological list of one’s work history, starting with the most recent position. However, if you lack experience, consider using a functional resume format in order to highlight your skills. When writing the work experience section, take note of the following: Use Action Verbs Bullet Points: Write your work experience using bullet points, with each bullet point starting with a strong action verb to convey a sense of accomplishment and initiative.Mention Achievements: Whenever possible, quantify your achievements with numbers or percentages. For example, "increased revenue by 15%" or "reduced expenses by 20%."Tailor to the Job You’re Applying: Focus on the skills and experiences most relevant to the specific job you're applying for.Highlight Relevant Skills: Showcase skills that are particularly relevant to the job you are seeking by including them in your descriptions.Show Career Progression: Demonstrate any promotions, increased responsibilities, or advancements in your career. Here are some examples of a well-written work experience section: Digital Marketing Assistant Resume - Experience Section - Example #1 SEO Assistant | ABC Marketing Ltd.January 2022 - Present Assist in the implementation of on-page and off-page SEO strategies, optimizing website content and structure to improve search engine visibility.Collaborate with senior SEO specialists to conduct comprehensive keyword research and analysis, identifying opportunities for website optimization.Support in the creation and optimization of content for blogs, landing pages, and other digital assets, ensuring alignment with SEO best practices. Digital Marketing Manager Resume - Experience Section - Example #2 Social Media Strategist and Community Manager | ANY Tech Co.August 2020 - PresentGrew brand awareness and engagement by 30% through targeted content creation and community management strategies.Developed and implemented data-driven social media campaigns, resulting in a 25% increase in website traffic and lead generation.Managed all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, creating engaging content calendars and responding to inquiries promptly. Digital Marketing Manager Resume - Experience Section - Example #3 Email Marketing Specialist | XYZ AgencyMarch 2022 - June 2023Segmented email lists and created targeted email campaigns to improve open rates and click-through rates.Designed and developed engaging email newsletters and promotional campaigns using email marketing platforms like Mailchimp and HubSpot.A/B tested email subject lines, content, and call-to-actions to optimize campaign performance.Increased email click-through rates by 20% and achieved a 15% conversion rate on promotional emails through targeted content and A/B testing. Education It is important to highlight your academic qualifications on your resume, particularly if you are a recent graduate or if you have less than 3 years of work experience. However, there is no need to mention your GPA unless it is above 3.0 or if you have graduated with distinction. If you have more than 10 years of work experience, consider opting out of listing your education, unless you have a Masters or PhD, or if your industry favors academic accomplishments. Here’s an example of how to write an education section on your resume: Bachelor’s Degree in CommunicationsUniversity of Michigan, 2012-2016Major: CommunicationsMinor: LiteratureGPA: 3.7 If you haven't graduated yet but are still pursuing a degree, you can adapt the education section on your resume to reflect your current academic status: Bachelor’s Degree in CommunicationsUniversity of Michigan, Anticipated Graduation May 2024Major: CommunicationsMinor: LiteratureRelevant CourseworkMobile and Social Media MarketingDigital Media ProductionData Journalism 📚 Further reading:A Guide to Effectively Put Relevant Coursework on Resume [+ Examples]Other Digital Marketing Resume Sections Here’s a list of other sections on your resume and how to include: Awards:Prioritize awards that directly relate to the job you're applying for, showcasing those that align with the desired skills or qualities sought by the employer. Integrate awards strategically, either in a dedicated "Awards and Honors" section near the end of the document, or within relevant work experiences if the award is associated with a specific job or project.Certifications:If you have more than two certifications, then place in a dedicated "Certifications" or "Professional Development" section. Alternatively, you can incorporate relevant certifications under the education or specific work experience sections if they are closely tied to those experiences. Highlight certifications that are directly relevant to the job you're applying for.Projects:Usually included in the Work Experience section, projects can be placed in a separate section if you are a freelancer or if you want to differentiate projects from your regular slate of work duties. When describing projects, use action-oriented language to convey your contributions and achievements. Focus on what you did, the skills you utilized, and the impact of the project.Hobbies Interests:Use your hobbies and interests to showcase transferable skills, like team sports or community involvement. Include hobbies that demonstrate unique qualities and avoid listing ones that may be polarizing or controversial. Remember, the primary focus of your resume should be on your professional qualifications, so keep this section brief and to the point. Tips for Writing the Best Digital Marketing ResumeCreated by Cake 1) Understand the Difference Between a CV and a Resume While the terms CV and resume are used interchangeably, they actually mean two different things. In simplified terms, a CV (Curriculum Vitae) tends to be more comprehensive, covering a broader spectrum of professional experiences, while a resume is typically tailored for a specific job application. Beyond design and layout disparities, the choice between a CV and a resume aligns with the nature of the industry. 2) Choose the Appropriate Resume Format Be aware of the three different resume formats and choose the one that suits your needs: Chronological Resumes:The chronological resume is the most commonly used resume type where you list your work experience in reverse chronological order, from the most recent to the least recent. If your past several work experiences align with the position for which you are applying, then go with this format. Functional Resume:A functional resume highlights your skills rather than your chronological experience in your resume. This resume format is highly suitable for recent graduates with limited work experience or people changing careers. It's important in a functional resume to provide examples of how you have applied these skills in your previous experiences. Combination Resume:A combination resume also focuses on skills but uses work experience as a supplement to support skills. This is great for people who are switching careers, and much of their work experience might not be relevant. 3) Learn from Those Who Succeed It's important to reference and read several digital marketing resume samples from a variety of sources to get a feel of how and what you should write. You should also take a look at digital marketing resume templates that will help consolidate your understanding even more. 4) Tailor the Resume for a Digital Marketing Job Nothing will kill your chances faster than an all-purpose resume. Tailoring your resume to the job requirements can help you stand out from the other candidates. Make sure to read the job description carefully and maybe dig a little bit deeper into the company you want to work for to get an idea of what their values are and what they look for in applicants. You can also observe the specific terms used in the job listing and include that same vocabulary in your resume.Remember that different marketing jobs require different skill sets. Here are some important skills for different marketing functions: technical marketing skills, product marketing skills, social media marketing skills, marketing manager skills. 5) Proofread Always proofread your resume to avoid any typos or grammar mistakes. You can always use spell checker and grammar checking tools like Grammarly for better and more impactful writing. Digital Marketing Resume ExamplesDigital Marketing Resume Example #1Digital Marketing Resume Example #1 Digital Marketing Resume Example #2Digital Marketing Resume Example #2 Digital Marketing Resume Example #3Conclusion Crafting a digital marketing resume for your next job doesn’t need to be daunting. Follow the tips for each section of your resume and go over some of the examples provided. With a clear, conceive and creative approach, your resume will help you land that coveted marketing position you always wanted. If you're looking for more career advice, follow Cake Blog for more insightful tips. Take your resume to new heights with Cake – showcase your skills effortlessly. Personalize your resume with drag-and-drop simplicity with the free resume builder. Start crafting your standout resume now.Create My Resume — Originally written byMichael Reid —

Table of Contents What Does a Marketing Director Actually Do? How to Write a Professional Marketing Director Resume Marketing Director Resume Writing Tips Marketing Director Resume Examples Marketing Director Resume Designs Inspiration Conclusion Marketing directors are the top dogs when it comes to negotiating a budget, organizing a campaign, and planning a new strategy. While they may take more of a helicopter approach to tasks that are individually managed by marketing managers and marketing assistants, marketing directors always have the final say on everything a marketing department does. This means that prospective marketing directors need to demonstrate a large number of skills to persuade hiring managers that they’re up to the task. Which in turn means that your marketing director resume needs to encompass a lot more than just budgeting and event planning skills. In this article, we’ll cover the differences between marketing directors and other marketing professionals, the elements needed to write a professional resume and specific tips tailored to crafting your own marketing director resume, as well as what exemplar marketing director resume examples look like. What Does a Marketing Director Actually Do? It’s all well and good prepping for your marketing director application with this awesome guide, but do you know what marketing director responsibilities actually consist of? Marketing Directors oversee the marketing strategy of all products and campaigns. This may sound familiar to marketing managers who also manage marketing efforts, however the main difference between managers, Chief Marketing Officers (CMOs), and Heads of Marketing, is that marketing directors have the final word on all efforts, not just one. As a result, marketing directors need to be team players that excel at collaboration, leadership, communication, and negotiation. They also need to have an awesome resume (cue this article).Just starting out as a marketing executive? Check out our guide on how to write a marketing executive resume. How to Write a Professional Marketing Director Resume We all know that resumes, regardless of the job type, have to include your contact details and your work experiences, but what else actually needs to be added? In other words, what do you need to have a professional marketing director resume? Resume Headline A little known fact is that the best marketing director resumes start selling themselves right from the get go with a resume headline. This is a single line (title) placed just below your name that informs recruiters of your expertise as a professional and your relevant working experience. As this is the very first thing to be seen by a hiring manager, it’s important to make this short phrase as eye-catching as possible. Which is easily done by replacing basic marketing director resume titles like ‘Experienced Marketing Director’ with: Strategic Marketing Director Empowering Over 200 EmployeesSenior Marketing Director With 10+ Years Experience in B2B Product MarketingPassionate Marketing Director Specializing in Omnichannel Management 💡Pro Tip: Resume titles should be capitalized for extra emphasis Resume Summary The resume summary of a marketing director resume may consist of just a few sentences, but it’s your best shot at hammering home your marketing skills. This is due to this short 2 to 3 sentence paragraph being an outline of your career and a showcase of your most prominent achievements. Here are some marketing director resume samples that clearly demonstrate this:"Data-driven marketing director with 5+ years of experience specializing in branding, SEO, SEM, and paid advertising for social media. Successfully led a team of 20 professionals to implement 7 social media campaigns and brand events that attracted over 2M participants and boosted product sales by 43%." "Passionate marketing director skilled in transnational omnichannel marketing management with extensive experience in strategic planning, budget management, and ROI tracking. Proven experience in managing large teams of marketing professionals." "MBA graduate with strong project management, interpersonal communication, and leadership skills. Successfully designed and launched three websites, executing strong digital marketing and content marketing campaigns that enhanced brand engagement." Career Objectives While resume career objectivesaren’t always necessary for experienced marketing director resumes, they’re still a good inclusion for entry level professionals to make clear your career goals and motivations - and how the company and job relates to these. Bear in mind, however, that a great career objective for a marketing director resume should only be one or two sentences, like these ones:"Seeking a Marketing Director position within a remote fast paced tech startup." "Eager to apply my management and marketing expertise to OMO projects to widen company reach." "Looking to implement proven profitable strategies at well-respected company." Work experience Now that you’ve set up the killer opening, it’s time to draw the hiring manager in and really let your powers shine through your academic or professional experiences by following these marketing director resume changing tips: Take Keywords From the JD: JD stands for Job Description, and it is both your enemy and your savior when creating a marketing director resume. It’s your enemy for obvious reasons: it’s frustrating when you don’t match the long list of requirements. The JD is also your savior: it tells you exactly what the employer is looking for.It’s therefore in your best interests to take keywords from the JD to highlight the criteria that you match. That said, remember that you don’t have to match with everything; the JD constructs the ideal candidate, not necessarily a real one. Include Action Verbs: Simply taking keywords from the JD is not enough to put the ball in your court. You also have to use an active voice and generously apply action verbs throughout your marketing director resume to highlight your outstanding marketing skills and achievements.This is easily done by using this wonderful table of 30 action verbs (tailored specifically for marketing director applications!) PresentedDesignedInitiatedBudgetedPromotedExpandedDevelopedImplementedLaunchedManagedDifferentiatedCreatedAcceleratedEstablishedLedInnovatedConceptualizedMonetizedRevampedAmplifiedOrchestratedLeveragedSpearheadedExecutedIntegratedStrategizedNurturedOptimizedTailoredAnalyzed Include Quantifiable Results: Providing quantifiable results, like percentages and figures, automatically increases your chances of impressing recruiters as they offer evidence of the academic and professional skills you’ve been boasting about. Adding results into the section is easy if you follow this marketing director resume template:Action Verb + Task + Quantifiable Result Here are some marketing director resume examples that adhere to this structure:"Expanded digital marketing campaigns across platforms that increased brand awareness by 40%." "Strategized online-merge-offline marketing efforts that led to a 50% improvement in customer satisfaction ratings." "Analyzed data across channels to generate quarterly reports and present 6 case studies advising actionable strategies to optimize marketing campaigns." Rather, use the keywords to make your work experience section highlight your relevant and transferable skills, and the results they’ve achieved in the past. The marketing director cover letter is where you can explicitly address how they will be beneficial to the marketing director position being applied to.💡Pro Tip: Please remember that, although JDs do include plenty of helpful keywords to match with, you don’t need to make your marketing director resume cite all of them. In fact, in most cases, you don’t even need to match them all. Skills Regardless of how thoughtful your resume is, hiring managers will still spend little time reviewing your resume. Help them, and yourself, out by emphasizing your best skills in the skills section. While the skills needed for marketing directors differ only slightly from marketing managers, please strive to include as many of the following 40 skills as possible, only if relevant to the position. Remember to also strike a balance between the hard and soft marketing director resume skills Hard skills SEO (Search Engine Optimization)SEM (Search Engine Marketing)Market Research AnalysisCompetitor AnalysisSocial Media MarketingPaid Social Media AdvertisingDigital MarketingBrand Strategy ManagementVisual DesignProject ManagementProduct Marketing StrategyContent MarketingEmail MarketingPPC AdvertisingCustomer Relationship Management (CRM)Marketing AutomationEvent Planning ManagementMarketing StrategyBudget ManagementCustomer Segmentation Soft skills (people skills) Written CommunicationResearch and Data AnalysisPlanning and BudgetingAd Campaign AnalysisCreative Problem SolvingTime ManagementCreativityLeadershipCollaborationNegotiationStrategic ThinkingProject ManagementReportingNetworking Not yet a marketing director? Check out our resume writing guideline for digital marketer.Education Certifications Even if you don’t have academic experience in a related field, the education section is an unavoidable part of your marketing director resume. Thankfully, you don’t need to go into much detail: only the program name, institution name, and graduation date (or duration). Note that, should your studies be recent, you should also use this section to mention any awards you received, relevant coursework you completed, and extracurricular activities you participated in during your studies. You can also use this section to add any relevant certifications or memberships. MBA, National Taiwan University, Taiwan, 2024 BBA, University of California, Irvine, US, Aug. 2018 - June 2022 B.A. in Advertising, Michigan State University, 2011 - 2015 Marketing Director Resume Writing Tips1) Select the Right Format Before you spend a few minutes creating your marketing director resume (that’s really all it takes with CakeResume), you have to think about what resume format you’ll be using. While most hiring managers prefer reverse chronological resume format, all resume formats can work for marketing director resumes; it just depends on you (and your work history). You also need to consider whether your format is ATS-proof. Applicant Tracking Systems (ATS) are notorious for ignoring columns and tables, which is problematic for many resume templates. Not so when using CakeResume’s FREE online resume builder, which automatically creates ATS-compliant marketing director resume templates for you. 2) Customize Your Resume While it may seem easier to copy and paste the same resume for all marketing director positions, this is seriously not recommended. Tailoring your resume to the specific company and job is instead the best thing you can do to get noticed, as this will make you aligned with what the hiring manager is searching for.💡Pro Tips: Research the company to discover any values or culture that can be mentioned in your marketing director resume objective, experience, skills, and cover letter. 3) Add a Link to YourPortfolio As a marketing director, it’s important to provide hiring managers with strong evidence that you can and have delivered, and the best way to do that is by including a portfolio. Portfolios can be created using CakeResume’s FREE online portfolio maker,which can easily link to your marketing director resume. Created by CakeResume Marketing Director Resume Examples From entry level to senior, use the following examples as your marketing director resume templates! No experience Marketing Director Resume Resume (Entry-Level) Samantha DwartPassionate Marketing Director Specializing in Omnichannel [email protected] ~ +88693456179 ~ Taipei, TaiwanMBA graduate with strong project management, interpersonal communication, and leadership skills. Successfully designed and launched three websites, executing strong digital marketing and content marketing campaigns that enhanced brand engagement by 73% and conversion rate by 54%. Seeking a Marketing Director position within a remote fast paced tech startup.WORK EXPERIENCEMarketing Specialist, Startup 4UJul. 2018 - Mar. 2022Remote, TaiwaDesigned and launched three websites for startup clients, planning and creating detailed content calendars and campaigns for each.Executed digital marketing campaigns across social media, email marketing, and blogs, that increased brand awareness by an average of 40%, brand engagement by 73%, and increased conversion rates by 54%.Integrated OMO marketing efforts that led to a 50% improvement in customer satisfaction ratings.Analyzed data across channels to generate quarterly reports and present 6 case studies advising actionable strategies to optimize marketing campaigns.EDUCATIONMBA, University of California Berkeley, USA2022 - 2024Relevant Coursework: Published a paper in The Journal of Business Research on digital marketing strategies implemented by e-commerce companies in Asia. Conducted consumer and market analysis for a presentation on optimizing the BEElive app.BBA, University of California Irvine, USA 2014 - 2018SKILLSLeadershipGoogle Analytics AdwordsContent MarketingProject ManagementMarket ResearchSocial Media MarketingDigital MarketingAttention to DetailTeamwork CollaborationData AnalysisAdaptabilityMandarin Proficiency Mid-level Marketing Director Resume Eve WongStrategic Marketing Director Empowering Over 200 [email protected]+1-324-2020 ~ Virginia, USPassionate marketing director skilled in global marketing management with extensive experience in strategic planning, budget management, and ROI tracking. Proven experience in managing large teams of over 200 marketing professionals. Eager to apply my management and marketing expertise to expand company reach.WORK EXPERIENCEMarketing Director, HotWheels USJan 2021 - PresentManaged a team of 250 marketing professionals, overseeing global marketing initiatives that increased brand awareness by 50% across international markets.Developed and implemented comprehensive marketing strategies that achieved a 30% increase in market share in 12 months.Spearheaded the brand’s online presence, resulting in a 60% increase in website traffic and a 45% growth in social media followers.Negotiated $1 million budget from key internal stakeholders.Marketing Manager, OIC US, USSept. 2017 - April 2020Leveraged digital and traditional channels to reach target audiences and drive engagement, resulting in a 35% increase in customer acquisition.Presented marketing plans and performance reports to senior management, highlighting a 20% improvement in ROI and recommending adjustments for further improvement.Collaborated cross-functionally with sales and product development teams to align marketing efforts with business objectives, resulting in a 25% increase in revenue growth.EDUCATIONMA Marketing, UIUC, US2016 - 2017BSc International Business, UIUC, US2012 - 2016CERTIFICATESProfessional Chartered Marketer, CIMSKILLSProject ManagementMarket ResearchBudget PlanningDigital MarketingBrand ManagementProduct Marketing StrategyContent MarketingNegotiationStrategic Planning Senior Marketing Director Resume Fred HopkinsSenior Marketing Director With 15+ Years Experience in B2B Product Marketing+4472345634521in/fredhopkinsData-driven marketing director with 15+ years of experience specializing in branding, SEO, SEM, and paid advertising for B2B product marketing. Successfully led a team of 20 professionals to implement 7 social media campaigns and brand events that attracted over 2M participants and boosted product sales by 43%.WORK EXPERIENCEMarketing Director, Hola!, CanadaMar. 2017 - PresentOrchestrated paid advertising campaigns across multiple channels, including Google Ads and LinkedIn Ads, generating a 50% increase in leads.Spearheaded creative campaigns that differentiated the brand from competitors, driving brand loyalty and customer engagement.Leveraged Google Ads to drive targeted leads, achieving a 40% increase in conversion rates.Utilized data-driven insights to optimize ad performance and allocate budgets effectively, resulting in a 35% reduction in cost.Marketing Manager, Bienvenue, CanadaJan 2013 - Feb 2017Identified and addressed marketing challenges, resulting in a 15% increase in lead generation and customer acquisition.Nurtured SEO and SEM strategies, generating a 30% increase in website traffic and 25% improvement in keyword rankings.Conducted market research and analysis to identify and implement key market trends, leading to a 20% increase in brand awareness and recognition.Marketing Assistant, Nickelodeon CanadaDec. 2009 - Jan 2013Conducted thorough content audits and A/B testing for optimizations to ensure performance consistency and alignment of brand voice and tone.Created compelling copy for websites and email campaigns, leading to a 20% increase in click-through rates.Collaborated with creative teams to produce compelling ad copy, enhancing campaign effectiveness and driving 21% higher engagement rates.EDUCATIONBachelor of Business Administration in Marketing, LSE, UK2006 - 2009CERTIFICATESCertified Brand Manager, AIPMMMicrosoft Advertising Certified ProfessionalSKILLSSEO SEMPaid AdvertisingBrand StrategyCreative Problem SolvingCopywritingProject ManagementLeadership CollaborationEvent Planning ManagementOrganizationMarket Research AnalysisSocial Media Marketing Marketing Director Resume Designs InspirationNo experience Marketing Director Resume Resume (Entry-Level)Mid-level Marketing Director ResumeSenior Marketing Director Resume Conclusion While the job responsibilities of a marketing director differ from that of a marketing manager and a marketing assistant, you’ll find that the basic format and content structure stays the same from the resume profile (that’s the title, summary, and objective) all the way down to the skills section. However, there’s still aspects that set marketing director resumes apart, not least being the required skills, ideal action verbs, and tailored tips we’ve included in this article. Looking to create an eye-catching online presence? Cake offers a cutting-edge best free resume builder for anyone who wants to make an impressive first impression. Whether you're a seasoned professional or just starting, you can easily create professional-looking resumes in less than 10 minutes. Try it now!Create My Resume— Originally written by Eva O'Mara —