UIUX Designer  •  Accudata Company (Family Mart Taiwan)

Sep 2021 - Sep 2023

• I owned the design for cross-platform B2B and B2C SaaS products, creating cohesive and intuitive user experiences across web and mobile platforms.
• Led the end-to-end redesign of the My FamilyMart app in a fast-paced agile environment, increasing user engagement by 25% through user research, prototyping, and usability testing.
• Delivered UX artefacts, including user flows, wireframes, prototypes, and design specifications, ensuring alignment with business and user goals.
• Streamlined e-commerce platform UI, enhancing visual hierarchy and accessibility, contributing to over six million app downloads.
• Developed and maintained design systems to ensure consistency and reduce development time by 60%, streamlining workflows across teams.
• Achieved over 100 million in annual revenue by designing an innovative business model, informed by qualitative and quantitative research to uncover user needs and drive data-driven decisions.
• Collaborated with cross-functional teams to translate complex requirements into actionable design solutions, improving communication flow and prioritisation of deliverables.
• Engaged with stakeholders to align on business objectives and ensure customer needs were addressed effectively.