In this article, you will learn about:What is an online portfolio?How to build a professional work portfolioWhat to include in an online portfolio (+tips for 15 different portfolio types)Summary/Key takeaways Just like how arguments are more persuasive with supporting evidence, resumes and job applications are also more appealing with portfolios.But some may ask, what is a portfolio?By definition, a portfolio is a document of various materials compiled, that showcases both your personal and professional skills, qualifications, as well as education and work experiences. Traditionally, a job applicant could present a physical copy of their own work portfolio to the recruiter. However, as we grow to be more and more dependent on technology, online portfolios have become the more common method of presentation.What sets an online portfolio apart from the conventional printed portfolio is that the collection of your works can be accessed on the web. Think of it as a personal webpage. An online portfolio could be used as a way to show and not just tell your potential employers about your skills. By using a portfolio, you can demonstrate and show the evidence of the skills you have written on your resume. Having an online portfolio of your various skills and previous works could help you stand out among other applicants during a job search.What is an online portfolio? An online portfolio (or also known as digital portfolio) is a document which summarizes your qualifications and is presented online on a digital portfolio website. Online portfolios are more advanced in a way, as they are able to present a wider variety of contents compared to paper portfolios. Videos, audios and links to other sites or resumes could be included in an online portfolio; a feature not available if you choose to go for paper portfolios. Online portfolios are also just a link-click away from anyone all over the world, hence allowing your works to gain exposure more easily. ⚠️AttentionIn the field of finance, the term portfolio (or also known as investment portfolio) is used to describe one’s collection of financial investment products such as stocks, bonds, commodities and other assets like real estate or art. The main purpose of an online portfolio is to showcase yourself - your skills, experiences, passion and potential - in a compelling, creative, interesting and convenientway. Having a professional portfolio increases your credibility, as it allows employers to see the evidence of what you tell them on your resume or during your interview. Showing your works through a professional portfolio also allows potential employers and/or potential clients to imagine what it would be like to work with you, which could be more intriguing and persuasive than just words. Personal Portfolio vs. Professional PortfolioAn important point to consider before you start to create your online portfolio is which kind of portfolio you are going to make. Generally, based on the style and formality degree, portfolios can be classified into two general categories: personal portfolio and professional portfolio.Simply put, a personal portfolio is made for the main purpose of personal branding and self-promotion. The style of this portfolio can be more casual, as it is meant to show your personality through the aesthetics and word choices of the portfolio. The works that you would include in your personal portfolio would also be the ones that portray you the best.Meanwhile, a professional portfolio would be catered to an audience who requires you to be more formal, and they should be more persuasive than a personal portfolio because you want your professional portfolio to help increase your chances of getting hired. A professional portfolio should be tailored to the requirements of the job position that you are applying for. This is important because not all of your work can be relevant to every job, and you want to include only the ones that can help you shine more.Check out theseOnline PortfolioExamples!Who needs an online portfolio?Everyone, no matter in which career field or for what purpose, can benefit from having a personal online portfolio. If you work in the creative industry, such as arts, interior design, architecture, graphic design, photography or videography and writing, having a career portfolio is essential. Writers, teachers, models and other professions that rely on visuals also require a portfolio for job search and also personal branding purposes. Employers and potential clients view your work portfolio to know your background, experiences and how well you did in those previous experiences. If you are applying for college or scholarships, your online portfolio can become a tool to promote yourself. If all the conditions previously mentioned do not apply to you, keeping a career portfolio can still serve as an archive for all your accomplishments. This will come in handy when it is time to go for a promotion or for unexpected situations like change of jobs, as compiling all the data into a nice portfolio design might take quite a while.How to build a professional work portfolioYour work portfolio is your tool to impress employers, so you want to make sure that your portfolio helps you shine and not the other way around. There are many factors to consider when creating your very own professional portfolio, such as what materials to include in the portfolio, the portfolio design, as well as what and how much text to include in your portfolio. But worry not, as it can be easier than you imagine it to be. Follow these 5 steps to create your own great online professional portfolio:Step 1. Gather your portfolio ideasIt is important for your online portfolio to be aesthetically pleasing and easy-to-read, so that it catches the eye of your audience and can look through it with ease. You could check out some online portfolio examples created by Cake users or see countless of different portfolio ideas with a simple search on Google to find a good reference when creating your own online portfolio.💡TIP:Maintaining a consistent font style and color palette throughout your portfolio design makes your digital portfolio more pleasant to the eyes. Creating a mood board is a great way to systematically gather ideas for these elements (the theme, fonts and color). Step 2. Choose a design that best suits your style and needs The attractiveness of your online portfolio design plays a big role in improving the quality of your portfolio. Nobody wants to look at an ugly, crowded and disorganized document, with hard to read fonts and incomprehensive text. Different kinds of portfolios may need different kinds of design layout to deliver the contents in the best way possible. Make sure to find a layout design that can present your work best.Step 3. Find a suitable channel/platform to create your online portfolioCreating an easy-to-read, eye-catching and aesthetically pleasing yet professional portfolio can be daunting and tricky. Thankfully, many online portfolio websites offer tools that are easy to navigate, allowing portfolio-making to become easy and accessible to anyone from all backgrounds. Check out these great online portfolio maker platforms: 1. CakeCake is a free online portfolio website which also provides a resume builder tool. In Cake, you will be able to link your online portfolio to your digital resume, and easily include them to your job application with a link. This makes it suitable for not only creative professionals, but also other professionals who would like to strengthen job application with a digital portfolio.UI/UX Design Portfolio by Rooni Shiu on CakeUI/UX Design Portfolio by Rooni Shiu on CakeThe free online portfolio maker in Cake allows users to create multiple portfolios under their profile, allowing them to organize and highlight different projects in a way that is most efficient and convenient for viewing.Xin Tong’s portfolio page on Cake🔑 Key features: Tools include: Single image, image grid, text, embed links, HUD background color picker, spacing between contentsOption for portfolio to be linked to digital resume for convenient job applicationOne user can create multiple portfoliosFREE for registered users 2. BehanceBehance is a free portfolio website where creators can showcase and discover other creative works done by other creators. On Behance, users’ works which are made public will appear on the homepage of the website, allowing all website visitors and the online portfolio link visitors to view the works.Behance homepage🔑 Key features: Tools include: Single image, photo grid, text, video/audio file, HUD background color picker, import images from Adobe LightroomOne user can create multiple portfoliosFREE for registered users 3. DribbbleDribbble is a social networking platform that is often used as a design portfolio platform by digital designers artists. Dribble allows users to showcase ready-made works in 4:3 size ratio by uploading the single image onto the platform as postings called “Shots”. On a user profile page, the shots are displayed as thumbnails, and viewers could click on the thumbnail to enlarge the image and view any descriptions provided by the creator.Example of an online illustration portfolio/user profile page on Dribbble by Meghdeep Sarkar🔑 Key features: Use of social media-style profile page as an online portfolio pageAllows single images upload Step 4. Showcase your best work/projectsIt is important to use a moderate amount of material. You do not want to include unnecessary materials, but you also want to show potential employers what you have got. For most online portfolio making websites, the most basic action for you to do would be to upload the relevant files onto the platform. The next step is to lay out the files so that they are convenient to view. Sometimes, aside from visual aids, some text descriptions would be necessary as well. It helps the readers better understand the ideas and process behind your creations.Take a look at these DOs DON’Ts when compiling the materials for your professional portfolio:🟢 DOsPut only relevant and useful material that can help highlight your skills and show off your best works to impress your potential employer/client.Be concise, but make sure your audience gets an insight into your thought process. Some things you can include: date of project, project brief concept introduction, project goals, clients credits.❌ DON'TsPut too many/ALL of your materials, making your portfolio design layout too crowded and hard to read.Write a whole analytical report. It messes with your portfolio layout and nobody has the time to read all of them anyway. Let’s be honest, pictures sometimes do speak louder than words.Step 5. Maintain your portfolioAfter creating your online portfolio, the last thing you want to do is abandon it. Just like a resume, a portfolio needs to be continually updated. Online portfolios are not a one-time-use document — they remain on the Internet (unless you take them down, of course), and they can be viewed over and over again, even if you are not actively applying for jobs. As time goes by, your biodata changes, you work on new projects and achieve new milestones. Make sure to continually update your online portfolio so that it represents your most recent self.What to include in an online portfolio (+ tips for 15 different portfolios)Perhaps the longest, most dreadful and most complicated part of putting together an online portfolio is deciding what to include in your portfolio. You definitely do not want to include too much, but then how much is enough? Take a look below for tips on what to include in an online portfolio, according to portfolio types and professions.What to include in a career portfolioWhat to include in an interview portfolioWhat to include in a graphic design portfolioWhat to include in a UI/UX designerWhat to include in a teaching portfolioWhat to include in an art portfolioWhat to include in a marketing portfolioWhat to include in a writing portfolioWhat to include in a nursing portfolioWhat to include in a photography portfolioWhat to include in an architecture portfolioWhat to include in a model portfolioWhat to include in a web developer portfolioWhat to include in an acting portfolioWhat to include in a freelancer portfolio1. Career PortfolioA career portfolio can be useful during job search. It includes anything that is relevant to your profession, that can emphasize your experiences, skills, eagerness, potential and personality to your potential employers. You can think of it as a documentation of your career journey and growth.As there are so many aspects to your career, you might not know where to start and how to make a career portfolio concise yet efficient. Check out these points below to know what to include in a career portfolio:About me pageUp-to-date resumeOfficial transcripts/student recordsCertificates or licenses from tests, trainings, professional workshopsWritten references/letters of recommendationPhotos/videos of you at work or other relevant activities that could show your personality skillsPrevious work samples, such as photographs, drawings, writings2.Interview Portfolio An interview portfolio is a secret weapon to help boost your confidence and make a great impression during your interview. Technically, an interview portfolio is a compilation of the supporting evidence or artifacts that can show that the stuff you wrote on your resume are real, and that you did them well.These are some materials to help you consider what to include in a portfolio for an interview: Up-to-date resume. Even though passing for the interview means recruiters have reviewed your resume, you could still include a copy just in case you need to refer back to them during the interview.Certificates or licenses as evidence of the skills required for the job (i.e. TOEFL/TOEIC, DELE or other language test certificate scores, or other professional training certificatesWork samples that are relevant to the job you are applying for (i.e. programs of events you planned, infographics of your work performances, etc)Documentation pictures of your previous experiences3.Graphic Design PortfolioTo land a position, get hired by a client or get into graphic design degree programs, a graphic design portfolio is always required. Even though you have not had any paid work experience, there are still many materials that you can incorporate into your graphic design portfolio. Take a look at these tips on how to make a graphic design portfolio and what to include in a graphic design portfolio:About me pageA previous work that you are most proud of, to show recruiters what your personality is like, your design style and what your passions areA work for your best client. Don’t be afraid to show off — noone is going to know about your achievements if you do not tell themSomething eye-catching and different from others — like a funny statement or pop-up animation, to leave an impression and make your portfolio stand outBrief introduction about your thought process inspiration for every work you includedYou could also check out these Graphic Design Portfolio Examples.4.UI/UX Design PortfolioAlthough UI (User Interface) and UX (User Experience) are very closely related in their work, both are separate fields and require different portfolios. Both would require a UI designer portfolio or a UX designer portfolio for job for client search and also personal branding. Though, compared to other design fields, a UX designer portfolio should include slightly different components, such as a brief explanation of the case study and work process of the projects that are introduced in the UX design portfolio. Check out these tips of what to include in a UI/UX designer portfolio: About me pageImages of your previous work. Make sure that each projects’ graphics showcase the important highlights of your work and are not repetitive/similar-looking, as it could bore your portfolio’s viewersA brief case study for each work. You could include a few details on your research findings, the challenges you faced when working on the project and a summary of what was successful.Or, you could also check out these UX Portfolio Examples.5. Teaching PortfolioUnless your recruiters are your students, it must be quite a challenge for recruiters to know and understand your teaching skills. It should be equally difficult for you to show your skills to the recruiters prior to a teaching demo. This is why teaching professionals should use a teaching portfolio to give recruiters a glimpse into your techniques and methods during the application process.Check out the list below to know what to include in a teaching portfolio:Up-to-date resumeA teaching statement which includes your expectations, values and principles, achievements or any related awards, grants and fellowships.Evidence of effective teaching which can include evaluations from students colleagues, or statements of appreciation from your past or current studentsTeaching products, such as workbooks, creative works, publication or students’ reflective journals that relates to your teaching expertise6. Art PortfolioArt is a broad field with countless mediums, so different artists require different kinds of portfolios. A digital artist requires a digital art portfolio, a 3D artist requires a 3D artist portfolio, and so on. Take a look down below for tips on how to make an art portfolio and what to include in an art portfolio.About me pageArtworks of multiple mediums and techniques, to show your ability and style diversityArtworks that are inspired by your experiences, to show your personality💡TIP:Photos of non-photograph artworks (i.e. paintings, sculptures) should be taken clearly and from different angles, but only include the good and important sides.Additionally, you could check out these Artist Portfolio Examples.7.Marketing Portfolio Consider including these things in your marketing portfolio:Whether you work in traditional marketing, digital marketing, social media marketing or any field of marketing, having a marketing portfolio is a great tool to promote your achievements and skills. If you are a digital marketer, using a digital marketing portfolio is a great method to showcase your digital skills as well.Up-to-date resume, with a short introductory paragraph and mission statement (why you find your work meaningful)Contact informationVisual images of your most successful projects (event photographs, social media posts, etc.) accompanied by brief explanations of the thought process and methods used for the project.Metrics or infographics that show how well your projects performedPositive testimonials and review from previous clients, to assure recruiters of your abilityAwards recognitions in the related fieldCheck out these Marketing Portfolio Examples.8.Writing PortfolioFor writers, the best way to show prospective employers your skills is by showing them your previous works. This is why a writing portfolio is very important for all writers, be it journalists, copywriters, students or aspiring writers and even bloggers. As the term “portfolio” is normally associated with graphics and visuals, many writers might not realize that the profession requires one as well. Take a look down below to know what to include in a writing/copywriting portfolio: Up-to-date resumeAbout me/self introduction page that briefly tells your personal backgroundSocial media where you post written content or any sort of writing that can showcase your style or creativity, such as TwitterYour writingsRelevant and eye-catching thumbnails for each writing 💡TIP:You can classify your writings into categories such as by writing type, topic or time created, making it easier for the recruiter to find the most relevant writing work that interests them.9. Nursing PortfolioNewbies and experienced nurses alike require a nursing portfolio during a job search. It allows future employers to confirm the credentials you wrote on your resume or in other words, increases your credibility. If you are not sure about what to include in a nursing portfolio, consider these materials that can help you stand out:Up-to-date resumeHealth recordsCertification cards (i.e. CPR (Cardiopulmonary Resuscitation), ACLS (Advanced Cardiovascular Life Support), BLS (Basic Life Support), PALS (Pediatric Advanced Life Support), NALS (Neonatal Advanced Life Support), or other relevant certificates.Letters of recommendation and appreciation 10. Photography PortfolioAn online photography portfolio is a simple and quick way to share your photography works to potential clients. Aside from your photographs, of course there are a few other important elements to include to make your portfolio more effective in attracting clients. Check out these important tips components to know how to make a photography portfolio and know what to include in a photography portfolio:Brief about me page that shows your personality and stylePublications, features and clients historyAn up-to-date contact information, so that recruiters know how to reach youYour social media handles that showcase your photography works, such as Instagram and TumblrYour past worksCategorize your photograph works so that you can easily present relevant works to relevant clients. You do not want to show a bride-to-be pictures you took at a corporate eventInclude only your best worksUse images that are consistent with your style You could alsotake a look at these Photography Portfolio Examples.11. Architecture Portfolio/Interior Design PortfolioImpressing potential employers with your portfolio does not only require great architecture skills. What is more important is to present those skills well with an engaging architecture portfolio. Having a great architecture portfolio shows employers that besides having great skills, you could also communicate your thoughts well, which is an important skill to have in any work field. Take a look at the points listed below to know how to make an architecture portfolio:An appealing, concise, up-to-date resumeYour best and most relevant architecture works/projects. Include a brief description of your design concept, to give recruiters a glimpse of your personality, logical thinking and thought process. You could also include a few process sketches to help elaborate your work process.Any design or art-related works can be helpful too. If you have a passion for fields such as painting, sculpting or photography, they can be a powerful addition to your work portfolio.💡TIP:Use consistent layout, grid, font and color pallete, as they should not distract the attention from your actual works.12. Model PortfolioTo land gigs or get signed by a modeling agency, models rely on portfolios. This is to show recruiters and agencies what works you have done, your versatility and the different looks you can pull off. Take a look below to get an idea on how to make a modeling portfolio and what itemsto include in your model portfolio: An up-to-date resume and contact information, so they know how to get in contact with you if they want to work with youA beauty shot or clean head shot (with minimum to no makeup and no smile)A good full-length body shot, that clearly shows your body figure/builtSwimsuit shot, if you are of age and are comfortable with showing a bit of skinEditorial fashion shot, for fashion modelsCommercial shot, for commercial modelsA smiling shot, because recruiters would want to see how you look smiling and also your teethA closing shot which is strong and could be a little different from your opening beauty/clean head shot. Last impressions are as important as first impressions!13. Web Developer PortfolioWeb developers can use various methods to showcase their works on an online platform. For a front end developer portfolio, introductions of the works can be compiled and presented in a single page online portfolio. On the other hand, programmer portfolios could utilize platforms like Github or a personal webpage to showcase their skills. Here are some other materials to consider putting into a web developer portfolio:Up-to-date resumeNewest contact informationAbout me pageYour past projects. It can be a blog, an HTML5 game or a websiteRelevant social media profiles, such as Github, or personal websiteAny awards or recognitions you have gotten in the past, but make sure they are relevant to the position that you are applying for14. Acting PortfolioWhen working as an actor, having an acting portfolio is pretty much a requirement. An acting portfolio allows you to show your abilities and diversity. No matter if you have zero experience or have worked in various works before, consider these elements to include into your professional acting portfolio:An up-to-date resume, that also includes your professional headshot, physical size and appearance (height, weight, hair and eye color), and acting creditsA couple more headshots, with expressions that vary and are tailored to the role you are applying forDemo reel, which includes footage from your previous acting works (can be shot in a theater, or clips from a film or TV, or online media), or you can film yourself acting a script.15. Freelancer PortfolioAn online portfolio is an essential document for all freelancers. Does not matter if you are a writer (creative, content or copywriter), designer (graphic, interior design, UI/UX), illustrator, content marketer, web designer or developer, you will need a portfolio to persuade your potential clients to work with you. Here are a few things that you can include into your freelancer portfolio: About me page that directly tells who you are and what you doUp-to-date resume and contact information, so that potential clients can reach you easilyPast projects and clients that you have worked with, with relevant and attractive pictures and infographicsYou could also include a few personal projects. This can help showcase your personality, style, passion and potentialAny features and testimonials from your past or current clients that can help improve credibility and increase chances of getting hiredSummary/Key TakeawaysWhat is an online portfolio?An online portfolio is a compilation of artifacts of any kind from your previous works and can exemplify your skills and qualifications for the purposes of personal-branding, job hunt or even personal record. Why is having an online portfolio important? During a job application, having an online portfolio increases an applicant’s credibility and makes resumes more powerful with backing evidence, hence increasing chances of hiring. Keeping an online portfolio helps you keep track of your achievements, skills and milestones.Outside of a job application, online portfolios can also be useful when negotiating a promotion at work.For freelancers, a portfolio showing previous projects and works helps in increasing potential clients’ trust and confidence in your works.How to make an online portfolio? Step 1. Gather your portfolio ideasStep 2. Choose a design that best suits your style and needStep 3. Find a suitable channel/platform to create your online portfolioStep 4. Showcase your best work/projectsStep 5. Maintain your portfolio What to include in a career portfolio?The key is to tailor your portfolio content to the job application requirements and to include only works that you feel confident of, and are relevant to the job. The key to narrowing down the materials to include in your portfolio could differ depending on your profession and the kind of portfolio that you wish to create. Now that you know the steps and what to include in your own professional online portfolio, the last thing left to do is to START creating your very own professional online portfolio. Showcase your great works in a great portfolio, and you will surely be on the right track to achieving your dream career. ✨ Good luck!✨ Create your very own, unique and outstanding online portfolio! 💪🏼Make a portfolio

Created by CakeIn this article, you will learn about:What Is a WritingPortfolio?How to Create a Writing PortfolioWriting Portfolio Examples5 Best Writing Portfolio WebsitesTips on How to Build a Writing PortfolioHaving a writing portfolio is beneficial when demonstrating your writing skills. In fact, among many other freelance specialities, writing is one of the easiest to kickstart a freelance career. So, what is a writing portfolio? It is a portfolio that gathers examples of your previous writing projects. Many writing portfolios have a niche. There are many niches you can consider as a freelance writer. For example, copy editing, SEO writing, and content writing. These prospects are important for your writing portfolio because your clients and potential employers always want to see proof of your writing skills. What are the better ways to showcase your skills other than having a writing portfolio? In this article, we will walk you through the steps of creating a writing portfolio, with examples attached in the article. What Is aWriting Portfolio?Having a writing portfolio is not only about showcasing your writing skills but also about branding yourself. As mentioned in the introduction, each writer has a niche. But clients need to know how you are different from other competitors. After all, the copyediting industry is extremely competitive. What does a writing portfolio look like? Here are four essential components you can include in the portfolio: Diversity – many writers struggle to demonstrate their niche because there are many content categories. Writing portfolio examples often include various styles, genres, and publication types.Content and tone – Each sample on the writing portfolio needs to have a professional technique. A professional writing sample includes a good writing style, punctuation, and grammar.Tailored towards the audience – Your writing portfolio website needs to be tailored to the audience, but at the same time should also show off and correlate with your niche.Focus on your brand – Your writing portfolio examples need to focus on other marketable attributes, such as content marketing, testimonials, and storytelling. Having a writing portfolio entails many different professional directions. Here are three professional routes that can benefit from having a good writing portfolio: Become a self-employed/freelance writerBecome a professional writer for an industryBecome a contract writer for any companiesHow to Create a Writing PortfolioStep 1: Choose a suitable writing portfolio website. There are many popular writing portfolio websites other writers use. Each platform may have its advantages and disadvantages, so choose what you desire. Step 2: Create an authentic author biography. Having an authentic author biography allows the clients to know you better. Having a biography also sets you apart from other writers. As mentioned earlier, the writing industry is competitive, so unique personal characteristics will help you stand out from the crowd. Step 3: Select your best works. Select your best works to represent your skills in your writing portfolio. Of course, whether it is your best work or not depends on your experience. Remember to update your best work consistently. Step 4: Categorize your writings into different categories. Usually, a writer can write in various styles and categories. For instance, a content writer can write about travel, medicine, lifestyle, and many more. Categorizing your writings into different categories on your online writing portfolio helps the readers navigate their preferred content easily. Remember, think from a reader’s perspective. Step 5: Design the layout of your portfolio. The layout of your writing portfolio depends on your personal preference. Typically, your portfolio shows links and images of your writing samples. You can also organize your portfolio layout by genres, content, and styles.Writing Portfolio ExamplesHow to make a writing portfolio? If you still don’t understand how to make a portfolio, have a look at these seven writer website examples for different writing services:Copywriting portfolioCreative writing portfolioContent writer portfolioTechnical writer portfolioScreenwriting portfolioScript writer portfolioWriting portfolio for students/university ✍🏻 Copywriting portfolioCopywriting portfolio example by Kelsey O’Halloran Kelsey O’Halloran’s portfolio sets an excellent copywriter website example. She features her best writing project on her homepage. One of the best marketing strategies she uses is call-to-action. On her website, you can see that she already encourages the readers to explore her services. ✍🏻 Creative writing portfolioCreative writing Portfolio by Rebecca Hobson Rebecca Hobson is a freelance journalist from Bristol, U.K., and she worked and lived in India in the past. Her creative writing portfolio has a professional gimmick with various categories. She writes about current affairs, and her writing has featured on the BBC, Vice, and The Times. ✍🏻 Content writer portfolioContent Writer Portfolio by Ann Friedman Ann Friedman’s content writer portfolio website is direct. She uses email marketing strategy and FAQ section to attract readers. These two marketing strategies increase the engagement between her readers and herself. In addition, you can see her best work as soon as you enter her home page, which is appealing. ✍🏻 Technical writer portfolioTechnical Writer Portfolio by Craig Wright Craig Wright is a freelance technical writer. His technical writer portfolio is a good example of what you can do if you cannot demonstrate the projects due to data protection. Instead, he focused on showing you case studies and client testimonials. He also shares screenshots of his previous work. ✍🏻 Screenwriting portfolioScreenwriting and Ghost Writing Portfolio by Amy Suto Amy Suto is a writer, coach, and founder. She is a successful writer based in Los Angeles. Amy is a good example of showing a person can have a portfolio career by doing many things. You don't have to be a writer, you can also be a consultant, entrepreneur, and many more. ✍🏻 Script writer portfolioScript Writing and Screenwriting Portfolio by Phil Parker Screenwriting and script writing are often put together because these skills fundamentally are not too different, especially in the film industry already. Phil’s portfolio not only shows script samples, but he also showcases his work using film, TV, and radio. ✍🏻 Writing portfolio for students/universityWriting Portfolio for Students/University by Ocean Vuong As a student writer, you may not be experienced enough to compete with others in the market. But you can utilize different writing classes and turn them into a nice writing portfolio for students. One example is making a process writing portfolio. A process writing portfolio allows you to showcase the process of writing, including brainstorming, sketching, clustering, outlining, free-writing, and drafting. Ocean Vuong’s writing portfolio is close to a student writing portfolio. You can creatively write about anything but always show your work. 5 Best Writing Portfolio WebsitesHere are the five best portfolio sites for writers. You can consider these five websites when building your online writing portfolio: 1.Cake Cake is a platform that offers resume and portfolio building tools. Cake’s portfolio-building tool is easy to use and customizable. You can freely choose your style, color, format, and layout for your writing portfolio. 2.Wix Wix is a popular platform for freelancers and self-employed individuals. Wix offers many sample writing portfolios on its platform, and it also has integrated SEO, marketing, and email marketing tools. But some functions are limited for paid users. 3.WordPress WordPress is the most ancient content management platform, and many decade-old bloggers often mention WordPress as their starting platform. WordPress is known for its excellent SEO tool, and they offer a dedicated portfolio splash page. However, WordPress is known to be the most challenging platform to navigate for beginner freelancers. It takes time to learn and even code with CSS. 4.Clippings.me Clippings.me is a designated platform for freelance journalists. You can add links, embed multiple media sources, podcasts, and PDFs. If you want to gain more client attraction, they also offer using a journalism directory. You can easily make your writing brand using Clippings.me. If you are a regular writer, you will need to upgrade to a premium membership to write more than ten articles. 5.Pressfolios If you are looking for an easy to start online writing portfolio, Pressfolios is your choice. Unlike WordPress, Pressfolios don’t require you to code. Anyone who wants to write can start their writing career on Pressfolios. Pressfolios only offers free access for 14 days, and you have upgraded to the Pro version to integrate custom domain names.Create your online presence and personal branding by creating your very own online writing portfolio. Check out these creative writing portfolio designs and writing portfolio examples, and create your very own online writing portfolio for free on Cake!Create PortfolioTips on How to Build a Writing Portfolio💡 Add social proofs to increase credibility. If you are a freelancer, you should understand the importance of social proof. Any business owner would understand the importance of social proof and credibility. In short, social proofs are validations from your previous and current customers. An easy way to demonstrate social proof on an online writing portfolio is to gather testimonials. Testimonials are statements from previous and current customers on your service. Testimonials also increase your credibility and trustworthiness. 💡 Keep the writing portfolio design clean and simple. The truth is your writing portfolio does not have to be fancy or stylish. Many digital writing portfolios have a strong focus on design, but it is often costly (because you might need to hire a designer or spend a long time working on the design yourself). Instead, focus on having a simplistic design. After all, readers visit your website for the content, not the design. 💡 Showcase your achievements in your biography or include a resume. Although your writing portfolio is not a resume, many recruiters and potential employers may still be interested in your achievements outside of writing. The recommended section to include your achievements and resume is in the about me section. In this section, you can introduce yourself as a writer and showcase your achievements at the same time. 💡 Check for grammar or spelling errors. Having articles without grammatical mistakes is a self-serving requirement to fulfil. As a writer, you understand the importance of having high-quality work in the writing portfolio. High-quality articles often have good content, style, and punctuation. Check your sentences and read them out loud. If you need facilitation in grammar and spelling, you can also check out grammar tools. For example, Grammarly is a tool known to help with improving grammar and punctuation. 💡 Continually update your portfolio. As a writer, you are likely to be writing every day. With such a high writing frequency, what you have written in the past year is likely considered outdated. Update your writing portfolio website regularly to keep the audience engaged and satisfied.🔑 Key Takeaways: Making a writing portfolio is not easy. To build a professional writing portfolio, you need to think of it as a business. What are you trying to sell? In other words, what is your writing niche? Next, think about branding and marketing strategies. Whichever platform you decide to go with doesn't matter much. A successful writer portfolio optimizes SEO for website traffic. It is important to revisit the old work and update it with new articles. If you are still wondering how to build a writing portfolio, our article highlighted several online writing portfolio examples for you to follow.--- Originally written by Diana Shih---

Created by CakeYou'll learn:How to write a great copywriter resume? What is a good objective for a copywriter resume? How to write a resume summary for a copywriter?What are some great skills to put on a resume for a copywriter?How to write a copywriter resume with no work experience? Copywriter resume sample Well-designed copy is at the core of any successful marketing plan. Copywriters craft copy to sell products or services to the target audience. Their duties include performing market research, analyzing competitors and audience, crafting copy to increase sales and customers’ preferences for the brand, and collecting feedback from customers to optimize their copies. Note that copywriters are different from content writers. A copywriter sells the target audience to your brand and services, while content writers inform, educate, or instruct the target audience to build the groundwork for long-term sales. Generally, copywriters craft short-form copy like landing pages, ads, and social media posts, while content writers write long-form blogs including white papers, EDM, and press releases. Studies show that recruiters scan a resume for an average of 7 seconds. Therefore, you need a well-designed copywriter resume and a cover letter to demonstrate your skills and qualifications to attract potential recruiters. Read the copywriter resume and cover letter guidelines below to successfully nail down your dream job! How to write a great copywriter resume? Follow the 5-step guide to craft your copywriter resume that attracts recruiters!Step 1: Adopt an ATS-friendly resume format. ATS (Applicant Tracking System) is a resume-filtering system used by Fortune 500 companies to streamline the process of resume screening. ATS scans, parses, and sorts out least-qualified resumes for opening positions. Hence, you should make your copywriter resume ATS-friendly to beat the system. ATS favors the neat and clean resume. Don’t insert graphics, images, and charts since they are not readable for the system. Also, not all ATS systems can parse information placed in the header and footer sections of a copywriter resume. Avoid placing important information in the header or footer. Step 2: Refer to online copywriter resume templates and examples. Opportunity comes to the prepared mind. Before starting your copywriter resume, you could search for online copywriter resume templates and examples for reference and inspiration. 💡 Cake offers copywriter resume samples for both junior and senior candidates. Step 3: Tailor your copywriter resume for the job position and adopt keywords. A tailored resume is the key to help you stand out from countless competitors. To tailor a copywriter resume that impresses your potential recruiters, you should first research the industry, company, department, and job position to better understand the job requirements. You could search for further information on the company’s official websites, white papers, annual reports, press releases, and social media sites, etc. On top of that, you could insert important keywords like hard and soft skills from the job description to make your copywriter resume more relevant to the opening position. Tip 4: Quantify results on your copywriter resume. Use numbers to draw recruiters’ eyeballs. Try to utilize rankings, ratings, volumes, and percentages to quantify your achievements and make them more reliable and impressive. For example, if you optimized a landing page’s copy and raised the conversion rate, you could quantify your results and write “boosted landing page conversion by 35% with content optimization.” Tip 5: Demonstrate your skills as a copywriter. As a successful copywriter, you should have mastered various skills like copywriting, market analysis, business expertise, logical thinking, and creativity. Besides, you should be good at communicating with colleagues from different departments to fully understand the products and services you’re promoting. Demonstrate your hard and soft skills in your copywriter resume to impress the recruiters. Don’t forget to double-check the job description and make sure your strengths are relevant to the job requirements. What is a good objective for a copywriter resume? A copywriter resume objective is a statement of your career goals, showing recruiters your passion and ambitions. A resume objective is generally 2 to 3 sentences long.Where to place the resume objective?It’s recommended to place the resume objective on the top of your copywriter resume, right below your name and contact info. Things to include in the resume objective. First, you could briefly highlight your experiences like specific skill set and your years in the industry. Remember to keep it short and concise.  Then, you could mention the company name and job position you’re applying for in the copywriter resume, and elaborate on how you could add value to your future company. Things to avoid in the resume objective. Don’t make the resume objective too long or too generic. When summarizing your past work experience, you should focus on your achievements instead of your day-to-day responsibilities. Remember to make your job objective clear, concise, and relevant to the job opening. Senior Copywriter Resume Objective Example: Detail-oriented copywriter with 5+ years of experience in B2B and B2C marketing. Seeking to join ABC Inc as a senior copywriter to apply my copywriting and data analysis skills. Entry Level/Junior Copywriter Resume Objective Examples: Creative copywriter looking to craft the sales and marketing copy for FGHI.Inc to surpass yearly sales targets.Compassionate copywriter aiming to join 123 Inc. to create added value with business acumen and creativity. How to write a resume summary for a copywriter? A copywriter resume summary is 2 to 3 sentences summarizing your experience and qualifications that can convince recruiters to read the whole copywriter resume. You should highlight your most competitive achievements like rewards, projects, and publications.Where to place the resume summary? You could place it at the top of your copywriter resume, right after the personal information (name and contact information). It makes sure that the resume summary can come to recruiters’ eyes when they start reading your copywriter resume. Things to include in the resume summary. You could share major achievements that are connected to the opening job. If you want to mention your work experience in the copywriter resume summary, don’t forget to explain your job position, major contributions, and quantify your results to make them more reliable. Things to avoid in the resume summary. Please avoid generic statements that can’t showcase your competitiveness. For instance, don’t write statements like “I’m good at copywriting” or “I’m confident to be a good copywriter.” You could focus on the years of work experience, the number of projects, reviews from customers, or knowledge of the industry to demonstrate your qualifications. Senior Copywriter Resume Objective Examples: Digital copywriter who excels at landing page and fan page copywriting and management. Led a team of 3 junior members to collaborate with Marketing and Sales teams. Increased Facebook ads ROI by 25% with A/B testing ad copy variations.Compassionate copywriter with 5+ years of proven experience in crafting appealing copy for the fast fashion industry. Expert in writing highly targeted business emails, landing pages, eCommerce websites, and Facebook ads.Entry Level / Junior Copywriter Resume Objective Examples: Recent college graduate with a major in marketing. Received positive feedback from managers as a copywriting intern at ABC Inc. Implemented 10+ email campaigns and resulted in a revenue increase of $8,500 in total. What are some great skills to put on a resume for a copywriter? The skill section is at the core of your copywriter resume. You could showcase both hard and soft skills to convince recruiters that you are the best fit for the job. It’s recommended to write your skills for copywriter with a simple or extended bullet list. A bullet list helps recruiters to better understand your competitive advantages in a short time. If you are a new graduate who is applying for an entry-level job, you could highlight your soft skills like “communication,” “time management,” and “problem-solving” in the copywriter resume as your strengths.Where to place the skills section on a resume? If you don’t have solid work experience, it’s recommended to place the skills section above your work experience section. On the contrary, if you are a senior applicant with solid work experience, you should place the skills section after the work experience section to prioritize your work history in the copywriter resume. Things to include in the resume skills section. The more is not always better. Don’t stuff your copywriter resume with irrelevant and generic skills that can’t arouse any interest from recruiters. Make sure all the skills in your copywriter resume align with the job requirements. You can search for copywriter resume examples on Cake for more inspiration. Things to avoid in the resume skills section. Copywriter masters words, so you should be extra focused when writing the copywriter resume. Please discard buzzwords and generic words like “nice,” “professional” and “good.” They can’t help recruiters understand your professional strengths.  What’s more, avoid progress or percent bars in your copywriter resume. Recruiters won’t understand your proficiency of skills based on the bars. You could show your projects to demonstrate your proficiency. Example Skills for a Copywriter Resume: Hard Skills: Copywriting (EDM, FB ads)EditingMarket AnalysisFacebook AdsSoft Skills: Strong Communication SkillsTime ManagementCreativityDigital Tools: PhotoshopWordPressMarketo How to write a copywriter resume with no work experience? If you are a fresh graduate applying for an entry-level copywriter job, don’t get frustrated about your limited work experience. Read the 5 pieces of advice and you can still craft a competitive copywriter resume!Advice 1: Choose the right resume format. If you are applying for an entry-level job, the functional resume format would be a nice choice for you. This format emphasizes the skills section as the main content of your copywriter resume, placed right under the personal information and resume summary to highlight your skills and extracurricular experience. Advice 2: Adopt a career objective. A career objective (or a resume objective) demonstrates your career goals and ambitions to recruiters. You must make your copywriter resume objectives relevant to the job requirements, and it’s highly suggested to insert the company name and job title you’re applying for into the career objective. Advice 3: Highlight your education. As a fresh graduate, you should highlight your educational background in the copywriter resume. Don’t forget to list down your degree, the location of your school, the name of your school, your majors, and the year of graduation. Your minors and GPA are optional content. If you have taken courses relevant to copywriting, it’s recommended to list them too.💡 Tips: If you don’t have a relevant degree, you could list down the online courses, seminars, or training camps you’ve taken in your copywriter resume. Advice 4: Include your portfolio/blog/personal website. Grab every opportunity to showcase your experience and strengths! If you have copywriting portfolios, blogs, or personal websites that can showcase your copywriter works, don’t hesitate to include a link to them in your application document. Advice 5: Write a sincere cover letter. A well-designed copywriter cover letter helps you make a good first impression on the recruiters. Include your contact information, the position you’re applying for, your intention for job application, your competitive advantages (skills, accomplishments, work history, or education background) in the copywriter cover letter. Further reading: the Cover Letter to Land Your Dream Job Cake provides the right copywriters resume templates formats for copywriters to showcase their skills and experiences. Sign up to create and download for freeNow!Try It Now Copywriter resume sample Naomi Luo Mobile: (123)-321-423Email:[email protected]: New York City, NY, 00926 Summary Creative copywriter with 4 years of experience in website and fan page copywriting. Excels at market research and cross-functional communication. Aiming to join ABC Company as a senior copywriter and help the company grow sales with copywriting strategies. Work Experience Senior Copywriter, ABCDInc., NYDec. 2019 - Nov. 2021Designed marketing, branding, and SEO guidelines.Crafted effective copy for landing pages, FB ads, and SEM. Conversions for eCommerce landing pages increased by 15% in 45 days.Junior Copywriter, EFGH Inc., Taipei, TaiwanApr. 2016 - Nov. 2019Wrote 100+ copies and messages across various platforms (FB, SEM, blog, EDM, SMS).Designed comprehensive EDM and SMS brand guides and templates. Created EDM and SMS that are delivered to more than 1,000 registered accounts.Assisted product managers with drafting press releases and recruitment marketing collateral. Education Marbella International University Centre, SpainMay 2012 - Sept. 2016BA in Marketing AdvertisingCourses: Advertising, Marketing Strategies SkillsHard Skills:Copywriting (landing pages, Facebook ads, SEM)Digital MarketingEditingSoft skills:CommunicationCreativityCritical Thinking --- Originally written by Naomi Lin---