Marketing coordinators are responsible
for all types of campaigns and can specialize in visual, video, written, or social media
formats. Showing off exactly what marketing capabilities you possess is key to leveling up in your marketing career.
As strong marketing coordinators play an important role in the success of a business, they are highly sought after by employers. There
fore, having a detailed marketing coordinator resume which reflects your strengths and experience is essential.
A polished marketing coordinator resume allows you to show off your sales and marketing skills, through advertising yourself! We’ll go through exactly what is needed to make your marketing coordinator resume stand out.
Table of Contents
How to Write a Marketing Coordinator Resume
Tips
For Writing The Best Marketing Coordinator Resume
3 Marketing Coordinator Resume Examples
Marketing Coordinator Resume Design
Conclusion
How to Write a Marketing Coordinator ResumeCreated by CakeResume
A marketing resume should show off your skills and experience in a way that represents your marketing style and expertise.
Personal in
formation
Start off your marketing coordinator resume with a snapshot of who you are as a marketing professional. Include the following in
formation:
NameProfessional title/marketing nicheEmail AddressPhone NumberAddress or CityLink to your portfolio
It's not essential to include your social media on your marketing coordinator resume, but if you use social media plat
forms as a way of hosting your portfolio work, then you can consider including it.
Make sure your resume in
formation is current and up to date, so that you can be easily contacted by hiring managers
for interviews!
Please do not include irrelevant in
formation or any personal details. This is to avoid discrimination and bias in the hiring process, and many employers will not (or legally cannot) ask
for the following:
Current salaryNational insurance number/Social security numberGender, nationality, birthdaySexual orientation, race, marital status, dependency, and religious beliefPhotograph
Resume Header SectionNow in your resume header, you can consider resume headline, career summary or career objective.
Resume headline: Your marketing coordinator resume needs a headline that should be more specific to your experiences and niche. Write a short sentence or two that can show off your achievements or success as a marketing coordinator. This way, recruiters know exactly what your marketing experience and niche involves, and can make you stand out from the competition.Career Summary:Briefly sum up your marketing career and sprinkle in metrics such as audience reach, conversion rates, years of experience or high-profile projecs. If you are writing an entry-level marketing coordinator resume, write about your education, internships or extensive knowledge in your chosen niche or industry.Resume Objective:Use this section of your marketing coordinator resume to explain what roles you are looking
for and how you can expand your career in the desired role. Check the job
application for required skills and include them in your resume objective.
Examples of Resume Summaries
Entry Level Marketing Coordinator Resume Summary
"I am a recent graduate holding a bachelors in Marketing Communications from the University of Jonestown, majoring in visual and graphic media. During my studies, I completed an internship with the lifestyle brand InShape, coordinating a social media campaign across multiple channels. I am currently looking
for a role where I can build upon my current skills in graphic media
for a larger audience in the lifestyle niche."
Mid-Level Marketing Coordinator Resume Summary
"Marketing professional with 5 years experience working with lifestyle brands in both print and digital media. I have led large teams of 10+ employees to coordinate campaigns
for a variety of products and services, all which have led to sustainable growth in sales. I am seeking a new challenging opportunity in the education sector where I can continue to create and coordinate campaigns which lead to growth."
Senior-Level Marketing Coordinator Resume Summary
"Marketing Coordinator with leadership experience, who has overseen the operations of the marketing department at skilltech
for 5 years. I have extensive experience in print, digital, audiovisual and social media marketing mediums, and I am an experienced graphic designer. I am currently seeking an opportunity to lead a team through a growth trajectory with a complex marketing campaign."
Marketing Coordinator Skills
Avoid using generic resume skills and focus on specialty marketing skills
for your marketing coordinator resume. There are two types of skills you can include in your marketing coordinator resume:Hard Skills are technical skills and knowledge that are required to per
form the job.Soft Skills are skills based on behavior and team culture. Here are the skill set a marketing coordinator should have:
Hard Skills
Photoshop or graphic design skillsSocial media analyticsSEO skillsStatistical analysisSocial media knowledge, including
for businessMarketing tools like Google Analytics
Soft Skills
Presentation and public speakingCommunicationProblem-SolvingLeadershipTeamwork
Work Experience
Don’t simply recount your work experiences in marketing roles on this section of your marketing coordinator resume. Include typical in
formation, such as job title, start and end date and company name, but use the responsibilities section to show off key pieces of work or achievements relating to marketing. Including action words is the best way to show off your experience, such as:
AllocatedCreated
CollaboratedOverhauled
ConvertedImplemented
LedCommunicated
BriefedManaged
Here's how you can include the above verbs into your marketing coordinator resume's work experience section examples:
Entry-Level Marketing Coordinator Resume's Work Experience
Created the marketing plan to be conducted across 5 social media channels, leading to a 15% increase in following across all channels.Collaborated with designers and product researchers to create a video campaign, following the design brief from senior marketing managers.
Mid-Level Marketing Coordinator Resume's Work Experience
Allocated tasks to a team of 5
for a social media strategy prior to app launch, which Converted over 100 new users in the first week.Implemented changes based on analytics and feedback from senior marketing managers.Briefed junior members on the marketing strategy and provided guidance
for both graphics and copy drafts.
Senior-Level Marketing Coordinator Resume's Work Experience
Overhauled current marketing strategy to a more digital-friendly approach
for a mid-size firm, leading to a 20% increase in sales.Led the marketing department through multiple large-scale marketing strategies.Managed up to 20 people on a daily basis, overseeing quarterly goal progress.Communicated between marketing teams and the leadership team regarding results, strategy and operations changes.
Education
If you studied marketing at university, include this in
formation in your marketing coordinator resume. If you are writing an entry-level marketing coordinator resume, include relevant classes or internships that show you are learning and practicing key concepts of marketing. If you didn’t study marketing, emphasize that you have advanced knowledge of your major and can apply it to the role.
You don’t need to mention your GPA on your marketing coordinator resume, unless it is asked
for in the job or internship
application. This is important
for entry-level marketing coordinators as it might be one of the metrics a company uses to qualify candidates
for a graduate program. Generally speaking, including your GPA if it’s above 3.0/4.0 won’t hurt, but it is not necessary either.
If you are a mid or senior-level marketing coordinator, or you studied over a decade ago, consider leaving this out in favor of detailing professional experience on your marketing coordinator resume. Unless you studied a master or phd, or recently upskilled in marketing, experience is more valuable than education.
Additional In
formation
If you have any important in
formation which doesn't fit in the above subheadings, here are ideas of extra segments to include in your marketing coordinator resume:
Certifications: Diploma, certificate or qualification in a skill or academic areaProjects: Collaborative marketing work, personal website, or your professional portfolio will especially help if you are currently working as a freelance marketer.Awards: Marketing or design award, previous internal company awards relating to your marketing skills or leadership capabilities.References: Any previous professional connections or client testimonials to bolster your skills mentioned in your marketing coordinator resume.Languages: If you can speak more than one language, include it on your resume, especially if you are applying
for a mid to large-size company.'Understand the differences between a
CV and a resume
When applying
for marketing roles, first make sure you provide what is asked of you. A
CV is a more lengthy document, which provides detail of an applicant's professional career, whereas a resume is a shorter, more specific document which allows applicants to emphasize how their experience qualifies them
for the role. As a marketing job is centered around a niche brand, skill or industry, using the correct
format in your marketing coordinator resume will help you choose the correct in
formation.Looking
for a marketing executive role? Check out our resume guideline on how to write a marketing executive resume!
Tips
For Writing The Best Marketing Coordinator Resume
1) Quantify results
Include metrics such as scope, number of views, website traffic and success rates throughout your marketing coordinator resume. Marketing’s role is to improve the reach of the brand and conversion of customers' sales. These metrics show recruiters that your work produces results, and can easily picture the impact of your work.
2) Tailor your resume
for the job
This is good advice
for any job
application; however, marketing coordinator resumes should reflect your research niche, interests and how you can apply these to the job. Use keywords from the job description and put them into your resume headline. If you are applying
for a role in a lifestyle brand, leave out irrelevant experiences and focus on how your copywriting, skills in design and passion
for the products make you a great marketer,
for example:
A mid-level marketing professional who has produced consistent results via digital marketing strategies
for lifestyle brands like PlantLife, HealthyStart and SmoothRunner. I am an experienced graphic designer who is confident in making traditional and social media visual marketing campaigns. Currently seeking a role in which I can develop my strategy and leadership skills in the lifestyle marketing niche.
3) Use resume action words
Using action words, aka verbs when describing your achievements and experiences throughout your marketing coordinator resume gives recruiters an easy way to imagine and quantify what they read. Action words which we mentioned previously should be included instead of simple recounting of your previous roles.
4) List Specializations
List the niches and industries you have experience in to emphasize your level of expertise. Additionally, add in the hard skills you specialize in, such as photoshop, social media or analytics in your marketing coordinator resume to make you stand out.
3 Marketing Coordinator Resume
SamplesMarketing Coordinator Resume
Sample for Fresh Grads
GARY WILLIAMS — GRADUATE MARKETER IN EAST WHITTLINGHAM
[email protected]
SUMMARY
I am a recent graduate holding a bachelors in Marketing Communications from the University of Jonestown, majoring in visual and graphic media. During my studies, I completed an internship with the lifestyle brand InShape, coordinating a social media campaign across multiple channels. I am currently looking
for a role where I can build upon my current skills in graphic media
for a larger audience in the lifestyle niche.
SKILLS
Data analysis and market trendsProduct DesignTime managementSearch Engine Optimisation skillsGraphic Design tools such as Photoshop and CanvaCommunication and public speaking
WORK EXPERIENCE
Social Media Marketer, Jonestown University
Created social media posts
for one of Jonestown’s Instagram accounts, publishing one image-based and one video-based post per week, developed on Canva.After implementing my campaign, social media followers grew 12% in 6 weeks.
Average weekly reach of over 2500 unique visitors.
Freelance Marketer
Piecework social media marketing
for small businesses in Jonestown.Utilized canva, photoshop and capcut to make unique and engaging contentScaled up production managing 3-4 small business accounts simultaneously, growing social media traffic by an average of 36% in 3 months.
EDUCATION
Bachelor of Arts (Honors) in Marketing and Media, Whitting University
Interned at Jonestown’s social media department in 3rd and 4th yearWon the junior marketing design award at the Department of Marketing showcase
📚 Further reading: A Complete Guide to Craft an Outstanding Resume
for Marketing Roles (20+ Examples and Templates)Marketing Coordinator Resume
Sample for Junior-level Marketers
JIM SEENYA — MARKETING COORDINATOR
Marketing Coordinator with leadership experience, who has overseen the operations of the marketing department at skilltech
for 2 years. I have extensive experience in print, digital, audiovisual and social media marketing mediums, and I am an experienced graphic designer. I am currently seeking an opportunity to lead a team through a growth trajectory with a complex marketing campaign.
WORK EXPERIENCE
Marketing Media Manager, Plant Meals
Oversaw marketing operations
for lifestyle brand Plant Meals, coordinating marketing strategies
for both traditional and social mediaManaged a team of 20 people and created quarterly goals, spearheading a growth trajectory that was sustained
for 3 consecutive quarters.Led design team meetings and communicated between leaders and key stakeholders our progress and findings
Marketing Consultant, HealthyFree
Assisted in the overhaul of marketing strategies
for lifestyle brand HealthyFree, updating their approach to be in line with digital marketing best practicesImplemented a schedule and sustainable strategy, teaching their 5 person-marketing team on methods
for sustainable growth.After implementing these methods, the brand saw a 20% increase in sales in the following quarter.
Marketing Coordinator - Graduate Stream, DietReady
Oversaw the graduate program
for junior marketers at diet company DietReady, managing a cohort of 15 fresh graduatesDeveloped timelines and goals
for marketing strategies and guided junior marketers through implementing their ideasTaught Copywriting and design best practices, including teaching Canva and photoshop
SKILLS
Data analysis and market trendsProduct Design and UI/UXStakeholder managementCommunication and public speakingTeaching technical skills, especially in design
Marketing Coordinator Resume
Sample for Experienced Marketers
TOM JOHNSON
Self-driven and creative marketing coordinator who increased client base by 120% within 2 years
Mobile: (+18) 000-8742Email:
[email protected]: Linkedin.com/in/tomjohnsonSUMMARY
Digital marketing coordinator with 6+ of experience in planning, implementing, and overseeing marketing, publicity, and branding activities. Seeking a marketing position in Sorroz Inc and achieving the company’s goals.WORK EXPERIENCE
Digital Marketing Coordinator,Novatec International CompanyFeb. 2016 - Present
Designed and organized meetings and conferences to advance plans and goals of the communications department.Tracked and monitored latest marketing trends on a regular basis through report submissions to senior managers to gain a competitive edge.Introduced new content creation strategies, increasing returning users by 40% .
Digital Marketing Content Creator, Shultz CompanyAug. 2012 - Dec. 2015
Implemented budget
for marketing and branding campaigns.Reviewed key metrics across the full website to access the effectiveness of SEO strategy.Managed company’s accounts on Facebook and LinkedIn. Increased content engagement rate by 200% on LinkedIn, and grew Facebook page’s followers by 40%.SKILLS
Hard Skills
Microsoft OfficeCMS (e.g. Wordpress)Google AnalyticsSEOProcess Improvement
Soft Skills
Problem SolvingMulti-taskingAnalytical ThinkingCustomer EngagementCoordinationLANGUAGES
EnglishSpanishFrenchEDUCATIONInternational Master's in Business Administration,NationalUniversity ofSingapore2010 - 2012B.A in Business Administration, NationalUniversity ofSingapore2006 - 2010
Marketing Coordinator Resume DesignMarketing Coordinator Resume Example 1
Marketing Coordinator Resume Example 2
Looking
for more marketing resumes writing guide? Follow us
for more!Conclusion
Overall, a marketing coordinator resume should highlight your experience and skills, showing off your specific talents and how they make you a strong marketing professional. Using action words is the best way to do this, as well as tailoring your resume to reflect what level you are at in your career. Use our tips and templates to develop a strong marketing coordinator resume, and consider using Cake's free resume builder!
Make a lasting impression with Cake – craft polished online resumes with our resume builder. Drag-and-drop editing and sleek templates help you stand out
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— Originally written by Bronte McNamara —