Product Designer with 5 years of experience, specializing in: Ecommerce CRO, AI Product, EdTech. And I'd designed an gamification product (Web + App) from
0 to 50k+ installs on iOS and Android, 10k+ MAU.
Portfolio: https://leodang.com
Tools I'm using: Figma, Canva, Codex, Cursor, Jira, Notion

March 2025 - Present
1. Design Pupi AI (SaaS) - AI educator, tutor and friend for K-12 student in Vietnam.
2. Design HEF (Mobile App) - The Ho Chi Minh City Economic Forum (HEF) organized annually by the Ho Chi Minh City People’s Committee.
3. Design Dental X (SaaS)- Dental Clinic Management Platform.
June 2024 - January 2025
I help Shopify, Magento, and BigCommerce businesses optimizing conversion rate by:
1. Analyzing ecommerce platform data, GA4, and Hotjar insights to identify key issues. Conducting UX audits to uncover opportunities and optimize main flows/pages using research-backed best practices.
2. Creating low-fidelity wireframes and designing high-fidelity UIs with clear design notes for seamless handoff to engineers using Figma.
July 2023 - April 2024
I worked on main projects:
1. Design Taming Market: Micro-blogging social network for the financial niche similar to Medium and Substack.
2. Design AutoTrack: Car loan mobile app
3. Design Keiaura: Shopify skincare website
April 2022 - July 2023
Design Pupi gamification e-learning platform (SaaS + Mobile App), which reached over 50,000 installs.
March 2021 - March 2022
Design Ecommeet Virtual Tradeshow Platform.