Noodoe / Sr. Product Designer, Dec 2023 ~ Now

• Design and deliver EV charging App for iOS, Android, and web platforms, ensuring seamless user experiences and meeting diverse white-label client needs.

• Spearhead the design EVOS (Electric Vehicle Operating System) of Charging Station Management features for top-tier clients in the US such as ABM and Siemens and more, aligning with client requirements and market demands.

• Lead and mentor junior designer in creating an App Design System to support white-label solutions, enhancing reusability and reducing design inefficiencies through automation.

• Conduct stakeholder workshops, user interviews, and competitor analysis, leveraging insights from usability testing to optimize innovation feature Auto Charge function, improving user satisfaction and app adoption rates.

• Establish and implement DesignOps initiatives, including Color Tokens, multilingual String Tokens, and Change Logs, collaborating with the RD team to design and integrate into the codebase. resulting in a 20% reduction in design delivery cycles and improved cross-department collaboration transparency.

• Collaborate with engineers to integrate the design and development plugin Lottie into project workflows, improving UI aesthetics and product usability.

OneDegree / Sr. Product Designer, Aug 2022 ~ Oct 2023

• Develop new pet-insurance product for tortoise and bird ; from 0-1 design process, market research, collaborate with Product Manager and Engineering team.
• Lead the transformation of development process, migrating design from Sketch to Figma. Improve the development time and cost efficiency.
• Optimize product features : claim flow and plan selection, improve user-flow base on A/B testing.
• Mentoring intern designers in design team.
  

17LIVE Inc. / Sr. UI Designer, M 2021 ~ Aug 2022

• Design LIVE selling page CMS system 0-1, solve the user pain point and increase up to 25% usage rate in the same time.
• Lead the end-to-end design process for the SaaS service, starting from problem definition and UX planning, through UI design, testing, and implementation.
• Import Figma in the design process from Sketch, and built-up design component system.
• Implement the design thinking methodology within the development team, taking the lead in conducting Agile/Scrum design sprints to foster brainstorming sessions and facilitate internal consensus-building.
• Live creating process optimization.
• 1 to 1 LIVE selling service.
  

Machi Originals Co. / Product Designer, JUL 2020 ~ MAY 2021

• Lead Design of project - Social App Creme, collaborate with product manager and engineers to build the app end to end.
  
• Build product 0-1 and increase up to 6000 users in the year. 
• Run scrum with team members in high development pace teamwork.
• Design & iterating the product across the different platforms between Web and App.
• Support app Fam UI design, launch first MVP version in only two weeks.

Ruten - PChome eBay Co., Ltd., UI/UX Designer, MAR 2018 ~ MAY 2020

• Initiate Company’s first design system & UI Style Guideline from 0 to 1 to increase effectiveness between product & engineering teams.
  
• Optimize the purchase process with user-centered design(UCD), improve user fluency, and increase conversion rate.
  
• Hold workshop with 5 product team partners coaching over 30 employees to bring design thinking mindset into company's project workflow.
  
• Manage the usability testing for the new filter function by interviewing the testers to find some insights and make the best solution to create better usability.
  
• Lead mobile project win Google's Best Mobile Website Ranked Third by optimizing product user experience.
  
• Conduct app store ASO optimization.  
• Participate in double 11 design projects twice collaborate with cross-functional teams.
  
• Designed visual design & UI design of festival campaign in App.
  
• Homepage, store, search page, IM UIUX optimization, and revision 
  

Deloitte, Graphic Designer, FEB 2017 ~ JUN 2017

• Graphic design of three seminar
• Design Facebook marketing animation and illustration

Garena, Web Designer(intern), JUL 2015 ~ SEP 2015

• Complete the League of Legends homepage banner design project
• Modify web page HTML and graphic design