Michael Makowenskyj
Michael Makowenskyj, widely known as Michael Mak, is a dynamic entrepreneur and philanthropist from Long Island, NY, currently residing in New Hyde Park. He is the Founder and CEO of several influential ventures including 1-800-Liquors, Celebrity Sports Entertainment, and Boom Cups, as well as the visionary behind the nonprofit organization D Up On Cancer, a 501(c)(3) committed to supporting cancer awareness and prevention.
Michael earned his Bachelor’s degree in Business Management from Adelphi University, where he developed a strong foundation in marketing, brand strategy, and advertising. His academic training has fueled his ability to build brands that thrive at the intersection of entertainment, culture, and impact.
As the driving force behind Celebrity Sports Entertainment and the highly publicized 1-800-Liquors Celebrity Golf Classic, Michael has generated over 10 billion earned media impressions across major platforms such as ESPN, TMZ, Billboard, Fox News, Barstool Sports, and E! Online. These events have brought together global icons like Floyd Mayweather Jr., Justin Bieber, Snoop Dogg, Megan Fox, Rob Gronkowski, and Nick Cannon, underscoring Michael’s reputation as a power connector in the world of celebrity-led philanthropy.
A committed humanitarian, Michael continues to support and collaborate with leading charitable organizations such as the Make-A-Wish Foundation, Teen Cancer America, Carol Baldwin Association, and GVNG, in addition to leading initiatives through his own foundation, D Up On Cancer. His belief that doing good is good business has shaped his ventures and earned him recognition across industries.
With a global network and a forward-thinking approach, Michael is currently working on expanding his signature events and brand partnerships even further. His unique blend of entrepreneurial vision and social responsibility ensures that each new project leaves a lasting legacy.
New York, United States
Work Experience
Founder & CEO • 1-800-Liquors
Michael founded 1-800-Liquors as a groundbreaking brand connecting consumers to premium alcohol experiences. The venture blends celebrity influence with lifestyle branding, creating buzzworthy campaigns and partnerships that position the brand as a household name in the entertainment and beverage industries.
Founder & CEO • Celebrity Sports Entertainment (CSE)
As the head of CSE, Michael has organized high-profile celebrity events, including the 1-800-Liquors Celebrity Golf Classic, driving global media exposure and charitable fundraising. He has built an influential network of athletes, entertainers, and sponsors to execute unforgettable events that raise awareness and funds for critical causes.
Founder & CEO • Boom Cups
Boom Cups merges lifestyle, branding, and entertainment with a line of party-centric products. The brand quickly gained traction through celebrity endorsements and nationwide visibility. Michael's marketing acumen positioned Boom Cups in retail, nightlife, and pop culture conversations.
Founder • D Up On Cancer (501(c)(3) Nonprofit)
Driven by a personal mission to fight cancer, Michael founded D Up On Cancer to support cancer research and prevention. Through this nonprofit, he organizes fundraising events and partnerships that unite entertainment with impact, helping to make a difference in communities nationwide.
Education
Adelphi University
Bachelor of Business Management
Michael Makowenskyj earned his Bachelor’s degree in Business Management from Adelphi University, a program that laid the foundation for his expertise in marketing, advertising, and brand development. During his four years at Adelphi, he cultivated the entrepreneurial mindset and strategic vision that would later define his ventures. His academic background continues to play a pivotal role in his ability to build powerful brands, lead innovative campaigns, and structure purpose-driven organizations.
2000 - 2005
Skills
Brand Building
Event Production
Media Relations
Philanthropy
Business Development
Languages
- English — Native or Bilingual
