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經歷
專案管理
- APP UX 體驗優化
- 系統串接經驗
- 數據分析
網路行銷
- 部落客行銷
- 口碑及聲量操作提案
- 網站活動企劃
客訴處理
- 語音、文字客服
- 軟體問題/ 交易問題
- 消保申訴處理
新光三越 - 2019年 6月 - 至今
APP專案管理、系統問題排除、競業及使用者數據分析
飛象資訊 - 2018 年 7 月 - 2019 年 4月
專案管理、UX使用者體驗規劃、wireframe & prototypes
台灣大哥大 - 2015 年 11月 - 2017 年 10 月
網路行銷，網路門市月租專案之活動企劃執行、手機商品文案及上架、效益分析
UNT 亞卡西雅 - 2012 年 11月 - 2015 年 9 月
官網活動企劃，促案執行、訂單分析、EDM / Landing 撰稿
PChome 網路家庭 - 2010 年 9月 - 2012年 5月
交易糾紛調解，訂單問題處理、補償協商、購物系統相關服務諮詢
關於Alan
喜歡觀察分析各產業品牌動態及策略、閱讀WSJ以提升自己的外語能力，並籍由企業家的訪談內容，提取運籌帷幄的思考能力。
熱愛3C，把科技導入於生活及工作當中，例如:閱讀或工作上的想法、生活感觸記錄在OneNote同步到每一個裝置，方便隨時查閱。只買電子書。
歷經幾年大型企業的工作後，
我開始思考自己在工作市場上的定位及價值。
因此，回顧了過往的經驗 : 從最前線的客服、網站行銷活動企劃，一直到深入系統面的UX、開發專案，我發現我所累積的是電商完整的縱向經歷。
而自己最大的競爭力在於吸收能力，以及問題處理能力。
- 未來 -
我期許自己能成為一位兼俱效率且務實的管理者，無論是管理專案或團隊，都能提出實際、有效的執行方法達成目標，並且朝更高階的領域發展。
About Alan
A person who observes and sees activities of brands and 3C industry. And the way he catches things beyond the border is to read business and big name English magazines. And also, he is really interested in technology and always trying to bring it into daily life. For example, by taking notes with Microsoft Onenote ,which can synchronize everything he learn and his thoughts into all of the device he have, so that he can retrieve them anytime and anywhere.
Experiences of mine: marketing is the main category,then since 2018, software project management is keeping adding to his skill list.
Prospect about EC:
As that smart-devices became widely popularize and interactive web technologies keep growing, the Internet is essential to our life and become the major tool that we get information. But nowadays, the ideas of E-commerce still remain in the state of sales orientation. Even we all knew the names of tool: Big-data, SEO, ad-words and so on, tools for TA-approaching. But still, we use them only for sales. More orders and higher Transfer rate, the only goal and success to be chased and exceed. But is it the only one thing we should care about?
In my opinion, what an ideal e-commerce really need is to bring the core brand concept into customer's life, and preaching their spirit to people who have the same desire or need. That will be nice fodder and material for social content and media because that can easily help brands to build image to their followers and audiences. In the other hand, creating hot topics to gain attention and traffic should not be considered just for selling, because it‘s actually creating opportunity to observe new needs in market and engaging more customers, therefore, I think that e-commerce should run with long-term and substantial strategy instead of just giving discount.
Future Outlook:
With my related experience and my will, I wish I could assist a brand to grow and make it stand out from the others,and maybe one day, I will build a brand of my own with the value I stand for.
廖奕豪 ALAN
經歷
專案管理
- APP UX 體驗優化
- 系統串接經驗
- 數據分析
網路行銷
- 部落客行銷
- 口碑及聲量操作提案
- 網站活動企劃
客訴處理
- 語音、文字客服
- 軟體問題/ 交易問題
- 消保申訴處理
新光三越 - 2019年 6月 - 至今
APP專案管理、系統問題排除、競業及使用者數據分析
飛象資訊 - 2018 年 7 月 - 2019 年 4月
專案管理、UX使用者體驗規劃、wireframe & prototypes
台灣大哥大 - 2015 年 11月 - 2017 年 10 月
網路行銷，網路門市月租專案之活動企劃執行、手機商品文案及上架、效益分析
UNT 亞卡西雅 - 2012 年 11月 - 2015 年 9 月
官網活動企劃，促案執行、訂單分析、EDM / Landing 撰稿
PChome 網路家庭 - 2010 年 9月 - 2012年 5月
交易糾紛調解，訂單問題處理、補償協商、購物系統相關服務諮詢
關於Alan
喜歡觀察分析各產業品牌動態及策略、閱讀WSJ以提升自己的外語能力，並籍由企業家的訪談內容，提取運籌帷幄的思考能力。
熱愛3C，把科技導入於生活及工作當中，例如:閱讀或工作上的想法、生活感觸記錄在OneNote同步到每一個裝置，方便隨時查閱。只買電子書。
歷經幾年大型企業的工作後，
我開始思考自己在工作市場上的定位及價值。
因此，回顧了過往的經驗 : 從最前線的客服、網站行銷活動企劃，一直到深入系統面的UX、開發專案，我發現我所累積的是電商完整的縱向經歷。
而自己最大的競爭力在於吸收能力，以及問題處理能力。
- 未來 -
我期許自己能成為一位兼俱效率且務實的管理者，無論是管理專案或團隊，都能提出實際、有效的執行方法達成目標，並且朝更高階的領域發展。
About Alan
A person who observes and sees activities of brands and 3C industry. And the way he catches things beyond the border is to read business and big name English magazines. And also, he is really interested in technology and always trying to bring it into daily life. For example, by taking notes with Microsoft Onenote ,which can synchronize everything he learn and his thoughts into all of the device he have, so that he can retrieve them anytime and anywhere.
Experiences of mine: marketing is the main category,then since 2018, software project management is keeping adding to his skill list.
Prospect about EC:
As that smart-devices became widely popularize and interactive web technologies keep growing, the Internet is essential to our life and become the major tool that we get information. But nowadays, the ideas of E-commerce still remain in the state of sales orientation. Even we all knew the names of tool: Big-data, SEO, ad-words and so on, tools for TA-approaching. But still, we use them only for sales. More orders and higher Transfer rate, the only goal and success to be chased and exceed. But is it the only one thing we should care about?
In my opinion, what an ideal e-commerce really need is to bring the core brand concept into customer's life, and preaching their spirit to people who have the same desire or need. That will be nice fodder and material for social content and media because that can easily help brands to build image to their followers and audiences. In the other hand, creating hot topics to gain attention and traffic should not be considered just for selling, because it‘s actually creating opportunity to observe new needs in market and engaging more customers, therefore, I think that e-commerce should run with long-term and substantial strategy instead of just giving discount.
Future Outlook:
With my related experience and my will, I wish I could assist a brand to grow and make it stand out from the others,and maybe one day, I will build a brand of my own with the value I stand for.